Marketing manager salary

Q: How much does a marketing manager make?

The average marketing manager salary in the United States is $104,550. Marketing manager salaries typically range between $71,000 and $153,000 yearly. The average hourly rate for marketing managers is $50.26 per hour. Marketing manager salary is impacted by location, education, and experience. Marketing managers earn the highest average salary in California.

Q: What state pays Marketing Managers the most?

California pays Marketing Managers the most in the United States, with an average salary of $113,956 per year, or $54.79 per hour.

Q: How do I know if I'm being paid fairly as a marketing manager?

You know if you are being paid fairly as a marketing manager if your pay is close to the average pay for the state you live in. For example, if you live in Washington you should be paid close to $107,931 per year.

Q: What is a good starting salary for a Marketing Manager?

A good starting salary for a marketing manager is $69,000 in the United States. That puts you in the 10th percentile of annual income for a marketing manager in the U.S., which is about what you would expect if you were new to the field. The average salary for marketing managers is $107,460, but that normally requires some level of experience to achieve. Furthermore, a good starting salary for a marketing manager can vary by state.

Q: How much does a marketing manager make starting out?

A marketing manager could make as low as $45,000-$60,000 starting out, but the average salary is $108,000. The title "manager" typically refers to upper-level management. It is considered a senior position, usually paying over $100,000.

Q: How much money does a marketing manager make a year?

A marketing manager makes $108,000 a year, on average. Salary ranges vary and depend on education, certifications, and work background. Salaries for marketing managers can range from $94,200- $130,000.

Quoted expert

Zachary Johnson Ph.D.

Average marketing manager salary

$104,550

$50.26 hourly rate

Entry-level marketing manager salary

$71,000 yearly salary

Updated December 15, 2025

Understanding the Marketing Manager Salary Landscape

As of October 2025, the average salary for a Marketing Manager stands at $104,550 annually. This figure reflects the diverse roles within the marketing field, influenced by factors such as geographic location and years of experience. For instance, marketing managers in states like California and New York tend to earn higher salaries due to the cost of living and demand for skilled professionals.

In addition, experience plays a critical role in salary determination. Entry-level marketing managers may earn significantly less, while those with over ten years of experience can command salaries exceeding $120,000. It's essential for prospective marketing managers to understand these dynamics when considering their career paths.

Salary Variations by State

Marketing manager salaries vary widely across the United States. For example:

California: $120,000
New York: $115,000
Texas: $100,000

These figures highlight the importance of location when evaluating job offers. Researching salary estimates from various sources can provide a clearer picture of potential earnings in your desired area.

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Marketing manager salary by:

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Where can a Marketing Manager earn more?

Compare salary by location

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90k

70k

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Columbus, OH$121,407

Atlanta, GA$80,074

Compare salary by company

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120k

Meta$167,489

The Walt Disney Company$150,450

Marketing manager salaries by experience level

Experience level	Avg. salary	Hourly rate
Entry-level marketing manager	$77,600	$37.31
Mid-level marketing manager	$82,900	$39.85
Senior-level marketing manager	$189,000	$90.66

Marketing manager salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Indeed, Glassdoor, Ziprecruiter, SalaryExpert, Comparably, Payscale and CareerExplorer, the average salary for a marketing manager typically falls between $72,362 and $151,908.

zippia

$104,550yearly

glassdoor[1]

$124,973yearly

indeed[2]

$74,634yearly

comparably[3]

$89,000yearly

Salary.com[4]

$118,867yearly

ZipRecruiter[5]

$89,250yearly

payscale[6]

$72,362yearly

SalaryExpert[7]

$151,908yearly

CareerExplorer[8]

$135,030yearly

Average marketing manager salary by state

The average marketing manager salary in California, Washington, and Connecticut are the highest in the U.S. The lowest average marketing manager salary states are Alaska, Florida, and Mississippi.

