Marketing manager, global marketing job description

If you wish to further develop your career with one of the most successful logistics organizations, we are looking for a new Global Marketing Manager who will report to the Senior Vice President of Global Marketing at Kuehne+Nagel. Your Role Kuehne + Nagel is looking for a passionate Global Marketing Manager who will lead Global Marketing for Portfolio 4. You will be responsible for creation of measurable omni channel marketing strategies and monitor the execution at local level for the assigned offer portfolio ("Service Portfolio") as part of the Global Marketing Plan (GMP). Your main objective is to ensure the successful achievement of marketing goals and return on marketing investments that support our goals. Your Responsibilities

You will define annual marketing plan and go to market plans for the Service Portfolio in defined geographical markets, including goals, key performance indicators and budget.

You will design and implement omni channel (digital) marketing campaigns to guide service awareness and lead generation.

You will use marketing mix with a focus on digital campaigns to engage with the relevant target audiences (via omni channel paid media, offline events).

You will identify market trends (global and local) based on customer surveys, and improve go-to-market plans accordingly.

You will manage the end-to-end lead funnel and hand-over from Marketing Qualified Lead to Sales Qualified Lead.

You will create the execution of local campaigns and deliverables against defined key performance indicators.

You will empower, guide and exchange with local Marketing Specialists to ensure market and customer centricity at global and local level.

You will Provide performance reports and analysis on all global and local marketing activities to respective stakeholders and exchange with BUs on relevant business developments.
Your Skills and Experiences
Bachelors degree required 5+ years of Project Management Experience. 5+ years of International Experience. 2+ years of Leadership Experience (direct and virtual). Digital and traditional marketing (5+ years). You will have experience in digital B2B marketing and development of user journey through digital platforms. You will have in-depth experience creating creative marketing content, concepts in the online and traditional marketing. You will have solid knowledge of marketing analytics tools You will have experience leading search, digital channels (GDN,DV360, paid social), email marketing, persona creation.
Good Reasons to Join We offer a comprehensive benefits package (medical, dental, and vision), employee discounts, tuition reimbursement, excellent training programs and a global work environment.

Careers That Change Lives:

The Defibrillation Solutions (DS) business is made up of the foundational businesses of the Implantable Cardioverter Defibrillator business (ICD) and the Cardiac Resynchronization Therapy Defibrillators (CRT-D) business. The DS product portfolio is among the largest revenue contributors across Medtronic with an extensive global footprint and exciting growth opportunities.

As part of the Defibrillation Solutions (DS) Integrated Operating Unit, the ICD Commercial Marketing organization is seeking a driven, passionate, and global-minded Portfolio Marketing Manager. The Portfolio Marketing Manager works as part of the ICD Commercial/Downstream Marketing Team to manage the global lifecycle management of the ICD device and leads the portfolio, enjoying the practice of 'running the business' post-launch. This role will be responsible for managing the post-launch product portfolio, identifying areas of improvement, tracking market trends, and keeping the products aligned with the organization's broader strategy.

If you are dynamic, competitive, and passionate about making an impact on people at risk of sudden cardiac arrest, this role is for you! A career at Medtronic is like no other. We're purposeful. We're committed. We value what makes you unique. Come be a part of a company that thinks differently to solve problems, make progress, and deliver meaningful innovations.

A Day in the Life:

* Develop robust knowledge of the ICD devices and leads and be the internal and external champion, working with the Cardiac Rhythm Management (CRM) US field channel and key customers/KOLs
* Lead proactive communication strategy with the US CRM field and global partners to keep a pulse on the current business (implants, revenue) through process creation and implementation
* Surface key market opportunities post launch, monitor the competitive ICD product and defibrillation leads landscape and coordinate competition-focused marketing initiatives
* Collaborate with the Medtronic Customer Insights team to develop, conduct, and interpret market research to understand customer perceptions of the ICD brand
* Drive global commercial excellence by delivering top line revenue and implant growth through creative, customer-centric initiatives and managing bottom line COGS and portfolio lifecycle costs
* Lead portfolio forecasting process. Collaborate with the Launch Managers, Geography partners, and Patient Management business on long range planning and Phase In/Phase Out (PIPO) planning as well as AOP and Strategic Plan demand forecast development, update and analysis to define the overall portfolio demand
* Serve as the point of contact for customer & field communications post-launch for systemic opportunities and improvements
* Identify and share key business metrics to monitor and manage the health of the ICD business
* Partner with product launch managers and marketing communications to design promotional plans aligned with the DS and ICD brand strategy
* Monitor and deliver on the Claims Matrix leveraging education as an opportunity to drive additional value and brand loyalty
* Manage the ICD product portfolio content management in our ongoing customer and sales training
* Partner with other functions across Medtronic to deliver programs highlighting the clinical and economic value of Medtronic ICD products and capabilities

Must Have:

* Bachelors degree
* 4+ years in marketing, sales, sales support or operations role (2 years with Advanced Degree)
* Project planning and/or process management experience
* Experience working in cross-functional teams

Nice to Have:

* MBA or advanced degree
* Product portfolio management experience
* Healthcare industry experience
* Analytical and results-oriented
* Experienced in Microsoft applications: Word, Excel, PowerPoint, Outlook

About Medtronic

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be. We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let's work together to address universal healthcare needs and improve patients' lives. Help us shape the future.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)

Winning the race to bring new healthcare products safely to a waiting world drives Rapid Micro Biosystems (RMB) to combine today's innovative technologies as never before. Your career at RMB puts you at the center of diverse global teams that span robotics, AI, Machine Learning, imaging, microbiology, and more, re-shaping how urgently needed pharmaceuticals are made, tested, and released for decades to come. The sky's the limit.

Careers at RMB are fast-moving, with the high growth you'd expect from a world leader in microbiology automation. Advancement at RMB affords an opportunity to achieve your personal goals and develop your passions, in an inclusive environment where every employee has the resources and opportunities to hone their skills. You'll do more, learn more, and have the ability to make a profound impact on our business.

The Global Marketing Manager is responsible for the strategy and execution of marketing campaigns on online and offline campaigns to drive commercial business objectives for Rapid Micro Biosystems (RMB). The person in this role will work closely with the Sales, Product Development and Strategy teams to develop a predictable lead generation program to drive organizational growth. The ideal candidate has an expert-level knowledge of digital marketing channels (Search, Display, Social, email etc.) and is also comfortable with supporting offline marketing activities like trade shows and conferences.

This is a high-visibility role within the company, reporting into the head of global marketing in the US and regularly interface with the CEO and other executives. The ideal candidate has exceptional project management and leadership abilities, as well as a defined career in the Life Sciences, BioPharma, and/or Medical Device business verticals.
Profile:

+ You have a deep understand of B2B marketing strategies, tactics to drive brand awareness and generate high quality leads.

+ You are an expert at designing, defining, executing, and analyzing marketing campaigns across core B2B marketing channels (email, trade publications, LinkedIn etc.)

+ You are experienced in developing Account Based Marketing (ABM) marketing strategies, solutions, and tactics to target specific businesses and accounts to drive sales objectives

+ You are a data-driven marketer who relies on metrics to refine and optimize marketing tactics and channel mix to maximize marketing campaign ROI

+ You understand how to work well with Sales and Strategy teams to ensure the marketing goals are aligned with the broader organizational targets

+ Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

+ You have experience in leading marketing activities related to industry events, trade shows and conferences. You can work closely with the sales and product management teams to ensure the marketing activities around events are designed to improve brand visibility and targeted leads.

+ You are an expert at developing lead management and nurturing programs to engage and qualify leads to support sales targets

Responsibilities:

+ Development of marketing strategies and tactics for marketing and promotion of Rapid Micro Biosystems products and brand across target segments

+ Execution of marketing programs across key digital and offline channels, leveraging internal support and driving collaboration

+ Management the events and conference related marketing activities to ensure RMB is well positioned to participate in and benefit from relevant event activities.

+ Coordination with sales, commercial, product and other teams to ensure marketing campaigns are aligned with organizational goals for driving awareness, education, and lead generation

+ Leverage Account Based Marketing (ABM) strategies and tools to target key accounts and customers for engagement and lead generation

+ Provide regular and detailed marketing performance reports/insights to the RMB leadership team

+ Partner with sales and commercial teams to drive predictable sales funnel performance through marketing activities

Expertise

+ Knowledge of marketing-related business practices, including advertising, market research, technology, and budgeting

+ Proficient with marketing-related software programs

+ Effective communication skills and adaptable communication style for interacting with cross-functional team members, and upper management

+ Time management and organization skills to plan and execute both large and small marketing projects and initiatives

+ Bachelor's degree in marketing, business, or related field

+ Excellent written and verbal communication skills

+ Proven experience developing marketing plans and campaigns

+ Metrics-driven marketing mind with eye for creativity

+ Experience with marketing automation and CRM tools

ABOUT RAPID MICRO BIOSYSTEMS:

Rapid Micro Biosystems creates, sells, validates, and services innovative products for fast, accurate, and efficient detection of microbial contamination in the manufacture of pharmaceuticals, biologics, biotechnology products, medical devices, and personal care products.

The company's Growth Direct™-the first and only growth-based system to automate rapid compendial QC Micro testing-ensures data integrity, compliance, and operational efficiencies driven by rapid methods and automation.

Rapid Micro Biosystems is dedicated to providing groundbreaking technology and products to support companies in their journey to achieve greater reliability, efficiency, and better predictability, ultimately providing higher quality products for improved patient outcomes.

Rapid Micro Biosystems is headquartered in Lowell, Massachusetts, with operations in Lowell and Freising, Germany.

Equal Opportunity:

Rapid Micro Biosystems is committed to the principle of equal employment opportunity. Applicants for employment and employees are reviewed on their individual qualifications for a position. Under no circumstances will Rapid Micro Biosystems discriminate against qualified persons on the basis of race, color, religious creed, retaliation, national origin, ancestry, sexual orientation, gender identity, disability, mental illness, genetics, choice of health insurance, marital status, age, veteran status, or any other basis prohibited under applicable law.

Please no phone calls or agencies please.

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