Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Job outlook for marketing managers, global marketing in the United States
Marketing manager, global marketing job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected marketing manager, global marketing job growth rate is 10% from 2018-2028.
About 33,700 new jobs for marketing managers, global marketing are projected over the next decade.
Marketing manager, global marketing salaries have increased 8% for marketing managers, global marketing in the last 5 years.
There are over 50,290 marketing managers, global marketing currently employed in the United States.
There are 106,349 active marketing manager, global marketing job openings in the US.
The average marketing manager, global marketing salary is $109,910.
Are marketing manager, global marketing jobs in demand?
Marketing manager, global marketing job and salary trends over time
Marketing manager, global marketing jobs over time
Marketing manager, global marketing job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 50,290 | 0.01% |
| 2020 | 48,758 | 0.01% |
| 2019 | 47,581 | 0.01% |
| 2018 | 43,388 | 0.01% |
| 2017 | 39,513 | 0.01% |
Average marketing manager, global marketing salary over time
Marketing manager, global marketing salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $109,910 | $52.84 | +3.9% |
| 2024 | $105,797 | $50.86 | +1.9% |
| 2023 | $103,818 | $49.91 | +1.6% |
| 2022 | $102,225 | $49.15 | +0.8% |
| 2021 | $101,413 | $48.76 | +1.9% |
Marketing manager, global marketing jobs by state
Most common states for marketing managers, global marketing
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 300 | 43% |
| 2 | Vermont | 623,657 | 203 | 33% |
| 3 | Rhode Island | 1,059,639 | 284 | 27% |
| 4 | Utah | 3,101,833 | 753 | 24% |
| 5 | Washington | 7,405,743 | 1,578 | 21% |
| 6 | Massachusetts | 6,859,819 | 1,405 | 20% |
| 7 | New Hampshire | 1,342,795 | 271 | 20% |
| 8 | Montana | 1,050,493 | 214 | 20% |
| 9 | Minnesota | 5,576,606 | 978 | 18% |
| 10 | Illinois | 12,802,023 | 2,223 | 17% |
| 11 | New Jersey | 9,005,644 | 1,520 | 17% |
| 12 | Oregon | 4,142,776 | 704 | 17% |
| 13 | Wyoming | 579,315 | 98 | 17% |
| 14 | Virginia | 8,470,020 | 1,328 | 16% |
| 15 | Connecticut | 3,588,184 | 564 | 16% |
| 16 | North Dakota | 755,393 | 118 | 16% |
| 17 | California | 39,536,653 | 5,894 | 15% |
| 18 | Colorado | 5,607,154 | 862 | 15% |
| 19 | South Dakota | 869,666 | 133 | 15% |
| 20 | Maine | 1,335,907 | 185 | 14% |
Most common cities for marketing managers, global marketing
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Annapolis | 2 | 5% | $114,624 |
| 2 | Culver City | 1 | 3% | $111,647 |
| 3 | Hartford | 3 | 2% | $123,858 |
| 4 | Atlanta | 4 | 1% | $92,221 |
| 5 | Des Moines | 2 | 1% | $88,934 |
| 6 | Tallahassee | 2 | 1% | $82,792 |
| 7 | Urban Honolulu | 2 | 1% | $84,042 |
| 8 | Boca Raton | 1 | 1% | $81,327 |
| 9 | Boston | 3 | 0% | $119,610 |
| 10 | Chicago | 2 | 0% | $108,992 |
| 11 | Indianapolis | 2 | 0% | $109,626 |
| 12 | Phoenix | 2 | 0% | $97,728 |
| 13 | Sacramento | 2 | 0% | $124,622 |
| 14 | Baltimore | 1 | 0% | $114,889 |
| 15 | Baton Rouge | 1 | 0% | $84,534 |
| 16 | Birmingham | 1 | 0% | $83,706 |
| 17 | Colorado Springs | 1 | 0% | $82,997 |
Marketing Manager, Global Marketing job outlook: Expert opinions
Our panel of marketing manager, global marketing experts
University of Louisiana at Monroe
Arizona State University
University of Colorado at Colorado Springs
The University of Texas at San Antonio
San Jose State University
Texas Woman's University
City University of Seattle
Saint Peter's University
North Dakota State University
Siena College
Siena College
Siena College
What will help Marketing Managers, Global Marketing increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
What general advice would you give to a Marketing Manager, Global Marketing?
