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Marketing manager jobs in Fond du Lac, WI - 73 jobs

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Manager, Integrated Marketing
  • Marketing Manager

    Hultafors Group North America

    Marketing manager job in Richfield, WI

    We are seeking a talented Marketing Manager to join our in-office team. As a Marketing Manager, you will play a crucial role in developing and executing marketing strategies across various channels. Your responsibilities will include creative content creation, trade show coordination, and close collaboration with our digital marketing team. Additionally, you'll take a leadership role in driving digital initiatives, ensuring brand consistency and innovative approaches. If you're passionate about marketing, have a creative mindset, and thrive in a dynamic environment, we'd love to hear from you! Responsibilities -Creative Content Creation: Develop compelling marketing collateral, including brochures, presentations, and promotional materials. Ensure brand consistency across all marketing materials. Proficiency in graphical design principles is essential.- -Campaign Management: Plan and execute marketing campaigns, both online and offline. Coordinate product launches and promotional events. Collaborate with cross-functional teams to drive successful campaigns. -Trade Show Coordination: Plan, organize, and execute trade show participation. Coordinate logistics, booth setup, and promotional materials. Represent the company professionally at industry events. -Sales Support: Assist sales teams with marketing materials, presentations, and lead generation. Provide insights and data to enhance sales efforts. Collaborate on sales enablement initiatives. -Digital Leadership: Lead digital marketing efforts, including SEO, SEM, and social media. Innovate and explore new digital channels for brand visibility. Ensure messaging aligns with our brand identity. Requirements Required Skills Bachelor's degree in Marketing, Communications, or a related field. Minimum of 3 years of experience as a trade show coordinator or in a similar role. Proficiency in MS PowerPoint and Excel. Strong communication skills and ability to work well under pressure. Critical thinking and problem-solving abilities. Understanding of competitor strategies and consumer behavior.
    $70k-105k yearly est. 60d+ ago
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  • Product Marketing Manager - Launch Strategy

    Cisco Systems, Inc. 4.8company rating

    Marketing manager job in Appleton, WI

    Remote United States The application window is expected to close on 1/30/26 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Meet the Team We are seeking a dynamic individual to join our fast-paced, culture-first marketing team-someone who thrives in a collaborative environment, embraces change, and is passionate about driving impactful campaigns in the ever-evolving technology landscape. As a member of the Cisco Infrastructure and Security Product Marketing team you will partner across Cisco's larger marketing organization, Product Management, Engineering, and Sales to lead the strategy and cross-functional orchestration of our most business-critical initiatives Your Impact As a Product Marketing Manager for Cisco infrastructure and security products, you will be spearheading strategic initiatives such as development of positioning and messaging, amplification of product innovations through launches and announcements, creation of content at the product and solution level, and strategic efforts with analysts and market influencers to align our product and GTM strategy with the needs of our customers * Define Strategy for Tier One Initiatives: Collaborate with product, marketing, and executive leadership to set the strategic objectives, messaging strategy, success metrics, and integrated campaign frameworks * Create Tier One Messaging & Content: design and build select messaging to maximize our voice in the market and ensure alignment across other content * Drive Cross-Functional Alignment: develop strategic marketing plans and lead virtual launch teams across marketing, product, sales, comms, operations, and more - ensuring each team is aligned, resourced, and executing toward shared goals. * Provide Strategic Direction: Set the strategic tone, priorities, and guardrails for launch workstreams; ensure consistent narrative, sequencing, and customer experience across touchpoints. * Manage strategic initiatives: Act as the central orchestrator of launch efforts, ensuring visibility, accountability, and progress across all contributors without owning direct execution. * Executive Communications & Reporting: Communicate launch plans, milestones, and outcomes to senior leadership; facilitate executive reviews and decision-making. * Create & Maintain Launch Frameworks: Improve how we launch by refining scalable processes, tools, and playbooks for Tier One GTM excellence. * Ensure Launch Cohesion & Readiness: Monitor dependencies, identify risks, and resolve misalignment to keep all parts of the launch moving in sync and on schedule. * Post-Launch Optimization: Facilitate retrospectives, assess performance against objectives, and drive ongoing learnings across the org. Minimum Qualifications * 5+ years of experience leading B2B programs in product marketing, event marketing, or related marketing roles * BS/BA in Business, Marketing, Communications or related field (or equivalent) required * Experience in the enterprise technology sector, especially in data center, networking, cloud, or AI-driven solutions * Ability to manage multiple projects simultaneously with high attention to detail and organizational skills * Analytical mindset with the ability to use data to drive decisions and measure impact. * Demonstrated experience leading cross-functional teams and aligning multiple stakeholders. Preferred Qualifications * Master's degree in Marketing, Business Administration (MBA), Communications, or a related field * Previous experience with global Tier One launch or event strategy * Demonstrated success in shaping market perception and influencing industry analysts, partners, and executive stakeholders * Deep understanding of go-to-market strategies and integrated marketing campaigns Why Cisco? At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. Message to applicants applying to work in the U.S. and/or Canada: The starting salary range posted for this position is $133,200.00 to $168,800.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies: * 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees * 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco * Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees * Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) * 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next * Additional paid time away may be requested to deal with critical or emergency issues for family members * Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: * .75% of incentive target for each 1% of revenue attainment up to 50% of quota; * 1.5% of incentive target for each 1% of attainment between 50% and 75%; * 1% of incentive target for each 1% of attainment between 75% and 100%; and * Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $146,100.00 - $229,600.00 Non-Metro New York state & Washington state: $133,200.00 - $221,400.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
    $146.1k-229.6k yearly 5d ago
  • Digital Marketing Manager I

    Barr, Inc. 4.4company rating

    Marketing manager job in Oshkosh, WI

    Barr, Inc. is seeking a hands-on Digital Marketing Manager to build, optimize, and scale a high-ROI digital engine for our B2B industrial business. You'll set strategy, execute tactical programs, and establish processes in a lean environment-driving qualified inbound leads, online sales, and measurable growth. If you are a results-oriented individual looking to play a key role in driving the success of a forward-thinking organization, we encourage you to apply. Our company offers a dynamic work environment, Monday-Thursday workweek with three-day weekends, competitive compensation, and benefits, including health insurance, company-paid life insurance, supplemental insurance options, and more. Key Responsibilities Strategy and Leadership Build an ROI-driven marketing strategy and translate it into executable, tactical plans. Establish processes and infrastructure in a low-structure environment. Design and optimize the sales process for inbound leads and online B2B sales. Partner with and manage external agencies. Thrive in ambiguity; prioritize, test, and iterate quickly. Digital Marketing Execution Own SEO, SEM, PPC, AI search, display, retargeting, and paid social. Plan and execute campaigns across Facebook, Instagram, YouTube, TikTok, and LinkedIn. Launch full-funnel social campaigns that drive qualified prospects and sales. CRM, Lifecycle, and Ecommerce Drive lead generation and qualification; build scalable nurture programs. Map and optimize the full user journey from first touch to repeat purchase. Manage inbound lead capture, scoring, routing, and SLAs with Sales. Support and optimize B2B ecommerce flows, merchandising, and promotions. Digital Optimization and ROI Metrics Own website SEO optimization and technical hygiene. Define and report ROI metrics, CAC, ROAS/ROSS, LTV, and funnel KPIs. Run A/B and multivariate tests across ads, landing pages, and emails. Execute content optimization for search intent and conversion. Creative Development & Media Lead PR initiatives; secure earned coverage and manage paid placements. Plan and buy media across digital channels; manage budgets and pacing. Oversee industrial product photography and asset management. Update websites, product pages, and assortments with accurate content. Platform Experience (preferred, not required) BigCommerce (or similar ecommerce platform) Acumatica (ERP) HubSpot (CRM/marketing automation) Twilio (SMS/communications) B2B industrial marketing experience
    $89k-123k yearly est. 6d ago
  • Marketing Coordinator/ Community Specialist/ Manager

    Collabera 4.5company rating

    Marketing manager job in Neenah, WI

    Collabera Inc (Staffing Firm). We are based out of Morristown, NJ and we have been providing contingent labor to our clients for last 25 years. In 2015 we placed more than 6,000 contractors across select 100+ clients that we service. End client for this project is a large legal organization with operations in more than 100 countries and has more than 50,000 employees around the world. For eight consecutive years, Fortune has named this company as World's ‘Most Admired Companies to work for'. Job Description Location: Winchester Road Neenah, WI 54956 Job Title: Community Manager Duration: 5 Months (could go beyond) · The online community manager will act as the external voice of the company and specific brands while simultaneously acting as the voice of the customers internally. · The value lies in the community manager serving as a hub and having the ability to personally connect with the customers (humanize the company), shepherd & provide feedback to many departments internally (development, PR, marketing, legal service, tech support, digital, etc). · The community manager is responsible for overseeing single or multiple brands within a category, and ensuring that internal & external customers receive the best and most effective, integrated and efficient Customer Experience available. · The community manager could be responsible to communicate with multimedia communication channels when necessary including phone, email, and live chat or mobile. · The community manager should be able to manage conversational calendars and proactively engage with customers. · The Online Community Manager will implement the Company's Online Community Strategy, managing engagement and interactivity with its audience, and fostering community spirit. · This role coordinates with the internal Editorial and Marketing teams to support their respective missions, ensuring consistency in voice and cultivating a strong community around the brand. Qualifications · Should hold a Bachelor's degree, preferably in a relevant discipline (i.e; PR, journalism, communication, marketing or other relevant areas), and/or demonstrated equivalent ability and experience in the targeted area. · A minimum of 1-3 years of experience is typically expected in entering this position. Additional Information To discuss on this reach Himanshu Prajapat on #************ or email your resume on himanshu.prajapat(@)collabera.com
    $55k-71k yearly est. 1d ago
  • Integrated Marketing Manager

    Alto-Shaam 4.1company rating

    Marketing manager job in Menomonee Falls, WI

    Join the Alto-Shaam Team Virtually Tour our Facility:********************************** GHjskWR Whether you're just beginning your career or have years of assembly experience-you've come to the right place. Working at Alto-Shaam means you're part of a passionate team of people all working together towards one common goal. We want you on our team, because you believe in getting better every day. That kind of continuous improvement is what leads to promotions, pay raises, and company-wide innovation. Since 1955, Alto-Shaam has pioneered industry-leading foodservice equipment that anticipates and responds to industry needs. Our solutions have helped generations of foodservice professionals enhance their menus while providing a greater return on their investment. Job Description The ideal candidate for an Integrated Marketing Manager would be able to do the following: Leadership & Team Development Lead and mentor the communication and digital team members, providing direction, coaching, and career development. Oversee workload management and campaign prioritization, ensuring requests (via Jira or other intake systems) are resourced effectively. Foster a collaborative and high-performance culture within the brand & demand team. Brand & Communications Leadership Manage corporate brand positioning, messaging, and storytelling across channels. Lead internal and external communications, PR, social media, and executive communications. Manage and develop thought leadership content (case studies, whitepapers, blog, video) to position the company as an industry leader. Ensure brand standards are consistently applied across channels, including: tradeshows, campaigns, digital platforms, and internal materials. Demand Generation & Campaigns Design and execute integrated, multi-channel campaigns that drive awareness and qualified demand. Partner with Product Marketing to align messaging, launches, and innovation stories to customer needs and personas. Support digital demand generation efforts led by digital marketing and the agency (SEO, paid search, display, social, retargeting, email marketing). Collaborate with Sales to ensure campaigns support lead generation, nurturing, and ABM initiatives. Performance, Analytics & Optimization Define and track KPIs for brand awareness, campaign performance, and lead generation. Collaborate with the team to build dashboards and measure ROI across channels. Continuously test and optimize campaigns for higher engagement and conversion. Cross-Functional Collaboration Partner closely with Product Marketing Manager and the team to connect product positioning with campaigns and communications. Work with the Tradeshow Manager to integrate event strategy into brand & demand campaigns. Collaborate with cross-functional team members to align marketing efforts with business objectives. Qualifications For a candidate to be successful as an Integrated Marketing Manager they must have: 7-10 years of B2B marketing experience, with at least 3 years in a people leadership role. Strong background in marketing communications, content strategy, and demand generation. Proven experience leading integrated campaigns that combine brand storytelling with digital execution. Strong understanding of digital marketing tactics (SEO, SEM, paid social, retargeting, email automation). Excellent communication, leadership, and project management skills. Strong editorial and writing skills with the ability to simplify complex product stories. Experience in manufacturing, industrial, or B2B equipment industries a plus. Hands-on experience with marketing automation and CRM systems Knowledge of campaign reporting, attribution, and ROI tracking. Experience managing agency/vendor partners for advertising, public relations, and digital media. Additional Information For more information about our benefits, job duties, and company values, go to *****************************
    $93k-115k yearly est. 60d+ ago
  • Marketing Manager, Brand Marketing

