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The differences between marketing managers and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager and a social media manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Marketing Manager | Social Media Manager | |
| Yearly salary | $104,550 | $70,287 |
| Hourly rate | $50.26 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 89,627 | 105,475 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Marketing managers and social media managers have different pay scales, as shown below.
| Marketing Manager | Social Media Manager | |
| Average salary | $104,550 | $70,287 |
| Salary range | Between $71,000 And $153,000 | Between $50,000 And $98,000 |
| Highest paying City | Menlo Park, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Microsoft |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing manager and a social media manager in terms of educational background:
| Marketing Manager | Social Media Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers' and social media managers' demographics:
| Marketing Manager | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.4% Female, 55.6% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |