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Updated February 9, 2022
Average Marketing Manager Salary
$107,000 yearly
To create our salary estimates, Zippia starts with data published in publicly available sources such as the U.S. Bureau of Labor Statistics (BLS), Foreign Labor Certification Data Center (FLC) Show More
$51.66 hourly

Entry level Salary
$69,000 yearly
$69,000
10 %
$107,000
Median
$166,000
90 %
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What is a Marketing Manager's Salary?

PercentileAnnual SalaryMonthly SalaryHourly Rate
90th Percentile$166,000$13,833$80
75th Percentile$135,000$11,250$65
Average$107,460$8,955$52
25th Percentile$85,000$7,083$41
10th Percentile$69,000$5,750$33

Average Marketing Manager Salary By State

The darker areas on the map show where marketing managers earn the highest salaries across all 50 states.

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  • County View
Average Salary:

Marketing Manager average salary by State

StateAvg. SalaryHourly RateJob Count
Alabama$67,245$32.33279
Alaska$102,169$49.1288
Arizona$73,627$35.40605
Arkansas$74,894$36.01289
California$99,101$47.644,547
Colorado$65,440$31.46722
Connecticut$122,935$59.10501
Delaware$112,838$54.25118
District of Columbia$108,083$51.96248
Florida$66,517$31.981,744
Georgia$75,514$36.301,185
Hawaii$71,936$34.58109
Idaho$80,012$38.47126
Illinois$99,715$47.941,380
Indiana$98,723$47.46500
Iowa$82,244$39.54265
Kansas$75,082$36.10297
Kentucky$84,984$40.86353
Louisiana$64,747$31.13213
Maine$95,919$46.11179
Maryland$107,202$51.54748
Massachusetts$112,048$53.871,122
Michigan$117,396$56.44685
Minnesota$113,625$54.63898
Mississippi$64,864$31.18173
Missouri$81,487$39.18493
Montana$104,228$50.1199
Nebraska$77,814$37.41247
Nevada$75,835$36.46240
New Hampshire$107,245$51.56253
New Jersey$122,232$58.77933
New Mexico$61,937$29.78178
New York$120,491$57.932,032
North Carolina$92,461$44.451,215
North Dakota$91,453$43.97108
Ohio$106,958$51.421,009
Oklahoma$62,650$30.12190
Oregon$101,092$48.60581
Pennsylvania$106,346$51.131,489
Rhode Island$113,617$54.62137
South Carolina$75,255$36.18353
South Dakota$85,713$41.21129
Tennessee$77,783$37.40564
Texas$73,085$35.142,506
Utah$64,716$31.11373
Vermont$92,745$44.5988
Virginia$106,153$51.041,251
Washington$119,754$57.571,015
West Virginia$97,657$46.95125
Wisconsin$97,328$46.79603
Wyoming$70,052$33.6889

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Highest Paying Cities For Marketing Manager

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CityAvg. SalaryHourly Rate
Seattle, WA$123,266$59.26
New York, NY$120,774$58.06
Detroit, MI$117,934$56.70
Saint Paul, MN$113,900$54.76
Boston, MA$111,959$53.83
Washington, DC$108,105$51.97

And if you’re looking for a high-paying job, here are jobs in the top places hiring now:

  1. Marketing Manager Jobs In Seattle, WA
  2. Marketing Manager Jobs In New York, NY
  3. Marketing Manager Jobs In Detroit, MI
  4. Marketing Manager Jobs In Saint Paul, MN
  5. Marketing Manager Jobs In Boston, MA

How much does a Marketing Manager make?

The average Marketing Manager salary is $107,460 per year, or $51.66 per hour, in the United States. People on the lower end of that spectrum, the bottom 10% to be exact, make roughly $69,000 a year, while the top 10% makes $166,000. As most things go, location can be critical. Connecticut, New Jersey, New York, Washington, and Michigan provide the highest Marketing Manager salaries.

Average Marketing Manager Salary Over Time

Compare salaries for individual cities or states with the national average.

    Marketing Manager Salary By Year

    YearAvg. SalaryHourly Rate% Change
    2022$107,000$51.66+3.7%
    2021$103,000$49.73+1.9%
    2020$102,000$48.80+1.5%
    2019$99,900$48.05+0.8%
    2018$99,200$47.67+1.9%

    How Much Do Marketing Managers Make In Different Industries?

    Marketing Manager salaries can vary on many factors, including what industry a job is in. In fact, jobs with Technology, Finance, and Manufacturing companies tend to be the highest paying. Furthermore, a Marketing Manager can make a yearly salary of $120,629 while working for Technology companies. All the while, other Marketing Managers are making $113,324 at Finance companies and $107,457 at Manufacturing companies. One industry Marketing Managers may want to avoid is the Hospitality industry as it offers the lowest average salary at $88,391.

    Highest Paying Industries For Marketing Managers

    RankIndustryAverage Marketing Manager SalaryMarketing Manager Salary Range
    1Technology
    $120,629
    $66k
    $152k
    2Finance
    $113,324
    $66k
    $152k
    3Manufacturing
    $107,457
    $66k
    $152k
    4Professional
    $104,202
    $66k
    $152k
    5Health Care
    $102,612
    $66k
    $152k
    6Media
    $102,052
    $66k
    $152k
    7Retail
    $98,828
    $66k
    $152k
    8Hospitality
    $88,391
    $66k
    $152k

    High Paying Marketing Manager Jobs

    Average JOB Salary by Field

    Marketing Manager Salary
    A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
    Manager, Field Marketing

    Avg. salary: $84,538

    A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
    Business Development And Marketing Manager

    Avg. salary: $81,873

    The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
    Marketing Manager/Project Manager

    Avg. salary: $74,316

    A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
    Marketing And Operations Manager

    Avg. salary: $88,429

    A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
    Marketing Communications Manager

    Avg. salary: $85,888

    A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
    Marketing Lead

    Avg. salary: $109,554

    A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.

