A Marketing Manager is a key person with many responsibilities when it comes to finding customers for a product. They contribute to creating and consistently maintaining an identity for the products a company sells and oversees the communication and placement of this brand on the market. They create growth strategies for the business, based on data analysis; organize efforts to promote products, generate revenues, and secure a steady pool of satisfied customers.

Marketing managers find ways to make sure the reputation of their company is impeccable. They design and implement marketing campaigns and track, analyze, and evaluate their performance.

They are creative thinkers who deploy sophisticated technologies to understand the most hidden desires of consumers and are able to frame a product in a way that creates desire, while discovering the channels of communication that hit the nail on the head.

What Does a Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

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How To Become a Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

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Marketing Manager Job Description

Marketing Managers are in charge of overseeing specific units in the marketing team marketing unit. They manage the promotions and consumer communications of the company's products and services by identifying key concepts and visuals to capture attention, managing advertising agencies, and managing the department's budget.

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Marketing Manager Career Paths

Average Salary for a Marketing Manager

Marketing Managers in America make an average salary of $104,550 per year or $50 per hour. The top 10 percent makes over $153,000 per year, while the bottom 10 percent under $71,000 per year.
Average Marketing Manager Salary
$104,550 Yearly
$50.26 hourly

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Roles and Types of Marketing Manager

The role of a marketing manager includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general marketing manager responsibilities:

  • Strategic planning: development of actionable annual
  • Be the leader for rockwell automation s safety business with multiple product line ownership, including driving performance objectives
  • Driving product and feature naming developing

There are several types of marketing manager, including:

Sales And Marketing Manager

Role:

A sales and marketing manager is in charge of generating revenue for their company by marketing a product and cinching sales conversions. They usually supervise two teams of people-the sales and marketing departments. They also develop strategies to attract new audiences through marketing campaigns and generate more revenue through innovative sales plans. A sales and marketing manager needs to be familiar with the latest technologies used in the field, such as Search Engine Marketing (SEM) techniques, management systems such as Delphi, and more. They also need excellent interpersonal skills to build strong client relationships and motivate their team to reach their sales goals.

Sales and marketing managers earn an average salary of $78,019 a year. However, they need to put in many years of hard work before they can be promoted to this position.

Most sales and marketing managers start off by earning a bachelor's degree in business. Some go on to earn a master's. They need several years of experience working in sales or marketing, including some time working in a more junior management position.
  • Average Salary: $81,953
  • Degree: Bachelor's Degree

Marketing Communications Manager

Role:

Marketing communications managers or MarCom earn a whooping $90,000 a year, and breaking it down makes that roughly $45.00 an hour. They are talented people and are professionals to the core. They perform thorough research of the market and have in-depth knowledge of the business.

Handling a company's sales is a tricky business, but a marketing communications manager makes it look so easy. They keep themselves updated and find cost-effective ways to promote goods and services. Their communication skills are top-notch, and they have an admirably high emotional intelligence as well. One would definitely need the latter if one were to venture into the field.

They major in Marketing with Business following closely and the most common degree level is, unsurprisingly, a bachelor's degree. A master's degree is also highly recommended as a marketing communications manager job is a highly sought after career, and having a higher degree might help in the long run.

  • Average Salary: $84,146
  • Degree: Bachelor's Degree

Digital Marketing Manager

Role:

Digital marketing managers create and manage marketing campaigns to promote products, services, or brands. They oversee operations related to marketing activities from planning to implementation. They carry out market research as well, analyzing data and identifying trends.

Digital marketing managers are creative people who know how to transform one thing into another. They know how to put across influential messages through various media platforms. They have excellent leadership skills, and managing a team of media professionals working on their campaigns comes naturally to them.

If you want to embark on this path, you will need a degree in marketing or a related field. Having worked in advertising or communication for a few years will give you enough experience to see through the complexities of this role and in-depth familiarity with the nature of social media.
  • Average Salary: $99,563
  • Degree: Bachelor's Degree

States With The Most Marketing Manager Jobs

Mouse over a state to see the number of active marketing manager jobs in each state. The darker areas on the map show where marketing managers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Marketing Manager Jobs By State

Marketing Manager Education

Marketing Manager Majors

25.5 %
21.2 %

Marketing Manager Degrees

Bachelors

75.4 %

Masters

12.8 %

Associate

7.3 %

Top Colleges for Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition

$11,830

Enrollment

29,474

Admissions
Most Popular Majors
Education
Business
Finance
Psychology
Public Relations

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

$10,555

Enrollment

30,360

Admissions
Most Popular Majors
Education
Economics
Psychology
Finance
Communication

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

$14,760

Enrollment

31,451

Admissions
Most Popular Majors
Education
Business
Psychology
Economics
Journalism

4. Purdue University

West Lafayette, IN • Private

In-State Tuition

$9,992

Enrollment

33,495

Admissions
Most Popular Majors
Education
Business
Communication
Electrical Engineering
Finance

5. Howard University

Washington, DC • Private

In-State Tuition

$26,756

Enrollment

6,166

Admissions
Most Popular Majors
Political Science
Public Relations
Psychology
Business
Economics

6. Ohio State University

Columbus, OH • Private

In-State Tuition

$10,726

Enrollment

45,769

Admissions
Most Popular Majors
Education
Finance
Business
Psychology
Communication

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition

$10,610

Enrollment

40,329

Admissions
Most Popular Majors
Business
Economics
Electrical Engineering
Accounting
Public Relations

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition

$56,225

Enrollment

19,548

Admissions
Most Popular Majors
Business
Education
Electrical Engineering
Communication
Accounting

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

$55,584

Enrollment

10,764

Admissions
Most Popular Majors
Education
Finance
Business
Economics
Political Science

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition

$9,808

Enrollment

13,990

Admissions
Most Popular Majors
Economics
Accounting
Psychology
Business
Political Science

Top Skills For a Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.7% of marketing managers listed digital marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.

