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Become A Marketing Manager, Global Marketing

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Working As A Marketing Manager, Global Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $120,000

    Average Salary

What Does A Marketing Manager, Global Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Manager, Global Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Manager, Global Marketing Career Paths

Marketing Manager, Global Marketing
Marketing Director Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Marketing Director
Director, Strategic Marketing
10 Yearsyrs
Senior Manager Of Marketing
Senior Marketing Program Manager
9 Yearsyrs
Marketing Director Business Development Director
Director, Strategic Alliances
12 Yearsyrs
Senior Manager Of Marketing Senior Product Marketing Manager
Director Of Marketing And Product Management
9 Yearsyrs
Business Development Manager Senior Manager Of Marketing
Senior Manager-Digital Marketing
9 Yearsyrs
Business Development Manager Senior Product Manager
Senior Brand Manager
9 Yearsyrs
Business Development Manager Account Director
Integrated Marketing Director
8 Yearsyrs
Senior Product Marketing Manager
Senior Channel Manager
10 Yearsyrs
Brand Marketing Manager Manager, Channel Marketing
Partner Marketing Manager
7 Yearsyrs
Brand Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Brand Marketing Manager Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
General Manager Market Manager
Senior Market Manager
10 Yearsyrs
Business Development And Marketing Manager Market Development Manager
Group Product Manager
7 Yearsyrs
Business Development And Marketing Manager Manager, Channel Marketing
Retail Marketing Manager
7 Yearsyrs
Regional Marketing Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Regional Marketing Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Regional Marketing Manager Marketing Program Manager
Group Marketing Manager
8 Yearsyrs
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Do you work as a Marketing Manager, Global Marketing?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Manager 2.9 years
Marketing Lead 2.4 years
Top Careers Before Marketing Manager, Global Marketing
Top Careers After Marketing Manager, Global Marketing
Consultant 3.8%
Director 3.2%

Do you work as a Marketing Manager, Global Marketing?

Average Yearly Salary
$120,000
View Detailed Salary Report
$88,000
Min 10%
$120,000
Median 50%
$120,000
Median 50%
$120,000
Median 50%
$120,000
Median 50%
$120,000
Median 50%
$120,000
Median 50%
$120,000
Median 50%
$164,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
Mountain View, CA
Highest Paying State
North Dakota
Avg Experience Level
2.9 years
How much does a Marketing Manager, Global Marketing make at top companies?
The national average salary for a Marketing Manager, Global Marketing in the United States is $120,597 per year or $58 per hour. Those in the bottom 10 percent make under $88,000 a year, and the top 10 percent make over $164,000.

Real Marketing Manager, Global Marketing Salaries

Job Title Company Location Start Date Salary
Global Marketing Manager Coty Operations-A Division of Coty New York, NY Jan 13, 2011 $300,000
Global Marketing Manager Coty Operations-A Division of Coty New York, NY Jan 24, 2011 $300,000
Global Marketing Manager (Skincare) Coty Inc. New York, NY Sep 28, 2016 $190,000
Global Marketing Manager R.L. Albert & Son, Inc. Stamford, CT Dec 18, 2015 $170,036
Global Marketing Manager R.L Albert & Son, Inc. Stamford, CT Dec 18, 2015 $170,036
Global Marketing Manager R.L. Albert & Son, Inc. Stamford, CT Dec 19, 2012 $170,000
Marketing Manager, Global Strategic Marketing Abbott Laboratories Alameda, CA Sep 04, 2015 $146,041
Global Marketing Manager Becton, Dickinson and Company Franklin Lakes, NJ Apr 17, 2016 $144,123
Global Marketing Manager W. R. Grace & Co. Cambridge, MA Jun 01, 2012 $144,000
Global Marketing Manager W. R. Grace & Co. Cambridge, MA Jun 02, 2013 $144,000
Global Marketing Manager-Nonwovens Omnova Solutions Inc. Beachwood, OH Nov 10, 2014 $143,562 -
$145,000
Global Marketing Insights Manager Givaudan Fragrances Corporation East Hanover, NJ Sep 13, 2016 $143,150
Manager, Global Distribution Marketing Cook Incorporated Bloomington, IN Sep 30, 2015 $140,000 -
$170,000
Manager of Global Marketing Patagonia, Inc. CA May 01, 2015 $140,000
Manager, Global Brand Marketing Mattel Sales Corporation El Segundo, CA Oct 17, 2016 $123,120
Global Field Marketing Staff Manager Qualcomm Incorporated San Diego, CA May 14, 2012 $122,637 -
$166,700
Global Field Marketing Staff Manager Qualcomm Technologies, Inc. San Diego, CA Oct 01, 2012 $122,637 -
$166,700
Global Field Marketing Staff Manager Qualcomm Incorporated San Diego, CA Oct 01, 2012 $122,637 -
$166,700
Global Marketing Manager, Innovation Abbott Laboratories Lake Forest, IL Oct 01, 2012 $120,558
Global Marketing Manager W. R. Grace & Co. Cambridge, MA Apr 15, 2011 $120,540
Global Marketing Manager, Construction Tunneling and Mining GCP Applied Technologies Inc. Cambridge, MA Feb 04, 2016 $115,700
Global Marketing Manager, Construction Tunneling and Mining GCP Applied Technologies Inc. Cambridge, MA Apr 02, 2016 $115,700
Global Marketing Manager Oilfield Steel Supply, LLC Magnolia, TX Jun 15, 2015 $100,000
Manager-Global Marketing Sunquest Information Systems, Inc. Tucson, AZ Sep 08, 2012 $100,000
Manager, Global Marketing ELC Management LLC New York, NY Jan 12, 2015 $100,000
Global Marketing Manager Glaxosmithkline Consumer Healthcare L.P. Warren, NJ Sep 05, 2016 $100,000 -
$194,850
Global Marketing Manager Glaxosmithkline Consumer Healthcare L.P. Warren, NJ May 09, 2016 $100,000 -
$194,850
Global Channel Marketing Manager Lenovo (United States) Inc. Chicago, IL Dec 09, 2016 $98,000 -
$108,000
Manager, Global Fragrance Marketing Elizabeth Arden, Inc. New York, NY Dec 01, 2014 $95,000 -
$125,000
Manager, Global Fragrance Marketing Elizabeth Arden, Inc. New York, NY Oct 01, 2014 $95,000 -
$125,000

