Marketing manager cover letter

Marketing Manager Cover Letter (With Examples)

Excellent marketing is vital for any organization that sells goods or services. The ability to communicate the benefits of your product to your customers and clients is the first step to achieving a sale. What’s more, with good marketing, you can create a brand with a narrative that builds loyalty and expands into new markets.

When an organization is big enough, it will have a marketing team headed by a marketing manager. It will be the marketing manager’s responsibility, among other things, to coordinate strategy, network with business partners and ensure members of the team are meeting their goals.

It is not an easy job, but it is well worth it, especially for those who thrive in its extroverted environment. If you want to be a marketing manager, you will face tough competition across the job market. So to stand out, make sure your application is pristine. This includes writing a cover letter introducing yourself as the best candidate for the position.

Parts of a Marketing Manager Cover Letter

A cover letter does not restate your resume. It connects the requirements of the job description with your abilities by pulling the reader in with an impassioned story that highlights how your skills can lead to results.

As a marketing manager, you are expected to be an efficient and effective communicator. This cover letter is your first chance to prove that. You are marketing yourself so consider the reader’s time and attention as you lock them in.

For example, discuss how you overcame a difficult challenge. This will not only prove your problem-solving skills, but it comes with a conflict and resolution that are fundamental components to a good story.

Break your cover letter into four main parts. They are:

1. Heading. Your heading contains contact information and a greeting. It is essential to get as much information as possible, so this step requires a bit of research.

2. Opening statement. An effective opening statement acts as a teaser for the rest of the letter. It gives just enough information to make the reader want to learn more.

3. Body. The body of your cover letter should be about two paragraphs long and focus on a particular past experience that shows how you have the required skills. More importantly, it should show how your required skills resulted in success.

4. Closing statement. End on an open note with a call to action that concludes your pitch.

Marketing Manager Cover Letter Heading

The point of a heading is to provide contact information with professional aesthetics. Try to address the letter to a specific person. This helps you stand out and shows a high level of interest in the position. Use whatever resources are available to find a name. If all else fails, provide the company’s basic contact information and address the letter to the hiring manager. An example of a good heading for a marketing manager cover letter will look like this:

Marketing Manager Cover Letter Opening

The common way to start a cover letter is to state the prospective position and how you came across it. However, if you do this, you will not stand out as someone who promotes themselves as an expert in marketing. This cover letter is your first chance to show your marketing abilities.

Begin by enticing the reader while focusing on your interests or skills that connect back to the needs of the organization. Marketing managers have to exude a balance of confidence and engagement, so promote yourself with legitimate reasons.

Whatever route you take, make sure to:

1. Be professional. Let your tone be casually businesslike in the kind of way you might expect to speak in front of your potential future boss.

2. Use information that proves your worth. Bring the reader in by giving them something they need. This can be a prior accomplishment or a passionate summary of your interests in the position.

When you write your opening statement, always consider the interest of the reader. An effective opening statement must reveal that you have a lot to offer.

An effective opening statement for a marketing manager might look like this:

Marketing Manager Cover Letter Body

The body of your marketing manager cover letter is the time to tell your story and sell your skills and experience. Use your strategic mindset, a key skill for any marketing manager, to guide the structure of your letter.

The total cover letter should be 200-400 words long, so be careful about the length. Most cover letters have two body paragraphs. A good rule of thumb is to have the first paragraph discuss an experience that highlights the successful use of your skills. The second paragraph can then tie this into your interests in the position.

You also have the option to use bullet points. Whatever you choose, make sure there is an interesting and logical flow to your body that does more than just restate your resume.

When you write the body of your cover letter, you want to do the following:

• Tell a story with tangible results. This is your second paragraph. Your resume already lists your professional background, so your cover letter is the opportunity to be unique. Focus on a specific accomplishment that highlights relevant skills and quantifiable improvements.

• Refer to the requirements of the job listing. This is your third paragraph. As a marketing manager, try using buzzwords found in the job description to build a compelling connection between you and your reader.

• Show passion and engagement. Be a driven employee who is willing to work hard. Marketing is very energy-intensive and competitive. Your letter should make it clear that this is a type of professional situation you enjoy.

Assume the person is only skim-reading. The body of the letter should stand out, so tell a story that makes them pause and slow down. Be clear with your message so that when the reader finishes, they will remember what you wrote.

An example of a body to a marketing manager cover letter might look like this:

Marketing Manager Cover Letter Closing Lines

Close strong on your cover letter. With a couple of sentences, make sure the closing statement accomplishes three things:

1. Restate your qualifications and interest with passion. Transition nicely into a conclusion of the argument you have made for yourself.

2. Provide a call to action. Be both humble and assertive as you leave an opening for future discussion.

3. Conclude with a professional sign-off. Some examples include:

   • Sincerely

   • Best Regards

   • Yours Truly

When the reader is finished, they will want to reach out to you because they see a potential hire highly affected by your marketing abilities.

An example of a closing statement would look like this:

Example of a Marketing Manager Cover Letter