Marketing manager, email job description

Gong unlocks reality to help people and companies reach their full potential. The patented Gong Revenue Intelligence Platform™ empowers customer-facing teams to take advantage of their most valuable assets - customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, empowering revenue and go-to-market teams to determine the best actions for winning outcomes. Thousands of innovative companies like Morningstar Inc., Paychex, LinkedIn, Shopify, Slack, SproutSocial, Twilio, and Zillow trust Gong to power their customer reality. Gong is an award winning company and was recognized on the Inc 5000 (#99), Forbes Cloud 100 (#14), LinkedIn Top Start Ups (#2), and Great Places to Work lists in 2021.

We're looking for a growth-minded marketer to join our marketing team as Growth Marketing Manager, Email.

You'll own the email marketing program focused on new business revenue generation. Layering new segmentation and automation, you'll serve the right offer at the right time to convert prospects into pipeline for our sales team.

If you want to shape the future of B2B marketing and push the boundaries of what can be done with email, this position is everything you've been waiting for.

RESPONSIBILITIESYou'll own the strategy, implementation, and results of our Demand Generation email program. Your primary focus will be driving more pipeline through segmentation, automation, and aggressive experimentation. You'll partner with our marketing ops team to build, measure, and scale our email program. You're guided by data: your strategy, tactics, and tests are all rooted in metrics.You don't stop at best practices: conventional tactics yield conventional results. You want extraordinary results and have the creativity to challenge the traditional email marketing playbook. You'll implement new email prospecting programs to drive new meetings with sales and scale the winners to massive reach.

QUALIFICATIONS6+ years of marketing experience Deep knowledge of marketing automation (Marketo, Zapieremailing, CDP, 3rd party data vendors) and prospecting tools (Outreach, ZoomInfo).Proven track record of scaling email marketing programs Top-notch writing skills: you have studied direct response copywriting and understand how to write cold emails that convert.Obsessed with technology: you keep up with the latest Martech tools and data vendors to get an edge against the competition.

PERKS & BENEFITS We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family's needs.For most plans, Gong pays 100% of the premiums for employees and 50% of premiums for dependents. 401K program to help you invest in your future.Education & learning stipend for personal growth and development.Flexible vacation time to promote a healthy work-life blend.Paid parental leave to support you and your family.Company-wide recharge days each quarter.Work from home stipend to help you succeed in a remote environment

Gong is an equal opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, or any other basis protected by law.
#LI-ON1

