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The differences between marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Marketing Manager | Marketing Lead | |
| Yearly salary | $104,550 | $104,664 |
| Hourly rate | $50.26 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 89,627 | 92,987 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Marketing managers and marketing leads have different pay scales, as shown below.
| Marketing Manager | Marketing Lead | |
| Average salary | $104,550 | $104,664 |
| Salary range | Between $71,000 And $153,000 | Between $74,000 And $146,000 |
| Highest paying City | Menlo Park, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing manager and a marketing lead in terms of educational background:
| Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers' and marketing leads' demographics:
| Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.4% Female, 55.6% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |