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Marketing manager vs manager, field marketing

The differences between marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager and a manager, field marketing. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $93,296 average annual salary of a manager, field marketing.

The top three skills for a marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Marketing manager vs manager, field marketing overview

Marketing ManagerManager, Field Marketing
Yearly salary$104,550$93,296
Hourly rate$50.26$44.85
Growth rate10%10%
Number of jobs89,627174,371
Job satisfaction3-
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Marketing manager vs manager, field marketing salary

Marketing managers and managers, field marketing have different pay scales, as shown below.

Marketing ManagerManager, Field Marketing
Average salary$104,550$93,296
Salary rangeBetween $71,000 And $153,000Between $68,000 And $127,000
Highest paying CityMenlo Park, CACarson City, NV
Highest paying stateCaliforniaNevada
Best paying companyMetaGoogle
Best paying industryTechnologyTechnology

Differences between marketing manager and manager, field marketing education

There are a few differences between a marketing manager and a manager, field marketing in terms of educational background:

Marketing ManagerManager, Field Marketing
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing manager vs manager, field marketing demographics

Here are the differences between marketing managers' and managers, field marketing' demographics:

Marketing ManagerManager, Field Marketing
Average age3939
Gender ratioMale, 44.4% Female, 55.6%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing manager and manager, field marketing duties and responsibilities

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Marketing manager vs manager, field marketing skills

Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

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