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A marketing manager is responsible for the development and implementation of marketing strategies to increase brand awareness, generate leads, and drive revenue growth. They work closely with other departments to ensure that messaging is consistent across all channels. Marketing managers conduct market research to identify trends and opportunities, and analyze data to measure the effectiveness of campaigns. They must have strong communication and analytical skills, as well as a deep understanding of consumer behavior.
Avg. Salary $104,550
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 55.57%
male 44.43%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Pros
Possibility for career advancement
Ability to see direct impact of your work on the company's success
Constantly changing industry keeps work interesting
Opportunity to build strong relationships with clients and customers
Chance to attend events and conferences to stay up-to-date on industry trends
Cons
Constant need to adapt to changes in the market and consumer behavior
Difficulty in measuring the effectiveness of marketing campaigns
Need to constantly justify budget allocation to upper management
Limited control over external factors that can affect campaign success
Potential for conflict or pushback from other departments or stakeholders
| Skills | Percentages |
|---|---|
| Digital Marketing | 13.72% |
| Marketing Campaigns | 6.92% |
| Project Management | 4.43% |
| Integrated Marketing | 3.89% |
| Email Marketing | 3.88% |
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Now it's time to start searching for a marketing manager job. Consider the tips below for a successful job search:
The average marketing manager salary in the United States is $104,550 per year or $50 per hour. Marketing manager salaries range between $71,000 and $153,000 per year.
What am I worth?
Super tight deadlines.
The ability to do tasks in a lot of different areas of marketing
Having to work with clients
I love the problem solving aspect. Helping my team work through problems and training new employees to perform to their best.
Disciplining my team for mistakes they can prevent, such as attendance.