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Become A Marketing Manager In Hempstead, NY

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Working As A Marketing Manager In Hempstead, NY

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $100,000

    Average Salary

What Does A Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Manager jobs

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Marketing Manager Career Paths

Marketing Manager
Product Marketing Manager Marketing Director
Chief Marketing Officer
10 Yearsyrs
Senior Product Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Regional Sales Manager Regional Sales Director
Director Of Enterprise Sales
12 Yearsyrs
General Manager Account Executive
Director Of Sales
10 Yearsyrs
Business Development Manager Director Of Sales
Director Of Sales & Business Development
13 Yearsyrs
Sales Consultant Regional Sales Manager
Director Of Sales, Americas
13 Yearsyrs
Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Digital Marketing Manager Director Of Digital Marketing
E-Commerce Director
8 Yearsyrs
Regional Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Writer And Editor Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Sales Consultant Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Marketing Director
7 Yearsyrs
Business Development Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director Business Developer
Marketing/Business Development
8 Yearsyrs
Regional Sales Manager National Account Manager
National Accounts Sales Manager
9 Yearsyrs
Operations Manager Regional Sales Manager
National Sales Director
10 Yearsyrs
National Account Manager Regional Sales Director
Sales Vice President
9 Yearsyrs
Senior Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
General Manager Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
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Marketing Manager Demographics

Gender

  • Female

    53.7%
  • Male

    43.9%
  • Unknown

    2.4%

Ethnicity

  • White

    78.7%
  • Hispanic or Latino

    9.6%
  • Asian

    9.0%
  • Unknown

    2.0%
  • Black or African American

    0.7%
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Languages Spoken

  • Spanish

    40.5%
  • French

    12.9%
  • Mandarin

    6.3%
  • Chinese

    5.8%
  • Portuguese

    5.4%
  • German

    5.2%
  • Italian

    4.5%
  • Japanese

    3.5%
  • Russian

    3.5%
  • Arabic

    2.4%
  • Korean

    2.3%
  • Cantonese

    1.9%
  • Hindi

    1.4%
  • Hebrew

    0.7%
  • Polish

    0.7%
  • Carrier

    0.7%
  • Vietnamese

    0.7%
  • Urdu

    0.6%
  • Dutch

    0.6%
  • Swedish

    0.5%
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Marketing Manager

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Marketing Manager Education

Marketing Manager

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Real Marketing Manager Salaries

