Marketing manager jobs in Grand Rapids, MI

Job Description Are you a creative, experienced marketing professional who thrives in a dynamic environment where innovation and storytelling meet strategy and measurable results? Do you have a passion for leveraging technology, including AI, to craft compelling campaigns that drive brand growth and visibility? We're seeking a Marketing Specialist who will be responsible for developing and executing marketing strategies that enhance brand awareness, strengthen community engagement, and generate high-quality leads. This role requires a balance of creativity and strategy, with the ability to bring ideas to life through video, content, and data-driven execution. Compensation & Benefits Salary Range: $52,000 - $65,000 (based on experience) Bonus potential based on performance and results Paid Time Off (PTO) Opportunities for professional growth within the team A collaborative, positive, and fun team environment Compensation: $52,000 - $65,000 yearly Responsibilities: Brand & Strategy Maintain and evolve the brokerage's brand identity across all marketing materials and channels. Develop and execute monthly and quarterly marketing plans aligned with brokerage goals. Collaborate with leadership to identify growth opportunities and community engagement initiatives. Digital Marketing Manage the brokerage website, optimize SEO, and maintain a strong online presence. Create, schedule, and manage engaging content across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.). Design and oversee digital ad campaigns (Google, Meta, local sponsorships). Use AI tools and analytics to track performance, refine strategies, and improve ROI. Agent Marketing Support Design custom listing presentations, postcards, flyers, and social media graphics. Assist agents with personal branding, social media strategy, and the use of marketing tools. Manage marketing onboarding for new agents and train them on brand assets and systems. Listing & Property Marketing Coordinate professional photography, videography, staging, and signage for listings. Write compelling property descriptions for MLS, social media, and print marketing. Create and schedule “just listed,” “open house,” and “sold” campaigns across multiple platforms. Events & Community Outreach Plan and promote brokerage and community events. Manage event marketing materials, RSVP tracking, and day-of logistics. Support sponsorships and partnerships with local businesses and organizations. Qualifications: Bachelor's degree in Marketing, Communications, or related field (or equivalent experience). 2-4 years of experience in marketing, with real estate industry experience preferred. Proficiency in Canva, Adobe Creative Suite, Google Workspace, and social media scheduling tools. Knowledge of CRM systems (Command, HubSpot, or similar). Strong copywriting, design, and project management skills. Understanding of local real estate markets and trends. Creative and strategic thinker with an eye for detail. Excellent organizational and multitasking abilities. Strong interpersonal and collaboration skills. Data-driven decision-making and adaptability. Passion for real estate and community connection. About Company At Keller Williams, we believe in doing business differently. Our foundation is built on innovation, collaboration, and a commitment to growth for our people, clients, and our communities. We empower our professionals with the tools, training, and systems to thrive in an ever-evolving real estate market. Join a culture that values creativity, celebrates success, and invests in your growth because when you grow, we all grow.

Doeren Mayhew is a $235 million tax, assurance and advisory firm headquartered in Troy, Michigan with 18 offices across the country and abroad. Founded in 1932, Doeren Mayhew is recognized as the 46 th largest CPA firm in the U.S. and is positioned for successful future growth. If you want to join a rising firm that is consistently named among the 50 best-managed firms in the nation, this is the firm for you. Are you ready to take your marketing career to the next level? This is your chance to join a dynamic team and make a significant impact! We are seeking a strategic, results-driven Marketing Manager to lead marketing initiatives for the West Michigan region while also overseeing national go-to-market strategies for key industries, including Construction and Manufacturing. This role is responsible for developing, executing and optimizing integrated marketing programs that strengthen brand awareness, support business development, and drive growth at both the regional and national levels. Working closely with the Chief Marketing Officer, the West Michigan Managing Principal and industry leadership, the Marketing Manager will translate business objectives into actionable marketing strategies that position the firm as a trusted industry leader. This role is ideal for a creative and analytical marketer with strong project management skills who thrives in a fast-paced, professional services environment. ESSENTIAL DUTIES AND RESPONSIBILITIES: Regional Leadership Develop and execute integrated multi-channel marketing plans for the West Michigan region aligned with local and firmwide objectives. Partner with West Michigan Managing Principal and client service professionals to support new business pursuits, market expansion and regional growth initiatives. Develop and monitor the regional marketing budget to ensure effective allocation of resources and measurable ROI. Identify opportunities, manage and execute firm participation and follow-up activities in firm-hosted events and webcasts, community outreach volunteering, trade shows, sponsorships and speaking opportunities, including tracking outcomes. Oversee content development, production and delivery of proposals to prospective clients for the region. Lead marketing personnel in region. Present regular updates on regional marketing performance, including KPIs and ROI metrics, to the CMO and senior leadership. Contribute to continuous improvement of marketing processes, tools and performance measurement. Industry Go-to-Market (GTM) Leadership Lead the development and execution of national go-to-market strategies for priority industries, including Construction and Manufacturing. Collaborate with industry leaders to define positioning, messaging, target audiences and value propositions that differentiate the firm in competitive markets. Curate and oversee industry-specific campaigns, thought leadership, content and collateral to drive awareness, engagement and pipeline growth. Partner with industry principals to align GTM strategies with client pursuits. Identify market trends, customer insights and competitive dynamics to inform strategic planning and innovation. Champion brand consistency and messaging across all regional and national marketing channels. Collaborate with the national marketing team to ensure alignment between regional efforts and national GTM strategies. DESIRED SKILLS AND EXPERIENCE: Bachelor s degree in marketing, business, communications or a related field. Minimum of seven years of experience in a related field, professional services or B2B industry experience a plus. Excellent written and verbal communication skills, with the ability to craft clear, persuasive messages. Proven experience developing and executing regional and/or national marketing strategies and go-to-market programs. Strong professional interpersonal skills; ability to interact effectively with people at all organizational levels within the firm. Demonstrated success managing budgets, vendors and multiple concurrent initiatives. Strategic, creative and results-oriented mindset with strong analytical and problem-solving abilities. Ability to adapt quickly to changing priorities and thrive in a fast-paced environment. Passion for staying up to date with industry trends and best practices. Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and Adobe Acrobat; familiarity with HubSpot and Adobe Creative Suite (InDesign, etc.) a plus. Willingness and ability to travel. Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law. "Doeren Mayhew" is the brand name under which Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC and its subsidiary entities provide professional services. Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC (and its subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. Doeren Mayhew Assurance is a licensed independent CPA firm that provides attest services to its clients, and Doeren Mayhew Advisors, LLC and its subsidiary entities provide tax and business consulting services to their clients. Doeren Mayhew Advisors, LLC and its subsidiary entities are not licensed CPA firms.

