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Job outlook for marketing managers, email in the United States
Are marketing manager, email jobs in demand?
Marketing manager, email job and salary trends over time
Marketing manager, email jobs over time
Marketing manager, email job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 481 | 0.00% |
| 2020 | 460 | 0.00% |
| 2019 | 451 | 0.00% |
| 2018 | 420 | 0.00% |
| 2017 | 388 | 0.00% |
Average marketing manager, email salary over time
Marketing manager, email salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $74,487 | $35.81 | +3.9% |
| 2024 | $71,700 | $34.47 | +1.9% |
| 2023 | $70,358 | $33.83 | +1.6% |
| 2022 | $69,279 | $33.31 | +0.8% |
| 2021 | $68,729 | $33.04 | +1.9% |
Marketing manager, email jobs by state
Most common states for marketing managers, email
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 301 | 43% |
| 2 | New Hampshire | 1,342,795 | 312 | 23% |
| 3 | Massachusetts | 6,859,819 | 1,467 | 21% |
| 4 | Minnesota | 5,576,606 | 1,133 | 20% |
| 5 | Oregon | 4,142,776 | 789 | 19% |
| 6 | Connecticut | 3,588,184 | 650 | 18% |
| 7 | South Dakota | 869,666 | 153 | 18% |
| 8 | Washington | 7,405,743 | 1,250 | 17% |
| 9 | Colorado | 5,607,154 | 943 | 17% |
| 10 | Utah | 3,101,833 | 531 | 17% |
| 11 | Rhode Island | 1,059,639 | 177 | 17% |
| 12 | North Dakota | 755,393 | 129 | 17% |
| 13 | Vermont | 623,657 | 104 | 17% |
| 14 | Virginia | 8,470,020 | 1,378 | 16% |
| 15 | Maine | 1,335,907 | 218 | 16% |
| 16 | Wyoming | 579,315 | 95 | 16% |
| 17 | California | 39,536,653 | 5,760 | 15% |
| 18 | Pennsylvania | 12,805,537 | 1,864 | 15% |
| 19 | North Carolina | 10,273,419 | 1,567 | 15% |
| 20 | Maryland | 6,052,177 | 878 | 15% |
Most common cities for marketing managers, email
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Annapolis | 1 | 3% | $83,780 |
| 2 | Braintree Town | 1 | 3% | $91,127 |
| 3 | Boca Raton | 2 | 2% | $53,933 |
| 4 | Greenwich | 1 | 2% | $70,602 |
| 5 | Orlando | 2 | 1% | $55,521 |
| 6 | Burbank | 1 | 1% | $86,684 |
| 7 | Downey | 1 | 1% | $86,098 |
| 8 | Lansing | 1 | 1% | $75,108 |
| 9 | South Jordan | 1 | 1% | $64,724 |
| 10 | Stamford | 1 | 1% | $70,634 |
| 11 | San Diego | 3 | 0% | $83,626 |
| 12 | Austin | 1 | 0% | $64,688 |
| 13 | Baton Rouge | 1 | 0% | $57,631 |
| 14 | Boston | 1 | 0% | $90,995 |
| 15 | Des Moines | 1 | 0% | $70,247 |
| 16 | New York | 1 | 0% | $83,430 |
| 17 | Portland | 1 | 0% | $76,052 |
| 18 | San Francisco | 1 | 0% | $96,728 |
Marketing Manager, Email job outlook: Expert opinions
Our panel of marketing manager, email experts
North Dakota State University
Siena College
Siena College
University of Scranton
University of Houston - Downtown
Towson University
University of West Georgia
Auburn University-Montgomery
Berea College
Delta State University
Western New England University
Arizona State University
Hamilton College
Nelson Rusche College of Business
What will help Marketing Managers, Email increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What will help Marketing Managers, Email increase their earning potential?
Ahmad Asady: A Marketing professional's day is a blend of art and science, filled with the pursuit of understanding and engaging the target audience. Their daily activities revolve around creating and managing content that resonates with consumers, conducting market research to stay ahead of trends, analyzing data to refine strategies, and collaborating with cross-functional teams to ensure a unified brand message. Persuasion lies at the heart of their role, as they must continuously convince both internal stakeholders and external audiences of the value and relevance of their brand's offerings.
Soyoung Joo
Assistant Professor of MarketingSiena College
Marketing Department
What skills stand out on Marketing Manager, Email resumes?
Soyoung Joo: Communication and time management skills are valuable skills for marketing managers.
What skills will help Marketing Managers, Email earn the most?
Soyoung Joo: Being able to work well with people from diverse backgrounds can be added to the above skills.
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What skills stand out on Marketing Manager, Email resumes?
Allison Lauenstein: Skills that stand out show that the candidate has had some experience leading projects and project teams. Marketing is a collaborative effort, and it is critically important for upcoming managers to understand how to manage and motivate a team to achieve its objectives.
Abhijit Roy
Professor of MarketingUniversity of Scranton
School of Management
What soft skills should all Marketing Managers, Email possess?
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What soft skills should all Marketing Managers, Email possess?
Dr. Richard Conde Ph.D.: The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:
- Active listening skills
- Willingness to be self-reflective and accept feedback
- Accept different perspectives. The collision of ideas creates knowledge
- Communicate to the listener (at their level). Flex communicators
- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
Erin Steffes Ph.D.
Department Chair and ProfessorTowson University
Marketing Department
What hard/technical skills are most important for Marketing Managers, Email?
Erin Steffes Ph.D.: As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.
