What does a marketing manager, global marketing do?
A global marketing manager is responsible for monitoring the company's international marketing procedures, analyzing current global trends to identify business opportunities that would promote the company's brand image to potential clients and business partners worldwide. Global marketing managers perform statistical analysis on the company's financial status, including sales forecasting, revenues, and losses, developing pricing strategies that meet international demands. They work closely with the marketing and public relations department on releasing promotional techniques through press releases and global media presence.
Marketing manager, global marketing responsibilities
Here are examples of responsibilities from real marketing manager, global marketing resumes:
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Work cross-functionality to drive stakeholder consensus on content creation, KPIs project deliverables, and timelines.
- Develop and track metrics and success criteria for all marketing programs and campaign activity against key KPIs.
- Lead change to CRM training process, content and delivery which result in improve implementation and positive results from end users.
- Collaborate with regional and global marketing and sales teams to create high-impact programs and track performance metrics to ensure strong ROI.
- Integrate sales scorecards using customize CRM solution to measure business development progression.
- Promote to research target market customers and competitors and develop solution and sales strategies for on-premise and SaaS enterprise applications.
- Develop and effectively put to use consumer marketing database marketing opportunities
Marketing manager, global marketing skills and personality traits
We calculated that 17% of Marketing Managers, Global Marketing are proficient in Digital Marketing, Project Management, and Integrated Marketing. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Marketing Managers, Global Marketing that have these skills listed on their resume here:
- Digital Marketing, 17%
Developed and implemented digital marketing plan to meet established performance goals and adjust as needed.
- Project Management, 6%
Lead internal/external collaboration and project management within all facets of the brand development and launch process.
- Integrated Marketing, 5%
Developed integrated marketing communications strategies to support tier-one event objectives, enhance customer experience, and drive sales engagement.
- Marketing Campaigns, 4%
Developed and launched first partner demand generation marketing portal allowing partners to use template based marketing campaigns for lead generation.
- Market Research, 3%
Managed the e-business market research team and provided business and competitive intelligence to the Global e-Business Executives on a monthly basis.
- Channel Marketing, 3%
Created and implemented European channel marketing programs to drive consumer sales of cordless phones.
Most marketing managers, global marketing use their skills in "digital marketing," "project management," and "integrated marketing" to do their jobs. You can find more detail on essential marketing manager, global marketing responsibilities here:
Analytical skills. The most essential soft skill for a marketing manager, global marketing to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a marketing manager, global marketing resume shows how their duties depend on analytical skills: "completed competitive market share and penetration analysis within styling segment in order to further focus product development efforts. "
Communication skills. Another soft skill that's essential for fulfilling marketing manager, global marketing duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a marketing manager, global marketing resume, here's how marketing managers, global marketing can utilize communication skills in their job responsibilities: "focus on developing and implementing the global brand strategy, the product brand building, and the global communications strategy. "
Creativity. Another skill that relates to the job responsibilities of marketing managers, global marketing is creativity. This skill is critical to many everyday marketing manager, global marketing duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "launched creative strategies to increase, facilitate and track exhibition traffic, lead cultivation, and overall roi. "
Organizational skills. marketing manager, global marketing responsibilities often require "organizational skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This resume example shows what marketing managers, global marketing do with organizational skills on a typical day: "direct all global marketing, branding and communication growth strategies to meet organizational objectives and drive profit with effective roi management. "
The three companies that hire the most marketing manager, global marketings are:
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Compare different marketing managers, global marketing
Marketing manager, global marketing vs. Brand manager
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
While similarities exist, there are also some differences between marketing managers, global marketing and brand manager. For instance, marketing manager, global marketing responsibilities require skills such as "product management," "global strategy," "business objectives," and "crm." Whereas a brand manager is skilled in "customer service," "powerpoint," "consumer insights," and "sales strategies." This is part of what separates the two careers.
Brand managers really shine in the manufacturing industry with an average salary of $99,130. Comparatively, marketing managers, global marketing tend to make the most money in the technology industry with an average salary of $105,859.The education levels that brand managers earn slightly differ from marketing managers, global marketing. In particular, brand managers are 3.7% less likely to graduate with a Master's Degree than a marketing manager, global marketing. Additionally, they're 0.6% less likely to earn a Doctoral Degree.Marketing manager, global marketing vs. Business development and marketing manager
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
In addition to the difference in salary, there are some other key differences worth noting. For example, marketing manager, global marketing responsibilities are more likely to require skills like "product management," "global strategy," "brand management," and "business objectives." Meanwhile, a business development and marketing manager has duties that require skills in areas such as "strategic partnerships," "powerpoint," "business development efforts," and "business plan." These differences highlight just how different the day-to-day in each role looks.
Business development and marketing managers may earn a lower salary than marketing managers, global marketing, but business development and marketing managers earn the most pay in the finance industry with an average salary of $88,175. On the other hand, marketing managers, global marketing receive higher pay in the technology industry, where they earn an average salary of $105,859.In general, business development and marketing managers achieve similar levels of education than marketing managers, global marketing. They're 4.3% less likely to obtain a Master's Degree while being 0.6% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing manager, global marketings in the next 3-5 years?
Joseph Shields
Assistant Professor of Management and Marketing, Carthage College
Marketing manager, global marketing vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
The required skills of the two careers differ considerably. For example, marketing managers, global marketing are more likely to have skills like "product management," "global strategy," "business objectives," and "web content." But a marketing lead is more likely to have skills like "healthcare," "digital transformation," "strong project management," and "kpis."
Marketing leads earn the best pay in the technology industry, where they command an average salary of $118,478. Marketing managers, global marketing earn the highest pay from the technology industry, with an average salary of $105,859.When it comes to education, marketing leads tend to earn lower degree levels compared to marketing managers, global marketing. In fact, they're 6.1% less likely to earn a Master's Degree, and 0.2% less likely to graduate with a Doctoral Degree.Marketing manager, global marketing vs. Marketing strategist
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Types of marketing manager, global marketing
Updated January 8, 2025
