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The differences between marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager and an assistant marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a marketing manager include digital marketing, marketing campaigns and project management. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $104,550 | $94,094 |
| Hourly rate | $50.26 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 89,627 | 82,527 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Marketing managers and assistant marketing managers have different pay scales, as shown below.
| Marketing Manager | Assistant Marketing Manager | |
| Average salary | $104,550 | $94,094 |
| Salary range | Between $71,000 And $153,000 | Between $64,000 And $136,000 |
| Highest paying City | Menlo Park, CA | Portsmouth, VA |
| Highest paying state | California | Virginia |
| Best paying company | Meta | General Motors |
| Best paying industry | Technology | Finance |
There are a few differences between a marketing manager and an assistant marketing manager in terms of educational background:
| Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers' and assistant marketing managers' demographics:
| Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.4% Female, 55.6% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |