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The differences between marketing managers and communications managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing manager, becoming a communications manager takes usually requires 2-4 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $81,304 average annual salary of a communications manager.
The top three skills for a marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a communications manager are customer service, property management, and yardi.
| Marketing Manager | Communications Manager | |
| Yearly salary | $104,550 | $81,304 |
| Hourly rate | $50.26 | $39.09 |
| Growth rate | 10% | 8% |
| Number of jobs | 89,627 | 26,350 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 70% |
| Average age | 39 | 42 |
| Years of experience | 10 | 4 |
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
A communications manager is responsible for overseeing a company or organization's public relations by devising various strategies and finding new opportunities. They must craft and produce marketing materials such as campaigns, advertisements, newsletters, social media engagements, and press releases to shape and improve a brand or company. Furthermore, a communications manager must accomplish administrative tasks such as preparing reports and necessary documentation, reaching out to advertisers, leading communication letters, and coordinating with marketing personnel from other departments.
Marketing managers and communications managers have different pay scales, as shown below.
| Marketing Manager | Communications Manager | |
| Average salary | $104,550 | $81,304 |
| Salary range | Between $71,000 And $153,000 | Between $53,000 And $122,000 |
| Highest paying City | Menlo Park, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Technology | - |
There are a few differences between a marketing manager and a communications manager in terms of educational background:
| Marketing Manager | Communications Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between marketing managers' and communications managers' demographics:
| Marketing Manager | Communications Manager | |
| Average age | 39 | 42 |
| Gender ratio | Male, 44.4% Female, 55.6% | Male, 34.9% Female, 65.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 16% |