Marketing manager vs project manager

The differences between marketing managers and project managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $91,578 average annual salary of a project manager.

The top three skills for a marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a project manager are project management, project scope, and customer service.

Marketing manager vs project manager overview

	Marketing Manager	Project Manager
Yearly salary	$104,550	$91,578
Hourly rate	$50.26	$44.03
Growth rate	10%	8%
Number of jobs	89,627	167,116
Job satisfaction	3	4.17
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 68%
Average age	39	47
Years of experience	10	-

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

What does a project manager do?

Project managers oversee a specific project related to the organization's business. They manage the whole project from inception to evaluation. They initiate planning with involved departments, follow-through on the plans, ensure smooth execution of the plans, and evaluate the project for further improvements should these be needed. In line with this, project managers also ensure that the project is cost-efficient and well within the budget. They also manage the different work teams involved in the project and ensure that things are running smoothly on this aspect as well.

Marketing manager vs project manager salary

Marketing managers and project managers have different pay scales, as shown below.

	Marketing Manager	Project Manager
Average salary	$104,550	$91,578
Salary range	Between $71,000 And $153,000	Between $64,000 And $129,000
Highest paying City	Menlo Park, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Meta	The Citadel
Best paying industry	Technology	Technology

Differences between marketing manager and project manager education

There are a few differences between a marketing manager and a project manager in terms of educational background:

	Marketing Manager	Project Manager
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 68%
Most common major	Business	Business
Most common college	University of Georgia	University of Pennsylvania

Marketing manager vs project manager demographics

Here are the differences between marketing managers' and project managers' demographics:

	Marketing Manager	Project Manager
Average age	39	47
Gender ratio	Male, 44.4% Female, 55.6%	Male, 68.9% Female, 31.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 7.7% Unknown, 4.7% Hispanic or Latino, 12.9% Asian, 9.0% White, 65.0% American Indian and Alaska Native, 0.7%
LGBT Percentage	10%	10%

Differences between marketing manager and project manager duties and responsibilities

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

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Project manager example responsibilities.

Schedule and manage the GCP audit process.
Define, develop and manage metrics and KPIs systems for new product business group.
Manage the application process for the FDA medical device, minority and small business certifications.
Manage multiple projects and resources simultaneously while mentoring, coaching and implementing best practices, SOX and HIPAA compliance standards.
Lead teams using the Informatica ETL tool for the design and development of multiple financial and risk enterprise data warehouses.
Administer and manage Salesforce requirements.

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Marketing manager vs project manager skills

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

Common project manager skills

Project Management, 23%
Project Scope, 6%
Customer Service, 6%
Infrastructure, 5%
Status Reports, 4%
Risk Management, 3%

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Updated January 8, 2025

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