What does a marketing manager, email do?
An email marketing manager is responsible for strategizing effective email marketing campaigns for the target audience by creating engaging digital content and sales pitches. Email marketing managers supervise the selling and distribution of products through electronic communication, as well as managing the staff's performance on responding to the customers' inquiries and concerns. They also identify business opportunities by analyzing current industry trends to meet consumer demands and interests. An email marketing manager must be keen on details, as well as knowledge of operating various software applications to create digital assets for brand awareness.
Marketing manager, email responsibilities
Here are examples of responsibilities from real marketing manager, email resumes:
- Manage web marketing budgets for PPC and online banner advertisements.
- Manage display campaigns on top portals, ad networks, DSPs and Facebook.
- Perform HTML coding necessary to design daily marketing emails; lead marketing team in meeting agendas.
- Manage the email campaign process including planning, creative development, set up, review, QA and deployment.
- Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
- Execute campaigns in Marketo and Wordpress.
- Turn assets into email creative using Photoshop, Dreamweaver.
- Identify need for activation agency resource and advocate for RFP process.
- Lead cross-channel campaign initiatives across email, CRM, display, social and direct mail.
- Create end to end business processes for new emails, templates, KPIs and reporting.
- Analyze and report on email campaign results and KPIs, highlighting successes, trends and opportunities.
- Resign due to request to establish inappropriate email practices which do not adhere to CAN-SPAM laws.
- Direct sales development group on new programming and add value for proactive pitches and RFP responses.
- Utilize SQL language to navigate, run jobs, and select data within a large scale comprehensive database.
- Integrate social features on corporate websites as the 1st company in the CE industry in partnership with Facebook.
Marketing manager, email skills and personality traits
We calculated that 17% of Marketing Managers, Email are proficient in Email Marketing, Digital Marketing, and B Testing. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Marketing Managers, Email that have these skills listed on their resume here:
- Email Marketing, 17%
Managed email marketing and testing schedules by market, developed actionable customer segmentation and strategies, and performed campaign performance analysis.
- Digital Marketing, 8%
Developed feedback loops to iterate on digital marketing strategies and oversaw 2 web developers.
- B Testing, 7%
Create A/B testing on subject lines, headlines, content and call to actions that increase open rates and customer engagement.
- A/B, 6%
Planned and executed A/B and multivariate testing campaigns targeting various audience segments to achieve KPI and conversion goals.
- HTML, 4%
Leverage responsive HTML and a diverse technology suite to develop and test automated emails for target audiences of up to 300k.
- Marketing Campaigns, 4%
Partner with merchandising and category marketing to plan and optimize weekly email/web marketing campaigns to drive customer engagement and retention.
Most marketing managers, email use their skills in "email marketing," "digital marketing," and "b testing" to do their jobs. You can find more detail on essential marketing manager, email responsibilities here:
Analytical skills. Another soft skill that's essential for fulfilling marketing manager, email duties is analytical skills. The role rewards competence in this skill because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." According to a marketing manager, email resume, here's how marketing managers, email can utilize analytical skills in their job responsibilities: "utilize marketing information technology systems (marketo and act-on) to automate customer segmentation, data integration and management of campaigns. "
Communication skills. marketing managers, email are also known for communication skills, which are critical to their duties. You can see how this skill relates to marketing manager, email responsibilities, because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." A marketing manager, email resume example shows how communication skills is used in the workplace: "program, test, and deploy email communications through marketo and act-on. "
Creativity. A big part of what marketing managers, email do relies on "creativity." You can see how essential it is to marketing manager, email responsibilities because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Here's an example of how this skill is used from a resume that represents typical marketing manager, email tasks: "executed all aspects of crm newsletter, including creative facilitation, content planning, development, and reporting. "
Organizational skills. A commonly-found skill in marketing manager, email job descriptions, "organizational skills" is essential to what marketing managers, email do. Marketing manager, email responsibilities rely on this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." You can also see how marketing manager, email duties rely on organizational skills in this resume example: "promoted from intern to contractor after improving compliance marketing campaigns increasing customer engagement in organizational safety initiatives. "
The three companies that hire the most marketing manager, emails are:
- Qualtrics12 marketing managers, email jobs
- First Merchants8 marketing managers, email jobs
- Amazon7 marketing managers, email jobs
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Compare different marketing managers, email
Marketing manager, email vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
These skill sets are where the common ground ends though. The responsibilities of a marketing manager, email are more likely to require skills like "a/b," "html," "html css," and "css." On the other hand, a job as a senior manager of marketing requires skills like "project management," "sr," "market research," and "patients." As you can see, what employees do in each career varies considerably.
Senior managers of marketing earn the highest salaries when working in the technology industry, with an average yearly salary of $126,981. On the other hand, marketing managers, email are paid more in the real estate industry with an average salary of $78,089.The education levels that senior managers of marketing earn slightly differ from marketing managers, email. In particular, senior managers of marketing are 10.1% more likely to graduate with a Master's Degree than a marketing manager, email. Additionally, they're 0.6% more likely to earn a Doctoral Degree.Marketing manager, email vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
In addition to the difference in salary, there are some other key differences worth noting. For example, marketing manager, email responsibilities are more likely to require skills like "a/b," "html," "salesforce marketing cloud," and "html css." Meanwhile, a manager, field marketing has duties that require skills in areas such as "project management," "demand generation," "grass," and "trade shows." These differences highlight just how different the day-to-day in each role looks.
Managers, field marketing earn a higher average salary than marketing managers, email. But managers, field marketing earn the highest pay in the technology industry, with an average salary of $100,565. Additionally, marketing managers, email earn the highest salaries in the real estate with average pay of $78,089 annually.managers, field marketing earn similar levels of education than marketing managers, email in general. They're 0.4% more likely to graduate with a Master's Degree and 0.6% more likely to earn a Doctoral Degree.Marketing manager, email vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from marketing manager, email resumes include skills like "a/b," "html," "salesforce marketing cloud," and "salesforce," whereas a head of marketing is more likely to list skills in "content strategy," "brand management," "strategic thinking," and "business objectives. "
Heads of marketing make a very good living in the media industry with an average annual salary of $134,857. On the other hand, marketing managers, email are paid the highest salary in the real estate industry, with average annual pay of $78,089.heads of marketing typically earn higher educational levels compared to marketing managers, email. Specifically, they're 10.8% more likely to graduate with a Master's Degree, and 0.7% more likely to earn a Doctoral Degree.Marketing manager, email vs. Brand manager
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Types of marketing manager, email
Updated January 8, 2025