Behind the Title At Innovia Wealth, marketing is about clarity. We tell the story of entrepreneurship, impact, and the families we serve. Our work helps clients understand who we are, what we stand for, and why our approach to wealth management is different. Marketing reinforces the Innovia experience by making our message sharp, consistent, and easy for clients to connect with. As a Marketing Manager, you will expand Innovia's brand, strengthen our digital presence, and run a marketing engine that supports a fast-growing, entrepreneur-focused wealth management firm. You'll work with leadership, translate strategy into execution, and produce content that positions Innovia as the premier partner for business owners, qualified purchasers with $5M+ in liquid assets, and families navigating complex planning needs. The Marketing Manager Role at Innovia Once fully onboarded, you'll own the following responsibilities: Content Development & Distribution Run day-to-day content gathering, posting, and scheduling across all channels. Produce and publish organic content that highlights our team, reinforces our value, and elevates client trust. Partner with advisors to turn ideas into clear, relevant thought leadership. Maintain and refine Innovia's brand voice to stay aligned with our fiduciary, client-first values. Digital Campaign Management Manage digital campaigns across LinkedIn, Meta, YouTube, and other platforms in coordination with our external partner. Pull performance data and extract insights to shape the next iteration of campaigns. Handle accurate data entry, reporting, and communication with marketing vendors. Public Relations & Visibility Identify PR opportunities in targeted outlets and bring forward recommendations. Coordinate award submissions, recognitions, and press mentions. Maintain relationships with PR vendors and media contacts. Support logistics for client and prospect events. CRM Management & Analytics Serve as the point person for marketing-related CRM data. Pull lists, reports, and engagement metrics to support advisor outreach and follow-up. Track marketing performance across channels and provide clear recommendations. Brand & Design Coordination Produce light design work (graphics, PDFs, event materials) aligned with Innovia's brand standards. Support website updates, brand collateral, and vendor coordination. Assist with logistics and promotional support for events. Qualifications / Competencies Hard Skills Bachelor's degree in Marketing, Communications, or related field. 3-5 years of professional marketing experience (in financial or professional services preferred but not required). Familiarity with digital marketing platforms (LinkedIn, Meta, YouTube, Squarespace). Experience with CRM and analytics systems (HubSpot, Salesforce, or similar). Strong writing and editing skills. Soft Skills Curious, driven, and eager to learn. High attention to detail and strong organizational skills. A clear communicator with the ability to collaborate across internal teams. Thrives in a professional, entrepreneurial environment and adapts quickly to new challenges. Innovia ISM's Our culture is our secret sauce. Here's what we live by: We're Not Selling Perfection, Just Being Real: Focus on genuine interactions and personal authenticity. Be a Pro: Proofread your work. Be punctual. Own your outcomes. Win or Learn: Embrace feedback and stay curious without letting ego get in the way. Celebrate the Wins: Acknowledge progress. Share success. The Best is Yet to Come: Be optimistic and positive in your vision. Entrepreneurism is the Greatest Form of Charity: Innovate to create impact. Help clients do the same. Pay it Forward: Help others without keeping score. Practice Purposeful Abandonment, Don't Fall in Love with Your Homework: Prioritize what matters and keep learning. Every Yes is a No; Every No is a Yes: Be intentional with your commitments. News Doesn't Happen in the Newsroom: Be in the know by staying engaged. Get out there and take action. Practice Professional Courtesy: Recognize that your decisions and actions have impact; seek to understand the broader impact before jumping into action. Assume Positive Intent: Trust first. Verify later. Be an Aspirin: Start with "yes," and make others' lives easier. Don't Bury the Headline: Communicate what matters clearly and early. Surround Yourself with People who Fight for You in Rooms You Aren't In: Loyalty and advocacy are key. Everything Happens for a Reason: Stay grounded and open-minded. See the possibility, even if it wasn't the outcome you hoped for. Our Commitment to Our Team We embrace a strong culture that provides clear and consistent messaging. We provide the tools and training needed to support career development and allow for growth opportunities. We achieve our goals through a spirit of collaboration and cooperation. We improve through our learns and we celebrate our wins. Compensation & Benefits Competitive base salary Performance bonus with eligibility based on lead generation and growth targets 100% employer paid medical, dental, vision, disability and life insurance 401k retirement plan with company safe harbor contributions Paid time off and company-recognized paid holidays Professional development opportunities Ready to grow with us? If you're energized by growth, innovation and making a meaningful impact with every message - and excited to be part of a team where culture is more than a buzzword - you've found the right place. Join our team that believes in ownership, teamwork, and that the best is yet to come! We require a background check as a condition of offered employment.

Marketing DirectorAll-Weather Seal of West Michigan - Lowell, MI (In-Office) Occasional travel to Traverse City and other retail locations Pay & Perks Up Front$150,000 - $200,000/year (base salary + performance bonus) Full-Time Company Vehicle + Gas Card Paid Training & Ongoing Leadership Development Medical, Dental & Vision Benefits 401(k) with Company Match Paid Time Off High-Energy, Leadership-Driven Team Environment About All-Weather Seal All-Weather Seal of West Michigan is a family-owned home remodeling company serving our community for over 40 years. We specialize in premium windows, showers, and metal roofing, and we're known for our people-first culture, strong leadership, and commitment to doing things the right way. As we continue to grow across Michigan, we're investing in strong leadership to support our marketing teams and ensure consistent, high-quality lead generation that fuels our sales and operations. About the Role We're seeking an experienced, hands-on Marketing Director to lead our marketing organization and develop the leaders within it. This is a true director-level role responsible for overseeing all marketing managers, driving in-person lead generation performance, and ensuring the sales schedule stays full at an affordable cost. This position reports to the General Manager and is primarily in-office. The ideal candidate is a people leader who believes in leading from the front, mentoring leaders, and staying closely connected to day-to-day performance. What You'll Do Lead, mentor, and develop all marketing managers across the organization Drive diversified, in-person lead generation strategies to consistently fill the sales schedule Oversee marketing performance, metrics, and cost efficiency across multiple locations Conduct regular one-on-one meetings and leadership development with marketing managers Partner closely with Sales, Operations, and Executive Leadership to align goals Maintain visibility into daily execution while setting direction for growth and improvement Travel occasionally to support teams in Traverse City and other retail locations What You Bring Proven experience in in-person marketing or lead generation Demonstrated success leading leaders and managing marketing teams Strong understanding of performance-based marketing environments High character, professionalism, and people-first leadership style Ability to lead by example and “practice what you preach” Comfort working in an in-office, hands-on leadership role Who Thrives in This Role The best fit for this position is someone who is: A confident, steady people leader Comfortable holding teams accountable while developing talent Strategic but still hands-on Driven by results and continuous improvement Energized by building strong teams and leaders Aligned with a values-driven, family-owned company Apply Today If you're ready to lead a growing marketing organization, develop strong leaders, and make a meaningful impact at a company that values people and performance, we'd love to meet you. Apply today and help shape the future of marketing at All-Weather Seal of West Michigan. Salary Description $150,000 - $200,000/year

