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Marketing manager, global marketing skills for your resume and career
Updated January 8, 2025
4 min read
Quoted experts
Dr. Keith Jones Ph.D.,
Erin Steffes Ph.D.
Below we've compiled a list of the most critical marketing manager, global marketing skills. We ranked the top skills for marketing managers, global marketing based on the percentage of resumes they appeared on. For example, 16.9% of marketing manager, global marketing resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing manager, global marketing needs to be successful in the workplace.
15 marketing manager, global marketing skills for your resume and career
1. Digital Marketing
Here's how marketing managers, global marketing use digital marketing:
- Developed and implemented digital marketing plan to meet established performance goals and adjust as needed.
- Continue to establish integrated campaign and cutting-edge social media and digital marketing best practices.
2. Project Management
Here's how marketing managers, global marketing use project management:
- Lead internal/external collaboration and project management within all facets of the brand development and launch process.
- Created and managed online marketing including SEO, project management, website modification, portal development, and email marketing campaigns.
3. Integrated Marketing
Here's how marketing managers, global marketing use integrated marketing:
- Developed integrated marketing communications strategies to support tier-one event objectives, enhance customer experience, and drive sales engagement.
- Created integrated marketing campaigns including advertising across all online/offline channels, content, retail communications and direct marketing.
4. Marketing Campaigns
Here's how marketing managers, global marketing use marketing campaigns:
- Developed and launched first partner demand generation marketing portal allowing partners to use template based marketing campaigns for lead generation.
- Collaborated with designers and the editorial team on marketing campaigns utilizing graphic design and social media.
5. Market Research
Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.
Here's how marketing managers, global marketing use market research:
- Managed the e-business market research team and provided business and competitive intelligence to the Global e-Business Executives on a monthly basis.
- Initiated and utilized market research to make decisions, evaluate the effectiveness of promotional programs and identify key opportunities.
6. Channel Marketing
Here's how marketing managers, global marketing use channel marketing:
- Created and implemented European channel marketing programs to drive consumer sales of cordless phones.
- Implemented new retail packaging and channel marketing programs for wireless products.
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Here's how marketing managers, global marketing use marketing mix:
- Assisted in concept development, package design, marketing mix and advertising for celebrity fragrance brand.
- Work with executives on branding and positioning strategies; develop Divisional marketing plans integrating digital media into previously traditional marketing mix.
8. Product Management
Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.
Here's how marketing managers, global marketing use product management:
- Directed all neurology product management across two divisions.
- Managed cross functional teams of internal marketing / product management and external vendors to ensure events met strategic goals.
9. Product Development
Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.
Here's how marketing managers, global marketing use product development:
- Developed strategies for new products and enhancement of existing products by interfacing with global sales, product development and manufacturing.
- Worked closely with legal and regulatory committees ensuring ethical and legal compliance within the guidelines of product development stages.
10. Global Strategy
A global strategy refers to the strategy an organization develops to grow and expand beyond its borders into the global market to take advantage of the emerging market thereby making more sales.
Here's how marketing managers, global marketing use global strategy:
- Developed marketing growth playbooks defining global strategy including for emerging regions of Eastern Europe, China, Brazil and India.
- Managed and executed all global strategy and content on members only website (hog.com) for the Harley Owners Group.
11. B2B Marketing
Here's how marketing managers, global marketing use b2b marketing:
- Created plans to ensure 93% of B2B marketing materials are aligned with the corporate sales process.
- Strengthened business relationships and increased revenue by creating and managing local B2B marketing events.
12. Brand Management
Here's how marketing managers, global marketing use brand management:
- Supervised brand management study and implementation plan.
- Write and distribute communication to the Field Marketing team, Creative Services, Brand Management, and international in-market representatives.
13. Competitor Analysis
Here's how marketing managers, global marketing use competitor analysis:
- Conducted competitor analysis and identify technologies for partnership.
- Completed an extensive competitor analysis to support a more competitive pricing structure for the North America cleaning tools portfolio versus competition.
14. Business Objectives
Business Objectives refer to the goals and objectives which a company has set for itself. They could be related to profit, increasing growth of a business, or something else.
Here's how marketing managers, global marketing use business objectives:
- Helped international and domestic marketing partners achieve business objectives while elevating brands within the NBA enterprise.
- Developed overall business objectives and marketing strategies to reach company goals in the United States, Latin America and Europe.
15. Facebook
Here's how marketing managers, global marketing use facebook:
- Managed digital and social media platforms, including Facebook, Twitter and YouTube content creation and advertising campaigns.
- Generated over 5 million Facebook fans and 150,000 participating members exceeding original expectations by 25%+.
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What skills help Marketing Managers, Global Marketing find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want.
What skills stand out on marketing manager, global marketing resumes?
Dr. Keith Jones Ph.D.
Associate Professor of Marketing, Saint Leo University
The class of 2021 will be facing an extremely interesting job market. With the staffing changes in many companies, the market is going to be full of people with experiences and skill sets. While jobs will be returning to these companies, what the companies will be looking for is going to be much different. They are going to be looking for cutting edge with demonstratable accomplishments.
First, internships and experiences need to be dominant on the resume. These need to be experiences that focus on specific occupational skills. Also, it will be important for graduates to have, if at all possible, a non-profit internship in their experiences. With more companies looking at social responsibility and giving back to the community, non-profit experiences through internships will show companies the graduate has an SR interest.