Zachary Moore Ph.D., M.B.A.: Marketing is a very diverse field, and salaries can vary considerably depending on the types of jobs young marketers pursue. But generally, taking a bet on oneself by pursuing jobs with a commission-based compensation plan can lead to higher earnings in the long term. In marketing, these positions tend to be in sales. Being willing to take risks and betting on yourself to succeed are important determinants of your career earnings potential.
What general advice would you give to a Marketing Manager, Global Marketing?
Dr. Travis Simkins: Likes: Creativity, Analytical and Quantitative Aspects, Variety, Impact, Collaboration. Dislikes: Pressure and Deadlines, Uncertainty, Measurement and Accountability, Constant Change
What general advice would you give to a Marketing Manager, Global Marketing?
Paul Yankey: Key soft skills of eye contact, empathy, genuine care. Ability to communicate and engage in person, and humanly online. Technical Skills: AI and Automation Proficiency, Data Analysis and Interpretation, Search Engine Optimization (SEO) and Content Strategy, Customer Experience (CX) Design.
Dr. Nicholas Councilor D.M.A.
Assistant Professor of Practice—ClarinetThe University of Texas at San Antonio
Fine And Studio Arts
What will help Marketing Managers, Global Marketing increase their earning potential?
Dr. Nicholas Councilor D.M.A.: -Research industry standards: Understand the average salaries for your role and location to negotiate effectively.
-Highlight skills and achievements: Showcase relevant skills, experiences, and achievements during interviews and performance reviews.
-Pursue additional certifications: Obtaining certifications related to your field can increase your market value.
-Consider job offers carefully: Evaluate factors like salary, benefits, growth opportunities, and company culture before accepting a job offer.
-Avoid doing unpaid work: While taking unpaid opportunities is very common in fine arts fields, doing so often undervalues the skills and craft that you worked so hard to develop. Your work always deserves compensation.
What will help Marketing Managers, Global Marketing increase their earning potential?
Dr. Mithila Guha: In the next 3-5 years, marketing will undergo significant changes because of AI and large scale data. As the volume of data available to marketers continues to grow, the ability to extract actionable insights from this data will be invaluable. Proficiency in data analysis, marketing automation tools and AI technologies will also be highly sought after, as businesses seek to streamline processes and personalize customer experiences. Moreover, people growing up with AI tech (Gen AI) need different marketing. So, marketers must learn to understand all this data and use it smartly. But, as always, storytelling will still be the key for marketing. This means, skills related to content creation and storytelling will continue to remain crucial for brands to engage with audiences in authentic and meaningful ways across various platforms.
What Marketing Manager, Global Marketing skills would you recommend for someone trying to advance their career?
Dr. Gulay Guzel PhD: Maximizing salary potential at the outset of one's marketing career requires strategic considerations. Marketing is inherently interdisciplinary, drawing from fields such as psychology, sociology, anthropology, and data science. Graduates should first identify their specialization within the marketing realm, whether it's in market research, product design, pricing strategy, or another area. Next, they should articulate what sets them apart from other candidates and highlight additional value they bring to the table. Realism is key when setting salary expectations; candidates should conduct thorough industry research to inform negotiations. Additionally, leveraging diverse experiences gained from internships and coursework to bolster their applications can significantly enhance their bargaining power.
What will help Marketing Managers, Global Marketing increase their earning potential?
Barrie Silver M.Ed.: Be nimble! Marketing is a fast-paced, ever-changing field and marketers need to be able to keep up. I encourage my students to take a variety of courses -- both in school and online -- and do as many internships as they can. For example, students in my 'Strategic Online Community Management' class are expected to complete social media certifications from HubSpot or Meta. Students in my 'Integrated Marketing and Communication' class work with local businesses and nonprofits to develop comprehensive integrated marketing campaigns. Along with our other coursework, this gives them hands-on, real-world experience -- and may also give them a leg up on other candidates when they start their job search.
What general advice would you give to a Marketing Manager, Global Marketing?
