How to hire a marketing manager/graphic designer

How to hire a marketing manager/graphic designer, step by step

Here's a step-by-step marketing manager/graphic designer hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing manager/graphic designer job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing manager/graphic designer
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your marketing manager/graphic designer job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a marketing manager/graphic designer for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

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   Hiring the perfect marketing manager/graphic designer also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list shows salaries for various types of marketing managers/graphic designer.

   Type of Marketing Manager/Graphic Designer	Description	Hourly rate
   Marketing Manager/Graphic Designer	Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.	$33-57
   Graphic Artist	A graphic artist is either an illustrator or an animator who creates art work that will be used in graphic projects such as advertisements, posters, or even book covers. Although a graphic artist has his/her own style of artwork, he/she may be often commissioned to create art specifically for a particular project... Show more	$16-40
   Designer	A designer is someone who creates a master plan of the look or workings of something before it will be made. It could be tangible or intangible objects, products, procedures, laws, events, games, graphics, services, and even experiences... Show more	$21-46

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Graphic Design
   • Email Campaigns
   • Marketing Campaigns
   • Adobe Photoshop
   • Product Photography
   • Brochures
   • Flyers
   • Trade Shows
   • Facebook
   • SEO
   • Website Design
   • Art Direction
   • HTML
   • Adobe Indesign

   Check all skills

   Responsibilities:

   • Manage data migrations and SharePoint integration for corporate Intranet with external consultants.
   • Design flyers, business cards and miscellaneous promotional materials.
   • Utilize Dreamweaver and manual HTML / CSS / XHTML coding.
   • Produce and deliver press releases, newsletters, email, SEO, and PPC campaigns.
   • Design and code HTML websites and promotional emails.
   • Design and coordinate web store s redesign increasing website traffic and improving website s SEO.

3. Make a budget

   Including a salary range in your marketing manager/graphic designer job description is a great way to entice the best and brightest candidates. A marketing manager/graphic designer salary can vary based on several factors:

   • Location. For example, marketing managers/graphic designer' average salary in south dakota is 50% less than in washington.
   • Seniority. Entry-level marketing managers/graphic designer earn 42% less than senior-level marketing managers/graphic designer.
   • Certifications. A marketing manager/graphic designer with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a marketing manager/graphic designer's salary.

   Average marketing manager/graphic designer salary

   $92,445yearly

   $44.44 hourly rate

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   Entry-level marketing manager/graphic designer salary

   $70,000 yearly salary

   Updated December 18, 2025

4. Writing a marketing manager/graphic designer job description

   A job description for a marketing manager/graphic designer role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a marketing manager/graphic designer job description:

   Marketing manager/graphic designer job description example

   As a national leader in the construction industry, Suffolk is redefining what it means to build. We challenge the status quo every day by gathering the people, innovations, and partnerships that can explore and go after new ways to do our jobs. Our focus on high-performing teams and technology translates to groundbreaking solutions for all industry sectors and phases of building. We provide value throughout the entire project lifecycle by leveraging our core construction management services alongside vertical service lines, an approach that is revolutionizing the industry and making a permanent mark on the world of business. Join us for a thrilling experience that will energize you, challenge you, and propel your career.
   About Suffolk
   
   Suffolk is a national enterprise that invests, innovates, and builds. We provide value throughout the entire project lifecycle by leveraging our core construction management services with vertical service lines that include real estate capital investment, design, self-perform construction services, technology start-up investment and innovation research and development. We have $4.5 billion in annual revenue, 2,400 employees, and main offices in Boston (headquarters), New York, Miami, West Palm Beach, Tampa, Estero, Dallas, Los Angeles, San Francisco, and San Diego. We serve clients in every major industry sector, including health care, science and technology, education, gaming, transportation and aviation, and commercial. Suffolk is privately held and is led by founder, chairman and CEO John Fish. We're ranked #23 on the Engineering News Record list of "Top 400 Contractors." And we're proud to be a certified 2020 "Great Place to Work." For more information, visit www.suffolk.com and follow Suffolk on Facebook, Twitter, LinkedIn, YouTube, and Instagram.
   
   The Role:
   
   The Assistant Marketing Manager contributes to the overall efforts to position Suffolk as the builder of choice through the creation of best-in-class pursuit materials. Effectively coordinate multiple assignments while focusing on design, content, adherence to deadlines, engaging with the team, and supporting the company vision to Prove Impossible Wrong.
   
   + Assist or lead the RFQ/RFP process, collaborating effectively with key internal stakeholders
   
   + Review RFQ/P document and ensure compliance with requirements
   
   + Create visuals (icons, infographics, layouts) to communicate complex information within pursuit materials while adhering to Suffolk brand standards
   
   + Maintain library of graphic design elements
   
   + Develop, modify, edit, and proofread content for RFQ/RFP response including effective narratives, resumes, and profiles
   
   + Participate in meetings for pursuits and maintain organized pursuit documents
   
   + Assist or lead the development of slides, handouts, agendas, etc. for interview presentations
   
   + Participate in interview prep sessions
   
   + Develop collateral for business development and other internal stakeholders
   
   + Support the team as needed with the collection and development of content
   
   + Provide overall marketing support to internal departments and jobsites, as needed
   
   + Maintain and update CRM, as needed
   
   + Maintain awareness of the team's goals to streamline processes in support of functional excellence
   
   + 3-5 years in marketing, in the A/E/C industry preferred
   
   + BS/BA with concentration in marketing or graphic design preferred
   
   + Strong design sense
   
   + Strong communication and interpersonal skills with a focus on client service
   
   + Highly organized with the ability to multi-task and work well in a fast-paced environment
   
   + Ability to effectively manage time and balance multiple priorities
   
   + Strong attention to detail with an emphasis on quality
   
   + Eagerness to engage with and contribute to a high performing team
   
   + Technical proficiency in Adobe Creative Suite (particularly InDesign, Illustrator, Photoshop) and Microsoft Office (particularly PowerPoint)
   
   + Demonstrates Suffolk's Core Values of Passion, Integrity, Hard Work, Professionalism, and Caring
   
   While performing the duties of this job, the employee is regularly required to sit for long periods of time; talk or hear; perform fine motor, hand and finger skills in the use of a keyboard, telephone, or writing. The employee is frequently required to stands; walk; and reach with arms and/or hands. Specific vision abilities include close vision, distance vision, depth perception and the ability to adjust focus. The employee will spend their time in an office environment with a quiet to moderate noise level. Job site walking.
   
   Suffolk provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, pregnancy or maternity, national origin, citizenship, genetic information, disability, protected veteran, gender identity, age or any other status protected by law. This policy applies to recruiting, hiring, transfers, promotions, terminations, compensation, benefits, and all other terms and conditions of employment. Suffolk will not tolerate any unlawful discrimination toward, or harassment of, applicants or employees by anyone at Suffolk, or anyone working on behalf of Suffolk
   
   ID: 2022-6400
   
   Street: 65 Allerton Street
   
   Telecommute: No

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right marketing manager/graphic designer for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   To find marketing manager/graphic designer candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as dribbble, authentic jobs, working not working, coroflot.
   • Post your job on free job posting websites.

6. Interview candidates

   Your first interview with marketing manager/graphic designer candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing manager/graphic designer

   Once you've selected the best marketing manager/graphic designer candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new marketing manager/graphic designer. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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