    Kohler Co 4.5company rating

    Marketing manager job in Kohler, WI

    _Work Mode: Onsite_ **Opportunity** The Brand Marketing Manager, Kohler Kitchen & Bath North America is responsible for developing and executing Omni Channel Consumer Focused integrated marketing campaigns. This includes leading campaigns and new product launches to increase penetration of Kohler Brand products across all channels of distribution and secondary markets. They evaluate, prioritize, and align strategies, timing and creative messaging in accordance with Kohler Co., market share, profitability and revenue goals ensuring a cohesive brand strategy across all touch points. Additionally, they lead cross functional Campaign teams in their assigned Category accountable for program, brand, and business objectives deliverables. **Primary Objectives** + Drive brands' business under guidance of Sr Brand Managers / Marketing Directors to increase share of market in competitive landscape with a consumer centric approach. + Owning and uncovering deep consumer insights and data-driven marketing, contributing to best-in-class business & creative briefs. + Drive brand growth by developing innovative strategies and go-to-market plans for both new launches and core businesses with executional excellence. + Contribute to the growth and profitability of the business by leading development and managing the execution of marketing strategies and Campaigns as assigned across paid, owned & earned tactics. + Performing business & competitive analysis, and driving strategic assessment, category positioning and storytelling for internal and external stake holders. **Specific Responsibilities** + Brand/Category Positioning & Storytelling: Prepare annual marketing presentations that outline the brand's strategy and clearly articulated P.O.P & P.O.D opportunities. Deliver engaging and informative presentations to TOP clients, fostering a deeper understanding of the brand's direction and offerings. Evaluates competitor promotions and programs for each product group. Apprise business teams of competitor activities and changes in the marketplace. + Go-To-Market Strategy: Work collaboratively with Product, Category, Channel & Strategy teams to build strong go-to-market strategies to support key new product launches & drive core business.Provides inputs on new product launch forecasts. Meets with cross-functional consumer facing stakeholders & external customers to determine future marketing needs and actions. Ensure timely adjustments to changing markets and competitive conditions based on acquired field knowledge. + Brand Execution Planning: Evaluates and assigns product launch priorities based on greatest opportunities to hit financial target, ROI and Brand metrics. Develops core marketing assets to be leveraged across all channels rooted in consumer insights and research. Develop recommendation for marketing mix strategies to build integrated, engaging consumer brand experiences. Leverage best practice Performance Marketing results in Campaign development and execution. + Collaborative Media Planning: Partner with Media Team to align the right content for the right platforms to support new launches.Monitor performance to identify opportunities for improvement & in-campaign optimization. + Executional Excellence:Lead Product Launches & Campaigns by delivering clear, concise direction via business/creative briefs to creative & studio organization in the development of best-in-class content in a timely manner focusing on KPIs, Consumer needs and Budgets. Develops Content for Consumer Events (Live and Virtual) for assigned categories and themes.Develops and communicates Omni Channel key visual asset packages (messaging/imagery) to provide consistency and streamlined workflow. + Training: Consults on the development of communication tools to aid product training for Kohler and Distributor Sales associates. + Budget Management: Manages assigned Campaign Budget(s) to achieve financial objectives and provides support and detailed input into the KBNA Communications budget for assigned product category. + Reporting: Monitors the success, impact, and contributions of all programs, communicating successes, failures, and next steps to management on a timely basis. + Situational Leadership: Lead a highly collaborative cross functional team that simultaneously drives accountability and quality across internal and external stakeholders. Build trust and gains alignment between Communications, KBNA Category Strategy and Channel Marketing organizations. **Skills/Requirements** + Bachelor's degree in marketing or equivalent. MBA preferred. + 5+ years of Marketing or Brand Management experience at Consumer Goods, Home, Lifestyle or Luxury brand teams/organizations. + Demonstrated leadership cross functionally with strong ability to influence complex organizations by building full trust from leaders, peers, and teams. + Demonstrated ability to analyze, think creatively, innovate and plan with attention to detail and accuracy. + Strong communication and presentation skills for internal and external audiences + Creative thinker & storyteller + Experience in classical Brand Management with exposure to most aspects of marketing across NPD, Media management, Creative/Content briefing & development, Performance Marketing, Brand Strategy development, Integrated GTM, Campaigns & Programming preferred. \#LI-Onsite \#LI-KS1 **_Applicants must be authorized to work in the US without requiring sponsorship now or in the future._** _We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you'll have access to your applicable benefit programs from your first day on the job, with no waiting period. The salary range for this position is $101,350 - $156,150. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location._ **Why Choose Kohler?** We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we're driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives. **About Us** It is Kohler's policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact ********************* . Kohler Co. is an equal opportunity/affirmative action employer.
    $101.4k-156.2k yearly 8d ago
  • Director of Media Marketing

    Mills Fleet Farm

    Marketing manager job in Appleton, WI

    Are you a performance-driven marketing leader who thrives at the intersection of data, creativity, and scale? In this role, you'll own and grow our full-funnel media engine. driving customer acquisition, brand awareness, and lifetime value across paid, owned, and emerging channels. In partnership with our Agency, you'll lead all paid media, organic social, influencer/creator partnerships, and lifecycle marketing, while building a high-performing team and delivering measurable business impact. What You'll Do * Own and execute the marketing strategy aligned to aggressive growth goals * Manage the marketing budget and P&L, optimizing for ROI, CAC, LTV, and ROAS * Lead performance marketing across paid search, paid social (Meta, TikTok, X, LinkedIn), display/programmatic, video, and affiliate * Oversee organic social to drive brand engagement and traffic * Direct email, SMS, CRM, and lifecycle automation strategies * Partner closely with Creative and Ecommerce on testing, personalization, and conversion optimization * Build dashboards and reporting frameworks using GA4 and leading analytics platforms * Lead retail media network strategies * Stay ahead of trends including AI-driven targeting, CTV/OTT, social commerce, and the cookieless future * Build, mentor, and scale a high-performing marketing team * Manage agency, platform, and technology vendor relationships What You Bring * 10+ years of Digital marketing experience, including 5+ years in a senior leadership role * Proven success scaling digital channels to$200M+ in revenue for a consumer, retail, or DTC brand * Deep full-funnel expertise across acquisition and retention * Mastery of major advertising platforms (Google, Meta, TikTok, X, LinkedIn) * Strong analytical and financial acumen with hands-on experience in GA4 and BI tools * Experience building and leading teams of 8+ * Bachelor's degree in Marketing, Business, or a related field Why You'll Love Working Here * High visibility and ownership * Opportunity to scale a sophisticated, data-driven marketing engine * Lead a talented team and shape the future of digital growth Ready to lead our Marketing growth and make an impact? Apply today! Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.
    $51k-75k yearly est. 4d ago
  • Director of Media Marketing

    Fleet Farm Careers 4.7company rating

    Marketing manager job in Appleton, WI

    Are you a performance-driven marketing leader who thrives at the intersection of data, creativity, and scale? In this role, you'll own and grow our full-funnel media engine. driving customer acquisition, brand awareness, and lifetime value across paid, owned, and emerging channels. In partnership with our Agency, you'll lead all paid media, organic social, influencer/creator partnerships, and lifecycle marketing, while building a high-performing team and delivering measurable business impact. What You'll Do Own and execute the marketing strategy aligned to aggressive growth goals Manage the marketing budget and P&L, optimizing for ROI, CAC, LTV, and ROAS Lead performance marketing across paid search, paid social (Meta, TikTok, X, LinkedIn), display/programmatic, video, and affiliate Oversee organic social to drive brand engagement and traffic Direct email, SMS, CRM, and lifecycle automation strategies Partner closely with Creative and Ecommerce on testing, personalization, and conversion optimization Build dashboards and reporting frameworks using GA4 and leading analytics platforms Lead retail media network strategies Stay ahead of trends including AI-driven targeting, CTV/OTT, social commerce, and the cookieless future Build, mentor, and scale a high-performing marketing team Manage agency, platform, and technology vendor relationships What You Bring 10+ years of Digital marketing experience, including 5+ years in a senior leadership role Proven success scaling digital channels to$200M+ in revenue for a consumer, retail, or DTC brand Deep full-funnel expertise across acquisition and retention Mastery of major advertising platforms (Google, Meta, TikTok, X, LinkedIn) Strong analytical and financial acumen with hands-on experience in GA4 and BI tools Experience building and leading teams of 8+ Bachelor's degree in Marketing, Business, or a related field Why You'll Love Working Here High visibility and ownership Opportunity to scale a sophisticated, data-driven marketing engine Lead a talented team and shape the future of digital growth Ready to lead our Marketing growth and make an impact? Apply today! Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.
    $62k-79k yearly est. 4d ago
  • Marketing Analyst-Food Ingredients

