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The differences between marketing managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager and a digital marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Marketing Manager | Digital Marketing Manager | |
| Yearly salary | $104,550 | $99,563 |
| Hourly rate | $50.26 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 89,627 | 126,137 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Marketing managers and digital marketing managers have different pay scales, as shown below.
| Marketing Manager | Digital Marketing Manager | |
| Average salary | $104,550 | $99,563 |
| Salary range | Between $71,000 And $153,000 | Between $71,000 And $138,000 |
| Highest paying City | Menlo Park, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Meta | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between a marketing manager and a digital marketing manager in terms of educational background:
| Marketing Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers' and digital marketing managers' demographics:
| Marketing Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.4% Female, 55.6% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |