How to hire a marketing manager, email

How to hire a marketing manager, email, step by step

Here's a step-by-step marketing manager, email hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing manager, email job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing manager, email
• Step 8: Go through the hiring process checklist

What does a marketing manager, email do?

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1. Identify your hiring needs

   Before you start hiring a marketing manager, email, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing manager, email's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing managers, email from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents marketing manager, email salaries for various positions.

   Type of Marketing Manager, Email	Description	Hourly rate
   Marketing Manager, Email	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$24-51
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Head Of Marketing	The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs... Show more	$44-97

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Email Marketing
   • Digital Marketing
   • B Testing
   • A/B
   • HTML
   • Marketing Campaigns
   • Salesforce Marketing Cloud
   • Salesforce
   • CRM
   • Google Analytics
   • KPIs
   • CSS
   • Cloud
   • Campaign Performance

   Check all skills

   Responsibilities:

   • Manage web marketing budgets for PPC and online banner advertisements.
   • Manage display campaigns on top portals, ad networks, DSPs and Facebook.
   • Perform HTML coding necessary to design daily marketing emails; lead marketing team in meeting agendas.
   • Manage the email campaign process including planning, creative development, set up, review, QA and deployment.
   • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
   • Execute campaigns in Marketo and Wordpress.

   More marketing manager, email duties

3. Make a budget

   Including a salary range in your marketing manager, email job description is one of the best ways to attract top talent. A marketing manager, email can vary based on:

   • Location. For example, marketing managers, email' average salary in florida is 42% less than in rhode island.
   • Seniority. Entry-level marketing managers, email 52% less than senior-level marketing managers, email.
   • Certifications. A marketing manager, email with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a marketing manager, email's salary.

   Average marketing manager, email salary

   $74,487yearly

   $35.81 hourly rate

   ---

   Entry-level marketing manager, email salary

   $51,000 yearly salary

   Updated December 16, 2025

   Average marketing manager, email salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$96,728	$47
   2	Massachusetts	$91,038	$44
   3	District of Columbia	$90,820	$44
   4	Pennsylvania	$87,778	$42
   5	Washington	$84,510	$41
   6	New York	$83,430	$40
   7	Delaware	$78,584	$38
   8	Minnesota	$76,560	$37
   9	Oregon	$76,052	$37
   10	Michigan	$75,754	$36
   11	North Carolina	$75,603	$36
   12	Illinois	$74,851	$36
   13	Missouri	$66,154	$32
   14	Colorado	$65,730	$32
   15	Ohio	$65,565	$32
   16	Texas	$65,290	$31
   17	Wisconsin	$64,407	$31
   18	Georgia	$62,938	$30
   19	Florida	$53,933	$26

   Average marketing manager, email salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Atlassian	$114,296	$54.95	16
   2	Duolingo	$106,936	$51.41	7
   3	Qualtrics	$106,646	$51.27	37
   4	GoDaddy	$104,755	$50.36
   5	ExtraHop	$103,917	$49.96
   6	Amazon	$100,192	$48.17	374
   7	Airtable	$97,902	$47.07	12
   8	Chewy	$97,483	$46.87	13
   9	The Children's Place	$97,199	$46.73	1
   10	Uber Technologies	$96,116	$46.21
   11	Expedia Group	$94,436	$45.40	52
   12	Ngam Advisors, L.P.	$94,120	$45.25
   13	Fashion Nova	$93,610	$45.00	1
   14	Cricut	$91,167	$43.83	7
   15	Porch	$90,803	$43.66	3
   16	Ziff Davis	$90,620	$43.57
   17	Malwarebytes	$89,018	$42.80
   18	Williams Sonoma	$88,281	$42.44	10
   19	JCPenney	$87,905	$42.26	3
   20	SmartAsset	$86,841	$41.75

4. Writing a marketing manager, email job description

   A marketing manager, email job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a marketing manager, email job description:

   Marketing manager, email job description example

   Gong unlocks reality to help people and companies reach their full potential. The patented Gong Revenue Intelligence Platform™ empowers customer-facing teams to take advantage of their most valuable assets - customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, empowering revenue and go-to-market teams to determine the best actions for winning outcomes. Thousands of innovative companies like Morningstar Inc., Paychex, LinkedIn, Shopify, Slack, SproutSocial, Twilio, and Zillow trust Gong to power their customer reality. Gong is an award winning company and was recognized on the Inc 5000 (#99), Forbes Cloud 100 (#14), LinkedIn Top Start Ups (#2), and Great Places to Work lists in 2021.
   
   We're looking for a growth-minded marketer to join our marketing team as Growth Marketing Manager, Email.
   
   You'll own the email marketing program focused on new business revenue generation. Layering new segmentation and automation, you'll serve the right offer at the right time to convert prospects into pipeline for our sales team.
   
   If you want to shape the future of B2B marketing and push the boundaries of what can be done with email, this position is everything you've been waiting for.
   
   RESPONSIBILITIESYou'll own the strategy, implementation, and results of our Demand Generation email program. Your primary focus will be driving more pipeline through segmentation, automation, and aggressive experimentation. You'll partner with our marketing ops team to build, measure, and scale our email program. You're guided by data: your strategy, tactics, and tests are all rooted in metrics.You don't stop at best practices: conventional tactics yield conventional results. You want extraordinary results and have the creativity to challenge the traditional email marketing playbook. You'll implement new email prospecting programs to drive new meetings with sales and scale the winners to massive reach.
   
   QUALIFICATIONS6+ years of marketing experience Deep knowledge of marketing automation (Marketo, Zapieremailing, CDP, 3rd party data vendors) and prospecting tools (Outreach, ZoomInfo).Proven track record of scaling email marketing programs Top-notch writing skills: you have studied direct response copywriting and understand how to write cold emails that convert.Obsessed with technology: you keep up with the latest Martech tools and data vendors to get an edge against the competition.
   
   PERKS & BENEFITS We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family's needs.For most plans, Gong pays 100% of the premiums for employees and 50% of premiums for dependents. 401K program to help you invest in your future.Education & learning stipend for personal growth and development.Flexible vacation time to promote a healthy work-life blend.Paid parental leave to support you and your family.Company-wide recharge days each quarter.Work from home stipend to help you succeed in a remote environment
   
   Gong is an equal opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, or any other basis protected by law.
   #LI-ON1

   Copy this example

   

5. Post your job

   To find marketing managers, email for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any marketing managers, email they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level marketing managers, email with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your marketing manager, email job on Zippia to find and recruit marketing manager, email candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit marketing managers, email, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing manager, email

   Once you've found the marketing manager, email candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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