The Email/SMS Marketing Manager is an important part of the Marketing team, reporting to the Director of Customer Retention. This role is responsible for developing and implementing our email and SMS marketing strategy and engaging with targeted audiences. This role also plays a critical part in customer retention and will own the development, deployment, and reporting processes for our email/retention program. This role will manage email and SMS production processes from beginning to end for each campaign to ensure proper segmentation, journey-creation, technical QA, deployment, and post-deployment checks.
Responsibilities
Develop effective email and SMS marketing plans to support product launches, product trends, brand initiatives, and business performance. Manage all email and SMS campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization. Manage segmentation, content messaging strategy and cadence to deploy weekly & ad hoc emails and SMS messages that drive customer purchasing behavior. Write creative briefs that include key business objectives, expected results, and important messaging callouts to inspire copywriting and design teams in their creation of email and SMS assets. Assist in building new automated workflows and managing/optimizing existing flows. Maintain and own all transactional emails, including troubleshooting and redesign. Develop a strong QA process to ensure best-in-class execution of email & SMS campaigns to the right audience with the right message at the right time. Optimize results for email campaigns by testing subject lines, creative, copy, etc. Ensure high inbox deliverability rate for all email campaigns. Understand Shane Co customer behavior to build out key consumer segments and deliver the most relevant communications to each segment. Be the expert on email best practices, technologies, trends, and CAN-SPAM laws. Continually monitor and analyze KPIs; identifying trends, problems, opportunities, and shifts in behavior while iterating on existing campaigns to optimize each for maximum performance. Create reporting dashboards and custom reports analyzing campaign performance in order to provide actionable recommendations and deliver continuous improvements. Champion continuous advancement of our CRM features and capabilities including targeting and personalization in collaboration with multiple stakeholders; development teams, designers, operations, business teams and more. Stay current with best practices, limitations, strategies, and industry standards related to database marketing. Work and collaborate very closely with marketing, eCommerce and operations teams as well as keep them up to date on all push communications (email, SMS, etc.).
Qualifications
4+ years of email and database marketing with emphasis on lead generation; eCommerce or retail experience preferred. 3+ years of email marketing automation experience with setup of triggered and nurture email campaigns. This includes tracking of user preference and behavior for segmentation and one-to-one marketing. 2+ years of SMS marketing experience; eCommerce or retail experience preferred. Experience conceptualizing and creating emails, landing pages, forms and reports. Databased experience; segmenting, targeting, pulling and scrubbing lists. Basic HTML; be able to update existing templates with content changes and personalization. Proficient in email marketing automation programs, graphics programs, Microsoft Office. Bachelor's degree in Business, Marketing or related field or equivalent experience. Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors. Strong analytical capability accompanied by oral/written presentation skills with ability to work effectively with people including business owners. Strong and insightful operational skills. Ability to execute quickly and with high-quality while handling multiple tasks in a fast paced environment requiring project prioritization. Ability to work both independently and in a team environment. Ability to adapt to changing environments and priorities.
Behavioral Characteristics


For the best success in this position, candidates must be creative, collaborative, and driven to meet goals. Strong candidates for this role will be thorough and adaptable, a critical thinker, and able to solve problems. Precision and cooperation are important in this position, along with the ability to work with others across the company.


Work Environment


The primary environment for this role is a remote work space provided by the employee. Considerable business is conducted using the telephone and computer technology. Note that all hybrid and remote work conditions are covered in the Company's current Remote Work Policy and Remote Work Agreement, incorporated here by reference. Travel may be required to stores, Home Office, conferences, or events up to 5% of the time


Why Work for Shane Co.?


Shane Co. is a family owned business and everyone who works in our organization is part of the family. This family point of view is exactly why we want to take care of you AND your family.
We want team-focused, motivated people who help us satisfy our customers' needs. We offer a very competitive base rate and an annual bonus opportunity to all team members, based on company performance. Depending on the role, you have the ability to work from home OR in the office, and the ability to work a schedule that meets both your needs and the company's in many instances. We focus on providing you a time off package that is very generous! You accrue 3 weeks of vacation in your first year! In addition, you also earn 6 sick days per year, and a floating holiday to use in recognition of your employment anniversary! We are closed on 7-8 holidays (depending on role) AND we pay you for one volunteer day per year! The longer you work with us, the more vacation time you earn. Unlike other companies who just offer low paying disability insurance to cover your major illness situations, we offer the ability to earn time off at FULL pay for the care of yourself or a family member! When your family needs you, we want you to be able to be there for them. We are also proud to offer paid parental leave. We provide very competitive medical, dental and vision plans, as well as a 401(k) plan with a company match, company paid life insurance, and flexible spending accounts for medical, daycare or mass transit commuting expense. We also offer a number of discounted voluntary benefits including long-term disability, life insurance for your dependents, pet insurance and even things like discounted travel and movie tickets! We have benefits focused on you AND any family member (Partner, children and even your parents!) including counseling, legal advice, assistance in finding appropriate medical specialists and even help in understanding medical bills! And, of course, we give you a generous discount in our stores or online for you AND your family members!
The salary range for this role is $64,000 to $84,000 per year. The range describes the minimum to maximum likely rate for this job description in the state of Colorado. Individual pay will be determined based on skills and qualifications for the role. The
salary range for this same position may be lower or higher in markets outside of Colorado.



Employer will not sponsor visa or work authorization.