Len Hostetter: Work hard and do your defined job well. Seek opportunities that take you outside your defined job, so that you can demonstrate to others that you are capable of more. Additionally, seek out a mentor as you start your career. Someone who is experienced and is not in your chain of command at work. Someone who will be honest with you and support your career advancement through providing feedback - both positive and negative. Finally, build you network, including building and maintaining professional relationships. This opens doors to your future success.
Dr. Pushkala Raman Ph.D.
Associate Dean of Academic Affairs & Professor of MarketingTexas Woman's University
Business/Commerce
What general advice would you give to a Marketing Manager, Global Marketing?
Dr. Pushkala Raman Ph.D.: Maximizing salary potential does not necessarily mean aiming for that job that pays the highest. Instead, it means being able to signal to the market your strengths and how you are "crazy good" in your area of strength. How can you continue to maintain that edge? Earning certifications, joining professional organizations, attending conferences and workshops provide opportunities to remain current in your field (adding to performance capital) and networking (adding to relationship capital).
Jennifer D'Angelo PhD
Assistant Professor of MarketingWhat will help Marketing Managers, Global Marketing increase their earning potential?
Jennifer D'Angelo PhD: A marketing manager is often responsible for planning and implementing a marketing plan. What this marketing plan encompasses can vary, as marketing involves many different things such as branding, product development, sales, advertising, digital and social media, and retailing.
What general advice would you give to a Marketing Manager, Global Marketing?
Jennifer D'Angelo PhD: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What Marketing Manager, Global Marketing skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo PhD: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What general advice would you give to a Marketing Manager, Global Marketing?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there's no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there's scope for negotiation, don't worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
What Marketing Manager, Global Marketing skills would you recommend for someone trying to advance their career?
Ajay Abraham Ph. D.: Everyone is talking about AI these days, so I will start off by joining the bandwagon, but with some nuance. It's important to know how to use artificial intelligence tools in order to be better or more effective at one's job. This doesn't mean that everyone needs to become an AI expert, but that we should be able to harness the power of AI tools to improve the quality and efficiency of our work. This requires being fluent enough with AI tools to understand, discuss, and make decisions involving AI or about AI output (even if we don't actually use those tools in a hands-on manner). This should be done while also being able to bridge the gap for those who are less fluent (perhaps those in more senior-level roles who are even less hands-on with these tools). That apart, as more of the workforce focuses more of their time on technical and similar skills, "softer" skills such as integrity, professionalism, self-awareness, and team-orientation will become even more important as differentiators.
What will help Marketing Managers, Global Marketing increase their earning potential?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there’s no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there’s scope for negotiation, don’t worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
Dr. Robin Murphy
Professor of Rhetoric and WritingWhat general advice would you give to a Marketing Manager, Global Marketing?
Dr. Robin Murphy: Again, don't limit the scope of your capability. In any position you take there is potential to grow and learn. Talk to the people you work with, learn the different areas of the company, and try to think and work outside the box of your job title and description. Stay updated on the job market and know what kinds of jobs are available that meet your interests. Don't stay at a job when something better is out there just because you're content. Institutions don't love you; move on when the opportunity presents itself.
What general advice would you give to a Marketing Manager, Global Marketing?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What Marketing Manager, Global Marketing skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo Ph.D.: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What will help Marketing Managers, Global Marketing increase their earning potential?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
Barna Donovan
Professor, Department of Communication and Media Culture. Director, Graduate Program in Communication and Public RelationsSaint Peter's University
Business/Corporate Communications
What Marketing Manager, Global Marketing skills would you recommend for someone trying to advance their career?
Barna Donovan: First, graduates with a communication degree should be optimistic about their future because their education has prepared them with very much in-demand skills. It is not just careers in public relations, marketing, branding, or the media fields that require well-honed communication skills, but all businesses, all industries will prosper based on how effectively they communicate their mission, how they promote their products and their brand image to both existing customers, potential customers, and stakeholders in general. Effective writing and persuasive public-communication skills of employees are the bedrock any successful organization is founded on and they are the key skills of people who will excel as managers and organizational leaders. So, with strong communication skills, people starting their careers are in a position to consider wide spectrum of career opportunities. And the recent graduate should definitely be open to all opportunities, even if they are not necessarily starting out in their dream jobs. They should be willing to always plan ahead to take advantage of any new avenues that might open up. Most people no longer spend their entire lives at one company, or even one field, so young people should always be attuned to and receptive to new opportunities.