Dr. Sooho Lee
Director, Master of Public Administration (MPA) Program, Professor of Public Administration and PolicyUniversity of West Georgia
Department of Civic Engagement & Public Service
What skills will help Marketing Managers, Email earn the most?
Dr. Sooho Lee: It depends on the nature of the job. Generally speaking, analytical competence, communication, strategic planning, and leadership skills will greatly help one earn more.
Mary Kiker Ph.D.
Professor of ManagementAuburn University-Montgomery
Department of Business Administration
What are the biggest trends we'll see in the Marketing Manager, Email job market given the pandemic?
Mary Kiker Ph.D.: Yes, I think there will be an enduring impact of the pandemic on graduates. They now realize that life can change drastically in an instant. They realized that they had to change their behavior, be flexible, and they realized that circumstances out of their control will impact their life dramatically.
J. Ian Norris Ph.D.
Professor of Marketing and Fellow, American Council on EducationBerea College
Economics and Business Department
What certifications/licenses/courses can have the biggest impact for Marketing Managers, Email?
J. Ian Norris Ph.D.: Digital marketing skills are essential for any area of marketing. Luckily there are many online certifications available for this purpose. On the research side, Google Analytics offers a certification. It will also be valuable to know the analytics platforms on social media sites such as facebook, Instagram, and TikTok. Conversely, all of these sites also offer training on digital advertising and promotion, such as Google AdWords. Any coursework in digital marketing that provides instruction in Search Engine Marketing (SEM) will also be highly valuable. Finally, digital video and editing skills are also quite valuable, as all kinds of companies and organizations are using the short video format for storytelling and brand advertising.
How have salaries changed over time for Marketing Managers, Email?
Lisa Cooley: Salaries have certainly improved since I have been in the field. However, the biggest change I have seen is the type of jobs that are available. I teach marketing and there is such a high demand for employees who understand digital marketing. I think when students are able to effectively market a business online, they can demand a higher salary. This is one of those unique situations where recent college grads often have an advantage over seasoned marketing executives.
Will there be an enduring impact of the coronavirus pandemic on Marketing Managers, Email?
Harlan Spotts Ph.D.: I think there is going to be an enduring impact on everyone. The pandemic has changed the structure of work. Businesses have been experimenting with remote work for some time, some more widespread than others. There was a trend where businesses were beginning to bring employees back into the office because productivity increased, even if it was for one or two days a week. However, the pandemic forced everyone in every industry to change the way they work. Remote was the only option for many businesses and people just had to figure it out. I think that was actually a good thing for businesses because it demonstrated that most, or a large number, of employees could work remotely and be just as, if not more, productive than being in the office. So, I think that remote is here to stay, and is part of the next normal. I don't think that there will be a "return to normal."
We have even seen the effects in an academic setting. I have been teaching online and hybrid in our MBA program for over 10 years. Students working online were most comfortable with a kind of "post and do" approach. May read some material, watch some videos, and do an assignment. Trying to have an online, interactive session was a struggle for a long time. Part of that struggle was internet access for students, and another part of the struggle was student technology issues. They would have difficulty setting up webcams or microphones. One of the side effects of the pandemic is it forced everyone, students and faculty, to up their game in the live, online environment. A great aspect of this is that it has made everyone much more flexible with delivery. Our grad program is online with live interaction. Our undergrad program is pretty much all on ground, except before the pandemic there would be a hand full of offerings. Now, we flex back and forth between being in the classroom and holding live online sessions. No worries about inclement weather. And, it allows for selecting the best delivery approach for the material being covered. For example, in my marketing analytics course I have been holding live Zoom sessions, basically delivering tutorials on how to set up and do statistical analysis in certain computer programs. This is much easier than doing it in an on-ground classroom, students can easily see what I am doing and ask questions, and I can record the sessions and post them to our virtual learning environment for later review. The pandemic has definitely spurred us to be more technology savvy and adaptive.
Are there any particularly good places in the United States for Marketing Managers, Email to find work opportunities?
Dr. Donald Siegel: States and cities that are growing (e.g., Arizona, Texas, Colorado, and cities, such as Phoenix, San Antonio, Denver, Austin, and Atlanta).
Are there any particularly good places in the United States for Marketing Managers, Email to find work opportunities?
Jesse Weiner Ph.D.: Assuming they do not pursue PhDs in the field, classics majors aren't trained for a particular industry or vocation. Instead, they use their critical thinking, reading, and writing skills to work as teachers, business leaders, museum curators, publishers, and bankers, and they succeed brilliantly in a wide array of other fields. Studies have shown that classics majors score higher on the LSAT than graduates in any other discipline. Recent students of mine have gone to become lawyers, business consultants, book editors, Latin teachers, managers of nonprofits, and entrepreneurs; others now work on Wall Street or have joined the Peace Corps. Some have gone on to pursue graduate degrees in fields ranging from creative writing to marine biology. The "hot spots" for any particular profession will, of course, vary, but, as we recover from the pandemic, I expect opportunities will abound around the country.
Are there any particularly good places in the United States for Marketing Managers, Email to find work opportunities?
Marlene Kahla Ph.D.: Companies throughout the United States need good marketers.
Through acceptance of video conferencing to conduct business, many graduates will work at least 50% of their jobs from home. As the pandemic levels off, some companies continue to have their salespeople meet with clients on a person-to-person basis at least 50% of the time.
After quarantine, people started looking to move away from large cities into smaller neighborhoods, simpler lives, and work from home. The trend is to move away from states with high tax rates.
Southeastern United States, coastal states, and central may see a surge in employment availability.