RequiredPreferredJob Industries
Retail

Why Divvy?

At Divvy Homes, we're building an on-ramp to homeownership - one that's more flexible, more affordable, and an all-around better fit for today's American family - and it's working. Recognized as Time 100's most influential companies of 2022 and a Great Place to Work, Divvy strives to build a team that can uphold our mission.

We're looking for an Email Marketing Manager to join our growing team! Every day, thousands of people sign up for Divvy to learn more about our program that helps get them into the home of their dreams.

As Divvy's first dedicated Email Marketer (or Lifecycle Marketer), you will take the lead in constructing email and SMS lifecycle programs that drive increased engagement and conversion. You are passionate about delivering the right message, to the right person, at the right time, and will champion this approach across the business. You have a deep understanding of email & SMS marketing, segmentation, personalization, analytics, and marketing technology.

Your goal, first and foremost, is to strategically drive customer communication and email marketing campaigns, CRM, and engagement strategies. In this role, you will be responsible for creating segmented direct response strategies for customers and will work very closely with stakeholders throughout the company, at all levels, to define our communication strategy and then execute on it. You will work with a team of passionate marketers across four pillars - Brand, PR & Communications, Product Marketing, and Paid Marketing - who are focused on delivering an exceptional experience for customers, stellar revenue growth for our business, in a collaborative & fast-moving environment.

This role will offer exposure to the broader business, including the opportunity to work closely with our amazing people across Sales, Operations, and Partnerships to test your way into finding the most effective means to engage customers and Real Estate Agent partners. The ideal candidate is a deeply experienced Lifecycle Marketer. You've built and iterated numerous customer journeys throughout your career. You're a strong left- AND right-brained thinker, as comfortable crunching data to parse out what's really going on as you are writing high-converting copy.
ResponsibilitiesDevelop Divvy's Email/Lifecycle program to activate, engage, retain, and reactivate customers and partner real estate agents Build a deep understanding of the Divvy Customer and Agent journeys End-to-end management of lifecycle campaigns and initiatives, including developing the strategy, partnering with key stakeholders, developing creatives and assets, tracking, reporting results, and ongoing optimization Leverage your analytical and SQL skills to surface and analyze data so as to track and report on the efficacy of your campaigns Refine the lifecycle strategy by running experiments that drive a quantifiable business impact Segment customers, define personas, and help to outreach based on geography, home preferences, financial profile, etc.Support the broader business in creating lifecycle campaigns to help them achieve their goals
Skills & Experience:6+ years of experience in Lifecycle / Email MarketingHands-on experience building out a Lifecycle Program from the ground up, preferably at an early stage company Comfortable leading both the strategy and day-to-day execution of our lifecycle program Strong email copy-writing experience Highly proficient with SQL and overall data analysis methodologies Ideally proficient with HTML / CSS and/or other design tools to make visual assets Scrappy and resourceful
Perks & Benefits:100% remote first culture, with an onsite option at our San Francisco or Denver offices Prioritizes health & wellness with flexible PTO, monthly mental health day, generous leave policies and company-sponsored Modern Health coaching and therapy sessions Competitive salary + equity90% paid medical benefits for you and your dependents (medical, dental, vision)401k match & access to a financial planner$1,000 professional development stipend One-time $350 remote workspace allowance16 weeks paid parental leave & flexible return to work Recognized as Time 100's most influential companies of 2022 & a Great Place to WorkDiverse executive team (50% women)
Commitment to Diversity & Inclusion

Divvy Homes is committed to building a diverse and inclusive team. We are woman led and have focused on diversity, equity and inclusion from the moment Divvy was founded. Divvy has 6 Community Resource Groups (CRGs) to celebrate our cultural uniqueness but also to create a sense of belonging. We care deeply about hiring a workforce that is diverse not only in gender and ethnicity, but in experience, thought, and geography. We enthusiastically encourage individuals from a variety of lived experiences to reach out and learn more about our roles at Divvy.