The Associate Marketing Manager at ODL supports the planning and execution of key marketing initiatives that drive product & brand awareness, demand generation, and brand consistency across multiple channels. This role partners closely with Senior Marketing Managers, Sales, and cross-functional teams to execute new product launches, omni-channel campaigns, tradeshows, and marketing collateral. The Associate Marketing Manager plays a critical role in turning strategy into action, leveraging data, customer insights, and strong project management to deliver high-quality, on-time marketing programs. Who We Are: Driven by continual innovation and trusted partnerships, ODL is a global leader in high-quality door and insulated glass solutions. For decades, our purpose has been simple: Make Your Life Better™-for our customers, our communities, and our people. With 14 global locations and thousands of employees, ODL has been recognized as a Great Place to Work across all countries of operation. We invest in our people, celebrate growth, and foster a culture where accountability, innovation, and excellence thrive. The Value We Offer: Hybrid schedule (Zeeland, MI office) Health, Dental, and Vision insurance Prescription Plan 401(k) with company match Tuition Reimbursement Disability Plan Paid Vacation and 10 Holidays Health Club Reimbursement Bonus program Wellness program The Impact You'll Drive: Execute product marketing initiatives, including new product launches and annual plans. Support omni-channel marketing campaigns aligned to business goals and KPIs. Coordinate creation and delivery of catalogs, sales collateral, and marketing assets; manage proofing and feedback. Support tradeshow and event execution, including timelines, asset requests, and partner coordination. Conduct market, customer, and competitive research to inform messaging and campaigns. Maintain working product knowledge to ensure accuracy and consistency across marketing assets. Track marketing performance and support KPI reporting, ROI analysis, and post-launch reviews. Ensure brand standards and messaging consistency across all marketing materials. Collaborate with Sales, Product Management, and cross-functional teams to support go-to-market execution. Support sales and marketing alignment through material preparation, communication, and follow-up tracking. What Sets You Up for Success: Bachelor's degree in Marketing, Business, or a related field preferred. 2-4 years of experience in marketing, preferably in channel marketing, B2B, or building products, construction, or related industries. Experience supporting multi-channel marketing campaigns and product launches. Strong written and verbal communication skills, with ability to work effectively in cross-functional teams. Exceptional organizational skills with ability to manage multiple projects. Analytical mindset with the ability to interpret data, metrics, and customer insights. Proactive and self-motivated with a strong work ethic and eager to learn in a fast-paced environment. Creative problem-solving abilities and enthusiasm for marketing and brand building Proficient in Microsoft Office Suite and basic understanding of CRM systems (Salesforce experience a plus). Ready to Make an Impact? If you're a detail-oriented marketer who enjoys turning strategy into action-supporting product launches, executing omni-channel campaigns, and delivering consistent, high-quality marketing assets-we'd love to meet you. Apply today and help shape the future of ODL. The Associate Marketing Manager at ODL supports the planning and execution of key marketing initiatives that drive product & brand awareness, demand generation, and brand consistency across multiple channels. This role partners closely with Senior Marketing Managers, Sales, and cross-functional teams to execute new product launches, omni-channel campaigns, tradeshows, and marketing collateral. The Associate Marketing Manager plays a critical role in turning strategy into action, leveraging data, customer insights, and strong project management to deliver high-quality, on-time marketing programs. Shift First Shift (United States of America)

For over 40 Years, Merrell has been trying to share the simple power of the being outside with everyone. We believe in the positive benefit of the outdoors to restore individuals and communities. As a result, we want to fuel the growth of outdoor participation through the creation of awesome products and amazing stories that encourages people to get outside everyday whether in the city or on the trail. To help drive this journey, we are looking for a VP Brand Management who will report directly to the Chief Marketing Officer. This individual will set the strategic direction for all brand marketing stories that will deliver the brands short-term and long-term growth goals. This individual's success will be based on their ability to be consumer-centric, creative, and drive change that elevate our integrated marketing efforts and gets more people to love and seek out our brand and products. Leadership Capabilities: As an influential strategic business leader, you will build strong partnerships across the Merrell brand including serving as a vital voice of the consumer and brand with senior leaders, brand strategists, marketers, customers, agency partners, product teams, and designers. Brand Strategy: Partner with key members of the Merrell leadership team to bring the brand vision and mission to life through research, business analysis, ideation, innovation, development, and commercial execution. Lead the development of long-term brand marketing strategies that helps define and build a path to growth by aligning key priorities and areas of optimization and transformation for the portfolio. Influence and drive decisions across long-term and annual business strategies, innovation strategy and development, revenue growth management strategies and marketing execution optimization. Act as the brand steward collaborating with internal multi-functional team (Consumer Insights, Design, Finance, Product PR, etc) and external partners to drive comprehensive brand plans to be executed by markets around the world. Drive on going evolution and refinement of Merrell brand strategy: positioning and architecture (in conjunction with Consumer Insights). Ownership of the US marketing strategies for Merrell; develop 360 strategy for all launches. Partner with the product team to generate a 3 Year Innovation Pipeline by helping the team to unlock powerful consumer insights that translate into disruptive and incremental innovations boosting revenue and profit for the business lines. Track record of translating business priorities into brand objectives, strategies, and plans. Work with Consumer Insights, Strategy and Lead markets to develop consumer grounded, high business potential and sustainable innovation architecture and road map. Integrated Marketing Development: Oversee the development of strategic global integrated marketing big idea platforms that unify our brand communication center in our purpose. Lead a structured and organized approach to craft engaging integrated marketing campaigns that drives consumer interest and demand and grows overall sales. Lead the development of omni-channel marketing strategies that drive both brand engagement and sell-through at retail. Direct and coordinate integrated marketing campaigns across various channels, including print, digital, social media, influencers, events, and collaborations. Oversee the alignment of media planning and investment to ensure the right balance between brand and performance channels. Partner closely with Retail Marketing to ensure seamless integration of brand campaigns across owned retail, wholesale, and digital channels. Understand how to effectively inspire and delight consumers through product performance, pricing, and positioning of brand's key franchises. Create campaign briefs and partner with agencies to develop advertising, credibility and consumer engagement campaigns. Collaborate with media and retail partners to optimize campaigns for awareness, conversion and in-store traffic. Collaborate with regional marketing teams to develop and implement execution plans for global campaigns, including facilitating information sharing and to drive alignment across regions and troubleshoot issues. Direct team in the creation of Toolkits and Playbooks to facilitate the implementation of key marketing initiatives. Monitor competitive activity and provide regular competitive intelligence updates. Orchestrate and drive multifunctional teams towards same vision and goals in an absence of direct reporting relationships. Manage the development of marketing budget (forecast, value analyses, brand profitability, development costs, etc.) as well as the budgets for key programs. Identify opportunities to continue to enhance the customer experience through an omnichannel approach focusing on new customer acquisition & to ultimately drive sales. Consumer-centric Business Analysis and Annual Operation Planning: You will provide leadership and feedback in the development across a range of Insights & Analytics agenda of standards and capabilities. Own the overall development and activation of Merrell's Learning agenda to reflect the most important consumer questions for the business in support of top tier growth goals Building and aligning business stakeholders on the annual Learning agenda. Relentlessly drive toward a 360-degree understanding of our consumers across the consumer journey; provoking continuous improvement and motivating adoption of tools to further this effort. Serve as subject matter expert for team in designing, explaining, and providing recommendations in consumer research. Building out marketing reporting framework to track monthly/ quarterly marketing performance and drivers of the brand and sharing outcomes and key actions and insights with marketers, brand, and leadership. People Leadership: Giving direct reports proper guidance on their projects, meeting their calendar milestones, and utilizing systems, while keeping them "on track" in terms of their professional development. Lead the training and development, talent assessment, coaching and mentoring to develop the talent and elevate the team capacity and build on the positive and inclusive working environment to support the long-term business needs. Ensuring timely performance discussions and individual development plans. Continuously check / adjust to drive clarity and maximize team performance. Simplifying complex decisions for direct reports and team and demonstrate strong rationale. Establish relationships with key agency partners to deliver breakthrough marketing that will drive market share. Work fluidly in a matrixed global environment across functions. Performs duties consistent with the company's AAP/EEO goals and policies. Performs other duties as required/assigned by manager. Knowledge, Skills and Abilities Required: Bachelor's degree in marketing, communications, or a related field, MBA preferred. 10+ years of professional experience in brand marketing, and 5 years people leadership. Strong content background, with a track record of developing successful marketing campaigns. Experience managing integrated marketing campaigns across multiple channels, including social media and digital platforms, and effectively filters through and identifies the best ideas to pursue. A track record driving brand impact through innovative and creative marketing initiatives with a passion and curiosity around best-in-class marketing story telling. Strong understanding of paid media planning and measurement across traditional and digital channels. Skilled in building and maintaining trust-based relationships with teams, stakeholders, and agencies to ensure alignment and continuous improvement. Passion for creative and good eye for design and detail. Experience managing relationships with media partners to deliver integrated programs that connect storytelling to commercial outcomes. Looks ahead to reasonably anticipate business opportunities and obstacles. International marketing experience and a passion for expanding brands into new markets. Fosters an environment of excellence and personally champions break through initiatives and continually raises the bar for performance and helping others to succeed. Operates effectively in matrix relationships across organizational boundaries. Demonstrates the courage and conviction needed to drive large scale change initiatives. Proficiency in analyzing marketing performance metrics to optimize strategies. Exceptional organizational skills, balancing structure, and creativity. Performance-driven with a test-and-learn mindset, and a focus on critical thinking to assess, interpret, and integrate learning from multiple sources to drive better results in an agile way. Strong leadership and team management abilities, with a focus on developing high-performing teams. Great written and verbal communication and can successfully spread marketing best-practices throughout the organization, especially new ideas, concepts to internal and external stakeholders. Working Conditions: Normal office environment. Availability to travel domestically and internationally. Since it is a global role, need to be comfortable working across time zones (e.g., meetings late evenings and early mornings, travel to different global locations). #LI-TF The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required. Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.

