1. University of Georgia
Athens, GA • Private
In-State Tuition
$11,830
Enrollment
29,474
What is a Marketing Manager?
A Marketing Manager is a key person with many responsibilities when it comes to finding customers for a product. They contribute to creating and consistently maintaining an identity for the products a company sells and oversees the communication and placement of this brand on the market. They create growth strategies for the business, based on data analysis; organize efforts to promote products, generate revenues, and secure a steady pool of satisfied customers.
Marketing managers find ways to make sure the reputation of their company is impeccable. They design and implement marketing campaigns and track, analyze, and evaluate their performance.
They are creative thinkers who deploy sophisticated technologies to understand the most hidden desires of consumers and are able to frame a product in a way that creates desire, while discovering the channels of communication that hit the nail on the head.
What Does a Marketing Manager Do
Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.
How To Become a Marketing Manager
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.
Marketing Manager Job Description
Marketing Managers are in charge of overseeing specific units in the marketing team marketing unit. They manage the promotions and consumer communications of the company's products and services by identifying key concepts and visuals to capture attention, managing advertising agencies, and managing the department's budget.
Learn more about Marketing Manager Job DescriptionMarketing Manager Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a marketing manager can determine their career goals through the career progression. For example, they could start out with a role such as marketing director, progress to a title such as regional marketing director and then eventually end up with the title regional marketing director.
Marketing Manager
Regional Marketing Director
7 Years
Executive Director, Marketing
9 Years
Marketing Manager, Global Marketing
8 Years
Marketing And Business Development Director
9 Years
Executive Vice President Marketing
11 Years
Global Brand Manager
9 Years
Show More
Average Salary for a Marketing Manager
Marketing Managers in America make an average salary of $104,550 per year or $50 per hour. The top 10 percent makes over $153,000 per year, while the bottom 10 percent under $71,000 per year.
Average Marketing Manager Salary
$104,550Â Yearly$50.26 hourly
What Am I Worth?
Roles and Types of Marketing Manager
The role of a marketing manager includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general marketing manager responsibilities:
- Strategic planning: development of actionable annual
- Be the leader for rockwell automation s safety business with multiple product line ownership, including driving performance objectives
- Driving product and feature naming developing
There are several types of marketing manager, including:
Sales And Marketing Manager
Role:
A sales and marketing manager is in charge of generating revenue for their company by marketing a product and cinching sales conversions. They usually supervise two teams of people-the sales and marketing departments. They also develop strategies to attract new audiences through marketing campaigns and generate more revenue through innovative sales plans. A sales and marketing manager needs to be familiar with the latest technologies used in the field, such as Search Engine Marketing (SEM) techniques, management systems such as Delphi, and more. They also need excellent interpersonal skills to build strong client relationships and motivate their team to reach their sales goals.
Sales and marketing managers earn an average salary of $78,019 a year. However, they need to put in many years of hard work before they can be promoted to this position.
Most sales and marketing managers start off by earning a bachelor's degree in business. Some go on to earn a master's. They need several years of experience working in sales or marketing, including some time working in a more junior management position.
Sales and marketing managers earn an average salary of $78,019 a year. However, they need to put in many years of hard work before they can be promoted to this position.
Most sales and marketing managers start off by earning a bachelor's degree in business. Some go on to earn a master's. They need several years of experience working in sales or marketing, including some time working in a more junior management position.
- Average Salary: $81,953
- Degree: Bachelor's Degree
Marketing Communications Manager
Role:
Marketing communications managers or MarCom earn a whooping $90,000 a year, and breaking it down makes that roughly $45.00 an hour. They are talented people and are professionals to the core. They perform thorough research of the market and have in-depth knowledge of the business.
Handling a company's sales is a tricky business, but a marketing communications manager makes it look so easy. They keep themselves updated and find cost-effective ways to promote goods and services. Their communication skills are top-notch, and they have an admirably high emotional intelligence as well. One would definitely need the latter if one were to venture into the field.
They major in Marketing with Business following closely and the most common degree level is, unsurprisingly, a bachelor's degree. A master's degree is also highly recommended as a marketing communications manager job is a highly sought after career, and having a higher degree might help in the long run.
Handling a company's sales is a tricky business, but a marketing communications manager makes it look so easy. They keep themselves updated and find cost-effective ways to promote goods and services. Their communication skills are top-notch, and they have an admirably high emotional intelligence as well. One would definitely need the latter if one were to venture into the field.
They major in Marketing with Business following closely and the most common degree level is, unsurprisingly, a bachelor's degree. A master's degree is also highly recommended as a marketing communications manager job is a highly sought after career, and having a higher degree might help in the long run.
- Average Salary: $84,146
- Degree: Bachelor's Degree
Digital Marketing Manager
Role:
Digital marketing managers create and manage marketing campaigns to promote products, services, or brands. They oversee operations related to marketing activities from planning to implementation. They carry out market research as well, analyzing data and identifying trends.
Digital marketing managers are creative people who know how to transform one thing into another. They know how to put across influential messages through various media platforms. They have excellent leadership skills, and managing a team of media professionals working on their campaigns comes naturally to them.
If you want to embark on this path, you will need a degree in marketing or a related field. Having worked in advertising or communication for a few years will give you enough experience to see through the complexities of this role and in-depth familiarity with the nature of social media.
Digital marketing managers are creative people who know how to transform one thing into another. They know how to put across influential messages through various media platforms. They have excellent leadership skills, and managing a team of media professionals working on their campaigns comes naturally to them.
If you want to embark on this path, you will need a degree in marketing or a related field. Having worked in advertising or communication for a few years will give you enough experience to see through the complexities of this role and in-depth familiarity with the nature of social media.