State view
County view

Average salary:

Highest paying states for marketing managers

Rank	State	Avg. salary	Hourly rate
1	Connecticut	$106,726	$51.31
2	California	$113,956	$54.79
3	Washington	$107,931	$51.89
4	New York	$105,368	$50.66
5	New Jersey	$106,432	$51.17
6	New Hampshire	$96,781	$46.53
7	Rhode Island	$101,279	$48.69
8	Minnesota	$96,513	$46.40
9	Massachusetts	$97,445	$46.85
10	Virginia	$96,445	$46.37
11	Pennsylvania	$92,072	$44.27
12	Michigan	$99,126	$47.66
13	Nevada	$94,483	$45.42
14	Oregon	$93,065	$44.74
15	Delaware	$100,186	$48.17
16	Ohio	$92,795	$44.61
17	North Carolina	$89,144	$42.86
18	District of Columbia	$95,718	$46.02
19	Maine	$86,741	$41.70
20	Maryland	$93,795	$45.09
21	Arizona	$91,049	$43.77
22	Indiana	$90,986	$43.74
23	West Virginia	$88,388	$42.49
24	Texas	$85,702	$41.20
25	Vermont	$88,879	$42.73
26	Illinois	$88,459	$42.53
27	Wisconsin	$85,963	$41.33
28	South Dakota	$80,416	$38.66
29	North Dakota	$81,039	$38.96
30	Kentucky	$82,654	$39.74
31	Tennessee	$80,801	$38.85
32	Idaho	$84,461	$40.61
33	Wyoming	$74,146	$35.65
34	Georgia	$79,746	$38.34
35	Missouri	$81,881	$39.37
36	Nebraska	$77,991	$37.50
37	Arkansas	$77,965	$37.48
38	Hawaii	$74,725	$35.93
39	New Mexico	$78,865	$37.92
40	Iowa	$79,670	$38.30
41	Montana	$79,096	$38.03
42	Kansas	$76,915	$36.98
43	Utah	$73,369	$35.27
44	Colorado	$70,657	$33.97
45	Florida	$72,140	$34.68
46	South Carolina	$75,702	$36.40
47	Alaska	$72,412	$34.81
48	Louisiana	$73,689	$35.43
49	Mississippi	$72,017	$34.62
50	Alabama	$69,937	$33.62
51	Oklahoma	$70,275	$33.79

Top marketing manager jobs near you

Highest paying cities for marketing managers

The highest-paying cities for marketing managers are Menlo Park, CA, Seattle, WA, and Englewood, NJ.

Rank	City	Avg. salary	Hourly rate
1	Menlo Park, CA	$121,407	$58.37
2	Seattle, WA	$108,673	$52.25
3	Englewood, NJ	$106,652	$51.27
4	New York, NY	$105,624	$50.78
5	Boston, MA	$97,407	$46.83
6	Saint Paul, MN	$96,559	$46.42
7	Richmond, VA	$96,210	$46.25
8	Washington, DC	$95,697	$46.01
9	Las Vegas, NV	$94,801	$45.58
10	Baltimore, MD	$93,929	$45.16
11	Philadelphia, PA	$92,525	$44.48
12	Columbus, OH	$92,504	$44.47
13	Phoenix, AZ	$91,222	$43.86
14	Indianapolis, IN	$90,753	$43.63
15	Raleigh, NC	$90,279	$43.40
16	Chicago, IL	$88,976	$42.78
17	San Antonio, TX	$88,510	$42.55
18	Saint Louis, MO	$83,995	$40.38
19	Richmond, KY	$83,206	$40.00
20	Atlanta, GA	$80,074	$38.50

Marketing Managers are the most in-demand in these five cities:

Marketing manager salary details

A marketing manager's salary ranges from $71,000 a year at the 10th percentile to $153,000 at the 90th percentile.

Average marketing manager salary graph, trends, and summary

What is a marketing manager's salary?

Percentile	Annual salary	Monthly salary	Hourly rate
90th Percentile	$153,000	$12,750	$74
75th Percentile	$128,000	$10,667	$62
Average	$104,550	$8,713	$50
25th Percentile	$85,000	$7,083	$41
10th Percentile	$71,000	$5,917	$34

Highest paying marketing manager jobs

The highest paying types of marketing managers are senior product marketing manager, senior manager of marketing, and marketing services manager.

Job title	Annual salary	Monthly salary	Hourly rate	Job openings
Manager, Field Marketing	$93,296	$7,775	$44.85	174,371
Business Development And Marketing Manager	$75,369	$6,281	$36.23	182,239
Marketing Manager/Project Manager	$78,368	$6,531	$37.68	187,949
Marketing And Operations Manager	$93,738	$7,812	$45.07	152,231
Marketing Communications Manager	$84,146	$7,012	$40.45	106,556
Marketing Lead	$104,664	$8,722	$50.32	92,987

How would you rate the starting salaries for marketing managers, as well as the prospects for salary advancement?

Zachary Johnson Ph.D.

Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University

COVID has disrupted everything, at least for the time being. And the salaries that I'm seeing from employers range widely -- anywhere from the low $40s to tropical $100s. Overall, estimates suggest that marketing jobs are expected to increase somewhere between 5-10% within the next ten years. Still, the next few years are likely to be unpredictable until the pandemic subsides. One of the best places to compare mid-level salaries -- which should be the medium to the long-term goal -- is O*Net, a website developed by the U.S. government. Each page provides the Department of Labor's analysis of a job category based on wages, skills, and other areas to help a graduate assess potential career paths.

Top companies hiring marketing managers now:

Which companies pay marketing managers the most?

Marketing manager salaries at Meta and Lyft are the highest-paying according to our most recent salary estimates. In addition, the average marketing manager salary at companies like Google and Airbnb are highly competitive.

Rank	Company	Average salary	Hourly rate
1	Meta	$167,489	$80.52
2	Lyft	$162,133	$77.95
3	Google	$160,197	$77.02
4	Airbnb	$159,739	$76.80
5	SeedInvest	$158,359	$76.13
6	NVIDIA	$157,406	$75.68
7	Flexport	$157,313	$75.63
8	Kimco Realty	$155,792	$74.90
9	Apple	$155,691	$74.85
10	Credit Karma	$153,660	$73.88
11	Stitch Fix	$153,459	$73.78
12	DoorDash	$153,061	$73.59
13	ViacomCBS	$152,481	$73.31
14	Brookfield Properties	$152,246	$73.20
15	Boston Consulting Group	$152,027	$73.09
16	ZS	$151,849	$73.00
17	Gilt	$151,838	$73.00
18	Grubhub	$150,989	$72.59
19	Wealthfront	$150,843	$72.52
20	The Walt Disney Company	$150,450	$72.33

Wage gap by gender, race and education

$106,000$104,600$103,200$101,800$100,400$99,000

MaleFemale

Marketing Manager salary by industry

The average marketing manager salary varies across industries:

The average marketing manager salary in the technology industry is $115,553, the highest of any industry.
The average marketing manager salary in the finance industry is $109,891.
Marketing managers in the hospitality industry earn an average salary of $87,453, the lowest of any industry.

Highest paying industries for marketing managers

Rank	Industry	Average salary	Hourly rate
1	Technology	$115,553	$55.55
2	Finance	$109,891	$52.83
3	Media	$107,606	$51.73
4	Manufacturing	$103,405	$49.71
5	Retail	$102,447	$49.25
6	Health Care	$100,621	$48.38
7	Professional	$99,599	$47.88
8	Hospitality	$87,453	$42.04

High paying marketing manager jobs

Marketing manager salary trends

The average marketing manager salary has risen by $19,238 over the last ten years. In 2014, the average marketing manager earned $85,312 annually, but today, they earn $104,550 a year. That works out to a 8% change in pay for marketing managers over the last decade.

Compare marketing manager salaries for cities or states with the national average over time.

Average marketing manager salary over time

Compare marketing manager salaries for individual cities or states with the national average.

Marketing manager salary by year

Year	Avg. salary	Hourly rate	% Change
2025	$105,000	$50.26	+3.7%
2024	$101,000	$48.38	+1.9%
2023	$98,800	$47.48	+1.5%
2022	$97,200	$46.75	+0.8%
2021	$96,500	$46.38	+1.9%

Recently added marketing manager salaries

Company	Job	Location	Date added	Salary
F5 Networks	Demand Generation Marketing Manager-Webinars	San Jose, CA	06/30/2025	$99,848
Sentry Insurance	Powersports Marketing Manager	Salt Lake City, UT	06/30/2025	$93,345
Trugreen	Commercial Marketing Manager	Nashville, TN	06/30/2025	$79,175
Solectron Corp	Marketing Manager	Fontana, CA	06/30/2025	$79,800
Integral	Agency Marketing Manager	New York, NY	06/30/2025	$69,300
Full Swing Golf Inc.	Sports Marketing Manager	Carlsbad, CA	06/30/2025	$135,000
Aaamidatlantic	Marketing Manager-Car Care	Wilmington, DE	06/30/2025	$63,787
Byline Bank	Marketing Manager-Lifecycle	Chicago, IL	06/29/2025	$100,000
T-Mobile Usa	Fiber Commercial Marketing Manager-Tampa/ST Petersburg	Tampa, FL	06/29/2025	$84,200
T-Mobile Usa	Fiber Commercial Marketing Manager-Central/West	Minneapolis, MN	06/29/2025	$84,200