Description: STATEMENT OF THE JOB The Manager of Marketing & Brand is responsible for external communications, including designing print and social medial content for the organization, website management, marketing, event planning and employer brand. The Manager will also work internally with leadership across all departments to understand the company's hiring needs and business objectives to help create a talent acquisition strategy that aligns with these goals. Requirements: ESSENTIAL FUNCTIONS Expand Gryphon Place's online presence through social media, web content, e-newsletters, and press releases Draft, design, schedule, and monitor dynamic social media content on Facebook, Instagram, and LinkedIn Evaluate and refine Gryphon Place's marketing strategy and marketing plan Use design programs to create marketing and promotional materials as needed for the organization Maintain relationships with media outlets; secure and facilitate spots in broadcast and print media for press releases, announcements and appearances, as needed Respond to media requests or work with the VP of People & Brand to designate a spokesperson or source of information. Ensure all external communication content is consistent with the organization's brand Develop and implement innovative sourcing strategies to attract diverse, quality candidates Ensure a positive candidate experience through all stages of the recruitment and selection process Plan and market major fundraising events, including debriefs, post-event surveys, strategic planning, and new creative ideas Manage the organization and distribution of promotional items and materials for events, presentations, and partners Other duties as assigned QUALIFICATIONS AND EXPERIENCE: Bachelor's degree in marketing, communication, or related field; or an equivalent amount of experience Minimum 2 years of marketing experience Minimum 1 year of event experience Proficient in design programs including Canva and Adobe Must hold a valid Michigan driver's license and have reliable transportation for work purposes and able to lift 40 pounds Ability to work evenings and weekends for outreach and event planning, as needed KNOWLEDGE / SKILLS / ABILITIES Strong computer and design skills Strong attention to detail Excellent verbal and written communication skills Ability to work evenings/weekends as needed Ability to complete assignments on a deadline Ability to work independently and exercise good judgment PHYSICAL REQUIREMENTS This is largely a sedentary role, and requires the ability to regularly sit, bend, stand, talk, hear and use hands and fingers to operate a computer and telephone. Events require the ability to walk and stand for long periods of time, as well as the ability to lift up to 40 pounds. This job description in no ways states or implies that these are the only duties to be performed by the employee(s) incumbents in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

Mission India is seeking a dynamic Digital Marketing Manager to join our growing Marketing team. If youre eager to make a meaningful impact and thrive in a role that gives you the creative space to turn bold ideas into reality, we invite you to apply. Reporting to the Director of Marketing, you will lead Mission Indias website and digital initiative, from content updates to SEO strategy, while also providing guidance and oversight to our Digital Marketing Specialist. Were looking for someone who can not only execute with confidence but also bring a fresh, strategic vision to shape the future of Mission Indias brand. Located in Kentwood, MI, Mission India is a vibrant ministry bringing lives to Christ on a global level. For over 45 years, Mission India has been partnering with local believers in India to change lives through Church Planter Training, Adult Literacy Classes, and Childrens Bible Club programs. At our organization, it is important to be an active and passionate Christian, have a personal relationship with Jesus Christ, have a heart for the Great Commission, and agree with Mission Indias Statement of Faith.Find out more at ******************** As our Digital Marketing Manager, some of your responsibilities will include: Work with outside vendors and the in-house communications department to create and deploy visual content in a variety of digital mediums (website, social media, and e-mail marketing) to effectively communicate the organizations mission, vision, and message. Contribute and oversee content posted to Mission Indias Facebook, LinkedIn, and Instagram platforms. Provide the Digital Marketing Associate with insight into what content is working best, help shape marketing decisions, and work closely with the Communications Team. Facilitate the creation and management of videos for use on the website, digital advertising, and social media. Provide analytic reports on social media, websites, and email marketing quarterly. To be successful as our Digital Marketing Manager,you will need the following: Minimum of 2 years related experience in digital marketing and website management required Proficiency in the following software applications: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Microsoft Office Suite, Vimeo, and Google Analytics or Clarity required Commitment to the organizations mission, values, mission principles, and strategic goals Demonstrates strong expertise in design principles and practices, with the ability to translate concepts, messages, and complex information into visually compelling digital content that engages target audiences Ability toleverageexcellent people skills to connect, communicate, build trusted relationships, and provide the utmost level of customer service Ability to adapt communication style to audiences with a variety of cultures and backgrounds Ability to implement proactive measures tosolve problems and troubleshoot complex projects Proven history of achieving organizationalobjectives and adhering to project budgets and schedules Ability to multitask, manage, prioritize, organize, plan, focus, adapt to changes quickly, and follow through Ability and willingness to work harmoniously as part of a larger team Driver's License & Passport (5% travel required) Bonus Pointsif you have any of the following: BA/BS in graphic design, digital marketing, or related field Familiarity with any of the following software applications: Adobe Flash, Adobe Go Live, Adobe Dreamweaver, Adobe Premiere, Adobe After Effects, Adobe Sound Booth, Adobe Encore At Mission India, we will support your professional growth while offering a great work environment, competitive pay, comprehensive benefits, and a HYBRID work arrangement (2x onsite per week). If you are ready to make a positive impact, apply today to become our new Digital Marketing Manager!

