Marketing manager vs brand manager

The differences between marketing managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager and a brand manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $97,789 average annual salary of a brand manager.

The top three skills for a marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Marketing manager vs brand manager overview

	Marketing Manager	Brand Manager
Yearly salary	$104,550	$97,789
Hourly rate	$50.26	$47.01
Growth rate	10%	10%
Number of jobs	89,627	127,429
Job satisfaction	3	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Marketing manager vs brand manager salary

Marketing managers and brand managers have different pay scales, as shown below.

	Marketing Manager	Brand Manager
Average salary	$104,550	$97,789
Salary range	Between $71,000 And $153,000	Between $72,000 And $131,000
Highest paying City	Menlo Park, CA	Parsippany-Troy Hills, NJ
Highest paying state	California	Rhode Island
Best paying company	Meta	Meta
Best paying industry	Technology	Manufacturing

Differences between marketing manager and brand manager education

There are a few differences between a marketing manager and a brand manager in terms of educational background:

	Marketing Manager	Brand Manager
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing manager vs brand manager demographics

Here are the differences between marketing managers' and brand managers' demographics:

	Marketing Manager	Brand Manager
Average age	39	39
Gender ratio	Male, 44.4% Female, 55.6%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing manager and brand manager duties and responsibilities

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

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Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

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Marketing manager vs brand manager skills

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

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Updated January 8, 2025

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