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Best states for a Marketing Manager

Quoted Expert
Marlene Kahla Ph.D.
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It seems like marketing managers are becoming more and more common across America. But working conditions and demand for marketing managers aren't the same everywhere in the U.S. This way, if you are newly entering the job market, or you are looking to change jobs, you know which places are the best for marketing manager jobs.
To that end, we dove into our dataset of job and salary numbers to figure out which states have the best opportunities for marketing managers. Connecticut is the best state for marketing managers, where the median salary is $106,726.If you are currently seeking employment as a marketing manager, you can find open job positions using Zippia's search tools.

10 best states for marketing managers in 2025

  1. Connecticut #1 best state for marketing managers

    1. Connecticut

    Total Marketing Manager Jobs:501
    Average Annual Salary:$106,726
    Lowest 10 Percent Earn:$73,000
    Highest 10 Percent Earn:$155,000
    Location Quotient:
    1.28
  2. California #2 best state for marketing managers

    2. California

    Total Marketing Manager Jobs:4,547
    Average Annual Salary:$113,956
    Lowest 10 Percent Earn:$73,000
    Highest 10 Percent Earn:$175,000
    Location Quotient:
    1.32
  3. Washington #3 best state for marketing managers

    3. Washington

    Total Marketing Manager Jobs:1,015
    Average Annual Salary:$107,931
    Lowest 10 Percent Earn:$71,000
    Highest 10 Percent Earn:$163,000
    Location Quotient:
    1.18
  4. New York #4 best state for marketing managers

    4. New York

    Total Marketing Manager Jobs:2,032
    Average Annual Salary:$105,368
    Lowest 10 Percent Earn:$72,000
    Highest 10 Percent Earn:$153,000
    Location Quotient:
    1.34
  5. New Jersey #5 best state for marketing managers

    5. New Jersey

    Total Marketing Manager Jobs:933
    Average Annual Salary:$106,432
    Lowest 10 Percent Earn:$72,000
    Highest 10 Percent Earn:$155,000
    Location Quotient:
    1
  6. New Hampshire #6 best state for marketing managers

    6. New Hampshire

    Total Marketing Manager Jobs:253
    Average Annual Salary:$96,781
    Lowest 10 Percent Earn:$66,000
    Highest 10 Percent Earn:$139,000
    Location Quotient:
    1.23
  7. Rhode Island #7 best state for marketing managers

    7. Rhode Island

    Total Marketing Manager Jobs:137
    Average Annual Salary:$101,279
    Lowest 10 Percent Earn:$69,000
    Highest 10 Percent Earn:$147,000
    Location Quotient:
    0.96
  8. Minnesota #8 best state for marketing managers

    8. Minnesota

    Total Marketing Manager Jobs:898
    Average Annual Salary:$96,513
    Lowest 10 Percent Earn:$66,000
    Highest 10 Percent Earn:$139,000
    Location Quotient:
    1.15
  9. Massachusetts #9 best state for marketing managers

    9. Massachusetts

    Total Marketing Manager Jobs:1,122
    Average Annual Salary:$97,445
    Lowest 10 Percent Earn:$67,000
    Highest 10 Percent Earn:$141,000
    Location Quotient:
    1.04
  10. Virginia #10 best state for marketing managers

    10. Virginia

    Total Marketing Manager Jobs:1,251
    Average Annual Salary:$96,445
    Lowest 10 Percent Earn:$65,000
    Highest 10 Percent Earn:$142,000
    Location Quotient:
    1.13

Marketing Manager JobsNear Ashburn, VA

How Zippia determines the best states to be a marketing manager

You can read about how the best state rankings are calculated here.