    Brewingwithbriess

    Marketing manager job in Chilton, WI

    This multifaceted role combines a keen business acumen, strong marketing analysis, product line management, technical expertise with customer-facing sales support, providing critical resources for both internal teams and external customers. The Marketing Analyst will serve as a subject matter expert (SME) for our product portfolio, offering guidance on product assortment, market development and driving strategic growth opportunities. This position requires a strong background in marketing analytics, excellent communication skills, and a passion for data driven strategy development in the food and beverage industry. The ideal candidate will thrive in a collaborative environment, excel at building customer relationships, and contribute to innovation and product development. Key Responsibilities: 1. Trend Identification & Market Research Monitor and analyze market trends, customer and consumer behavior, and competitive landscape. Conduct primary and secondary research to uncover emerging opportunities and threats. Translate complex data into actionable insights and visual reports for stakeholders. Maintain competitive intelligence for internal reference and sharing with key stakeholders. 2. Strategy Development Collaborate with cross-functional teams to develop and refine marketing strategies. Use data to inform campaign planning, customer segmentation, and targeting. Evaluate the performance of marketing initiatives and recommend optimizations. 3. Product Management Support Assess market needs and product performance of current portfolio of products and potential new innovation. Analyze customer feedback, usage data, and market trends to inform product development. Assist in go-to-market strategies, pricing analysis, and product positioning. 4. Marketing Campaign Support Provide analytical support for digital and traditional marketing campaigns. Track KPIs such as ROI, conversion rates, and customer acquisition costs. Create marketing content for internal and external publication, working closely with the marketing team to ensure accuracy and alignment with brand messaging. Develop dashboards and reports to communicate campaign performance to stakeholders. 5. Cross-Functional Collaboration Work closely with sales and marketing team to align marketing efforts with business goals. Collaborate with innovation and sustainability working groups as needed. Work hand in hand with sales team to develop customer specific content to support sales targeting efforts. Present findings and strategic recommendations to senior leadership. Assist with sales calls, marketing campaigns, trade show, etc support as fit. Qualifications Education & Experience Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field. 2-4 years of experience in marketing analytics, business intelligence, or a similar role. Preference for experience in B2B food ingredients space. Skills & Competencies Strong proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics, Tableau, Power BI). Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo). Excellent communication and presentation skills. Ability to synthesize complex data into clear, actionable insights. Strong project management and organizational skills. Physical Demands & Work Environment Ability to travel up to 30% of the time, including overnight travel, to represent the company at trade shows, technical conferences, and customer locations.
    $48k-72k yearly est. Auto-Apply 15d ago
  • Marketing Analyst-Food Ingredients

    Briess Industries

    Marketing manager job in Chilton, WI

    Job Description This multifaceted role combines a keen business acumen, strong marketing analysis, product line management, technical expertise with customer-facing sales support, providing critical resources for both internal teams and external customers. The Marketing Analyst will serve as a subject matter expert (SME) for our product portfolio, offering guidance on product assortment, market development and driving strategic growth opportunities. This position requires a strong background in marketing analytics, excellent communication skills, and a passion for data driven strategy development in the food and beverage industry. The ideal candidate will thrive in a collaborative environment, excel at building customer relationships, and contribute to innovation and product development. Key Responsibilities: 1. Trend Identification & Market Research Monitor and analyze market trends, customer and consumer behavior, and competitive landscape. Conduct primary and secondary research to uncover emerging opportunities and threats. Translate complex data into actionable insights and visual reports for stakeholders. Maintain competitive intelligence for internal reference and sharing with key stakeholders. 2. Strategy Development Collaborate with cross-functional teams to develop and refine marketing strategies. Use data to inform campaign planning, customer segmentation, and targeting. Evaluate the performance of marketing initiatives and recommend optimizations. 3. Product Management Support Assess market needs and product performance of current portfolio of products and potential new innovation. Analyze customer feedback, usage data, and market trends to inform product development. Assist in go-to-market strategies, pricing analysis, and product positioning. 4. Marketing Campaign Support Provide analytical support for digital and traditional marketing campaigns. Track KPIs such as ROI, conversion rates, and customer acquisition costs. Create marketing content for internal and external publication, working closely with the marketing team to ensure accuracy and alignment with brand messaging. Develop dashboards and reports to communicate campaign performance to stakeholders. 5. Cross-Functional Collaboration Work closely with sales and marketing team to align marketing efforts with business goals. Collaborate with innovation and sustainability working groups as needed. Work hand in hand with sales team to develop customer specific content to support sales targeting efforts. Present findings and strategic recommendations to senior leadership. Assist with sales calls, marketing campaigns, trade show, etc support as fit. Qualifications Education & Experience Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field. 2-4 years of experience in marketing analytics, business intelligence, or a similar role. Preference for experience in B2B food ingredients space. Skills & Competencies Strong proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics, Tableau, Power BI). Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo). Excellent communication and presentation skills. Ability to synthesize complex data into clear, actionable insights. Strong project management and organizational skills. Physical Demands & Work Environment Ability to travel up to 30% of the time, including overnight travel, to represent the company at trade shows, technical conferences, and customer locations.
    $48k-72k yearly est. 15d ago
  • Marketing Specialist

    Graphics Systems Corp 3.8company rating

    Marketing manager job in Germantown, WI

    Implement and Execute Marketing Strategy! Growth| Learning | Employee Centric Culture At GSC, we are passionate about people. We like to inspire and educate companies on how to leverage 3D engineering technologies to advance manufacturing, drive innovation, and fuel new product development. We love to problem solve and provide solutions that will enhance our customers' design process. We partner with our customers and are a true extension of their team. The Marketing Specialist will bring creative marketing strategy ideas to the table and will be an integral part of implementing and executing these strategies. The role will be responsible for owning and expanding aspects of our white pages, social media, and other areas of marketing in support of the company's online presence. This role places you in a position to truly develop and grow your B2B marketing skills with a company that places a strong focus and priority on the marketing function. Our robust benefits package includes: * PTO (holiday, sick, vacation) * Medical/Dental/Vision/Life insurance * 401k * Internal growth opportunities for the right candidates This is an in person role out of our Germantown, WI office. Responsibilities * Content Creation and Management: Develop, manage, and optimize high-quality content for the website, blogs, whitepapers, ebooks, social media, and other digital channels to attract and engage target audiences. * SEO/SEM: Implement and manage search engine optimization (SEO) and search engine marketing (SEM) strategies to drive organic traffic and improve search rankings. * Campaign Execution: Work with the Campaign Manager to execute activities for marketing campaigns, including email marketing, social media marketing, and content marketing initiatives. * Lead Generation: Create and manage lead generation campaigns, including landing pages, forms, and calls-to-action, to capture and nurture leads. * Marketing Automation: Utilize marketing automation tools to develop and execute lead nurturing workflows, email marketing campaigns, and automated engagement campaigns. * Analytics and Reporting: Monitor and analyze campaign performance metrics (traffic, leads, conversions) and provide actionable insights to optimize marketing strategies. * Collaboration: Work closely with the Campaign Manager to develop and execute integrated marketing campaigns that align with overall business objectives. * Customer Segmentation: Assist in customer segmentation and data management to improve targeting and personalization efforts. * Website Management: Oversee updates and changes to the website, create new web pages, and ensure the site is optimized for lead generation and user experience. * Brainstorming and Innovation: Participate in creative brainstorming sessions with the marketing team to conceptualize new campaigns and strategies. * Continuous Improvement: Develop checklists and audit best practices for inbound marketing initiatives to continuously improve deliverability, engagement, and conversion rates. Qualifications * Bachelor's degree in Marketing, Communications, Graphic Design or related field preferred * 3+ years of experience in marketing or related role * Proficient in Microsoft Office Suite, Adobe Suite, and social media platforms * Strong interpersonal and communication skills with all levels of management * Experience in creating and managing digital content and experiences * Strong understanding of inbound marketing principles and strategies * Experience with SEO, SEM, and web analytics tools (Google Analytics) * Proficiency with marketing automation platforms (Active Campaign Buffer) and DRM systems (NetSuite) * Excellent writing and content creating skills, with the ability to craft compelling headlines, subject lines, and calls to action * Detail oriented with high standards for quality, relevance, and consistency of content * Proven ability to work in a fast-paced, deadline-driven environment * Travel on occasion GSC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
    $47k-70k yearly est. Auto-Apply 28d ago
  • Marketing Specialist