- Average Salary: $99,563
- Degree: Bachelor's Degree
States With The Most Marketing Manager Jobs
Mouse over a state to see the number of active marketing manager jobs in each state. The darker areas on the map show where marketing managers earn the highest salaries across all 50 states.
Average Salary: Job Openings:
Number Of Marketing Manager Jobs By State
Top Colleges for Marketing Managers
2. University of Wisconsin - Madison
Madison, WI • Private
In-State Tuition
$10,555
Enrollment
30,360
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
In-State Tuition
$14,760
Enrollment
31,451
4. Purdue University
West Lafayette, IN • Private
In-State Tuition
$9,992
Enrollment
33,495
5. Howard University
Washington, DC • Private
In-State Tuition
$26,756
Enrollment
6,166
6. Ohio State University
Columbus, OH • Private
In-State Tuition
$10,726
Enrollment
45,769
7. University of Texas at Austin
Austin, TX • Private
In-State Tuition
$10,610
Enrollment
40,329
8. University of Southern California
Los Angeles, CA • Private
In-State Tuition
$56,225
Enrollment
19,548
9. University of Pennsylvania
Philadelphia, PA • Private
In-State Tuition
$55,584
Enrollment
10,764
10. SUNY at Binghamton
Vestal, NY • Private
In-State Tuition
$9,808
Enrollment
13,990
Top Skills For a Marketing Manager
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.7% of marketing managers listed digital marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.
Choose From 10+ Customizable Marketing Manager Resume templates
Zippia allows you to choose from different easy-to-use Marketing Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
Marketing Manager Demographics
Marketing Manager Gender Distribution
Female
56%
Male
44%
After extensive research and analysis, Zippia's data science team found that:
- Among marketing managers, 55.6% of them are women, while 44.4% are men.
- The most common race/ethnicity among marketing managers is White, which makes up 74.6% of all marketing managers.
- The most common foreign language among marketing managers is Spanish at 41.8%.
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Best States For a Marketing Manager
Some places are better than others when it comes to starting a career as a marketing manager. The best states for people in this position are California, Washington, Connecticut, and New Jersey. Marketing managers make the most in California with an average salary of $113,956. Whereas in Washington and Connecticut, they would average $107,931 and $106,726, respectively. While marketing managers would only make an average of $106,432 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Connecticut
Total Marketing Manager Jobs: 501
Highest 10% Earn:
$155,000
Location Quotient:
1.28
$106,726
Avg. Salary
2. California
Total Marketing Manager Jobs: 4,547
Highest 10% Earn:
$175,000
Location Quotient:
1.32
$113,956
Avg. Salary
3. Washington
Total Marketing Manager Jobs: 1,015
Highest 10% Earn:
$163,000
Location Quotient:
1.18
$107,931
Avg. Salary
How Do Marketing Manager Rate Their Jobs?
3.0
Director • May 2019
3.0
Director • May 2019What do you like the most about working as Marketing Manager?
Overseeing printing For direct mail. Packaging design Developing hot mail list. Show MoreWhat do you NOT like?
Unreasonable deadlines. Show MoreTop Marketing Manager Employers
We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ marketing managers and discovered their number of marketing manager opportunities and average salary. Through our research, we concluded that Microsoft was the best, especially with an average salary of $146,372. Liberty Tax Service follows up with an average salary of $102,028, and then comes AT&T; with an average of $113,678. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a marketing manager. The employers include AmerisourceBergen, The Home Depot, and Experian
Most Common Employers For Marketing Manager
Marketing Manager Videos
Career Advice on becoming a Marketing Manager by Sarah S (Full Version)
Career Advice on becoming a Marketing Manager by Charles E (Full Version)
Becoming a Marketing Manager FAQs
Do Marketing Managers Make A Lot Of Money?
Yes, marketing managers make a lot of money. The highest earning 25th percentile has a salary of over $185,000. New York, New Jersey, Virginia and Colorado have the highest mean salary for marketing managers.
How Long Does It Take To Become A Marketing Manager?
It takes 6-8 years to become a marketing manager of a decent-sized company, combining education and work experience. The title marketing manager typically refers to higher-level management and will take several years of work experience to be considered an ideal candidate.
Is Becoming A Marketing Manager A Good Choice?
Becoming a marketing manager is a good choice if you want to increase your scope of work in marketing. It is important to be clear on what "manager" is referring to in a job post.
Some management positions are leadership positions with more oversight and responsibilities, similar to the chief marketing officer.
Is Marketing Manager A Good Job?
Marketing manager is a good job for those looking for more pay and scope of responsibilities in marketing. It can be an interactive position managing teams while leading marketing campaigns, setting visions and goals, and reporting to upper management.
Is Marketing Manager A Stressful Job?
Marketing manager is a stressful job because of all the different responsibilities and deadlines. Duties vary depending on the size of a company. Marketing managers need to know how to build programs and campaigns and report on market metrics.
What Are The Pros And Cons Of Being A Marketing Manager?
The pros of being a marketing manager are high earning potential and a variety of work, while the cons include high competition for positions and a stressful work environment.
Here is a more detailed look at the pros and cons of being a marketing manager:
What Education Do You Need To Become A Marketing Manager?
Marketing managers usually have an educational background in marketing, business, or communications. You must understand how to increase online traffic, have a successful background in digital advertising, web analytics, and a basic understanding of computer science or marketing software.
What Is Required To Be A Marketing Manager?
A proven track record through work experience is required to be a marketing manager. In addition, a bachelor's degree is highly preferred, and some internships can help to land an entry-level position as a project manager.
Have more questions? See all answers to common executive management questions.