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The differences between marketing managers and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager and a marketing communications manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $84,146 average annual salary of a marketing communications manager.
The top three skills for a marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.
| Marketing Manager | Marketing Communications Manager | |
| Yearly salary | $104,550 | $84,146 |
| Hourly rate | $50.26 | $40.45 |
| Growth rate | 10% | 10% |
| Number of jobs | 89,627 | 106,556 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Marketing managers and marketing communications managers have different pay scales, as shown below.
| Marketing Manager | Marketing Communications Manager | |
| Average salary | $104,550 | $84,146 |
| Salary range | Between $71,000 And $153,000 | Between $60,000 And $117,000 |
| Highest paying City | Menlo Park, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Boston Consulting Group |
| Best paying industry | Technology | Finance |
There are a few differences between a marketing manager and a marketing communications manager in terms of educational background:
| Marketing Manager | Marketing Communications Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers' and marketing communications managers' demographics:
| Marketing Manager | Marketing Communications Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.4% Female, 55.6% | Male, 32.3% Female, 67.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |