1. University of Georgia
Athens, GA • Private
A Marketing Manager is a key person with many responsibilities when it comes to finding customers for a product. They contribute to creating and consistently maintaining an identity for the products a company sells and oversees the communication and placement of this brand on the market. They create growth strategies for the business, based on data analysis; organize efforts to promote products, generate revenues, and secure a steady pool of satisfied customers.
Marketing managers find ways to make sure the reputation of their company is impeccable. They design and implement marketing campaigns and track, analyze, and evaluate their performance.
They are creative thinkers who deploy sophisticated technologies to understand the most hidden desires of consumers and are able to frame a product in a way that creates desire, while discovering the channels of communication that hit the nail on the head.
Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a marketing manager can determine their career goals through the career progression. For example, they could start out with a role such as marketing director, progress to a title such as regional marketing director and then eventually end up with the title regional marketing director.
What Am I Worth?
The role of a marketing manager includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general marketing manager responsibilities:
There are several types of marketing manager, including:
Mouse over a state to see the number of active marketing manager jobs in each state. The darker areas on the map show where marketing managers earn the highest salaries across all 50 states.
|Rank||State||Number of Jobs||Average Salary|
Athens, GA • Private
Madison, WI • Private
Minneapolis, MN • Private
West Lafayette, IN • Private
Washington, DC • Private
Columbus, OH • Private
Austin, TX • Private
Los Angeles, CA • Private
Philadelphia, PA • Private
Vestal, NY • Private
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.7% of marketing managers listed digital marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.
Zippia allows you to choose from different easy-to-use Marketing Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
After extensive research and analysis, Zippia's data science team found that:
1. Product Launch Marketing Plan: Go to Market Marketing Plan
MBA Marketing Strategy, Product Marketing, Product Marketing Manager, Product Management, Product Manager Marketing Plan...See More on Udemy
2. Become a Product Marketing Manager Product Management MBA
Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: Product Owner Launch MBA...See More on Udemy
3. Successful Events: Event Planning, Marketing & Management
Create a single successful event or event-series with effective event promotion, planning, management, and monetization...See More on Udemy
Some places are better than others when it comes to starting a career as a marketing manager. The best states for people in this position are California, Washington, Connecticut, and New Jersey. Marketing managers make the most in California with an average salary of $113,956. Whereas in Washington and Connecticut, they would average $107,931 and $106,726, respectively. While marketing managers would only make an average of $106,432 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ marketing managers and discovered their number of marketing manager opportunities and average salary. Through our research, we concluded that Microsoft was the best, especially with an average salary of $146,372. Liberty Tax Service follows up with an average salary of $102,028, and then comes AT&T; with an average of $113,678. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a marketing manager. The employers include AmerisourceBergen, The Home Depot, and Experian
Yes, marketing managers make a lot of money. The highest earning 25th percentile has a salary of over $185,000. New York, New Jersey, Virginia and Colorado have the highest mean salary for marketing managers.
It takes 6-8 years to become a marketing manager of a decent-sized company, combining education and work experience. The title marketing manager typically refers to higher-level management and will take several years of work experience to be considered an ideal candidate.
Becoming a marketing manager is a good choice if you want to increase your scope of work in marketing. It is important to be clear on what "manager" is referring to in a job post.
Some management positions are leadership positions with more oversight and responsibilities, similar to the chief marketing officer.
Marketing manager is a good job for those looking for more pay and scope of responsibilities in marketing. It can be an interactive position managing teams while leading marketing campaigns, setting visions and goals, and reporting to upper management.
Marketing manager is a stressful job because of all the different responsibilities and deadlines. Duties vary depending on the size of a company. Marketing managers need to know how to build programs and campaigns and report on market metrics.
The pros of being a marketing manager are high earning potential and a variety of work, while the cons include high competition for positions and a stressful work environment.
Here is a more detailed look at the pros and cons of being a marketing manager:
Marketing managers usually have an educational background in marketing, business, or communications. You must understand how to increase online traffic, have a successful background in digital advertising, web analytics, and a basic understanding of computer science or marketing software.
A proven track record through work experience is required to be a marketing manager. In addition, a bachelor's degree is highly preferred, and some internships can help to land an entry-level position as a project manager.