    Institech

    Marketing manager job in Menomonee Falls, WI

    Join Our Team as a Marketing Specialist Are you passionate about leveraging digital platforms to drive growth and engage audiences? Do you thrive in dynamic environments where creativity meets strategy? If so, we have an exciting opportunity for you! About Us We are a medium -sized company based in the heart of the Midwest, dedicated to the Digital Print and 3D Additive Manufacturing Industries. As we continue to expand our reach and enhance our brand presence, we are seeking a talented Marketing Specialist to join our team. Role Overview As our Marketing Specialist, you will play a pivotal role in managing our digital presence and enhancing our online engagement. You will be responsible for overseeing our website, digital commerce strategies, outside agency management and the creation of compelling marketing materials that resonate with our target audience. This role also includes managing our CRM, paid advertising, analytics, and coordinating the work of our external digital agency. Key Responsibilities · Website Management: Ensure our website is up -to -date, user -friendly, and optimized for SEO and conversions. · Agency Oversight: Direct and collaborate with our external digital marketing agency on strategy execution and ensure accountability across all active campaigns. · Digital Commerce: Drive our digital commerce strategy, including online sales channels and e -commerce platforms. · Content Creation: Develop engaging content for various marketing channels, including social media, email campaigns, and digital advertising. · Campaign Management: Plan and execute marketing campaigns to support product launches, promotions, and brand initiatives. · Analytics and Reporting: Monitor and analyze digital marketing efforts using web analytics tools to optimize performance and ROI. · PPC Management: Oversee paid search campaigns (Google Ads), including budget allocation, keyword strategy, and performance tracking. · CRM Management: Maintain and segment customer and prospect lists using Nutshell CRM to support outbound marketing and lead generation efforts. · KPI Tracking: Conduct bi -weekly reporting on key marketing performance metrics to guide campaign optimization. · Collaboration: Work closely with cross -functional teams including Sales, Product Development, and Customer Service to align marketing strategies with business objectives. · Lead Generation: Take ownership of our inbound marketing strategy that generates leads on a consistent weekly basis. Why Join Us? Our vision is to help our customers PRINT BRILLIANT. We are a preferred resource for wide format and 3D equipment, supplies, service, and consulting. For over 30 years, our experienced team has been dedicated to helping customers find the best solutions for their needs. Requirements · Bachelor's degree in Marketing, Communications, or related field. · Proven experience in digital marketing, including website management and the use of HTML language, e -commerce, and content creation. · Strong understanding of SEO, SEM, PPC, and digital advertising best practices. · Proficiency in web analytics tools (e.g., Google Analytics) and content management systems (e.g., WordPress). · Creative thinker with excellent communication and project management skills. · Competent use of Adobe Creative Suite and related digital design tools. Benefits Benefits: · Dental insurance · Health insurance · Paid time off · Retirement plan Schedule: · 8 hour shift · Day shift · Work Location: In person
    $44k-69k yearly est. 60d+ ago
  • Retail Marketing Specialist

    Veterinary Service

    Marketing manager job in Beaver Dam, WI

    Under the general direction of the Director of Marketing, the Retail Marketing Specialist is responsible for coordinating with Sales professionals and other Marketing team members to develop and execute strategic marketing campaigns and activities for the organization's retail customer segment. Essential Duties and Responsibilities include the following. Other duties may be assigned. Develop and track marketing programs and materials such as sell sheets, product guides, brochures, mailers, email, social media and digital campaigns, promotions and events. Design and proof associated marketing material according to Brand Style Guide. Provide comprehensive analysis on program and material performance to internal and external stakeholders. Collaborate with internal Marketing, Sales and Purchasing teams, as well as external agencies and vendors to strategize and implement key objectives. Manage annual retail advertising budget and provide monthly and quarterly ROI reports. Conduct market research to identify and advise on customer trends, competitor offers, sales opportunities and demographic data. Use internal and external data and industry resources. Recommend tactics and strategy to address information uncovered. Develop objectives and goals for marketing activation aligning with organizational initiatives. Partner with other Marketing team members to promote the organization and its products effectively across print and digital marketing channels. Assist in planning and coordinating retail trade shows, sales training and other retail industry events. Qualification Requirements: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience Requires a 4-year degree in marketing, communications or related fields. 5+ years' experience in retail or distribution marketing or equivalent combination of education and experience. Knowledge of animal health and/or agriculture is a plus. Language Skills: Excellent written and oral communication skills and the ability to effectively present information and respond to questions from vendors, customers, managers and other employees. Other Skills and Abilities: Knowledge of graphic design and print and digital activation, including proficiency in Microsoft Office, Adobe InDesign, Photoshop and Illustrator programs. Working knowledge, understanding and interest in pet, equine, poultry and livestock retail spaces. Excellent analytical skills and ability to interpret sales and marketing data. Work Location: Hybrid position with preference on in-office attendance at the Beaver Dam office. Hours: General hours are 8:00am to 5:00pm; Monday - Friday; hours are subject to business needs
    $44k-69k yearly est. 2d ago
  • Marketing Specialist

