Marketing manager vs senior manager of marketing

The differences between marketing managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for a marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Marketing manager vs senior manager of marketing overview

	Marketing Manager	Senior Manager Of Marketing
Yearly salary	$104,550	$118,350
Hourly rate	$50.26	$56.90
Growth rate	10%	10%
Number of jobs	89,627	109,064
Job satisfaction	3	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Marketing manager vs senior manager of marketing salary

Marketing managers and senior managers of marketing have different pay scales, as shown below.

	Marketing Manager	Senior Manager Of Marketing
Average salary	$104,550	$118,350
Salary range	Between $71,000 And $153,000	Between $92,000 And $151,000
Highest paying City	Menlo Park, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Meta	Roku
Best paying industry	Technology	Technology

Differences between marketing manager and senior manager of marketing education

There are a few differences between a marketing manager and a senior manager of marketing in terms of educational background:

	Marketing Manager	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Marketing manager vs senior manager of marketing demographics

Here are the differences between marketing managers' and senior managers of marketing' demographics:

	Marketing Manager	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 44.4% Female, 55.6%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing manager and senior manager of marketing duties and responsibilities

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Marketing manager vs senior manager of marketing skills

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Marketing Manager vs Senior Manager Of Marketing

Updated January 8, 2025

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