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What is a marketing manager, global marketing and how to become one

Updated January 8, 2025
4 min read
Quoted experts
Ella Andreasen,
Richard Tate

A Marketing Manager is responsible for maximizing their firm's international market share and profits. Working in global marketing requires being aware of global market trends and developing products that meet international demands. They also work to establish competitive and profitable pricing strategies.

Such a position requires skills such as being creative, generating new and innovative ideas. They are often competitive and decisive. Since they frequently communicate with businessmen and women from various countries, marketing managers, global marketing is fluent in more than one language and have an advantage in gaining foreign clients. Such positions require a bachelor's degree or a master's degree in business administration or marketing. Many successful candidates serve as interns at firms during their last year in college and typically arrive at the position through gradual promotion from a junior position.

Once you are qualified for the position, the monetary compensation is amazing. The average hourly wage for holding this position is $56.86 an hour. This amounts to $118,279 annually. The career is expected to grow another 8% in the following years.

What general advice would you give to a marketing manager, global marketing?

Ella AndreasenElla Andreasen LinkedIn profile

Marketing Coordinator, Hiniker

Marketing is a dream job for me, and I'm thrilled with my decision. I recommend tailoring your classes to what you view you may need, not just taking standard, required courses. For example, I was not required to take Graphic Design, but I thought it would help me be more well-rounded, and it has helped me quite a bit. I'd also recommend trying out different internships, with companies of various sizes, to gauge if you enjoy being a big part of a little company or a small part of a big company.
ScoreMarketing Manager, Global MarketingUS Average
Salary
7.9

Avg. Salary $109,910

Avg. Salary $59,228

Stability level
7.5

Growth rate 10%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 49.96%

male 50.04%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress level
7.5

Stress level is high

7.1 - high

Complexity level
9.0

Complexity level is advanced

7 - challenging

Work life balance
3.5

Work life balance is poor

6.4 - fair

Marketing manager, global marketing career paths

Key steps to become a marketing manager, global marketing

  1. Explore marketing manager, global marketing education requirements

    Most common marketing manager, global marketing degrees

    Bachelor's

    74.6 %

    Master's

    20.3 %

    Associate

    3.1 %
  2. Start to develop specific marketing manager, global marketing skills

    SkillsPercentages
    Digital Marketing16.91%
    Project Management5.76%
    Integrated Marketing5.37%
    Marketing Campaigns3.74%
    Market Research3.44%
  3. Complete relevant marketing manager, global marketing training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing managers, global marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing manager, global marketing based on U.S. Bureau of Labor Statistics data and data from real marketing manager, global marketing resumes.
  4. Research marketing manager, global marketing duties and responsibilities

    • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
    • Work cross-functionality to drive stakeholder consensus on content creation, KPIs project deliverables, and timelines.
    • Develop and track metrics and success criteria for all marketing programs and campaign activity against key KPIs.
    • Lead change to CRM training process, content and delivery which result in improve implementation and positive results from end users.
  5. Prepare your marketing manager, global marketing resume

    When your background is strong enough, you can start writing your marketing manager, global marketing resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing manager, global marketing resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable marketing manager, global marketing resume templates

    Build a professional marketing manager, global marketing resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing manager, global marketing resume.
    Marketing Manager, Global Marketing Resume
    Marketing Manager, Global Marketing Resume
    Marketing Manager, Global Marketing Resume
    Marketing Manager, Global Marketing Resume
    Marketing Manager, Global Marketing Resume
    Marketing Manager, Global Marketing Resume
    Marketing Manager, Global Marketing Resume
    Marketing Manager, Global Marketing Resume
    Marketing Manager, Global Marketing Resume
  6. Apply for marketing manager, global marketing jobs

    Now it's time to start searching for a marketing manager, global marketing job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first marketing manager, global marketing job

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Average marketing manager, global marketing salary

The average marketing manager, global marketing salary in the United States is $109,910 per year or $53 per hour. Marketing manager, global marketing salaries range between $80,000 and $149,000 per year.

Average marketing manager, global marketing salary
$109,910 Yearly
$52.84 hourly

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How do marketing managers, global marketing rate their job?

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Marketing manager, global marketing reviews

profile
A zippia user wrote a review on May 2019
Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.


profile
A zippia user wrote a review on Apr 2019
Pros

Autonomy, relationship biolding

Cons

Meetings needs of all parties can be difficult but good negotiation helps!


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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