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Best marketing manager certifications
The best certifications for a marketing manager are Professional Certified Marketer (PCM), Google Data Analytics Professional Certificate, and Certified Sales Professional (CSP).
Marketing manager certifications demonstrate your competency as a marketing manager to employers. However, not all marketing manager certifications provide the same value.
Below is a list of the best marketing manager certifications. Obtaining a marketing manager certification will give you a leg up when you apply for jobs and increase your potential salary.
20 best certifications for marketing managers
20 best marketing manager certifications
1. Professional Certified Marketer (PCM)
Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
2. Google Data Analytics Professional Certificate
Prepare for a new career in the high-growth field of data analytics, no experience or degree required. Get professional training designed by Google and have the opportunity to connect with top employers. There are 337,400 U.S. job openings in data analytics with a $67,900 average entry-level salary. Data analytics is the collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision making. Over 8 courses, gain in-demand skills that prepare you for an entry-level job. You’ll learn from Google employees whose foundations in data analytics served as launchpads for their own careers. At under 10 hours per week, you can complete the certificate in less than 6 months. You’ll prepare yourself for jobs that include junior or associate data analyst, database administrator, and more. Upon completion of the certificate, you can directly apply for jobs with Google and over 130 U.S. employers, including Walmart, Best Buy, Astreya. 82% of Google Career Certificate graduates report a positive career outcome like a new job, promotion, or raise within 6 months.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? No
- Renewal required? No
3. Certified Sales Professional (CSP)
The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling. From business creation to improved time and territory management; goal-setting to prospecting, and everything in between, attendees return to the territory with a renewed enthusiasm for selling.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
4. Certified Blockchain & Digital Marketing Professional
Certified Blockchain and Digital Marketing Professional™ is a unique training and certification specially designed to demonstrate how Blockchain can revolutionize digital marketing. This course focuses on the core concepts of digital marketing and Blockchain technology. It discusses how Blockchain can overcome the challenges faced by digital marketers in the current scenario. The course will render expertise on eliminating digital marketing middlemen, eliminating online ad fraud, building trust and transparency while giving customers full control of their information with the use of Blockchain technology. Certified Blockchain and Digital Marketing Professional training will prove to be your USP and will act as a catalyst to accelerate your career growth.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? No
- Renewal required? No
5. Certified Manager Certification (CM)
The Certified Manager Animal Resources (CMAR) certification program is designed to raise competency and professionalism in the field of Animal Resources Management. The CMAR designation involves a series of four examinations: three exams arranged via an organization called the Institute for Certified Professional Managers (ICPM), and the Animal Resources Exam offered by AALAS. Obtaining the CMAR designation is a sign of professionalism in the field of animal resources management.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required?
6. Project Management Professional (PMP)
The PMP designation following your name tells current and potential employers that you have demonstrated a solid foundation of knowledge from which you can competently practice project management.To be eligible for a PMP Credential, you must first meet specific educational and project management experience requirements and agree to adhere to a code of professional conduct. The final step to becoming a PMP is passing a rigorous multiple-choice examination designed to objectively assess and measure your ability to apply project management knowledge in the following six domains: initiating the project, planning the project, executing the project, monitoring and controlling the project, closing the project, and professional and social responsibility. This computer-based examination is administered globally with translation aids in 10 languages.
- More than two years of education or training after high school required? No
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
7. Master Project Manager (MPM)
If you have 3+ years of Project Management Experience, you may apply for MPM™ Master Project Manager Board Certification.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 2 year(s)
8. Certified Advertising Specialist (CAS)
The PPAI Professional Development Certification Program Certified Advertising Specialist (CAS) Certification is a PPAI industry credential awarded to promotional products professionals with at least three years of promotional products industry experience, and who have met rigorous educational course and testing requirements-demonstrating exemplary commitment to their profession. Professionals who have earned their CAS provide the highest standard of conduct and integrity.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
9. Certified Internet Marketer (CIM)
The IMA Certified Internet Marketer (CIM) professional certification program provides participants with the foundational Internet marketing education needed to succeed in today's fast-changing online business environment.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required?
10. Certified Management Accountant (CMA)
The CMA (Certified Management Accountant) is the advanced professional certification specifically designed to measure the accounting and financial management skills that drive business performance.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 1 year(s)
11. Sales Management
The SIOR designation is a professional achievement for highly qualified commercial real estate practitioners with a strong transactional history in brokerage, fee-based services, or executive management.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required?
12. Communication Management Professional (CMP)
•The Communication Management Professional certification is aimed at the generalist/specialist level, a mid-level stage in the communication professional's development, for those with 6-8 years of experience in the communication field.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 1 year(s)
13. Certified Social Marketing Associate (CSMA)
The CSMA examination tests your knowledge of concepts and specifics in social marketing.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required?
14. Certified Brand Manager
Certified Brand Manager covers the roles and responsibilities of brand management, the key organizational interfaces, and the use of the classical marketing "Ps" to strengthen your brand. You will explore the different levels of your brand (e.g., elements, attributes, personality and core values), and how each plays an important role in developing and maintaining strong relationships with your customers. The course will provide insights into achieving the ultimate payoff by maximizing brand equity and brand value.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required?
15. Program Management Professional (PgMP)
Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program. You will benefit from the many advantages of this new designation. Candidates earning this credential will be internationally recognized as professionals with the knowledge and experience to make and implement the important decisions and accomplish the strategic objectives that enhance business results.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
16. Certified Management Executive (CME)
The Executive Management Certification is the highest level of educational achievement offered by the NAHRO Professional Development System (NPDS). The certification builds upon the Operations level certifications and requires candidates to have significant levels of housing experience.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
17. Certified Product Manager (CPM)
The CPM credentials indicate a thorough understanding of the functions responsible for championing new products throughout the front end of the product lifecycle, from inception through to launch. The CPM focuses on "go-to" functions that orchestrate internal activities and ensure the best possible outcome for the product.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required?