Second, within the area of marketing careers, graduates will need to have skills that will allow them to be successful in the digital marketing arena. This can come in different formats. One of the key items several of our local employers are looking for are specialty certifications within the digital arena. Many of the major social media platforms and digital marketing software packages have academies or certificates that a person can take online. Recruiters are looking for these certificates to show the applicants skills beyond just the traditional classroom.
Third, electronic portfolios that take the resume beyond the "piece of paper" is essential. Students need to be able to demonstrate their capabilities. Demonstrating what you can do in a photo editor, graphic design developer or other similar types of software is much different than just saying you are trained in those packages. Through an electronic portfolio graduates will need to demonstrate the breadth and depth of their skill set. Think of this analogy, we would rather eat a beautifully prepared meal than just read about it. Graduates need to show they "know how to cook".
Fourth, in the area of marketing, AR/VR will become a major player in different areas. Graduates will need to have experiences in AR/VR development and implementation.
Finally, graduates will need to have a strong soft skills toolset especially in the area of people skills. As companies move more into a digital environment, the customer can go to several different sites to purchase, what will keep them coming back to a site or store will be how they were treated while there. The soft skill set extends to the ability to communicate in multiple forms, not just one.
All of the above are in addition to the traditional items of leadership skills, team skills and successful performance in the classroom.
First, internships and experiences need to be dominant on the resume. These need to be experiences that focus on specific occupational skills. Also, it will be important for graduates to have, if at all possible, a non-profit internship in their experiences. With more companies looking at social responsibility and giving back to the community, non-profit experiences through internships will show companies the graduate has an SR interest.
Second, within the area of marketing careers, graduates will need to have skills that will allow them to be successful in the digital marketing arena. This can come in different formats. One of the key items several of our local employers are looking for are specialty certifications within the digital arena. Many of the major social media platforms and digital marketing software packages have academies or certificates that a person can take online. Recruiters are looking for these certificates to show the applicants skills beyond just the traditional classroom.
Third, electronic portfolios that take the resume beyond the "piece of paper" is essential. Students need to be able to demonstrate their capabilities. Demonstrating what you can do in a photo editor, graphic design developer or other similar types of software is much different than just saying you are trained in those packages. Through an electronic portfolio graduates will need to demonstrate the breadth and depth of their skill set. Think of this analogy, we would rather eat a beautifully prepared meal than just read about it. Graduates need to show they "know how to cook".
Fourth, in the area of marketing, AR/VR will become a major player in different areas. Graduates will need to have experiences in AR/VR development and implementation.
Finally, graduates will need to have a strong soft skills toolset especially in the area of people skills. As companies move more into a digital environment, the customer can go to several different sites to purchase, what will keep them coming back to a site or store will be how they were treated while there. The soft skill set extends to the ability to communicate in multiple forms, not just one.
All of the above are in addition to the traditional items of leadership skills, team skills and successful performance in the classroom.
What soft skills should all marketing manager, global marketings possess?
Erin Steffes Ph.D.
Department Chair and Professor, Towson University
Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.
What hard/technical skills are most important for marketing manager, global marketings?
Erin Steffes Ph.D.
Department Chair and Professor, Towson University
As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.
What marketing manager, global marketing skills would you recommend for someone trying to advance their career?
Thomas Campbell Ph.D.
Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay
If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.
What type of skills will young marketing manager, global marketings need?
Anne Balazs Ph.D.
Dean of College of Business, University of Toledo
As always, new graduates will need to remain in "learning mode" and be adaptable to the workplace. Their business school education prepares them with a skill set and a mindset for problem-solving that they will use throughout their career. So the ability to pick up new software and technology (like we all have recently with online platforms) is one necessary skill. The ability to communicate interpersonally and effectively remains a valuable skill. Further, the ability to communicate complex arguments and/or quantitative data takes time and practice to develop. An especially valuable skill is being able to recognize opportunities in the market i.e., what's next. It's a combination of art and science, using your analytical skills to see what's not there and how to address a future need creatively.
What technical skills for a marketing manager, global marketing stand out to employers?
Colette Hoption Ph.D.
Associate Professor of Management, Seattle University
Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.
Do you want to know more?
Read more about what experts have to say about marketing manager, global marketingList of marketing manager, global marketing skills to add to your resume
The most important skills for a marketing manager, global marketing resume and required skills for a marketing manager, global marketing to have include:
- Digital Marketing
- Project Management
- Integrated Marketing
- Marketing Campaigns
- Market Research
- Channel Marketing
- Marketing Mix
- Product Management
- Product Development
- Global Strategy
- B2B Marketing
- Brand Management
- Competitor Analysis
- Business Objectives
- CRM
- Market Trends
- Email Marketing
- Product Line
- R
- Web Content
- Salesforce
- Brand Marketing
- Strong Analytical
- ROI
- Global Brand
- Product Portfolio
- Lifecycle Management
- Lead Management
- Business Development
- Revenue Growth
- Sales Tools
- Strategic Direction
- Global Sales
- Value Proposition
- Competitive Analysis
- Cycle Management
- Trade Shows
- Content Creation
- Lead Generation
- Sales Training
- Marketing Collateral
- Press Releases
- Brand Awareness
- Google Analytics
- Demand Generation
- SEO
Updated January 8, 2025
Updated January 8, 2025