Job Title Company Location Start Date Salary
Marketing Managers KPMG LLP New York, NY Jun 06, 2014 $410,000
Marketing Manager Vaynermedia, LLC New York, NY Jun 26, 2017 $375,000
Marketing Managers Grey Global Group Inc. New York, NY Aug 19, 2013 $300,000
Marketing Managers Pepsico, Inc. NY Sep 25, 2017 $294,500
Marketing Managers Oliver Wyman, Inc. New York, NY Apr 10, 2017 $255,000
Marketing Managers Citibank, N.A New York, NY May 10, 2017 $250,000
Marketing Managers Ipsos Interactive Services, U.S. LLC New York, NY Aug 10, 2017 $237,621
Marketing Managers Robertet, Inc. New York, NY May 15, 2017 $228,375
Marketing Managers Bloomberg L.P. New York, NY Jun 14, 2017 $225,000 -
$275,000
Marketing Managers R/Ga Media Group New York, NY Jun 07, 2017 $225,000
Marketing Managers Pernod Ricard USA, LLC New York, NY Sep 02, 2014 $225,000
Marketing Managers Stifel New York, NY Jun 12, 2017 $223,226
Marketing Managers Quintiles, Inc. New York, NY Jun 27, 2017 $223,226 -
$256,600
Marketing Managers Vice Media LLC New York, NY Sep 14, 2017 $223,226
Marketing Managers Artnet Worldwide New York, NY Apr 07, 2017 $223,226
Marketing Managers Anomaly Partners, LLC New York, NY May 19, 2017 $223,226
Marketing Managers Oliver Wyman, Inc. New York, NY May 25, 2017 $223,226
Marketing Manager EMBY International Inc. New York, NY Jan 09, 2018 $223,226
Marketing Managers Steinway Inc. Islandia, NY Apr 04, 2017 $223,226
Marketing Managers EVEO, Inc. New York, NY Apr 19, 2017 $223,226
Marketing Managers Valassis Sales and Marketing Services Inc. New York, NY May 04, 2017 $223,226
Marketing Manager Google Inc. New York, NY May 02, 2017 $220,000
Marketing Manager Google Inc. New York, NY Feb 05, 2017 $220,000
Marketing Manager Vintage Epicure, LLC New Rochelle, NY Jan 04, 2017 $216,000
Marketing Managers Ferrari Express Inc. New York, NY Jun 02, 2017 $215,405
Marketing Manager Ck3 LLC New York, NY Feb 12, 2015 $212,707
Marketing Manager Sandeep Diamond Corporation New York, NY Oct 01, 2017 $210,000
Marketing Manager IDD USA LLC New York, NY Feb 01, 2018 $208,000
Marketing Managers Pants Pub Ltd New York, NY Jun 05, 2014 $204,500
Marketing Managers Brand Programming Network, LLC New York, NY Apr 24, 2014 $204,200
Marketing Managers Liverail, Inc. New York, NY Jun 13, 2014 $204,194
Marketing Managers Credit Suisse Securities (USA) LLC New York, NY Jun 23, 2014 $204,194
Marketing Managers Allianz Risk Transfer, Inc. New York, NY May 22, 2014 $204,194 -
$229,194
Marketing Managers Si Group USA Corp New York, NY Jun 26, 2014 $204,194
Marketing Managers David Yurman Enterprises, LLC New York, NY Apr 08, 2014 $204,194
Marketing Managers Mirtex Trading Corp New York, NY Aug 29, 2014 $204,194
Marketing Managers Dentsu McGarry Bowen, LLC New York, NY Jun 26, 2014 $204,194
Marketing Managers Droga5, LLC New York, NY May 15, 2014 $204,194
Marketing Managers FAB.Com, Inc. New York, NY Jul 02, 2013 $201,000
Marketing Managers KYP Inc. New York, NY Nov 26, 2013 $201,000
Marketing Managers Asia TV USA New York, NY Aug 30, 2013 $201,000
Marketing Managers Maxifier Inc. New York, NY May 02, 2014 $201,000
Marketing Managers S.Vinodkumar USA, Inc. New York, NY Feb 25, 2013 $200,900
Marketing Managers Deloitte Touche Tohmatsu Services Inc. New York, NY Jul 25, 2013 $200,825 -
$293,930
Marketing Managers BASF Corporation Tarrytown, NY Apr 23, 2014 $200,824
Marketing Managers Fashion Snoops, Inc. New York, NY Jan 31, 2014 $200,824
Marketing Managers T&M Consulting Corp. New York, NY Aug 30, 2013 $200,824
Marketing Managers Amazon Corporate LLC New York, NY Mar 03, 2014 $200,824
Marketing Managers Intercontinentalexchange, Inc. New York, NY Jul 16, 2014 $200,824
Marketing Managers Fig & Olive Thirteen Street LLC New York, NY Aug 19, 2013 $200,824
Marketing Managers Fig & Olive Thirteen Street LLC New York, NY Mar 25, 2014 $200,824
Marketing Managers Xplusone Solution, Inc. New York, NY Dec 05, 2013 $200,824
Marketing Managers Deutsche Bank Securities, Inc. New York, NY May 15, 2013 $200,000
Marketing Manager Millennium Signs and Display Inc. Hempstead, NY Jan 23, 2017 $199,597 -
$200,000
Marketing Managers The NPD Group Port Washington, NY Aug 26, 2014 $195,700
Marketing Manager Mechoshade Systems Inc. Islandia, NY Dec 13, 2014 $195,000
Marketing Managers CIRO Paone New York, Inc. New York, NY Jan 25, 2013 $192,837
Marketing Managers Burberry Limited New York, NY Mar 18, 2013 $192,837
Marketing Managers Newman Moran LLC New York, NY Jul 15, 2014 $192,837
Marketing Managers Citicorp Credit Services, Inc. Islandia, NY Jul 12, 2013 $192,837
Marketing Managers HSBC Securities (USA) Inc. New York, NY Aug 07, 2013 $192,837
Marketing Manager Aneri Jewels, LLC New York, NY Jun 11, 2018 $190,000
Marketing Managers Droga5, LLC New York, NY Apr 09, 2014 $190,000
Global Marketing Manager (Skincare) Coty Inc. New York, NY Sep 28, 2016 $190,000
Marketing Managers Bedford Dermatology PC, DBA Skincenter Hartsdale, NY May 02, 2017 $190,000
Marketing Manager American Wempe Corporation New York, NY Dec 12, 2017 $189,917
Marketing Manager New York Dental Studio, PLLC New York, NY Jun 15, 2018 $188,510
Marketing Manager Metallica Commodities Corp Ossining, NY Apr 24, 2017 $187,221
Marketing Managers Grey Global Group, LLC New York, NY May 25, 2017 $185,300