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All . We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone , we are the people behind the brands you trust. We are Opill , Compeed , Solpadeine , NiQuitin , and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging. Join us on our One Perrigo journey as we evolve to win in self-care. Description Overview We are currently looking for an Associate Brand Manager with CPG industry experience to join our Perrigo Marketing Team based in either Morristown, NJ or Grand Rapids, MI with a hybrid working schedule. Scope of the Role Responsible for supporting the Associate Director Brand Management on the following brand initiatives: Competitive Surveillance & Reporting: Lead monthly performance reporting based on consumption data. Monitor category/competitive activity and performance to inform strategy and/or tactical pivots needed. Play integral role in monthly demand planning cycle through forward looking expectations driven by performance trends. Support ad hoc analyses as needed. Social & Influencer Planning & Execution: Work directly with retained agency partners to ensure robust social and digital planning is in place across social channels. Lead Medical, Legal, and Regulatory weekly content review process to ensure all content is compliant before going live. Social & Digital Media Performance Management: Report on program/campaign results, with a continuous eye toward plan, process, and KPI optimization considering ongoing organizational needs. Shopper Marketing: Partner with Commercial Strategy group to commercialize and execute in-store and online Shopper strategy to support customer specific business objectives and merchandising plans. Business Management: Support budget management inclusive of PO development, tracking, contract reviews, and finance updates. Lead business needs pertaining to master data, compliance, and inventory management. Project Management: Lead cross functional team to ensure team stays on track to successfully deliver new products, product renovations, and any other project needs. Artwork/Graphics: Work in coordination with creative services and art department to influence packaging graphics and/or advertising creative. Partner with Medical, Legal and Regulatory to ensure in-market risk is minimized. Maintain repository of all graphics for sales reviews, agency support, etc. Other day to day responsibilities include: Stage Gate deliverables, meeting management, project management, file maintenance, sales samples coordination, budget management, art conversions and ad hoc analyses & performance reporting. Experience Required Typically these skills are acquired with a Bachelor's degree in Business, Marketing or a related field. Master's Degree/MBA preferred. Typically 4+ years of experience. 2-4 years of experience in CPG Brand Management, Shopper Marketing, or Retail Marketing is a plus. Requires demonstrated ability to support established business plan, possess marketing creativity, developing verbal and written communication skills and excellent project and time management skills. Requires the ability to influence internal teams without authority. Comfort with ambiguity and uncertainty, ability to navigate unfamiliar situations and can handle organizational pivots. Strong analytical acumen and critical thinking skills complemented by marketing intuition to confidently act and make recommendations. Computer literacy and advanced skills in the use of MS Excel, Power Point, and Word are required. Requires self-motivation, marketing creativity, detail orientation, and commitment to deadlines. Drives for results based on the strategy with minimal supervisor oversight. Up to 20% travel may be required. Benefits We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally. Target base salary for NJ $95K - $118K. Find out more about Total Rewards at Perrigo. Hybrid Working Approach We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles. We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo

Responsible for planning and execution of all marketing communications programs that support Gun Lake Casino Resort's business objectives to deliver gaming volumes, market share, and return on investment. About Us: At Gun Lake Casino Resort, every Team Member is an ambassador, essential to the success of our company and our culture. We expect that all Team Members take personal ownership in ensuring that everything they do is in the best interest of Gun Lake Casino Resort and embody the core values of the Seven Grandfather Teachings: Love: Love your brothers and sisters and share with them. Truth: Be true in everything you do. Be true to yourself and to your fellow Humans. Respect: You must give respect if you expect respect. Respect everyone, all persons, and all the things created. Bravery: To do what is right, even in the most difficult of times. Honesty: Be honest in every action and provide good feelings in your heart. Wisdom: We cherish knowledge; wisdom is used for the good of the people. Humility: Know that you are equal to everyone else, no better, no less. In this Role: Collaborate with property executives on strategic development, direction, and implementation of all marketing activities, including but not limited to, database marketing, advertising, public relations, promotions, entertainment, player development, and special events. Directly oversee the revenue and growth and operation of the property's Gift Shop. Create, implement, and manage strategic and effective marketing plans that coincide with revenue-generating departments' goals and objectives. Lead the internal team and external agencies in developing and maintaining brand identity through direct mail, social media, digital, television, print, out-of-home, and radio. Utilize and/or acquire data to make informed decisions while maintaining the financial and reputational success of the property. Participates in budget development and monitors marketing spending. Responsible for proper audit trails and regulatory compliance. Represents the property in a professional capacity at external functions, special events, concerts, promotions, etc. Leads in communicating marketing plans to external departments and ensuring the property management team is fully aware of upcoming marketing events. Mentor, coach, and discipline Marketing Team Members based on their individual developmental needs. Responsible for always practicing, supporting, and promoting Gun Lake Casino Resort's “Unsurpassed Service Standards.” Maintain a high level of personal integrity on and off duty. Practice teamwork, support fellow Team Members, and create an energized, positive, team-oriented work environment. Interact with Guests in a friendly and courteous manner and handle all Guest opportunities. Must be able to effectively communicate both written and verbally with Guests, Team Members, and Management. Maintain excellent grooming and uniform standards. All other duties as assigned. Essential Qualifications: Must be 21+ years of age. Bachelor's Degree with a concentration in advertising, business, marketing, or hospitality/casino management required. Experience in lieu of a degree may be considered. Must have a minimum of ten (10) years of combined gaming/hotel/ hospitality experience. Must have a minimum of five (5) years of management experience in a casino marketing department; at a resort/gaming property that comprises of at least 1800 slots, 40 tables, 750 Team Members, and multiple food and beverage outlets. Must possess a strong, outgoing, enthusiastic, and friendly personality with a demonstrated ability to logically plan, organize, can complete work. Ability to respond and communicate effectively to sensitive inquiries and complaints. Superior business skills including the use of data to drive decision making and strong communication and organizational skills. Highly responsible with the ability to meet deadlines with a high sense of urgency. Must be dependable and flexible with work schedule. Must be able to gaming license through the Gun Lake Tribal Gaming Commission. Physical Requirements: Requires normal, corrective vision range, the ability to see color, and the ability to distinguish letters, numbers, and symbols. Must have the manual dexterity to operate job-related equipment. Ability to sit, walk, stand, run, and climb stairs for the duration of shift. Must have the ability to access all properties and areas. Must be able to lift up to 50 lbs. with or without assistance. Ability to read, write, and input data into the computer. Ability to stoop, crouch and kneel. Work Conditions: Work is typically in an office environment; however, additional work areas may be unusually hot, cold, and/or noisy and may contain second-hand smoke. Tasks may be required to be performed from a sitting or non-sitting position in a confined area. Team Members may be required to stand, walk, lift, reach, push, pull, and grasp. Disclaimer and Conditions of Employment: The above statements are intended to describe the general nature and level of work being performed by persons assigned to this job. These statements are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All applicants must be able to demonstrate their US work authorization during the employment verification process. The pre-employment process also requires the ability to pass a criminal background investigation, and drug test. Indian Preference: The Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians abides by Native American preference in its hiring and employment policies. Gun Lake Tribal Gaming Authority reserves the right to make changes to the above job description as necessary.

