Marketing Managers are in charge of overseeing specific units in the marketing team marketing unit. They manage the promotions and consumer communications of the company's products and services by identifying key concepts and visuals to capture attention, managing advertising agencies, and managing the department's budget.

Keys to writing a marketing manager job description. Zippia analyzed thousands of marketing manager job descriptions to identify key pieces of information you want to include. Using a machine learning data analysis, we determined the following key facts about marketing manager job descriptions:

  • The average marketing manager job description intro is about 166 words
  • The responsibilities section contains an average of 13 bullets points
  • The requirements section contains an average of 10 bullets points

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Marketing Manager Duties

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
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Marketing Manager Requirements

Marketing manager requirements can be divided into basic requirements and required soft skills. The lists below show the most common requirements included in marketing manager job postings.

  • Bachelor's degree in Marketing or related field
  • Minimum of 5 years of marketing experience
  • Expertise in digital marketing tools
  • Strong understanding of SEO and analytics
  • Proficiency with MS Office Suite
Required Soft Skills
  • Excellent communication and negotiation skills
  • Strong organizational and problem-solving abilities
  • Highly creative with an eye for design
  • Highly proactive and collaborative attitude

Marketing Manager Description Example 1

Full Job Description

DescriptionHouse of Sport by ***’s Sporting Goods is more than just a store, it’s a destination, an experience, a place where athletes can experiment and play. A house devoted to sport where our community can gather and be inspired. We are fundamentally changing retail by elevating these experiences, delivering first in class service, obsessing over our athletes, inspiring our teammates, and challenging retail norms. The

Marketing Manager is proactive, detail-oriented, and motivated with a strength in storytelling through channels that support House of Sport brand pillars – community; service; experience; and product. Responsible for developing brand awareness through strategic relationships, this role will have an active part in event planning, execution, and evaluation of programs through the lens of marketing strategies in support of brand awareness, participation, and revenue goals. Uniquely branding ***’S Sporting Goods as the #1 authentic sports, Omni-channel retailer that serves and inspires athletes and outdoor enthusiasts to achieve their personal best through the relentless improvement of everything we do. This position is part of the Community Integration & Experience Team that supports our overall community goals in conjunction with DICKs Sporting Goods overall corporate goals and brand plan. If you’re ready for the most rewarding challenge of your career – we can’t wait to meet you

Plans, organizes, and controls marketing goals, highlighting important dates for the team and reoccurring events. As events approach, supports the leadership team using effective tools and processes to achieve key milestones. Determine seasonal and non-seasonal holistic marketing plans for retail concepts. Manage comprehensive marketing calendars across all categories for location and partner closely with internal stakeholders to ensure alignment and accuracy. Strong navigation and development of promotional materials subject, but not limited to – monthly in-store calendars and digital screens, flyers.
Starts each week by driving conversations and holding working sessions to develop a plan of attack for the previously aligned seasonal strategies to plan weekly tactics; Ensures execution and evaluation of all store level marketing activities, partnerships, and initiatives.
Focuses on the strong connection between athlete satisfaction and teammate engagement in collaboration with leadership team; leverages insights to drive a culture that equally prioritizes the teammate experience and hassle-free shopping while planning developing brand awareness. Strong background in social media management, content creation, promotions and ad generation. Must be able to identify analytics to use in audience targeting and ad reach. Assist in the creation and copy of all event activations, on AnyRoad scheduling platform.
Collaborate with cross-functional teams from across the organization to test, launch, provide point of view on marketing efforts and support growth initiatives. Helps drive marketing campaigns,
outlines marketing strategies and planning processes for the House of Sport location
Support community partnerships, focused on building partnerships within the community and leveraging these partnerships to create experiences and events Evaluate internal store communications to influence optimal channels to reach teammates and athletes. Generate revenue opportunities through expertise/product trial strategies and events.
Create, develop and lead campaigns for external audiences to support the Company's brand campaigns, special events, community marketing and PR, celebrity and entertainment relations, vendor activations communication and events. Product marketing –
plan and execute new product launches, value proposition development for ‘focus funds’ – developing compelling communications and delivering these through the marketing mix (events, emails, communications, collateral, digital, PR) Partner with the ***’S Foundation to drive Sports Matter initiatives, creating a focus on the impact we’re making in youth sports. Evaluate donation and sponsorship requests while working in conjunction with Sponsorport program.
GREAT PLACE TO WORK: Oversee the development of meaningful and purposeful experiences within House of Sport to elevate services, experience and proof of concept. Ability to work in an ever-changing environment that’s fast-paced and at times always evolving. Adhere to established policies and procedures related to safety, loss prevention and standard operating procedures, as well as to laws and guidelines of external governing entities
COMMUNITY INVOLVEMENT: Creates a store environment where
everyone feels welcome and safe.
Builds direct relationships with local leaders and partners with them to serve, give back, and create job opportunities within the community. Takes time to gain a
deep understanding of both industry and competitor trends. Qualifications
The experience we’re looking for: Bachelor’s degree in Business, Management, Communications or related area 3-5 years of marketing, public relations, events, or social media experience Proven business leader mindset, routed in customer service Excellent communication, project management, operations and organizational skills Strong relationship building experience A passion for relentless improvement, embracing and driving positive change
***'S Sporting Goods is an Equal Opportunity Employer Committed to Inclusion and Diversity.
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Marketing Manager Description Example 2

Full Job Description

PLEASE NOTE: This position will require being in-office in Woonsocket RI up to 2x weekly As the Manager of Photo/ Seasonal Marketing, you'll be part of the team focused on driving the CVS Photo and Seasonal business utilizing marketing solutions across paid (e.g. Digital, SEM/ SEO, Social, Radio, TV), owned (e.g. email, in-store) and earned (e.g. influencers). The Manager will play a critical role in supporting marketing efforts and working cross-functionally to help ensure marketing initiatives deliver the necessary business and consumer outcomes on-time, on-budget, and on-strategy. Partnering closely with the Sr. Marketing Manager you will drive omni-channel retail trips. This role will work closely with many cross-functional partners including: Merchandising, Digital, Loyalty & Personalization Store Operations, Finance, Legal & external Agencies.
Pay Range

The typical pay range for this role is:

Minimum: 60,300

Maximum: 126,600

Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.

Required Qualifications

• 5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding• 3+ years of cross-functional leadership experience. • 2+ years of retail marketing or retail agency/strategy experience.• 2+ years of digital marketing experience including examples of testing and validating emerging opportunities

COVID Requirements

COVID-19 Vaccination Requirement

CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

Preferred Qualifications

• 1+ years of brand or category management experience a plus.• 1+ years of shopper marketing experience a plus. • Proven track record of the ability to work collaboratively with internal and external business partners in delivering positive ROI results. • Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently. • Proven ability to work creatively and analytically in a problem-solving environment • Intellectual curiosity about the customer, customer journey and experience• Self-motivated, high-capacity individual who can function and win in a demanding, performance-driven environment. • Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base. • Strong PC knowledge including Microsoft Word, Excel, and PowerPoint.


• Bachelor's degree or equivalent experience

Business Overview

Bring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
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Marketing Manager Description Example 3

Full Job Description

Santa Clara Valley (Cupertino),California,United States


+ 6+ years of relevant marketing experience, owning performance and/or lifecycle marketing campaigns and programs to drive usage of new products and features.

+ Excellent communication skills, including the ability to communicate clearly and concisely.

+ Savvy at tackling complex issues and providing creative solutions while collaborating across multiple teams.

+ Ability to leverage data and insights to inform decision making.

+ Self-starter with excellent creative and critical thinking abilities.

+ Strong attention to detail and ability to deliver projects, priorities, schedules, and deliverables.

+ Willing to roll up your sleeves and tackle whatever task is necessary.

+ Effective at building and cultivating interpersonal relationships.

+ Flexible and versatile in nature, able to tackle challenges while maintaining an optimistic attitude.


- Develop and support cross-functional delivery of Apple Pay Later marketing campaigns that enhance awareness and ongoing usage of Apple Pay Later. - Work with product, analytics, creative, business, and marketing teams to develop and execute scalable marketing programs to reach shared goals. - Apply a performance marketing lens when collaborating with multiple cross-functional teams to bring together all aspects of the User's lifecycle. - Establish a rigorous test-and-learn methodology and optimize performance through recommendations based on analytical insights.

**Education & Experience**

B.A./B.S. Degree required. Masters degree preferred.

**Additional Requirements**

**Apple Footer**

Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) .

Apple is required to comply with a COVID-19 vaccination mandate issued by the New York City Department of Health. We will verify the vaccination status of all New York City team members who are working at an Apple Store, office, or partner store in New York City. New York City Department of Health Learn more (Opens in a new window) .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you're applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area.

Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .
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Marketing Manager Job Description Faqs

What Are The Most Common Skills On A Job Description For A Marketing Manager?

The most common skills on a job description for a marketing manager are Digital Marketing, Marketing Campaigns, and Project Management.

What Does A Marketing Manager Do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
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