Detailed list of the best states for a marketing manager

RankStateAverage SalaryLowest 10% EarnPopulationJob Count
1Connecticut$106,726$73,0003,588,184501
2California$113,956$73,00039,536,6534,547
3Washington$107,931$71,0007,405,7431,015
4New York$105,368$72,00019,849,3992,032
5New Jersey$106,432$72,0009,005,644933
6New Hampshire$96,781$66,0001,342,795253
7Rhode Island$101,279$69,0001,059,639137
8Minnesota$96,513$66,0005,576,606898
9Massachusetts$97,445$67,0006,859,8191,122
10Virginia$96,445$65,0008,470,0201,251
11Pennsylvania$92,072$62,00012,805,5371,489
12Michigan$99,126$67,0009,962,311685
13Nevada$94,483$61,0002,998,039240
14Oregon$93,065$61,0004,142,776581
15Delaware$100,186$68,000961,939118
16Ohio$92,795$63,00011,658,6091,009
17North Carolina$89,144$60,00010,273,4191,215
18District of Columbia$95,718$65,000693,972248
19Maine$86,741$60,0001,335,907179
20Maryland$93,795$63,0006,052,177748
21Arizona$91,049$58,0007,016,270605
22Indiana$90,986$62,0006,666,818500
23West Virginia$88,388$60,0001,815,857125
24Texas$85,702$54,00028,304,5962,506
25Vermont$88,879$61,000623,65788
26Illinois$88,459$60,00012,802,0231,380
27Wisconsin$85,963$59,0005,795,483603
28South Dakota$80,416$55,000869,666129
29North Dakota$81,039$56,000755,393108
30Kentucky$82,654$56,0004,454,189353
31Tennessee$80,801$54,0006,715,984564
32Idaho$84,461$55,0001,716,943126
33Wyoming$74,146$50,000579,31589
34Georgia$79,746$52,00010,429,3791,185
35Missouri$81,881$56,0006,113,532493
36Nebraska$77,991$54,0001,920,076247
37Arkansas$77,965$52,0003,004,279289
38Hawaii$74,725$56,0001,427,538109
39New Mexico$78,865$51,0002,088,070178
40Iowa$79,670$55,0003,145,711265
41Montana$79,096$54,0001,050,49399
42Kansas$76,915$53,0002,913,123297
43Utah$73,369$48,0003,101,833373
44Colorado$70,657$48,0005,607,154722
45Florida$72,140$44,00020,984,4001,744
46South Carolina$75,702$50,0005,024,369353
47Alaska$72,412$51,000739,79588
48Louisiana$73,689$46,0004,684,333213
49Mississippi$72,017$47,0002,984,100173
50Alabama$69,937$46,0004,874,747279
51Oklahoma$70,275$47,0003,930,864190

Highest paying states for marketing managers

RankStateAvg. Marketing Manager Salary
1Connecticut$106,726
2California$113,956
3Washington$107,931
4New York$105,368
5New Jersey$106,432
6New Hampshire$96,781
7Rhode Island$101,279
8Minnesota$96,513
9Massachusetts$97,445
10Virginia$96,445
11Pennsylvania$92,072
12Michigan$99,126
13Nevada$94,483
14Oregon$93,065
15Delaware$100,186
16Ohio$92,795
17North Carolina$89,144
18District of Columbia$95,718
19Maine$86,741
20Maryland$93,795
21Arizona$91,049
22Indiana$90,986
23West Virginia$88,388
24Texas$85,702
25Vermont$88,879
26Illinois$88,459
27Wisconsin$85,963
28South Dakota$80,416
29North Dakota$81,039
30Kentucky$82,654
31Tennessee$80,801
32Idaho$84,461
33Wyoming$74,146
34Georgia$79,746
35Missouri$81,881
36Nebraska$77,991
37Arkansas$77,965
38Hawaii$74,725
39New Mexico$78,865
40Iowa$79,670
41Montana$79,096
42Kansas$76,915
43Utah$73,369
44Colorado$70,657
45Florida$72,140
46South Carolina$75,702
47Alaska$72,412
48Louisiana$73,689
49Mississippi$72,017
50Alabama$69,937
51Oklahoma$70,275

Expert opinions on the best states for marketing managers

  • Are there any particularly good places in the United States for Marketing Managers to find work opportunities?

    Marlene Kahla Ph.D.Marlene Kahla Ph.D. LinkedIn Profile

    Professor of Marketing, Nelson Rusche College of Business

    Companies throughout the United States need good marketers.

    Through acceptance of video conferencing to conduct business, many graduates will work at least 50% of their jobs from home. As the pandemic levels off, some companies continue to have their salespeople meet with clients on a person-to-person basis at least 50% of the time.

    After quarantine, people started looking to move away from large cities into smaller neighborhoods, simpler lives, and work from home. The trend is to move away from states with high tax rates.

    Southeastern United States, coastal states, and central may see a surge in employment availability.

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