Bath Planet of West Michigan 📍 Full-Time | Grand Rapids, MI Bath Planet of West Michigan is a premier provider of high-quality, affordable bath remodeling solutions. Known for exceptional craftsmanship and customer service, we are a fast-growing company seeking an accomplished and strategic Marketing Director to lead our marketing operations and drive sustained business growth through targeted lead generation initiatives The Marketing Director will play a critical leadership role, overseeing the strategy, execution, and performance of all marketing initiatives. This individual will be responsible for generating consistent, high-quality leads through a combination of field marketing, event management, call center coordination, and multimedia advertising. We are looking for a data-driven, results-oriented marketing professional with proven success in both traditional and non-traditional lead generation channels-particularly within the home services or remodeling industry.Key Responsibilities Lead, manage, and develop the marketing department, including canvassing teams, event staff, and internal personnel. Design and execute a comprehensive, multi-channel marketing strategy focused on generating qualified leads and appointments. Oversee a high-performing canvassing program, ensuring consistent performance and measurable results. Direct the planning and execution of home shows, expos, and community events, ensuring strong brand representation and lead capture effectiveness. Collaborate closely with the call center to align on lead flow, scripting, and campaign performance. Manage advertising initiatives across traditional channels (TV, radio, print, direct mail) and digital platforms (Google Ads, Meta, programmatic, etc.). Monitor, analyze, and report on key performance metrics including cost per lead (CPL), conversion rates, and return on marketing investment. Ensure brand consistency and quality across all marketing touchpoints. Identify new opportunities for market expansion and campaign innovation. Qualifications Minimum of 5 years' experience in a senior marketing role, preferably within the home remodeling, home improvement, or related consumer services industries. Demonstrated success in managing a diverse array of marketing initiatives, and direct-response advertising. Strong leadership skills with experience in team development, vendor management, and cross-functional collaboration. Deep understanding of marketing analytics, budgeting, and performance measurement. Proficiency with digital marketing platforms, CRM systems, and lead tracking technologies. Excellent communication, organizational, and project management skills. Bachelor's degree in Marketing, Business, Communications, or a related field required. To Apply Interested candidates should submit a resume and cover letter detailing relevant experience.

JOB OPENING E-commerce Marketing Manager Manager: EVP of Direct to Consumer Position Type: Full Time, Exempt We are seeking a strategic, entrepreneurial-minded E-commerce Marketing Manager to help drive our online business to the next level. This individual will blend data-driven insight with marketing creativity to deliver measurable growth, enhance customer engagement, and strengthen our digital presence. Key Responsibilities: Develop and execute digital marketing strategies to drive traffic, lead generation, and brand awareness-creating campaigns that deliver incremental sales and measurable ROI. Lead customer acquisition and engagement efforts, including business strategy, messaging, and campaign development. Use analytics to evaluate performance and refine programs for continuous improvement. Drive customer retention and loyalty through targeted content, lifecycle marketing, and personalized communication strategies. Collaborate cross-functionally with internal teams to ensure marketing initiatives align with overall business and ecommerce goals. Partner with digital marketing and email teams to optimize campaign performance across all channels. Own on-site search performance as the in-house expert on Algolia, leveraging data to enhance product discoverability and conversion. Maximize organic visibility by developing and implementing effective SEO, GEO, and AEO strategies. Execute paid advertising campaigns across Google, Google Merchant Center, social media, and other digital platforms to support key promotions and initiatives. Support product launches and improvements, ensuring marketing readiness and clear communication of new features and benefits to customers. Qualifications: Bachelor's degree in related field 2-4 years of experience in digital marketing and/or ecommerce marketing A creative yet analytical thinker who thrives in a fast-paced, results-driven environment. Experienced in ecommerce marketing, digital advertising, and analytics tools. Skilled at turning insights into actionable strategies that grow traffic, engagement, and sales. Compensation and Benefits: Commensurate with qualifications and experience. As a full-time position, benefits provided include health, dental, group life insurance, short- and long-term disability insurance, paid time off, paid medical leave, paid parental leave, 401(k) after three months, and others. Baker Book House Company is an Equal Opportunity Employer. As a company that believes in the inherent diversity reflected in the kingdom of God, Baker Book House Company is committed to the importance of diversity, equity, inclusion, and belonging (DEIB) in the books we publish, in our community of employees, and in the way we conduct ourselves in our workplace and in the marketplace.

is Remote and can be located anywhere in the United States! At Service Express, we believe in combining innovation with genuine connection. We're a high-performing team that values curiosity, collaboration, and continuous learning, and we're looking for a Product Marketing Manager who's ready to elevate how our Third-Party Maintenance (TPM) portfolio shows up in the market. If you love blending storytelling with strategy, enjoy diving into data to uncover insights, and find energy in collaborating across teams to create real impact, this is the role for you! This is an opportunity to own the go-to-market strategy for our data center maintenance TPM solutions - helping us better understand our customers, refine our message, and enabling our sales teams to reach the right audiences. You'll be the connector between product, sales, and marketing, shaping how our TPM offerings are positioned and adopted across North America and global markets. What You'll do: Define and evolve TPM positioning and messaging to ensure clarity and differentiation across all touchpoints. Partner with Product, Infrastructure Solutions, and Sales teams to launch new TPM products and capabilities. Create compelling sales enablement tools such as presentations, battlecards, and talking points that strengthen confidence and consistency in the field. Support integrated and customer campaigns that generate awareness, pipeline, and expansion opportunities. Conduct customer interviews and surveys to bring the voice of the customer into every decision. Collaborate with Campaign Managers to optimize in-flight and upcoming campaigns with refreshed messaging. Lead TPM-related go-to-market readiness, ensuring alignment and on-time delivery across stakeholders. Analyze performance metrics to assess impact, guide improvements, and share insights that inform future strategies. What We're Looking for: Experience leading initiatives or projects from concept to completion. Strong background in product marketing, go-to-market strategy, or B2B marketing. Proven ability to craft clear, customer-centered messaging and positioning. Experience creating or supporting sales enablement content. Skilled at providing web strategy and optimization at high level. Familiarity with tools such as Salesforce, Monday.com, Adobe, and Google Analytics. Data-driven mindset with comfort analyzing and interpreting performance metrics. Excellent communication and relationship-building skills across teams and levels. Experience working with Product teams in an Agile environment preferred but not required What We Offer: Opportunities for personal growth and career advancement Paid volunteer hours and a day off for your birthday Comprehensive health insurance options starting on your first day 50% reimbursement for your health club membership 401(k) company match to help you plan for the future $100k-$115k depending on experience #LI-REMOTE

Department Dezign Comm Employment Type Full Time Location Grand Rapids, MI Workplace type Onsite Compensation $17.80 - $24.50 / hour Key Responsibilities Skills, Knowledge and Expertise Benefits About Iris Comm Lab We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.