    Average Salary By Related Field

    Job TitleAnnual SalaryMonthly SalaryHourly RateJob Openings
    Manager, Field Marketing$84,538$7,045$40.64203,427
    Business Development And Marketing Manager$81,874$6,823$39.36270,466
    Marketing Manager/Project Manager$74,317$6,193$35.73260,099
    Marketing And Operations Manager$88,430$7,369$42.51201,271
    Marketing Communications Manager$85,888$7,157$41.29146,404
    Marketing Lead$109,555$9,130$52.67121,827
    Job Openings

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    Marketing Manager Jobs You Might Like

    And if you're looking for a job, here are the five top employers hiring now:

    1. Google Jobs (148)
    2. Microsoft Jobs (479)
    3. Intel Jobs (107)
    4. Cisco Systems Jobs (147)
    5. Dell Jobs (100)

    Marketing Manager Salaries By Years Of Experience

    The salary for a Marketing Manager can vary depending on the years of experience that a person has, from entry level to senior level. Data on how experience level affects total compensation is provided by the Bureau of Labor Statistics (BLS) as part of their National Compensation Survey, which is based on factors such as knowledge, complexity, contacts, and environment.

    Marketing Manager Salary By Experience Level

    Experience LevelAvg. SalaryHourly Rate
    Entry Level$79,800$38.35
    Mid Level$85,200$40.96
    Senior Level$194,000$93.19

    Which Companies Pay Marketing Managers The Most?

    To earn a high income as a Marketing Manager, working for Juniper Networks or Google might be your best bet, as they are the highest paying companies in this field. In addition, companies like Bain & Company and Facebook report highly competitive wages for Marketing Managers.

    Highest Paying Companies For Marketing Managers

    RankCompanyZippia ScoreAverage Marketing Manager SalaryAverage Salary
    1$184,993
    2$176,512
    3$171,921
    4$169,582
    5$169,115
    6$168,784

    And if you're looking for a job, here are the five top employers hiring now:

    1. Google Jobs (148)
    2. Microsoft Jobs (479)
    3. Intel Jobs (107)
    4. Cisco Systems Jobs (147)
    5. Dell Jobs (100)

    How much should you get paid?

    Tell us about yourself to get a free, personalized Zippia Salary Report and suggestions on how to increase your pay.

    Recently Added Marketing Manager Salaries

    CompanyJobLocationDate AddedSalary
    JBS USAMarketing ManagerChicago, IL01/31/2022$80,000
    Job Listingschanneladvisor CorporationMarketing Automation ManagerMorrisville, NC01/30/2022$65,000
    Farm Bureau Life Insurance Company of MichiganManager, Marketing ResearchLansing, MI01/30/2022$86,894
    Livongo Health, Inc.Growth Marketing ManagerFine, NY01/29/2022$69,000
    EzcaterGrowth Marketing Manager (Remote)Boston, MA01/28/2022$80,000
    Unitedhealth Group Inc.Marketing Manager, Life Sciences-TelecommuteWashington, DC01/28/2022$82,100
    Western UnionMarketing Manager, Western Union FoundationDenver, CO01/28/2022$81,813
    Dish Network CorporationLocal Marketing Manager, LAS VegasLas Vegas, NV01/28/2022$65,800
    Verizon CommunicationsMarketing ManagerDenver, CO01/27/2022$105,000
    Prime TherapeuticsManager MarketingJackson, MS01/26/2022$91,100

    Average Marketing Manager Salary by Demographic

    Marketing Manager Gender Pay Gap

    male-income
    Male Income
    $109,529
    female-income
    Female Income
    $103,436
    GenderIncome
    Male$109,529
    Female$103,436
    Median Marketing Manager Income by Race
    Asian Marketing Managers have the highest average salary compared to other ethnicities. Black or African American Marketing Managers have the lowest average salary at $103,682.
    $115,000
    $92,000
    $69,000
    $46,000
    $23,000
    $0
    White
    Black or African American
    Asian
    Hispanic or Latino

    Marketing Manager Income by Race

    EthnicitySalary
    White$106,570
    Black or African American$103,682
    Asian$113,153
    Hispanic or Latino$104,059
    Average Marketing Manager Salary by Education Level
    $130,000
    $104,000
    $78,000
    $52,000
    $26,000
    $0
    Master's Degree
    Bachelor's Degree
    Doctorate Degree

    Marketing Manager Salary by Education Level

    EducationSalary
    Master's Degree$124,832
    Bachelor's Degree$103,436
    Doctorate Degree$129,555

    Marketing Manager Salaries FAQs

    What is a good starting salary for a Marketing Manager?

    A good starting salary for a marketing manager is $69,000 in the United States. That puts you in the 10th percentile of annual income for a marketing manager in the U.S., which is about what you would expect if you were new to the field. The average salary for marketing managers is $107,460, but that normally requires some level of experience to achieve. Furthermore, a good starting salary for a marketing manager can vary by state.

    How much does a marketing manager make starting out?

    A marketing manager could make as low as $45,000-$60,000 starting out, but the average salary is $108,000. The title "manager" typically refers to upper-level management. It is considered a senior position, usually paying over $100,000.

    How much money does a marketing manager make a year?

    A marketing manager makes $108,000 a year, on average. Salary ranges vary and depend on education, certifications, and work background. Salaries for marketing managers can range from $94,200- $130,000.

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