Marketing manager demographics and statistics in the US
Marketing manager demographics research summary. Zippia estimates marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing managers after extensive research and analysis:
- There are over 300,258 marketing managers currently employed in the United States.
- 55.6% of all marketing managers are women, while 44.4% are men.
- The average marketing manager age is 39 years old.
- The most common ethnicity of marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Marketing managers are most in-demand in New York, NY.
- The technology industry is the highest-paying for marketing managers.
- Menlo Park, CA pays an annual average wage of $121,407, the highest in the US.
- In 2022, women marketing managers earned 94% of what men earned.
- 10% of all marketing managers are LGBT.
- Connecticut is the best state for marketing managers to live.
- Marketing managers are 60% more likely to work at public companies in comparison to private companies.
On this page
Marketing manager demographics by:
Marketing manager gender statistics
55.6% of marketing managers are women and 44.4% of marketing managers are men.
- Female, 55.6%
- Male, 44.4%
Marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
Marketing manager gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$105,527
Female income
$99,569
Marketing manager gender ratio over time
This data breaks down the percentage of men and women in marketing manager positions over time. Currently, 55.6% of marketing managers are female.
Marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 64.62% | 35.38% |
| 2011 | 64.28% | 35.72% |
| 2012 | 64.92% | 35.08% |
| 2013 | 64.84% | 35.16% |
| 2014 | 62.98% | 37.02% |
| 2015 | 62.50% | 37.50% |
| 2016 | 62.37% | 37.63% |
| 2017 | 61.32% | 38.68% |
| 2018 | 46.73% | 53.27% |
| 2019 | 45.65% | 54.35% |
| 2020 | 44.05% | 55.95% |
| 2021 | 44.43% | 55.57% |
Marketing manager related jobs gender ratio
We compared marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Marketing Manager | 44% | 56% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing manager demographics by race
The most common ethnicity among marketing managers is White, which makes up 74.6% of all marketing managers. Comparatively, 8.7% of marketing managers are Hispanic or Latino and 8.2% of marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Marketing manager race
| Marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Marketing manager race and ethnicity over time
See how marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Marketing manager wage gap by race
According to our data, asian marketing managers have the highest average salary compared to other ethnicities. Black or african american marketing managers have the lowest average salary at $99,570.
| Ethnicity | Salary |
|---|---|
| Unknown | $104,982 |
| White | $104,500 |
| Black or African American | $99,570 |
| Asian | $115,050 |
| Hispanic or Latino | $104,132 |
Average marketing manager age
See how the average age of marketing managers varies based on ethnicity and gender.
Male
Female
Marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Marketing manager age breakdown
The average age of marketing managers is 40+ years years old, representing 44% of the marketing manager population.
Marketing manager age breakdown
| Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Marketing manager educational attainment
The most common degree for marketing managers is bachelor's degree, with 75% of marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 13% and master's degree degree at 7%.
- Bachelor's, 75%
- Master's, 13%
- Associate, 7%
- High School Diploma, 2%
- Other Degrees, 3%
Marketing managers by degree level
| Marketing manager degree | Percentages |
|---|---|
| Bachelor's | 75% |
| Master's | 13% |
| Associate | 7% |
| High School Diploma | 2% |
| Other Degrees | 3% |
Marketing manager jobs you might like
Marketing manager wage gap by degree level
According to the data, marketing managers with a Doctorate degree earn more than those without, at $128,506 annually. With a Master's degree, marketing managers earn a median annual income of $122,943 compared to $108,463 for marketing managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $122,943 |
| Bachelor's Degree | $108,463 |
| Doctorate Degree | $128,506 |
Marketing manager employment statistics
Most marketing managers work for a public in the technology industry.
Company size where marketing managers work
Below, you can see the size of companies where marketing managers work.
Marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 3% |
| 50 - 100 employees | 5% |
| 100 - 500 employees | 7% |
| 500 - 1,000 employees | 5% |
| 1,000 - 10,000 employees | 22% |
| > 10,000 employees | 59% |
Marketing manager jobs by company type
Employees with the marketing manager job title have their preferences when it comes to working for a company. For instance, most marketing managers prefer to work at public companies over private companies.
Marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 60% |
| Private | 37% |
| Government | 0% |
Marketing manager jobs by industry
The most common industries for marketing managers are technology, media and manufacturing.
Marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 27% |
| Technology | 10% |
| Media | 9% |
| Manufacturing | 8% |
| Retail | 7% |
| Professional | 6% |
| Finance | 6% |
| Hospitality | 5% |
| Health Care | 5% |
| Telecommunication | 3% |
| Insurance | 2% |
| Real Estate | 2% |
| Education | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Transportation | 1% |
| Automotive | 1% |
| Construction | 1% |
| Start-up | 1% |
| Energy | 1% |
Marketing manager turnover and employment statistics
Marketing manager unemployment rate over time
The unemployment rate for marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing manager unemployment rate by year
| Year | Marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average marketing manager tenure
The average marketing manager stays at their job for 1-2 years, based on the 66,835 marketing managers resumes in Zippia's database.
Marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 15% |
| 1-2 years | 41% |
| 3-4 years | 18% |
| 5-7 years | 15% |
| 8-10 years | 6% |
| 11+ years | 7% |
Marketing manager LGBT ratio compared to similar jobs
Review the percent of marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| National Leader | 7.25% | 22,350 |
| Advertising Sales Director | 9.54% | 56,824 |
| Marketing Manager | 9.86% | - |
| Resource Development Director | 16.11% | 62,286 |
Similar marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| National Leader | 7.25% | 22,350 |
| Advertising Sales Director | 9.54% | 56,824 |
| Resource Development Director | 16.11% | 62,286 |
Foreign languages spoken by marketing managers
The most common foreign language among marketing managers is Spanish at 41.8%. The second-most popular foreign language spoken is French at 12.6% and Chinese is the third-most popular at 6.4%.
- Spanish, 41.8%
- French, 12.6%
- Chinese, 6.4%
- Mandarin, 6.3%
- Portuguese, 5.3%
- Other, 27.6%
Marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 41.8% |
| French | 12.6% |
| Chinese | 6.4% |
| Mandarin | 6.3% |
| Portuguese | 5.3% |
| Other | 27.6% |
