How to hire a marketing manager, global marketing

How to hire a marketing manager, global marketing, step by step

Here's a step-by-step marketing manager, global marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing manager, global marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing manager, global marketing
• Step 8: Go through the hiring process checklist

What does a marketing manager, global marketing do?

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1. Identify your hiring needs

   Before you post your marketing manager, global marketing job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a marketing manager, global marketing for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing manager, global marketing's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing managers, global marketing from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents marketing manager, global marketing salaries for various positions.

   Type of Marketing Manager, Global Marketing	Description	Hourly rate
   Marketing Manager, Global Marketing	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$38-71
   Brand Manager	A brand manager is a professional responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products... Show more	$34-62
   Business Development And Marketing Manager	The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations... Show more	$24-53

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Project Management
   • Integrated Marketing
   • Marketing Campaigns
   • Market Research
   • Channel Marketing
   • Marketing Mix
   • Product Management
   • Product Development
   • Global Strategy
   • B2B Marketing
   • Brand Management
   • Competitor Analysis
   • Business Objectives

   Check all skills

   Responsibilities:

   • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
   • Work cross-functionality to drive stakeholder consensus on content creation, KPIs project deliverables, and timelines.
   • Develop and track metrics and success criteria for all marketing programs and campaign activity against key KPIs.
   • Lead change to CRM training process, content and delivery which result in improve implementation and positive results from end users.
   • Collaborate with regional and global marketing and sales teams to create high-impact programs and track performance metrics to ensure strong ROI.
   • Integrate sales scorecards using customize CRM solution to measure business development progression.

   More marketing manager, global marketing duties

3. Make a budget

   Including a salary range in your marketing manager, global marketing job description is one of the best ways to attract top talent. A marketing manager, global marketing can vary based on:

   • Location. For example, marketing managers, global marketing' average salary in oklahoma is 40% less than in rhode island.
   • Seniority. Entry-level marketing managers, global marketing 46% less than senior-level marketing managers, global marketing.
   • Certifications. A marketing manager, global marketing with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a marketing manager, global marketing's salary.

   Average marketing manager, global marketing salary

   $109,910yearly

   $52.84 hourly rate

   ---

   Entry-level marketing manager, global marketing salary

   $80,000 yearly salary

   Updated December 14, 2025

   Average marketing manager, global marketing salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$130,238	$63
   2	California	$125,034	$60
   3	Connecticut	$123,018	$59
   4	New Jersey	$120,820	$58
   5	Massachusetts	$119,610	$58
   6	Oregon	$119,596	$58
   7	North Carolina	$116,852	$56
   8	Pennsylvania	$113,643	$55
   9	Virginia	$113,599	$55
   10	District of Columbia	$111,923	$54
   11	New York	$110,815	$53
   12	Illinois	$108,992	$52
   13	Indiana	$108,620	$52
   14	Minnesota	$103,963	$50
   15	Texas	$100,155	$48
   16	Arizona	$97,728	$47
   17	Delaware	$97,374	$47
   18	Tennessee	$95,975	$46
   19	Georgia	$92,221	$44
   20	Wisconsin	$90,460	$43

   Average marketing manager, global marketing salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$135,548	$65.17	678
   2	GCP Applied Technologies	$126,427	$60.78
   3	Amgen	$123,748	$59.49	15
   4	Capgemini	$122,083	$58.69	2
   5	Accenture	$121,133	$58.24	583
   6	Cargill	$120,534	$57.95	6
   7	BD	$119,776	$57.58	8
   8	OMNOVA Solutions	$118,602	$57.02
   9	Nike	$118,145	$56.80	17
   10	Capital Group	$117,410	$56.45	4
   11	Shaklee	$115,174	$55.37
   12	VF	$114,404	$55.00	10
   13	Coty	$113,573	$54.60	20
   14	Abbott	$111,879	$53.79	82
   15	HP	$110,928	$53.33	3
   16	Bio-Rad Laboratories	$110,823	$53.28	1
   17	Columbia Sportswear	$110,791	$53.26	18
   18	Didi Chuxing	$110,499	$53.12
   19	Smith & Nephew	$110,209	$52.99	11
   20	Johnson & Johnson	$110,185	$52.97	54

4. Writing a marketing manager, global marketing job description

   A marketing manager, global marketing job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a marketing manager, global marketing job description:

   Marketing manager, global marketing job description example

   If you wish to further develop your career with one of the most successful logistics organizations, we are looking for a new Global Marketing Manager who will report to the Senior Vice President of Global Marketing at Kuehne+Nagel. Your Role Kuehne + Nagel is looking for a passionate Global Marketing Manager who will lead Global Marketing for Portfolio 4. You will be responsible for creation of measurable omni channel marketing strategies and monitor the execution at local level for the assigned offer portfolio ("Service Portfolio") as part of the Global Marketing Plan (GMP). Your main objective is to ensure the successful achievement of marketing goals and return on marketing investments that support our goals. Your Responsibilities
   
   You will define annual marketing plan and go to market plans for the Service Portfolio in defined geographical markets, including goals, key performance indicators and budget.
   
   You will design and implement omni channel (digital) marketing campaigns to guide service awareness and lead generation.
   
   You will use marketing mix with a focus on digital campaigns to engage with the relevant target audiences (via omni channel paid media, offline events).
   
   You will identify market trends (global and local) based on customer surveys, and improve go-to-market plans accordingly.
   
   You will manage the end-to-end lead funnel and hand-over from Marketing Qualified Lead to Sales Qualified Lead.
   
   You will create the execution of local campaigns and deliverables against defined key performance indicators.
   
   You will empower, guide and exchange with local Marketing Specialists to ensure market and customer centricity at global and local level.
   
   You will Provide performance reports and analysis on all global and local marketing activities to respective stakeholders and exchange with BUs on relevant business developments.
   Your Skills and Experiences Bachelors degree required 5+ years of Project Management Experience. 5+ years of International Experience. 2+ years of Leadership Experience (direct and virtual). Digital and traditional marketing (5+ years). You will have experience in digital B2B marketing and development of user journey through digital platforms. You will have in-depth experience creating creative marketing content, concepts in the online and traditional marketing. You will have solid knowledge of marketing analytics tools You will have experience leading search, digital channels (GDN,DV360, paid social), email marketing, persona creation. Good Reasons to Join We offer a comprehensive benefits package (medical, dental, and vision), employee discounts, tuition reimbursement, excellent training programs and a global work environment.

   Copy this example

   

5. Post your job

   To find marketing managers, global marketing for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any marketing managers, global marketing they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level marketing managers, global marketing with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your marketing manager, global marketing job on Zippia to find and attract quality marketing manager, global marketing candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit marketing managers, global marketing, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing manager, global marketing

   Once you've decided on a perfect marketing manager, global marketing candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new marketing manager, global marketing. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a marketing manager, global marketing?