Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing managers and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing manager, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Marketing Manager | Marketing Coordinator | |
| Yearly salary | $104,550 | $48,326 |
| Hourly rate | $50.26 | $23.23 |
| Growth rate | 10% | 19% |
| Number of jobs | 89,627 | 91,281 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 80% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Marketing managers and marketing coordinators have different pay scales, as shown below.
| Marketing Manager | Marketing Coordinator | |
| Average salary | $104,550 | $48,326 |
| Salary range | Between $71,000 And $153,000 | Between $34,000 And $67,000 |
| Highest paying City | Menlo Park, CA | New York, NY |
| Highest paying state | California | New Jersey |
| Best paying company | Meta | Keller Williams Capital Properties |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing manager and a marketing coordinator in terms of educational background:
| Marketing Manager | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers' and marketing coordinators' demographics:
| Marketing Manager | Marketing Coordinator | |
| Average age | 39 | 37 |
| Gender ratio | Male, 44.4% Female, 55.6% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |