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What is a marketing manager/graphic designer and how to become one

Updated January 8, 2025
3 min read
Quoted expert
Dr. Sarah Satterfield Ph.D.
There is more than meets the eye when it comes to being a marketing manager/graphic designer. For example, did you know that they make an average of $44.44 an hour? That's $92,445 a year! Between 2018 and 2028, the career is expected to grow 3% and produce 6,800 job opportunities across the U.S.

What general advice would you give to a marketing manager/graphic designer?

Dr. Sarah Satterfield Ph.D.

Department Chair Visual and Performing Arts, Professor of Music and Humanities, College of Central Florida

I was once told, if you do what you love, you will never "work" a day in your life. I have found this true in my own career and hope our VPA graduates will find it true in theirs as well. The arts offer such a unique means of engaging and we, as arts educators, have an ability to "reach" those we have contact with, in a unique way.
ScoreMarketing Manager/Graphic DesignerUS Average
Salary
7.2

Avg. Salary $92,445

Avg. Salary $59,228

Stability level
4.2

Growth rate 3%

Growth rate 0.3%

Diversity
4.5
Race

American Indian and Alaska Native 0.37%

Asian 10.42%

Black or African American 3.42%

Hispanic or Latino 10.63%

Unknown 4.99%

White 70.17%

Gender

female 59.65%

male 40.35%

Age - 37
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 37
Stress level
4.2

Stress level is moderate

7.1 - high

Complexity level
8.5

Complexity level is advanced

7 - challenging

Work life balance
3.9

Work life balance is poor

6.4 - fair

Marketing manager/graphic designer career paths

Key steps to become a marketing manager/graphic designer

  1. Explore marketing manager/graphic designer education requirements

    Most common marketing manager/graphic designer degrees

    Bachelor's

    74.4 %

    Associate

    14.8 %

    Master's

    6.2 %
  2. Start to develop specific marketing manager/graphic designer skills

    SkillsPercentages
    Graphic Design14.16%
    Email Campaigns8.05%
    Marketing Campaigns5.08%
    Adobe Photoshop4.90%
    Product Photography4.63%
  3. Complete relevant marketing manager/graphic designer training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing managers/graphic designer learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing manager/graphic designer based on U.S. Bureau of Labor Statistics data and data from real marketing manager/graphic designer resumes.
  4. Research marketing manager/graphic designer duties and responsibilities

    • Manage data migrations and SharePoint integration for corporate Intranet with external consultants.
    • Design flyers, business cards and miscellaneous promotional materials.
    • Utilize Dreamweaver and manual HTML / CSS / XHTML coding.
    • Produce and deliver press releases, newsletters, email, SEO, and PPC campaigns.
  5. Prepare your marketing manager/graphic designer resume

    When your background is strong enough, you can start writing your marketing manager/graphic designer resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing manager/graphic designer resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable marketing manager/graphic designer resume templates

    Build a professional marketing manager/graphic designer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing manager/graphic designer resume.
    Marketing Manager/Graphic Designer Resume
    Marketing Manager/Graphic Designer Resume
    Marketing Manager/Graphic Designer Resume
    Marketing Manager/Graphic Designer Resume
    Marketing Manager/Graphic Designer Resume
    Marketing Manager/Graphic Designer Resume
    Marketing Manager/Graphic Designer Resume
    Marketing Manager/Graphic Designer Resume
    Marketing Manager/Graphic Designer Resume
  6. Apply for marketing manager/graphic designer jobs

    Now it's time to start searching for a marketing manager/graphic designer job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first marketing manager/graphic designer job

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Average marketing manager/graphic designer salary

The average marketing manager/graphic designer salary in the United States is $92,445 per year or $44 per hour. Marketing manager/graphic designer salaries range between $70,000 and $120,000 per year.

Average marketing manager/graphic designer salary
$92,445 Yearly
$44.44 hourly

What am I worth?

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How do marketing managers/graphic designer rate their job?

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Marketing manager/graphic designer reviews

profile
A zippia user wrote a review on Jul 2022
Pros

There is so much to like about working as Graphic Designer ... the seeing how all the elements of words, space, colors, visuals (photos, graphics, charts,...) come together on a page...sharing info with others to learn and use

Cons

When working with others who can not make up their minds as deadline approaches nor take responsibility and blames others for their own "misdoings".


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A zippia user wrote a review on Sep 2019
Pros

The ability to communicate with letters and images for to me its the loudess means of communication.

Cons

I dislike being un-informed or not being informed on time, For information and time is a essential to me. My time is precious.


profile
A zippia user wrote a review on Aug 2019
Pros

The opportunity to learn about a client's business needs and create design solutions that can be tested and measured.

Cons

Working for a manager who doesn't understand design.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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