QUALIFICATIONS & EXPERIENCE Bachelor's degree in Web Design, Graphic Design, Marketing, Communications, Computer Science, or related field preferred. Minimum of five (5) years of professional experience designing, building, and maintaining WordPress websites. Demonstrated expertise in WordPress themes, plugins, CSS, HTML, and responsive design. Experience with website management, including domain, hosting, and backup administration. Working knowledge of SEO best practices, Google Analytics, and Google Tag Manager. Experience integrating websites with social media platforms and supporting social content through visual and technical updates. Strong understanding of UI/UX design principles, accessibility standards (ADA compliance), and website performance optimization. Experience with Adobe Creative Cloud and Canva preferred. Maintains a valid Michigan driver's license and has the availability of a reliable, licensed, and insured vehicle for use on the job, vehicle must be insured in accordance with the State of Michigan. SUMMARY OF JOB RESPONSIBILITIES The Website Designer supports the online presence and digital engagement of NorthStar Care Community brands (Arbor Hospice, Centrica Care Navigators, and Hospice of Michigan). This position is responsible for the design, development, and ongoing management of WordPress websites , ensuring they remain visually engaging, easy to navigate, accessible, and aligned with organizational goals. In addition, this position supports the marketing team with social media visuals, analytics reporting, and technical coordination of online platforms including domain, hosting, and data integrations. RESPONSIBILITIES AND DUTIESPrimary Duties Design, build, and maintain responsive, accessible WordPress websites that reflect the brand identity and mission of NorthStar Care Community. Manage hosting environments, domains, SSL certificates, and site backups, ensuring site security and uptime. Conduct regular content updates, plugin and theme maintenance, and troubleshooting of site issues. Create or adapt graphics, photos, and page layouts consistent with brand standards. Collaborate with all departments to create and post web content that supports campaigns, stories, and events. Implement SEO and analytics tracking to measure and report website performance using Google Analytics, Search Console, and other tools. Provide monthly website performance reports and recommendations for improving user engagement. Support the marketing team as needed with social media graphics, digital campaign landing pages, and online event promotion materials. Ensure website ADA compliance, mobile responsiveness, and optimized page load performance. Stay up to date on WordPress updates, plugin innovations, and industry best practices. The above statements are only meant to be a representative summary of the major duties and responsibilities performed by employees of this job. The employee may be requested to perform job-related tasks other than those stated in this description.

QUALIFICATIONS & EXPERIENCE Bachelor's degree in Web Design, Graphic Design, Marketing, Communications, Computer Science, or related field preferred. Minimum of five (5) years of professional experience designing, building, and maintaining WordPress websites. Demonstrated expertise in WordPress themes, plugins, CSS, HTML, and responsive design. Experience with website management, including domain, hosting, and backup administration. Working knowledge of SEO best practices, Google Analytics, and Google Tag Manager. Experience integrating websites with social media platforms and supporting social content through visual and technical updates. Strong understanding of UI/UX design principles, accessibility standards (ADA compliance), and website performance optimization. Experience with Adobe Creative Cloud and Canva preferred. Maintains a valid Michigan driver's license and has the availability of a reliable, licensed, and insured vehicle for use on the job, vehicle must be insured in accordance with the State of Michigan. SUMMARY OF JOB RESPONSIBILITIES The Website Designer supports the online presence and digital engagement of NorthStar Care Community brands (Arbor Hospice, Centrica Care Navigators, and Hospice of Michigan). This position is responsible for the design, development, and ongoing management of WordPress websites , ensuring they remain visually engaging, easy to navigate, accessible, and aligned with organizational goals. In addition, this position supports the marketing team with social media visuals, analytics reporting, and technical coordination of online platforms including domain, hosting, and data integrations. RESPONSIBILITIES AND DUTIESPrimary Duties Design, build, and maintain responsive, accessible WordPress websites that reflect the brand identity and mission of NorthStar Care Community. Manage hosting environments, domains, SSL certificates, and site backups, ensuring site security and uptime. Conduct regular content updates, plugin and theme maintenance, and troubleshooting of site issues. Create or adapt graphics, photos, and page layouts consistent with brand standards. Collaborate with all departments to create and post web content that supports campaigns, stories, and events. Implement SEO and analytics tracking to measure and report website performance using Google Analytics, Search Console, and other tools. Provide monthly website performance reports and recommendations for improving user engagement. Support the marketing team as needed with social media graphics, digital campaign landing pages, and online event promotion materials. Ensure website ADA compliance, mobile responsiveness, and optimized page load performance. Stay up to date on WordPress updates, plugin innovations, and industry best practices. The above statements are only meant to be a representative summary of the major duties and responsibilities performed by employees of this job. The employee may be requested to perform job-related tasks other than those stated in this description.

The C2 Group's Sales and Marketing Director focuses on driving new business growth and accelerating revenue through strong leadership, strategic insight, and sales and marketing execution. This role will be accountable for the performance and alignment of both lead generation and sales conversion, ensuring marketing efficiency translates directly into sales closed deals and long-term client relationships. The role sits on the Executive Team and oversees the entire lifecycle of new business generation, pipeline management, and account development while balancing strategic planning with active participation in sales efforts. Success in this position requires the ability to create momentum across teams, refine sales processes, and cultivate a high-performance culture of client ownership focused on measurable outcomes. The C2 Group is located in Grand Rapids, Michigan. We have a strong preference for candidates located in Michigan or the Midwest. This position will require regular trips to Grand Rapids. About C2: The C2 Group is a Midwest based digital thought leader that creates and supports world class content management experiences. C2 drives digital value creation with our special blend of candor, team, and adoption. We rely on trust and clear communication to do our work. The foundation of our culture consists of coaching and partnerships, enabling the talented people we work with, both internal and clients, to thrive. Core Values: Intentional - Intent drives how we engage in our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure each exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery. Enthusiastic - Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it is in service to team or task, we look to engage with a positive focus and energy. Low Ego - Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is a team pursuit. We aspire to be accountable, receptive to feedback, and team oriented. Accountabilities of the Sales and Marketing Director: Lead, manage, and hold accountable Lead, coach, manage, and hold accountable direct reports Support and promote the company values, culture, and processes Ensure team alignment with company vision and EOS tools (Rocks, Scorecards, L10s) Set clear expectations, provide frequent feedback, and facilitate quarterly conversations Monitor team health and support growth through IDS (Identify, Discuss, Solve) Provide the necessary training opportunities, tools, and resources to ensure team success Own marketing strategy and process Develop and execute marketing strategy in line with company annual and quarterly goals Assist in new offering development based on market trends Develop marketing approach for differentiation against competitors with similar services Maintain a C2 presence in the Midwest digital agency landscape Report on marketing activity results with clear initiatives, measurables, and outcomes Develop, maintain, and ensure marketing processes are followed by all Own sales strategy and process Develop and execute sales strategy in line with company annual and quarterly goals Uphold process to qualify prospects against established target audience / market Oversee successful handoffs of sold work to PMO team Prioritize sales activity and pipeline management in alignment with company goals and upcoming capacity Report weekly on progress made toward goals to Executive Team Develop, maintain, and ensure sales processes are followed by all Lead goal forecasting and reporting Drive quarterly and annual sales forecasting to inform goals Ensure new and account pipeline activities are adequate to achieve sales goals Ensure accurate use of client relationship management tools (CRM) Centralize sales activity within C2 infrastructure for transparency of activities and progress Drive Lead Generation Generate marketing leads through campaigns and inbound strategies Maintain key channel relationships and industry presence Manage technology partner relationships Own The C2 Group website Oversee creation of all marketing materials Own proposal and contract management Maintain all boilerplate contract language for proposals, SOWs, MSAs, and pitch decks Guide legal counsel communication to ensure forward-thinking, quality contract language Drive scoping activities and contract reviews to ensure accurate contract creation Ensure accurate and centralized use of contract creation tools Lead ‘close business' activities Meet quarterly and annual company sales goals Support and guide direct reports to meet sales goals Oversee successful process for and execution of handoffs of sold work to PMO team Education & Experience: Bachelor's degree specializing in business administration, sales, marketing, IT, computer science or equivalent work experience. Minimum of two (2) years managing a team. Proven prior experience with proposal responses in complex IT and/or software development arena. Three (3) to five (5) years of experience in digital agencies. Experience working within the EOS (Entrepreneurial Operating System) framework Previous experience with the sale of services including web design and development, either in delivery of or sales of Proven ability to hit financial or sales goals. Experience with developing client-facing account plans.