    Hiring Team

    Marketing manager job in Germantown, WI

    Implement and Execute Marketing Strategy! Growth| Learning | Employee Centric Culture At GSC, we are passionate about people. We like to inspire and educate companies on how to leverage 3D engineering technologies to advance manufacturing, drive innovation, and fuel new product development. We love to problem solve and provide solutions that will enhance our customers' design process. We partner with our customers and are a true extension of their team. The Marketing Specialist will bring creative marketing strategy ideas to the table and will be an integral part of implementing and executing these strategies. The role will be responsible for owning and expanding aspects of our white pages, social media, and other areas of marketing in support of the company's online presence. This role places you in a position to truly develop and grow your B2B marketing skills with a company that places a strong focus and priority on the marketing function. Our robust benefits package includes: PTO (holiday, sick, vacation) Medical/Dental/Vision/Life insurance 401k Internal growth opportunities for the right candidates This is an in person role out of our Germantown, WI office. Responsibilities Content Creation and Management: Develop, manage, and optimize high-quality content for the website, blogs, whitepapers, ebooks, social media, and other digital channels to attract and engage target audiences. SEO/SEM: Implement and manage search engine optimization (SEO) and search engine marketing (SEM) strategies to drive organic traffic and improve search rankings. Campaign Execution: Work with the Campaign Manager to execute activities for marketing campaigns, including email marketing, social media marketing, and content marketing initiatives. Lead Generation: Create and manage lead generation campaigns, including landing pages, forms, and calls-to-action, to capture and nurture leads. Marketing Automation: Utilize marketing automation tools to develop and execute lead nurturing workflows, email marketing campaigns, and automated engagement campaigns. Analytics and Reporting: Monitor and analyze campaign performance metrics (traffic, leads, conversions) and provide actionable insights to optimize marketing strategies. Collaboration: Work closely with the Campaign Manager to develop and execute integrated marketing campaigns that align with overall business objectives. Customer Segmentation: Assist in customer segmentation and data management to improve targeting and personalization efforts. Website Management: Oversee updates and changes to the website, create new web pages, and ensure the site is optimized for lead generation and user experience. Brainstorming and Innovation: Participate in creative brainstorming sessions with the marketing team to conceptualize new campaigns and strategies. Continuous Improvement: Develop checklists and audit best practices for inbound marketing initiatives to continuously improve deliverability, engagement, and conversion rates. Qualifications Bachelor's degree in Marketing, Communications, Graphic Design or related field preferred 3+ years of experience in marketing or related role Proficient in Microsoft Office Suite, Adobe Suite, and social media platforms Strong interpersonal and communication skills with all levels of management Experience in creating and managing digital content and experiences Strong understanding of inbound marketing principles and strategies Experience with SEO, SEM, and web analytics tools (Google Analytics) Proficiency with marketing automation platforms (Active Campaign Buffer) and DRM systems (NetSuite) Excellent writing and content creating skills, with the ability to craft compelling headlines, subject lines, and calls to action Detail oriented with high standards for quality, relevance, and consistency of content Proven ability to work in a fast-paced, deadline-driven environment Travel on occasion GSC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
    $44k-69k yearly est. Auto-Apply 26d ago
  • Marketing Coordinator

    Belmark Inc. 4.2company rating

    Marketing manager job in De Pere, WI

    Come join our Marketing team! The Marketing Coordinator is organized, proactive, and eager to support projects that build Belmarks brand and drive business growth, while demonstrating strong attention to detail and a passion for collaborating within a small, creative team. This role will partner closely with the Marketing team to plan and execute campaigns, bring new ideas to life across digital channels, and maintain our branded assets. This role has a hand in a little bit of everythingfrom social media and blog content to sales enablement and asset management. Reports to: Marketing Content Manager Status: Full Time FLSA: Non-exempt (Hourly) Schedule: 8:00am-4:30pm, Mon-Fri; on-site in De Pere office What will I do in this role? * Manage Belmarks social media channelsplan content calendars, create and schedule posts, engage with followers, and track performance. * Collaborate on digital campaigns and ensure cohesive messaging across social, email, and web platforms. * Partner with the Marketing Content Manager to plan and publish blogsdraft content briefs, coordinate with writers, review drafts, and manage publishing. * Publish and maintain landing pages that align with digital acquisition campaigns. * Audit and maintain Belmark website content, keeping imagery and copy up to date across the entire site. * Manage creative requests for 3D product renderingsorganize project details, create clear creative briefs, and coordinate deliverables. * Write and publish internal-facing customer Value Stories, collaborating directly with the sales team to gather insights and highlight customer success. * Support our brand alignment projectlaunching new, standardized templates and ensuring consistent brand use company-wide long after rollout. * Own and organize our library of digital brand assets so the right file is always at everyones fingertips. * Support email nurture campaigns by drafting briefs, coordinating creative assets, and uploading content into our Customer Relationship Management (CRM) tool. * Partner closely with marketing, design, and sales teams to create targeted, on-brand content that fuels customer engagement and conversions. * Maintain a consistent brand voice across all content and touchpoints. * Juggle multiple projects with ease while keeping an eye on deadlines, details, and quality. * Bring fresh ideas to the table and help make our marketing even more impactful. * Responsible to follow all safety procedures as required by the role, and to nurture a food safety culture by adhering to all Safe Quality Foods requirements. Great benefits for the entire family! * Health, Vision, Dental plan with Wellness discount * FREE On-site Health Clinic * Flexible Spending Account * Life Insurance * 401(k) and Profit Sharing Plan with 6% match * Paid vacation AND personal time * Paid holidays beginning day one * Employee Assistance Program * FREE On-site Fitness Center Minimum Qualifications: * Requires education as is generally acquired in four (4) years of college with a Bachelors degree in Communications, Marketing or Sales; and/or 35 years of marketing experience (digital, social, or content creation preferred). * Strong organization skills and an eye for detailyou notice when somethings just slightly off. * Ability to think creatively, and use skills to turn ideas into polished, on-brand content. * Experience with tools like WordPress, Microsoft Office, Canva, Hubspot, Brandfolder, Adobe Creative Suite, or similar. * Ability to work across multiple social platforms and understand what works on each. * A proactive, jump in and help mindset. * Naturally curious and open to sharing ideas in order to improve paid and organic strategies. * Ability to anticipate needs to support the greater success of projects and company initiatives. * Knowledge of and the ability to effectively utilize the English language. * Ability to operate a computer. * Ability to operate a variety of standard office equipment. * Regular attendance is an essential function of the position. May be required to work some overtime. * Must understand and be passionate about accurate reflection of Belmarks mission of speed, quality, service throughout all functions of the role. * Ability to prioritize and effectively manage multiple projects at once to meet deadlines. * Ability to read, comprehend and follow detailed written and oral instructions. * Must have excellent interpersonal skills. * Must adapt well to change and thrive in a fast paced, dynamic environment. Working Conditions: * Normal office environment. * May be some exposure to vibrations, noise and chemical odors. The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or requirements. The principle duties and responsibilities enumerated are all essential job functions except for those that begin with the word may. Non-sales job postings are limited to residents in the states of Wisconsin and Arizona only. Belmark is an Equal Opportunity Employer.
    $38k-50k yearly est. 4d ago
  • Marketing Manager

    Hultafors Group North America

    Marketing manager job in Richfield, WI

    We are seeking a talented Marketing Manager to join our in-office team. As a Marketing Manager, you will play a crucial role in developing and executing marketing strategies across various channels. Your responsibilities will include creative content creation, trade show coordination, and close collaboration with our digital marketing team. Additionally, you'll take a leadership role in driving digital initiatives, ensuring brand consistency and innovative approaches. If you're passionate about marketing, have a creative mindset, and thrive in a dynamic environment, we'd love to hear from you! Responsibilities -Creative Content Creation: Develop compelling marketing collateral, including brochures, presentations, and promotional materials. Ensure brand consistency across all marketing materials. Proficiency in graphical design principles is essential.- -Campaign Management: Plan and execute marketing campaigns, both online and offline. Coordinate product launches and promotional events. Collaborate with cross-functional teams to drive successful campaigns. -Trade Show Coordination: Plan, organize, and execute trade show participation. Coordinate logistics, booth setup, and promotional materials. Represent the company professionally at industry events. -Sales Support: Assist sales teams with marketing materials, presentations, and lead generation. Provide insights and data to enhance sales efforts. Collaborate on sales enablement initiatives. -Digital Leadership: Lead digital marketing efforts, including SEO, SEM, and social media. Innovate and explore new digital channels for brand visibility. Ensure messaging aligns with our brand identity. Requirements: Required Skills Bachelor's degree in Marketing, Communications, or a related field. Minimum of 3 years of experience as a trade show coordinator or in a similar role. Proficiency in MS PowerPoint and Excel. Strong communication skills and ability to work well under pressure. Critical thinking and problem-solving abilities. Understanding of competitor strategies and consumer behavior.
    $70k-105k yearly est. 25d ago
  • Digital Marketing Manager I