Marketing Manager Droga5, LLC New York, NY Nov 17, 2016 $185,224
Marketing Managers ELC Management LLC New York, NY Jun 06, 2017 $185,224
Marketing Managers Firstrade Securities Inc. NY Aug 09, 2017 $185,224
Marketing Managers Waterfront Capital Partners LLC New York, NY Jul 12, 2017 $185,224
Marketing Manager EMBY International Inc. New York, NY Sep 21, 2016 $185,000
Quantitative Marketing Manager Google Inc. New York, NY Mar 08, 2016 $181,000
Marketing Manager IDD USA LLC New York, NY Feb 01, 2018 $180,000
Marketing Managers PHD Media New York, NY Apr 28, 2017 $180,000
Marketing Managers Google Inc. New York, NY Aug 08, 2014 $179,000
Marketing Managers Biocogent, LLC Stony Brook, NY Jan 10, 2013 $175,968
Marketing Manager Google Inc. New York, NY Feb 10, 2014 $175,000
Marketing Managers Kelsen Inc. Melville, NY Nov 25, 2013 $174,970
Vertical Marketing Manager Facebook, Inc. New York, NY Jan 22, 2018 $173,000
Vertical Marketing Manager Facebook, Inc. New York, NY Jul 25, 2018 $173,000
Marketing Managers Citicorp Credit Services, Inc. Islandia, NY Sep 02, 2014 $170,893
Marketing Managers Citicorp Credit Services, Inc. Islandia, NY Jun 26, 2014 $170,893
Marketing Managers Citicorp Credit Services, Inc. Islandia, NY May 20, 2014 $170,893
Marketing Managers Carat USA New York, NY Jul 29, 2014 $170,893
Marketing Managers Simon Kucher and Partners LLC New York, NY Jun 05, 2014 $170,893
Marketing Managers Citicorp Credit Services, Inc. Islandia, NY Jun 09, 2014 $170,893
Marketing Manager Sap Global Marketing, Inc. New York, NY Aug 17, 2017 $170,513
Marketing Manager Sap Global Marketing, Inc. New York, NY Aug 17, 2016 $170,513
Marketing Manager (Head of Product & Marketing) Policygenius Inc. New York, NY Aug 26, 2016 $170,000
Marketing Manager Safenet, Inc. New York, NY Sep 05, 2013 $170,000
Marketing Managers Bloomberg L.P. New York, NY Mar 19, 2014 $168,000 -
$175,000
Marketing Managers Priya Hospitality LLC Islandia, NY Aug 12, 2013 $167,586
Marketing Managers New York Beer Co., LLC DBA Jacob's Pickles New York, NY Jun 13, 2013 $167,586
Marketing Managers Grey Healthcare Group New York, NY Aug 11, 2014 $167,586
Marketing Managers CQS (Us), LLC New York, NY Dec 10, 2013 $167,586
Marketing Managers Paribas North America New York, NY Dec 04, 2013 $167,586
Senior Audience Marketing Manager Microsoft Corporation New York, NY Feb 06, 2015 $165,391
Marketing Managers Mastercard International Incorporated NY Jan 14, 2014 $165,000 -
$191,000
Marketing Managers Reed Elsevier, Inc. (Lexisnexis Division) New York, NY May 03, 2017 $161,905 -
$171,905
Marketing Managers The Whitefield Group, Inc. New York, NY Jan 07, 2013 $160,514
Marketing Managers Carat USA New York, NY Sep 19, 2013 $160,514
Marketing Managers Draftfcb, Inc. New York, NY Jun 28, 2013 $160,000
Marketing Manager Goldstein and Charschan Building Products, Inc. Farmingdale, NY Aug 21, 2015 $157,186
Marketing Manager The Pr Net, LLC New York, NY Sep 04, 2018 $156,000
Marketing Managers Rosetta Marketing Group New York, NY Nov 14, 2013 $153,218
Marketing Manager American Wempe Corporation New York, NY Oct 01, 2017 $150,264
Marketing Manager Allegravita LLC New York, NY Aug 27, 2018 $150,139
Marketing Manager Worldwide DMC USA Inc. New York, NY Sep 14, 2018 $150,118
Marketing Manager Meer Enterprises, LLC Islandia, NY Sep 15, 2018 $150,118
Marketing Manager Fareportal Inc. New York, NY Jun 08, 2018 $150,118
Marketing Manager Jen Ny, Inc. New York, NY Jan 17, 2018 $150,118
Marketing Manager Jen Ny, Inc. New York, NY Jan 18, 2018 $150,118
Marketing Manager Worldwide DMC USA Inc. New York, NY Sep 17, 2018 $150,118
Marketing Manager Loyaltyplant Inc. New York, NY Sep 18, 2018 $150,118
Marketing Manager Delta Enterprises USA Ny LLC Glen, NY Sep 20, 2018 $150,118
Marketing Manager Ace Capital LLC New York, NY Oct 01, 2014 $150,000
International Marketing Manager Memory Protection Devices Inc. Farmingdale, NY Sep 23, 2016 $150,000

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Top Skills for A Marketing Manager

CompanyWebsiteStrategyNewProductDevelopmentOnlineEmailCampaignsRevenueGrowthFacebookTradeShowsPressReleasesCustomerServiceMarketResearchProductLineSEOTwitterROIBusinessDevelopmentCRMInternetMarketShareWebContent

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Top Marketing Manager Skills

  1. Company Website
  2. Strategy
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Maintained company website for available positions updates.
  • Developed and lead digital marketing strategy and optimization of web assets targeting international multi-channel market segments.
  • Reviewed and staffed new product development.
  • Designed attractive presentations for the promotional campaign of products through newspaper advertising and online marketing.
  • Created, executed and managed outbound demand generation programs including direct mail, email campaigns, telemarketing and banner ads.

Top Marketing Manager Employers

Marketing Manager Videos

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

A Day In The Life: Marketing Manager

Career Advice on becoming a Marketing Manager by Charles E (Full Version)

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