To that end, young professionals should always keep building their networks and also keep building their skills and work on important specializations that might suddenly become in demand in their fields. This need to be a lifelong learner is especially the case when it comes to communication technology, emerging social media platforms, and how users interact with social media platforms.
I would also very strongly argue that professionals should always keep an eye on the trends in their industries and what directions the near future might be taking those industries. One must have a meta-analytic mindset in his or her field and how it functions in the greater economy and the greater culture. They should read all the major trade publications to see what future the most respected thought leaders in the field, the CEO's of the biggest companies, and academic research is predicting about the future. People who become the innovators, the next generation of influencers, disruptors, and thought leaders are the ones who are able to hone this kind of broad, forward-looking, meta-analytic mindset.
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to a Marketing Manager, Global Marketing?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
What Marketing Manager, Global Marketing skills would you recommend for someone trying to advance their career?
Ahmad Asady: Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.
What will help Marketing Managers, Global Marketing increase their earning potential?
Ahmad Asady: A Marketing professional's day is a blend of art and science, filled with the pursuit of understanding and engaging the target audience. Their daily activities revolve around creating and managing content that resonates with consumers, conducting market research to stay ahead of trends, analyzing data to refine strategies, and collaborating with cross-functional teams to ensure a unified brand message. Persuasion lies at the heart of their role, as they must continuously convince both internal stakeholders and external audiences of the value and relevance of their brand's offerings.
S.Sinem Atakan
Assistant Professor of MarketingSiena College
Marketing Department
What skills will help Marketing Managers, Global Marketing earn the most?
S.Sinem Atakan: The most important skills for marketing graduates, especially given the remote working conditions due to the pandemic, are self-motivation, communication, and digital marketing skills. Creativity and analytical skills are always important in marketing, but pandemic has highlighted the importance of being able to work independently and motivate yourself even when external forces are not directly present. Communication skills are crucial to work remotely and be on the same page with your team members. Digital marketing was big but getting even bigger with this breakthrough changes in consumer behavior. Hence, the rising stars of the marketing job market will be graduates who can combine all these skills seamlessly
Soyoung Joo
Assistant Professor of MarketingSiena College
Marketing Department
What skills stand out on Marketing Manager, Global Marketing resumes?
Soyoung Joo: Communication and time management skills are valuable skills for marketing managers.
What soft skills should all Marketing Managers, Global Marketing possess?
Soyoung Joo: Creativity and intellectual curiosity (willingness to keep learning) can be added to the above soft skills.
What hard/technical skills are most important for Marketing Managers, Global Marketing?
Soyoung Joo: Being able to interpret the consumer data and identify the true needs and wants of the consumer is imperative for marketers.
What skills will help Marketing Managers, Global Marketing earn the most?
Soyoung Joo: Being able to work well with people from diverse backgrounds can be added to the above skills.
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What soft skills should all Marketing Managers, Global Marketing possess?
Allison Lauenstein: Listening and asking questions are some of the most important skills. As Marketers, you not only have to listen to what people say, but you have to try to understand what they are not saying. How do their actions differ from what they are saying?
What hard/technical skills are most important for Marketing Managers, Global Marketing?
Allison Lauenstein: Project Management and being able to connect the dots around the data and insights are critical. You have to analyze a situation and uncover insights from the customer, the competitors, and the industry.
What skills will help Marketing Managers, Global Marketing earn the most?
Allison Lauenstein: Leadership and collaboration will go a long way. The best ideas can come from anywhere, and it's not always about who has the best idea but who can execute the idea the best. Good marketers must understand that if you cannot successfully execute or effectively communicate a great idea, it may not be so great.
What skills stand out on Marketing Manager, Global Marketing resumes?
Allison Lauenstein: Skills that stand out show that the candidate has had some experience leading projects and project teams. Marketing is a collaborative effort, and it is critically important for upcoming managers to understand how to manage and motivate a team to achieve its objectives.