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Marketing manager vs communications manager

The differences between marketing managers and communications managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing manager, becoming a communications manager takes usually requires 2-4 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $81,304 average annual salary of a communications manager.

The top three skills for a marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a communications manager are customer service, property management, and yardi.

Marketing manager vs communications manager overview

Marketing ManagerCommunications Manager
Yearly salary$104,550$81,304
Hourly rate$50.26$39.09
Growth rate10%8%
Number of jobs89,62726,350
Job satisfaction3-
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 70%
Average age3942
Years of experience104

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

What does a communications manager do?

A communications manager is responsible for overseeing a company or organization's public relations by devising various strategies and finding new opportunities. They must craft and produce marketing materials such as campaigns, advertisements, newsletters, social media engagements, and press releases to shape and improve a brand or company. Furthermore, a communications manager must accomplish administrative tasks such as preparing reports and necessary documentation, reaching out to advertisers, leading communication letters, and coordinating with marketing personnel from other departments.

Marketing manager vs communications manager salary

Marketing managers and communications managers have different pay scales, as shown below.

Marketing ManagerCommunications Manager
Average salary$104,550$81,304
Salary rangeBetween $71,000 And $153,000Between $53,000 And $122,000
Highest paying CityMenlo Park, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaMcKinsey & Company Inc
Best paying industryTechnology-

Differences between marketing manager and communications manager education

There are a few differences between a marketing manager and a communications manager in terms of educational background:

Marketing ManagerCommunications Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Marketing manager vs communications manager demographics

Here are the differences between marketing managers' and communications managers' demographics:

Marketing ManagerCommunications Manager
Average age3942
Gender ratioMale, 44.4% Female, 55.6%Male, 34.9% Female, 65.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%
LGBT Percentage10%16%

Differences between marketing manager and communications manager duties and responsibilities

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
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Communications manager example responsibilities.

  • Co-administered sales campaigns in Salesforce, CRM to efficiently manage sales productivity of communication and leads.
  • Lead and manage marketing department's copywriting and editing team and develop many aspects of corporate communication.
  • Manage creative agency relationships and lead execution of commercial excellence awards program, Americas mid-year growth summit and kick-off meetings.
  • Manage all Medicaid paperwork, manage staff payroll, client attendance.
  • Manage all facets of community programs and recruitment for HIV prevention clinical trials.
  • Train in YARDI to complete daily transitions, manage resident ledgers and prepare weekly/monthly reports.
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Marketing manager vs communications manager skills

Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%
Common communications manager skills
  • Customer Service, 16%
  • Property Management, 9%
  • Yardi, 5%
  • Project Management, 5%
  • Press Releases, 4%
  • Web Content, 4%

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