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Marketing manager, email skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Allison Lauenstein,

Dr. Richard Conde Ph.D.

Below we've compiled a list of the most critical marketing manager, email skills. We ranked the top skills for marketing managers, email based on the percentage of resumes they appeared on. For example, 17.4% of marketing manager, email resumes contained email marketing as a skill. Continue reading to find out what skills a marketing manager, email needs to be successful in the workplace.

15 marketing manager, email skills for your resume and career

1. Email Marketing

Here's how marketing managers, email use email marketing:

Managed email marketing and testing schedules by market, developed actionable customer segmentation and strategies, and performed campaign performance analysis.
Planned and executed Email Marketing campaigns from creative development, targeting, testing and execution through reporting and optimization.

2. Digital Marketing

Here's how marketing managers, email use digital marketing:

Developed feedback loops to iterate on digital marketing strategies and oversaw 2 web developers.
Executed and managed digital marketing client programs and presented new solutions to current clients.

3. B Testing

Here's how marketing managers, email use b testing:

Create A/B testing on subject lines, headlines, content and call to actions that increase open rates and customer engagement.
Performed A/B testing for calls to action, subject lines, sending time, imagery, and templates.

4. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how marketing managers, email use a/b:

Planned and executed A/B and multivariate testing campaigns targeting various audience segments to achieve KPI and conversion goals.
Run variety of A/B tests to identify customer preferences and use results to structure future email strategy.

5. HTML

Here's how marketing managers, email use html:

Leverage responsive HTML and a diverse technology suite to develop and test automated emails for target audiences of up to 300k.
Performed HTML coding necessary to design daily marketing emails; led marketing team in meeting agendas.

6. Marketing Campaigns

Here's how marketing managers, email use marketing campaigns:

Partner with merchandising and category marketing to plan and optimize weekly email/web marketing campaigns to drive customer engagement and retention.
Collaborate with other marketing channel managers to create integrated/cross channel marketing campaigns.

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7. Salesforce Marketing Cloud

Here's how marketing managers, email use salesforce marketing cloud:

Monitor and address email deliverability issues with ExactTarget/SalesForce Marketing Cloud and internal customer relations department.
Build, proof, and revise emails and templates in Salesforce Marketing Cloud (Exact Target).

8. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how marketing managers, email use salesforce:

Tracked and monitored lead, pipeline and revenue analysis in SalesForce and Revenue Cycle Analytics.
Create highly targeted segments using the Spotfire and Salesforce platforms.

9. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing managers, email use crm:

Segmented and established verticals in the CRM database for increased for use in campaigns.
Managed CRM segmentation leveraging various components for ongoing email and direct mail campaigns.

10. Google Analytics

Here's how marketing managers, email use google analytics:

Added Google tags to emails to track results in Google Analytics.
Report results using Google Analytics and WhatCounts reporting structures.

11. KPIs

Here's how marketing managers, email use kpis:

Develop KPIs for measuring ongoing success and constantly evolve email program based on results.
Developed and planned email strategy and reported on KPIs on a monthly basis.

12. CSS

Here's how marketing managers, email use css:

Manage and update the company website using Dreamweaver, CSS and Java Script.

13. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how marketing managers, email use cloud:

Drive strategy and channel requirements for extending the business storefront to a hosted cloud services (SaaS) model.
Launched the Office 365 cloud services product line successfully in 38 countries.

14. Campaign Performance

Here's how marketing managers, email use campaign performance:

Analyzed campaign performance data and advised program owners on opportunities for improvement and/or sustaining high results.
Define segmentation and targeting strategies to maximize campaign performance and optimize health of marketing database.

15. Email Strategy

Here's how marketing managers, email use email strategy:

Developed overall email strategy to drive user engagement, premium sales and other key performance indicators.
Led executive level committees that fostered email strategy and back-end, multi-system integrations.

5 Marketing Manager, Email resume examples

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What skills help Marketing Managers, Email find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing manager, email resumes?

Allison Lauenstein

Teaching Instructor of Marketing, Siena College

Skills that stand out show that the candidate has had some experience leading projects and project teams. Marketing is a collaborative effort, and it is critically important for upcoming managers to understand how to manage and motivate a team to achieve its objectives.

What soft skills should all marketing manager, emails possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context

What hard/technical skills are most important for marketing manager, emails?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

Do you want to know more?

List of marketing manager, email skills to add to your resume

The most important skills for a marketing manager, email resume and required skills for a marketing manager, email to have include:

Email Marketing
Digital Marketing
B Testing
A/B
HTML
Marketing Campaigns
Salesforce Marketing Cloud
Salesforce
CRM
Google Analytics
KPIs
CSS
Cloud
Campaign Performance
Email Strategy
Subject Lines

QA
Marketo
Email Templates
Can-Spam
Email Content
Dynamic Content
Email Program
SQL
Email Calendar
Photoshop
Lead Management
Channel Marketing
Open Rates
B2C
ROI
Email Channel

Email Communications
Customer Acquisition
Campaign Results
Customer Engagement
Customer Retention
E-Mail Campaigns
Data Analysis
SEO
Lead Generation
Conversion Rates
Content Marketing
Email Database
Email Copy
Copywriting
Brand Marketing

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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