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Top Skills for A Marketing Manager, Global Marketing

  1. New Product Development
  2. Global Strategy
  3. Web Content
You can check out examples of real life uses of top skills on resumes here:
  • Experienced marketing professional with 20 years of strategy and brand development, marketing communications and new product development.
  • Developed marketing growth playbooks defining global strategy including for emerging regions of Eastern Europe, China, Brazil and India.
  • Managed market and competitive positioning, corporate identity, publication design, and web content development.
  • Initiated customer analysis and market segmentation strategy to maximize sales opportunities and exceed revenue growth.
  • Managed the e-business market research team and provided business and competitive intelligence to the Global e-Business Executives on a monthly basis.

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Top 10 Best States for Marketing Managers, Global Marketing

  1. Colorado
  2. Rhode Island
  3. Virginia
  4. Delaware
  5. California
  6. Washington
  7. New Jersey
  8. District of Columbia
  9. Pennsylvania
  10. Arkansas
  • (872 jobs)
  • (165 jobs)
  • (1,028 jobs)
  • (103 jobs)
  • (7,464 jobs)
  • (1,149 jobs)
  • (1,210 jobs)
  • (273 jobs)
  • (1,034 jobs)
  • (115 jobs)

Marketing Manager, Global Marketing Demographics

Gender

Female

46.2%

Male

45.8%

Unknown

8.1%
Ethnicity

White

58.9%

Hispanic or Latino

14.8%

Asian

11.7%

Black or African American

10.7%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

32.0%

French

14.8%

Portuguese

9.0%

German

7.4%

Mandarin

7.4%

Japanese

4.9%

Chinese

4.1%

Korean

4.1%

Italian

4.1%

Russian

3.3%

Swedish

1.6%

Finnish

1.6%

Danish

0.8%

Vietnamese

0.8%

Cantonese

0.8%

Persian

0.8%

Norwegian

0.8%

Polish

0.8%

Arabic

0.8%
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Marketing Manager, Global Marketing Education

Schools

University of Phoenix

10.0%

New York University

9.1%

Northwestern University

6.8%

University of Southern California

5.9%

Michigan State University

5.0%

University of Washington

5.0%

Boston University

5.0%

Duke University

4.6%

University of Georgia

4.6%

University of Chicago

4.6%

George Washington University

4.1%

University of Texas at Austin

4.1%

Pepperdine University

4.1%

Thunderbird School of Global Management

4.1%

Hofstra University

4.1%

DePaul University

4.1%

Ohio State University

3.7%

Santa Clara University

3.7%

Fordham University

3.7%

Cornell University

3.7%
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Majors

Business

30.9%

Marketing

25.9%

Management

9.3%

Communication

6.7%

Finance

4.6%

Journalism

2.6%

International Business

2.3%

Psychology

1.7%

Biology

1.6%

Economics

1.6%

Public Relations

1.6%

Graphic Design

1.6%

Political Science

1.4%

English

1.3%

Project Management

1.3%

Chemical Engineering

1.2%

History

1.2%

International Relations

1.2%

Advertising

1.1%

Electrical Engineering

1.0%
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Degrees

Masters

46.1%

Bachelors

39.5%

Other

8.1%

Certificate

3.5%

Doctorate

1.4%

Associate

1.0%

Diploma

0.4%
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