  • Digital Marketing, 13.7%
  • Marketing Campaigns, 6.9%
  • Project Management, 4.4%
  • Integrated Marketing, 3.9%
  • Email Marketing, 3.9%
  • Other Skills, 67.2%

Choose From 10+ Customizable Marketing Manager Resume templates

Zippia allows you to choose from different easy-to-use Marketing Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Manager Demographics

Marketing Manager Gender Distribution

Female
Female
56%
Male
Male
44%

After extensive research and analysis, Zippia's data science team found that:

  • Among marketing managers, 55.6% of them are women, while 44.4% are men.

  • The most common race/ethnicity among marketing managers is White, which makes up 74.6% of all marketing managers.

  • The most common foreign language among marketing managers is Spanish at 41.8%.

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Best States For a Marketing Manager

Some places are better than others when it comes to starting a career as a marketing manager. The best states for people in this position are California, Washington, Connecticut, and New Jersey. Marketing managers make the most in California with an average salary of $113,956. Whereas in Washington and Connecticut, they would average $107,931 and $106,726, respectively. While marketing managers would only make an average of $106,432 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Connecticut

Total Marketing Manager Jobs: 501
Highest 10% Earn:
$155,000
Location Quotient:
1.28

2. California

Total Marketing Manager Jobs: 4,547
Highest 10% Earn:
$175,000
Location Quotient:
1.32

3. Washington

Total Marketing Manager Jobs: 1,015
Highest 10% Earn:
$163,000
Location Quotient:
1.18
Full List Of Best States For Marketing Managers

How Do Marketing Manager Rate Their Jobs?

Zippia Official Logo

3.0

DirectorMay 2019

3.0

Zippia Official LogoDirectorMay 2019

What do you like the most about working as Marketing Manager?

Overseeing printing For direct mail. Packaging design Developing hot mail list. Show More

What do you NOT like?

Unreasonable deadlines. Show More

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Top Marketing Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ marketing managers and discovered their number of marketing manager opportunities and average salary. Through our research, we concluded that Microsoft was the best, especially with an average salary of $146,372. Liberty Tax Service follows up with an average salary of $102,028, and then comes AT&T; with an average of $113,678. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a marketing manager. The employers include AmerisourceBergen, The Home Depot, and Experian

Most Common Employers For Marketing Manager

RankCompanyAverage SalaryHourly RateJob Openings
1Meta$167,489$80.52105
2Google$160,197$77.02152
3Microsoft$146,372$70.37464
4Intel$136,061$65.41113
5Cisco$131,223$63.09143
6Amazon$131,032$63.00179
7Dell$130,217$62.6098
8IBM$122,623$58.95211
9HP$121,215$58.28122
10Arrow Electronics$118,196$56.83151

Marketing Manager Videos

Becoming a Marketing Manager FAQs

Do Marketing Managers Make A Lot Of Money?

Yes, marketing managers make a lot of money. The highest earning 25th percentile has a salary of over $185,000. New York, New Jersey, Virginia and Colorado have the highest mean salary for marketing managers.

How Long Does It Take To Become A Marketing Manager?

It takes 6-8 years to become a marketing manager of a decent-sized company, combining education and work experience. The title marketing manager typically refers to higher-level management and will take several years of work experience to be considered an ideal candidate.

Is Becoming A Marketing Manager A Good Choice?

Becoming a marketing manager is a good choice if you want to increase your scope of work in marketing. It is important to be clear on what "manager" is referring to in a job post.

Some management positions are leadership positions with more oversight and responsibilities, similar to the chief marketing officer.

Is Marketing Manager A Good Job?

Marketing manager is a good job for those looking for more pay and scope of responsibilities in marketing. It can be an interactive position managing teams while leading marketing campaigns, setting visions and goals, and reporting to upper management.

Is Marketing Manager A Stressful Job?

Marketing manager is a stressful job because of all the different responsibilities and deadlines. Duties vary depending on the size of a company. Marketing managers need to know how to build programs and campaigns and report on market metrics.

What Are The Pros And Cons Of Being A Marketing Manager?

The pros of being a marketing manager are high earning potential and a variety of work, while the cons include high competition for positions and a stressful work environment.

Here is a more detailed look at the pros and cons of being a marketing manager:

What Education Do You Need To Become A Marketing Manager?

Marketing managers usually have an educational background in marketing, business, or communications. You must understand how to increase online traffic, have a successful background in digital advertising, web analytics, and a basic understanding of computer science or marketing software.

What Is Required To Be A Marketing Manager?

A proven track record through work experience is required to be a marketing manager. In addition, a bachelor's degree is highly preferred, and some internships can help to land an entry-level position as a project manager.

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