18. Online Marketing Certified Professional (OMCP)
The OMCP designation indicates that you have demonstrated the knowledge, skills, and competencies necessary to practice online marketing as a professional, requiring minimal or no supervision. To be eligible for a OMCP Credential, you must first meet specific education and marketing experience requirements. The final step to becoming an OMCP is passing a three part multiple-choice examination that tests conceptual knowledge across multiple online marketing disciplines, plus two additional sections that test for generally accepted practices in Content Marketing, Conversion Rate Optimization, Email Marketing, Mobile Marketing, Digital Advertising, Search Engine Optimization (SEO), Social Media Marketing, and Web Analytics.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 2 year(s)
19. International Accredited Business Accountant (IABA)
ACAT seeks to ensure that all accredited individuals possess both the theoretical knowledge and the practical knowledge necessary to be successful practitioners. For that reason, candidates for accreditation must satisfy an experience requirement before becoming fully credentialed: three years of related work experience, up to two of which may be satisfied through college credit. Related work experience includes verifiable experience in accounting, financial services, or other field requiring a practical and theoretical knowledge of the subject matter covered on the ACAT Comprehensive Examination for the International Accredited Business Accountant. Those who pass the exam but who have not met the experience requirement may market themselves as having passed the ACAT Comprehensive Examination for International Accredited Business Accountant, but are not entitled to use the IABA designation.
- More than two years of education or training after high school required? No
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? No
20. Professional Researcher Certification (PRC)
Professional Researcher Certification (PRC) was developed as a powerful tool for researchers of all levels of work experience and education. MRA's goal is to encourage high standards within the profession to raise competency, establish an objective measure of an individual's knowledge and proficiency and to encourage continued professional development.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 2 year(s)
What is the best certification for a marketing manager?
The best marketing manager certification is Professional Certified Marketer (PCM). The Professional Certified Marketer (PCM) is awarded by the American Marketing Association. The advanced certification is for more experienced employees as it often requires some work experience to acquire.
Here's a bit more background on how to obtain this marketing manager certification:
- To become a certified Professional Certified Marketer (PCM), you need to pass the exam.
- Lucky you - certification doesn't require more than two years of work experience.
- Renew certification every 3 year.
What are some of the most in-demand certifications for marketing managers?
The most in-demand marketing manager certification is Master Project Manager based on all active job postings. Having this marketing manager certification will give you access to more marketing manager jobs with higher salaries.
What certifications can impact a marketing manager career and salary?
The Certified Brand Manager certification will help you to secure a senior manager of marketing position, which will increase your pay and career trajectory. A senior manager of marketing's average salary is $124,321 whereas marketing managers make an average salary of $104,550.
The most common combination of marketing manager certifications include: Professional Certified Marketer (PCM), Google Data Analytics Professional Certificate, and Certified Sales Professional (CSP).
Online courses for marketing managers to earn certifications
1. Product Management (Part Time)
Balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Learn from a seasoned expert. This course is offered in person and live online, in a remote classroom setting...
2. Digital Marketing (Part Time)
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...
3. Predictive Analytics for Business
Learn to apply predictive analytics and business intelligence to solve real-world business problems...
4. Marketing Analytics
Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...
5. Product Management Marketing: Dekker's Product Marketing MBA
Be a Product Marketing Manager - Product Management : Product Manager MBA : Product to Market : Product Owner Launch GTM...
6. Product Marketing Launch Plan: Product GTM with Dekker, MBA
Product Management Marketing Strategy, Marketing Plan, Product Marketing Manager, Product Manager Marketing Plan...
7. Product Manager
Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology...
8. Data Product Manager
Leverage data to build products that deliver the right experiences, to the right users, at the right time. Lead the development of data-driven products that position businesses to win in their market...
9. Successful Events: Event Planning, Marketing & Management
Create a single successful event or event-series with effective event promotion, planning, management, and monetization...
10. Product Marketing for Technology Companies
Master your product marketing skills through practical examples and exercises...
11. Digital Marketing
Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...
12. AI for Business Leaders
Master the foundations of artificial intelligence so you can strategically implement AI in your company. Leverage machine learning technologies to power corporate growth, increase efficiency, and enhance customer experiences...
13. Email Marketing. Increase Sales With Email Marketing!
A Hands-on Guide to Email Marketing for Beginners. Learn How to Boost Your Business With Email Marketing Strategy...
14. Facebook Marketing 2023. Promote Your Business on Facebook!
Learn how to promote your brand on Facebook, create engaging content, launch ads and increase the number of followers!...
15. Business Analytics
In this program, you will learn foundational data skills that apply across functions and industries. You will learn to analyze data and build models with Excel, query databases using SQL, and create informative data visualizations with Tableau...
16. AI Product Manager
Learn to develop AI products that deliver business value. Build skills that help you compete in the new AI-powered world...
17. Twitter Marketing: 1000% Engagement & More Twitter Followers
2022 Twitter marketing for business, get more customers, retweets & how to get more Twitter followers & Twitter ads...
18. Product Management 101
Learn to become a more strategic product manager - and have a greater impact on your company and your products...
19. Growth Product Manager
Hone specialized Product Management skills in growth strategy. Lead experimentation and data-driven decision-making in your organization to drive products to reach the next level of scale, impact, and profitability...
20. Product Strategy
Learn how to build a bullet-proof vision & strategy for any digital product idea. By the end of this course, you’ll know how to identify the right problems to solve, map out business models for capturing revenue, and successfully pitch your strategy to stakeholders...