TowerPinkster is seeking a talented Marketing Specialist to join our dynamic team in Kalamazoo, Michigan! This role plays a vital part in supporting regional marketing and business development efforts, with an emphasis on creating strategic, high-quality responses to RFPs and RFQs. The ideal candidate will also support community engagement and outreach efforts-especially in the K12 market-helping to build strong client relationships and increase TowerPinkster's visibility and impact. For the right candidate, this position offers the opportunity to grow and shape the role based on individual strengths and interests. The Marketing Specialist reports to the Manager of Marketing + Communications. Position Responsibilities Lead the coordination and development of tailored responses to RFQs, RFPs, letter proposals, and interviews across various sectors. Work closely with K12 Directors to manage regional K12 bond campaign efforts, including outreach strategy, messaging, marketing materials, videos, websites, and social media - emphasizing community education and voter engagement. As needed, attend community meetings, school board events, committee meetings, and other engagements outside of standard work hours (flexible schedules provided). Develop compelling written content including blogs, social media content, community impact stories, and presentations. Contribute to the firm's social media calendar and messaging strategy with a focus on highlighting community impact, project work, internal experts, and thought leadership. Identify opportunities for local community engagement to build the firm's brand awareness and visibility. Cultivate strong community connections and serve as a visible representative of the firm at local events, industry gatherings, and client engagement opportunities. Position Competencies Passion for connecting with people and communities through storytelling and design. Comfort with public speaking. Strong ability to work independently and as part of a team. Excellent verbal and written communication skills tailored to diverse audiences. Exceptional organization, multitasking, and time management under tight deadlines. Creative thinking and strong visual design sense. Professionalism, integrity, and adaptability in dynamic environments. Comfortable collaborating with clients, stakeholders, and community leaders. Ability to translate technical ideas into relatable and engaging content for public audiences. Position Qualifications Bachelor's degree in Communications, Marketing, Journalism, or a related field. Minimum of 8 years of professional marketing experience, preferably in the AEC industry or professional services. Demonstrated experience with community engagement, public outreach, or campaign-style communications is a strong plus. Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator), Microsoft Office Suite (especially PowerPoint), and Google Workspace. Familiarity with project and contact databases such as VantagePoint and OpenAsset is a plus. WHAT WE OFFER We take a holistic approach to ensure the wellbeing of our team members. TowerPinkster is proud to support its team members with a robust compensation and benefits package, which includes: Industry-leading compensation package, including paid overtime, performance bonuses, and profit sharing. National award-winning culture and a supportive work environment that empowers employees to stay healthy, fulfill their interests and passions, and balance work and life goals. A collaborative work environment along with many culture connection events and wellness activities, to include walking challenges, fitness challenges, book clubs, in-office chair massages, and more. We offer a Thrive program providing incentives up to $400.00 annually. Flexible work hours with a work-life balance program providing six additional days off per year, and a healthy paid time off program. A comprehensive benefits package including health, dental, vision, 401(k), life insurance, short-term and long-term disability benefits, and paid community service hours. Annual team training, professional development opportunities, and career growth planning. The opportunity to reach your career goals with an award-winning firm. We highly encourage licensure, certification, and professional organization memberships, which are fully paid. Continued educational opportunities and a tuition reimbursement program. Firm-paid life and wellness coach for individuals and families in partnership with Ulliance. TowerPinkster is a firm of architects, engineers, and interior designers committed to design integrity, quality, and environmental responsibility. Our doors opened in 1953 with just six people, and now we have more than 250 of the best employees in Michigan, Indiana, and Kentucky. At our firm, it's our people who make us different. We have the freedom to explore new ideas, the tools to create innovative strategies, and the talent to inspire our clients through interactive design. We strive to create a diverse, equitable, and inclusive culture that empowers each person to be their genuine self. We are committed to Diversity, Equity, and Inclusion. For more than 70 years, we have made significant contributions to our communities through our commitment to quality, sustainability, and equitable design. Our active DEI committee is focused on driving initiatives within three areas: people, purpose, and process. Our expertise and collaborative, client-centered approach means the best ideas rise to the top. TowerPinkster received the 2025 National 101 Best and Brightest Companies to Work for Award and the 2025 Best Firm Award from Zweig Group. We are proud of this achievement and are thankful for our client relationships, our generous communities, and all the employees who contribute to TowerPinkster's exciting and creative culture! Our supportive work environment helps employees reach their career goals, and we have fun doing it! ********************** We are an Equal Opportunity Employer

Job Description JOB OPENING E-commerce Marketing Manager Manager: EVP of Direct to Consumer Position Type: Full Time, Exempt We are seeking a strategic, entrepreneurial-minded E-commerce Marketing Manager to help drive our online business to the next level. This individual will blend data-driven insight with marketing creativity to deliver measurable growth, enhance customer engagement, and strengthen our digital presence. Key Responsibilities: Develop and execute digital marketing strategies to drive traffic, lead generation, and brand awareness-creating campaigns that deliver incremental sales and measurable ROI. Lead customer acquisition and engagement efforts, including business strategy, messaging, and campaign development. Use analytics to evaluate performance and refine programs for continuous improvement. Drive customer retention and loyalty through targeted content, lifecycle marketing, and personalized communication strategies. Collaborate cross-functionally with internal teams to ensure marketing initiatives align with overall business and ecommerce goals. Partner with digital marketing and email teams to optimize campaign performance across all channels. Own on-site search performance as the in-house expert on Algolia, leveraging data to enhance product discoverability and conversion. Maximize organic visibility by developing and implementing effective SEO, GEO, and AEO strategies. Execute paid advertising campaigns across Google, Google Merchant Center, social media, and other digital platforms to support key promotions and initiatives. Support product launches and improvements, ensuring marketing readiness and clear communication of new features and benefits to customers. Qualifications: Bachelor's degree in related field 2-4 years of experience in digital marketing and/or ecommerce marketing A creative yet analytical thinker who thrives in a fast-paced, results-driven environment. Experienced in ecommerce marketing, digital advertising, and analytics tools. Skilled at turning insights into actionable strategies that grow traffic, engagement, and sales. Compensation and Benefits: Commensurate with qualifications and experience. As a full-time position, benefits provided include health, dental, group life insurance, short- and long-term disability insurance, paid time off, paid medical leave, paid parental leave, 401(k) after three months, and others. Baker Book House Company is an Equal Opportunity Employer. As a company that believes in the inherent diversity reflected in the kingdom of God, Baker Book House Company is committed to the importance of diversity, equity, inclusion, and belonging (DEIB) in the books we publish, in our community of employees, and in the way we conduct ourselves in our workplace and in the marketplace.