    Barr, Inc. 4.4company rating

    Marketing manager job in Oshkosh, WI

    Job DescriptionSalary: Barr, Inc. is seeking a hands-on Digital Marketing Manager to build, optimize, and scale a high-ROI digital engine for our B2B industrial business. Youll set strategy, execute tactical programs, and establish processes in a lean environmentdriving qualified inbound leads, online sales, and measurable growth. If you are a results-oriented individual looking to play a key role in driving the success of a forward-thinking organization, we encourage you to apply. Our company offers a dynamic work environment, Monday-Thursday workweek with three-day weekends, competitive compensation, and benefits, including health insurance, company-paid life insurance, supplemental insurance options, and more. Key Responsibilities Strategy and Leadership Build an ROI-driven marketing strategy and translate it into executable, tactical plans. Establish processes and infrastructure in a low-structure environment. Design and optimize the sales process for inbound leads and online B2B sales. Partner with and manage external agencies. Thrive in ambiguity; prioritize, test, and iterate quickly. Digital Marketing Execution Own SEO, SEM, PPC, AI search, display, retargeting, and paid social. Plan and execute campaigns across Facebook, Instagram, YouTube, TikTok, and LinkedIn. Launch full-funnel social campaigns that drive qualified prospects and sales. CRM, Lifecycle, and Ecommerce Drive lead generation and qualification; build scalable nurture programs. Map and optimize the full user journey from first touch to repeat purchase. Manage inbound lead capture, scoring, routing, and SLAs with Sales. Support and optimize B2B ecommerce flows, merchandising, and promotions. Digital Optimization and ROI Metrics Own website SEO optimization and technical hygiene. Define and report ROI metrics, CAC, ROAS/ROSS, LTV, and funnel KPIs. Run A/B and multivariate tests across ads, landing pages, and emails. Execute content optimization for search intent and conversion. Creative Development & Media Lead PR initiatives; secure earned coverage and manage paid placements. Plan and buy media across digital channels; manage budgets and pacing. Oversee industrial product photography and asset management. Update websites, product pages, and assortments with accurate content. Platform Experience (preferred, not required) BigCommerce (or similar ecommerce platform) Acumatica (ERP) HubSpot (CRM/marketing automation) Twilio (SMS/communications) B2B industrial marketing experience
    $89k-123k yearly est. 7d ago
  • Marketing Manager, Brand Marketing

    Kohler 4.5company rating

    Marketing manager job in Kohler, WI

    Work Mode: Onsite Opportunity The Brand Marketing Manager, Kohler Kitchen & Bath North America is responsible for developing and executing Omni Channel Consumer Focused integrated marketing campaigns. This includes leading campaigns and new product launches to increase penetration of Kohler Brand products across all channels of distribution and secondary markets. They evaluate, prioritize, and align strategies, timing and creative messaging in accordance with Kohler Co., market share, profitability and revenue goals ensuring a cohesive brand strategy across all touch points. Additionally, they lead cross functional Campaign teams in their assigned Category accountable for program, brand, and business objectives deliverables. Primary Objectives * Drive brands' business under guidance of Sr Brand Managers / Marketing Directors to increase share of market in competitive landscape with a consumer centric approach. * Owning and uncovering deep consumer insights and data-driven marketing, contributing to best-in-class business & creative briefs. * Drive brand growth by developing innovative strategies and go-to-market plans for both new launches and core businesses with executional excellence. * Contribute to the growth and profitability of the business by leading development and managing the execution of marketing strategies and Campaigns as assigned across paid, owned & earned tactics. * Performing business & competitive analysis, and driving strategic assessment, category positioning and storytelling for internal and external stake holders. Specific Responsibilities * Brand/Category Positioning & Storytelling: Prepare annual marketing presentations that outline the brand's strategy and clearly articulated P.O.P & P.O.D opportunities. Deliver engaging and informative presentations to TOP clients, fostering a deeper understanding of the brand's direction and offerings. Evaluates competitor promotions and programs for each product group. Apprise business teams of competitor activities and changes in the marketplace. * Go-To-Market Strategy: Work collaboratively with Product, Category, Channel & Strategy teams to build strong go-to-market strategies to support key new product launches & drive core business. Provides inputs on new product launch forecasts. Meets with cross-functional consumer facing stakeholders & external customers to determine future marketing needs and actions. Ensure timely adjustments to changing markets and competitive conditions based on acquired field knowledge. * Brand Execution Planning: Evaluates and assigns product launch priorities based on greatest opportunities to hit financial target, ROI and Brand metrics. Develops core marketing assets to be leveraged across all channels rooted in consumer insights and research. Develop recommendation for marketing mix strategies to build integrated, engaging consumer brand experiences. Leverage best practice Performance Marketing results in Campaign development and execution. * Collaborative Media Planning: Partner with Media Team to align the right content for the right platforms to support new launches. Monitor performance to identify opportunities for improvement & in-campaign optimization. * Executional Excellence: Lead Product Launches & Campaigns by delivering clear, concise direction via business/creative briefs to creative & studio organization in the development of best-in-class content in a timely manner focusing on KPIs, Consumer needs and Budgets. Develops Content for Consumer Events (Live and Virtual) for assigned categories and themes. Develops and communicates Omni Channel key visual asset packages (messaging/imagery) to provide consistency and streamlined workflow. * Training: Consults on the development of communication tools to aid product training for Kohler and Distributor Sales associates. * Budget Management: Manages assigned Campaign Budget(s) to achieve financial objectives and provides support and detailed input into the KBNA Communications budget for assigned product category. * Reporting: Monitors the success, impact, and contributions of all programs, communicating successes, failures, and next steps to management on a timely basis. * Situational Leadership: Lead a highly collaborative cross functional team that simultaneously drives accountability and quality across internal and external stakeholders. Build trust and gains alignment between Communications, KBNA Category Strategy and Channel Marketing organizations. Skills/Requirements * Bachelor's degree in marketing or equivalent. MBA preferred. * 5+ years of Marketing or Brand Management experience at Consumer Goods, Home, Lifestyle or Luxury brand teams/organizations. * Demonstrated leadership cross functionally with strong ability to influence complex organizations by building full trust from leaders, peers, and teams. * Demonstrated ability to analyze, think creatively, innovate and plan with attention to detail and accuracy. * Strong communication and presentation skills for internal and external audiences * Creative thinker & storyteller * Experience in classical Brand Management with exposure to most aspects of marketing across NPD, Media management, Creative/Content briefing & development, Performance Marketing, Brand Strategy development, Integrated GTM, Campaigns & Programming preferred. #LI-Onsite #LI-KS1 Applicants must be authorized to work in the US without requiring sponsorship now or in the future. We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you'll have access to your applicable benefit programs from your first day on the job, with no waiting period. The salary range for this position is $101,350 - $156,150. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location. Why Choose Kohler? We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we're driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives. About Us It is Kohler's policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact *********************. Kohler Co. is an equal opportunity/affirmative action employer.
    $101.4k-156.2k yearly 8d ago
  • Senior Product Marketing Manager- AI Foundation

    Cisco 4.8company rating

    Marketing manager job in Appleton, WI

    The application window is expected to close on 1/19/26 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States **Meet the Team** Cisco Security is seeking an experienced cybersecurity product marketing leader to join our dynamic team. We're looking for a passionate storyteller with deep insights into the rapidly evolving Artificial Intelligence (AI) security market. As a Product Marketing Manager for Foundation AI, you'll drive market adoption of our open source security models designed to accelerate SOC operations, enhance threat detection, and strengthen AI supply chain security. Your role will focus on converting model adoption into design partnerships and qualified business opportunities within enterprise security organizations. At Cisco, you'll join a global, diverse, and adaptable team committed to innovation at scale. We blend the agility and excitement of a startup culture with the resources and stability of an established leader in enterprise security. **Your Impact** You will drive external-facing activities to ensure Foundation AI's market success. You will analyze the evolving AI security landscape, anticipate industry trends, and identify customer challenges around AI model deployment in security workflows. You will clearly articulate Cisco's unique differentiators in purpose-built security AI models, collaborate with sales, campaign, and customer success teams, and drive product visibility, adoption, and design partnerships that advance Cisco's leadership in AI-driven security. Key Responsibilities: · Develop Go-to-Market Strategy for new and existing products: Develop and execute the GTM strategy including identifying target markets, messaging, and positioning for Foundation AI's open source security models. · Develop Core Product Positioning, Messaging, and Differentiators: Craft compelling and consistent positioning and messaging around the differentiators that align with the overall product strategy and resonate with customers and partners. Work with inbound product management, engineering, and the field to identify and articulate the outstanding value propositions of Cisco Security products, ensuring they are communicated and understood by the target audiences. Passionately represent the voice of our customers to internal teams. · Enable Sales and Partners: Create impactful technical content, training materials, and collateral for sales and partner teams. Directly engage with customers, analysts, and industry experts on AI model capabilities and integration patterns. Act as a subject matter expert and thought leader at industry events focused on AI security and SOC operations. · Conduct Market Research: Regularly analyze market trends, customer feedback, and competitor activities. Provide strategic insights to maintain product competitiveness. · Influence Partners, including Executives: Clearly communicate complex AI concepts and technical capabilities to diverse stakeholders. Use analytical and problem-solving skills to provide data-driven recommendations on model adoption patterns and measure GTM success through design partnership acquisition and qualified lead generation. **Minimum Qualifications** · 10+ years in enterprise/b2b tech with at least 5 years of product management experience, including at least 3 in network security · AI/ML product experience, including areas such as AI model development, training pipelines, model evaluation, and integration into enterprise workflows · Experience with agentic AI systems, multi-agent architectures, and AI reasoning models · Knowledge of SOC operations, security orchestration platforms, and threat detection workflows · Bachelor's degree or equivalent experience in computer science or related fields **Preferred Qualifications** · Product marketing experience · Product and market understanding of enterprise security · Experience marketing open source AI/ML models or security tools · Deep product and market understanding of enterprise security operations and AI supply chain security · Experience with AI security trends, including generative AI, adversarial threats, model poisoning, governance, and compliance. · Familiarity with Splunk ecosystem and SOC analyst workflows · Understanding of model deployment considerations (on-premises, air-gapped environments, cloud) · Familiarity with modern application security practices, including Kubernetes, DevOps, and DevSecOps. · MBA · Experience speaking publicly to an executive-level audience · Strong project execution skills, attention to detail, and a risk-mitigation mentality · Self-motivation and partnership a strive to find new and innovative solutions · Excellent analytical, problem-solving, and reporting skills in customer-facing roles · Ability to lead and influence via persuasion, perseverance, and energy to drive consensus across functions and teams · Collaboration with internal and external partners. **Why Cisco?** At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. **Message to applicants applying to work in the U.S. and/or Canada:** The starting salary range posted for this position is $191,400.00 to $281,400.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies: + 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees + 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco + Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees + Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) + 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next + Additional paid time away may be requested to deal with critical or emergency issues for family members + Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: + .75% of incentive target for each 1% of revenue attainment up to 50% of quota; + 1.5% of incentive target for each 1% of attainment between 50% and 75%; + 1% of incentive target for each 1% of attainment between 75% and 100%; and + Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $191,400.00 - $323,600.00 Non-Metro New York state & Washington state: $176,100.00 - $287,900.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. ** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements. Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
    $116k-141k yearly est. 60d+ ago
  • Marketing Analyst-Food Ingredients

    Briess Industries

    Marketing manager job in Chilton, WI

    This multifaceted role combines a keen business acumen, strong marketing analysis, product line management, technical expertise with customer-facing sales support, providing critical resources for both internal teams and external customers. The Marketing Analyst will serve as a subject matter expert (SME) for our product portfolio, offering guidance on product assortment, market development and driving strategic growth opportunities. This position requires a strong background in marketing analytics, excellent communication skills, and a passion for data driven strategy development in the food and beverage industry. The ideal candidate will thrive in a collaborative environment, excel at building customer relationships, and contribute to innovation and product development. Key Responsibilities: 1. Trend Identification & Market Research Monitor and analyze market trends, customer and consumer behavior, and competitive landscape. Conduct primary and secondary research to uncover emerging opportunities and threats. Translate complex data into actionable insights and visual reports for stakeholders. Maintain competitive intelligence for internal reference and sharing with key stakeholders. 2. Strategy Development Collaborate with cross-functional teams to develop and refine marketing strategies. Use data to inform campaign planning, customer segmentation, and targeting. Evaluate the performance of marketing initiatives and recommend optimizations. 3. Product Management Support Assess market needs and product performance of current portfolio of products and potential new innovation. Analyze customer feedback, usage data, and market trends to inform product development. Assist in go-to-market strategies, pricing analysis, and product positioning. 4. Marketing Campaign Support Provide analytical support for digital and traditional marketing campaigns. Track KPIs such as ROI, conversion rates, and customer acquisition costs. Create marketing content for internal and external publication, working closely with the marketing team to ensure accuracy and alignment with brand messaging. Develop dashboards and reports to communicate campaign performance to stakeholders. 5. Cross-Functional Collaboration Work closely with sales and marketing team to align marketing efforts with business goals. Collaborate with innovation and sustainability working groups as needed. Work hand in hand with sales team to develop customer specific content to support sales targeting efforts. Present findings and strategic recommendations to senior leadership. Assist with sales calls, marketing campaigns, trade show, etc support as fit. Qualifications Education & Experience Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field. 2-4 years of experience in marketing analytics, business intelligence, or a similar role. Preference for experience in B2B food ingredients space. Skills & Competencies Strong proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics, Tableau, Power BI). Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo). Excellent communication and presentation skills. Ability to synthesize complex data into clear, actionable insights. Strong project management and organizational skills. Physical Demands & Work Environment Ability to travel up to 30% of the time, including overnight travel, to represent the company at trade shows, technical conferences, and customer locations.
    $48k-72k yearly est. Auto-Apply 13d ago

Learn more about marketing manager jobs

How much does a marketing manager earn in Fond du Lac, WI?

The average marketing manager in Fond du Lac, WI earns between $58,000 and $125,000 annually. This compares to the national average marketing manager range of $71,000 to $153,000.

Average marketing manager salary in Fond du Lac, WI

$86,000
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