Marketing manager resume examples from 2025
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How to write a marketing manager resume
Craft a resume summary statement
A resume summary is your opening statement that highlights your strongest skills and top accomplishments. It is your chance to quickly let recruiters know who you are professionally - and why they should hire you for the marketing manager role.
Step 1: Start with your professional title, or the one you aspire to.
Step 2: Detail your years of experience in marketing manager-related roles and your industry experience.
Step 3: What are your biggest professional wins? Here is your opportunity to highlight your strongest accomplishments by placing them at the start of your resume.
Step 4: Don't forget, your goal is to summarize your experience. Keep it short and sweet, so it's easy for recruiters to quickly understand why you're a great hire.
Hiring managers spend under a minute reviewing resumes on average. This means your summary needs to demonstrate your value quickly and show why you are the perfect fit for the marketing manager position.Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.
List the right project manager skills
Many resumes are filtered out by hiring software before a human eye ever sees them. A robust Skills section can let recruiters (and bots) know you have the skills to do the job. Here is how to make the most of your skills section:
- Look at the job listing and skills listed. You need to include the exact keywords from the job description to get your resume in front of an actual human. Do you have those skills? Fantastic! Be sure to list them.
- Include as many relevant hard or technical marketing manager skills as possible for each job you apply to.
- Be specific with the skills you have and be sure you are using the most up to date and accurate terms.
Here are example skills to include in your “Area of Expertise” on a marketing manager resume:
- Digital Marketing
- Marketing Campaigns
- Project Management
- Integrated Marketing
- Email Marketing
- CRM
- Customer Service
- Market Research
- B2B Marketing
- PowerPoint
- Email Campaigns
- ROI
- Strong Project Management
- Google Analytics
- Lead Generation
- Channel Marketing
- B Testing
- Press Releases
- Business Development
- Trade Shows
- Strategic Partnerships
- Marketing Collateral
- Photoshop
- Graphic Design
- Brand Awareness
- SEM
- Content Marketing
Zippia’s AI can customize your resume for you.
How to structure your work experience
Your work experience should be structured:
- With your most recent roles first, followed by earlier roles in reverse chronological order.
- Job title, along with company name and location on the left.
- Put the corresponding dates of employment on the left side.
- Keep only relevant jobs on your work experience.
How to write marketing manager experience bullet points
Remember, your resume is not a list of responsibilities or a job description. This is your chance to show why you're good at your job and what you accomplished.
Use the XYZ formula for your work experience bullet points. Here's how it works:
- Use strong action verbs like Led, Built, or Optimized.
- Follow up with numbers when possible to support your results. How much did performance improve? How much revenue did you drive?
- Wrap it up by explaining the actions you took to achieve the result and how you made an impact.
This creates bullet points that read Achieved X, measured by Y, by doing Z.
Here are effective examples from marketing manager resumes:
Work history example #1
Account Manager
Time Warner Cable Enterprises
- Exemplified professionalism and proper etiquette while using all forms of communications with both clients and peers.
- Used Salesforce and our CRM programs.
- Worked as Sales and Marketing for Cable, High Speed Internet and Digital Phones.
- Created consumer awareness and mind share for TWC.
- Focused on marketing telephony, Internet, Ethernet and cable television services to hotels in Tennessee, Arkansas and Mississippi.
Work history example #2
Marketing Manager
Robert Half International
- Researched and promoted concerts on social Facebook, Twitter, and Instagram.
- Tracked content metrics using analytics and made recommendations for improvements.
- Registered over 400 students, for the education online study class program, and earned high commission in sales.
- Created and maintained an active database of trade shows and events including cost, ROI and feedback.
- Used HTML to create e-mail templates for marketing campaigns.
Work history example #3
Graphic Designer
Hearst
- Worked closely with creative directors to develop PowerPoint presentations.
- Produced mechanicals of translated text for brochures and technical manuals.
- Designed an exhaustive, 47-page style guide for the social game Disney Dream Kingdom.
- Created layouts for in-house promotional projects including ads, brochures, comps, logo designs, and tradeshow related materials.
- Designed and updated brochures, logos, and branding.
Work history example #4
Consultant
Miltons The Store for Men
- Consulted with user to identify current operating procedures and clarify program objectives.
- Served as a subject matter expert for all leave of absence programs.
- Planned and executed direct and online marketing programs to drive sales of Milton s products.
- Planned and executed communication to improve stakeholder engagement, both internal and external.
- Attended sessions with BA, ETL lead for Technical design review, code & unit test review.
Zippia’s AI can customize your resume for you.
Add an education section to your resume
Here is the best way to format your education section:
- Display your highest degree first.
- If you graduated over 5 years ago, put this section at the bottom of your resume. If you lack relevant work experience, the education section should go to the top.
- If you have a bachelor's or master's degree, do not list your high school education.
- If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.
Here are some examples of good education entries for resumes:
Bachelor's Degree in business
DeVry University, Oakbrook Terrace, IL
2006 - 2009
Highlight your marketing manager certifications on your resume
Certifications are a great way to showcase special expertise or niche skills. Some jobs even require certifications to be hired.
Start simple. Include the full name of the certification. It's also good to mention the organization that issued the certification. Next, specify when you obtained the certification.
If you have any of these certifications, be sure to include them on your marketing manager resume:
- Professional Certified Marketer (PCM)
- Google Data Analytics Professional Certificate
- Certified Sales Professional (CSP)
- Certified Blockchain & Digital Marketing Professional
- Certified Manager Certification (CM)
- Project Management Professional (PMP)
- Master Project Manager (MPM)
- Certified Advertising Specialist (CAS)
- Certified Internet Marketer (CIM)
- Certified Management Accountant (CMA)