Marketing manager vs marketing director

The differences between marketing managers and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for a marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Marketing manager vs marketing director overview

	Marketing Manager	Marketing Director
Yearly salary	$104,550	$114,906
Hourly rate	$50.26	$55.24
Growth rate	10%	10%
Number of jobs	89,627	93,503
Job satisfaction	3	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Marketing manager vs marketing director salary

Marketing managers and marketing directors have different pay scales, as shown below.

	Marketing Manager	Marketing Director
Average salary	$104,550	$114,906
Salary range	Between $71,000 And $153,000	Between $68,000 And $193,000
Highest paying City	Menlo Park, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Meta	Brookfield Properties
Best paying industry	Technology	Manufacturing

Differences between marketing manager and marketing director education

There are a few differences between a marketing manager and a marketing director in terms of educational background:

	Marketing Manager	Marketing Director
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing manager vs marketing director demographics

Here are the differences between marketing managers' and marketing directors' demographics:

	Marketing Manager	Marketing Director
Average age	39	39
Gender ratio	Male, 44.4% Female, 55.6%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing manager and marketing director duties and responsibilities

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Marketing manager vs marketing director skills

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Marketing Manager vs Marketing Director

Updated January 8, 2025

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