Average Marketing Manager Salary
Updated February 9, 2022
Average Marketing Manager Salary
$107,000 yearly
To create our salary estimates, Zippia starts with data published in publicly available sources such as the U.S. Bureau of Labor Statistics (BLS), Foreign Labor Certification Data Center (FLC) Show More
$51.66 hourly
Entry level Salary
$69,000 yearly$69,000
10 %
$107,000
Median
$166,000
90 %
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What is a Marketing Manager's Salary?
| Percentile | Annual Salary | Monthly Salary | Hourly Rate |
|---|---|---|---|
| 90th Percentile | $166,000 | $13,833 | $80 |
| 75th Percentile | $135,000 | $11,250 | $65 |
| Average | $107,460 | $8,955 | $52 |
| 25th Percentile | $85,000 | $7,083 | $41 |
| 10th Percentile | $69,000 | $5,750 | $33 |
Average Marketing Manager Salary By State
The darker areas on the map show where marketing managers earn the highest salaries across all 50 states.
- State View
- County View
Average Salary:
Marketing Manager average salary by State
| State | Avg. Salary | Hourly Rate | Job Count |
|---|---|---|---|
| Alabama | $67,245 | $32.33 | 279 |
| Alaska | $102,169 | $49.12 | 88 |
| Arizona | $73,627 | $35.40 | 605 |
| Arkansas | $74,894 | $36.01 | 289 |
| California | $99,101 | $47.64 | 4,547 |
| Colorado | $65,440 | $31.46 | 722 |
| Connecticut | $122,935 | $59.10 | 501 |
| Delaware | $112,838 | $54.25 | 118 |
| District of Columbia | $108,083 | $51.96 | 248 |
| Florida | $66,517 | $31.98 | 1,744 |
| Georgia | $75,514 | $36.30 | 1,185 |
| Hawaii | $71,936 | $34.58 | 109 |
| Idaho | $80,012 | $38.47 | 126 |
| Illinois | $99,715 | $47.94 | 1,380 |
| Indiana | $98,723 | $47.46 | 500 |
| Iowa | $82,244 | $39.54 | 265 |
| Kansas | $75,082 | $36.10 | 297 |
| Kentucky | $84,984 | $40.86 | 353 |
| Louisiana | $64,747 | $31.13 | 213 |
| Maine | $95,919 | $46.11 | 179 |
| Maryland | $107,202 | $51.54 | 748 |
| Massachusetts | $112,048 | $53.87 | 1,122 |
| Michigan | $117,396 | $56.44 | 685 |
| Minnesota | $113,625 | $54.63 | 898 |
| Mississippi | $64,864 | $31.18 | 173 |
| Missouri | $81,487 | $39.18 | 493 |
| Montana | $104,228 | $50.11 | 99 |
| Nebraska | $77,814 | $37.41 | 247 |
| Nevada | $75,835 | $36.46 | 240 |
| New Hampshire | $107,245 | $51.56 | 253 |
| New Jersey | $122,232 | $58.77 | 933 |
| New Mexico | $61,937 | $29.78 | 178 |
| New York | $120,491 | $57.93 | 2,032 |
| North Carolina | $92,461 | $44.45 | 1,215 |
| North Dakota | $91,453 | $43.97 | 108 |
| Ohio | $106,958 | $51.42 | 1,009 |
| Oklahoma | $62,650 | $30.12 | 190 |
| Oregon | $101,092 | $48.60 | 581 |
| Pennsylvania | $106,346 | $51.13 | 1,489 |
| Rhode Island | $113,617 | $54.62 | 137 |
| South Carolina | $75,255 | $36.18 | 353 |
| South Dakota | $85,713 | $41.21 | 129 |
| Tennessee | $77,783 | $37.40 | 564 |
| Texas | $73,085 | $35.14 | 2,506 |
| Utah | $64,716 | $31.11 | 373 |
| Vermont | $92,745 | $44.59 | 88 |
| Virginia | $106,153 | $51.04 | 1,251 |
| Washington | $119,754 | $57.57 | 1,015 |
| West Virginia | $97,657 | $46.95 | 125 |
| Wisconsin | $97,328 | $46.79 | 603 |
| Wyoming | $70,052 | $33.68 | 89 |
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Highest Paying Cities For Marketing Manager
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| City | Avg. Salary | Hourly Rate |
|---|---|---|
| Seattle, WA | $123,266 | $59.26 |
| New York, NY | $120,774 | $58.06 |
| Detroit, MI | $117,934 | $56.70 |
| Saint Paul, MN | $113,900 | $54.76 |
| Boston, MA | $111,959 | $53.83 |
| Washington, DC | $108,105 | $51.97 |
And if you’re looking for a high-paying job, here are jobs in the top places hiring now:
How much does a Marketing Manager make?
Average Marketing Manager Salary Over Time
Compare salaries for individual cities or states with the national average.
Marketing Manager Salary By Year
| Year | Avg. Salary | Hourly Rate | % Change |
|---|---|---|---|
| 2022 | $107,000 | $51.66 | +3.7% |
| 2021 | $103,000 | $49.73 | +1.9% |
| 2020 | $102,000 | $48.80 | +1.5% |
| 2019 | $99,900 | $48.05 | +0.8% |
| 2018 | $99,200 | $47.67 | +1.9% |
How Much Do Marketing Managers Make In Different Industries?
Highest Paying Industries For Marketing Managers
| Rank | Industry | Average Marketing Manager Salary | Marketing Manager Salary Range |
|---|---|---|---|
| 1 | Technology | $120,629 | $66k $152k |
| 2 | Finance | $113,324 | $66k $152k |
| 3 | Manufacturing | $107,457 | $66k $152k |
| 4 | Professional | $104,202 | $66k $152k |
| 5 | Health Care | $102,612 | $66k $152k |
| 6 | Media | $102,052 | $66k $152k |
| 7 | Retail | $98,828 | $66k $152k |
| 8 | Hospitality | $88,391 | $66k $152k |
High Paying Marketing Manager Jobs
Average JOB Salary by Field
A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Manager, Field Marketing
Avg. salary: $84,538
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Business Development And Marketing Manager
Avg. salary: $81,873
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
Marketing Manager/Project Manager
Avg. salary: $74,316
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Marketing And Operations Manager
Avg. salary: $88,429
A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
Marketing Communications Manager
Avg. salary: $85,888
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Marketing Lead
Avg. salary: $109,554
A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Average Salary By Related Field
| Job Title | Annual Salary | Monthly Salary | Hourly Rate | Job Openings |
|---|---|---|---|---|
| Manager, Field Marketing | $84,538 | $7,045 | $40.64 | 203,427 |
| Business Development And Marketing Manager | $81,874 | $6,823 | $39.36 | 270,466 |
| Marketing Manager/Project Manager | $74,317 | $6,193 | $35.73 | 260,099 |
| Marketing And Operations Manager | $88,430 | $7,369 | $42.51 | 201,271 |
| Marketing Communications Manager | $85,888 | $7,157 | $41.29 | 146,404 |
| Marketing Lead | $109,555 | $9,130 | $52.67 | 121,827 |
Find High Paying Jobs Near You
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Marketing Manager Jobs You Might Like
- High Paying Marketing Manager Jobs - $166K and Up
- Work From Home Marketing Manager Jobs
- Entry Level Marketing Manager Jobs
- Part Time Marketing Manager Jobs
- Actively Hiring
- No Degree Marketing Manager Jobs
And if you're looking for a job, here are the five top employers hiring now:
Marketing Manager Salaries By Years Of Experience
Marketing Manager Salary By Experience Level
| Experience Level | Avg. Salary | Hourly Rate |
|---|---|---|
| Entry Level | $79,800 | $38.35 |
| Mid Level | $85,200 | $40.96 |
| Senior Level | $194,000 | $93.19 |
Which Companies Pay Marketing Managers The Most?
Highest Paying Companies For Marketing Managers
| Rank | Company | Zippia Score | Average Marketing Manager Salary | Average Salary |
|---|---|---|---|---|
| 1 | $184,993 | |||
| 2 | $176,512 | |||
| 3 | $171,921 | |||
| 4 | $169,582 | |||
| 5 | $169,115 | |||
| 6 | $168,784 |
And if you're looking for a job, here are the five top employers hiring now:
How much should you get paid?
Tell us about yourself to get a free, personalized Zippia Salary Report and suggestions on how to increase your pay.
Recently Added Marketing Manager Salaries
| Company | Job | Location | Date Added | Salary |
|---|---|---|---|---|
| JBS USA | Marketing Manager | Chicago, IL | 01/31/2022 | $80,000 |
| Job Listingschanneladvisor Corporation | Marketing Automation Manager | Morrisville, NC | 01/30/2022 | $65,000 |
| Farm Bureau Life Insurance Company of Michigan | Manager, Marketing Research | Lansing, MI | 01/30/2022 | $86,894 |
| Livongo Health, Inc. | Growth Marketing Manager | Fine, NY | 01/29/2022 | $69,000 |
| Ezcater | Growth Marketing Manager (Remote) | Boston, MA | 01/28/2022 | $80,000 |
| Unitedhealth Group Inc. | Marketing Manager, Life Sciences-Telecommute | Washington, DC | 01/28/2022 | $82,100 |
| Western Union | Marketing Manager, Western Union Foundation | Denver, CO | 01/28/2022 | $81,813 |
| Dish Network Corporation | Local Marketing Manager, LAS Vegas | Las Vegas, NV | 01/28/2022 | $65,800 |
| Verizon Communications | Marketing Manager | Denver, CO | 01/27/2022 | $105,000 |
| Prime Therapeutics | Manager Marketing | Jackson, MS | 01/26/2022 | $91,100 |
Average Marketing Manager Salary by Demographic
Marketing Manager Gender Pay Gap
Male Income
$109,529
Female Income
$103,436
| Gender | Income |
|---|---|
| Male | $109,529 |
| Female | $103,436 |
Median Marketing Manager Income by Race
Marketing Manager Income by Race
| Ethnicity | Salary |
|---|---|
| White | $106,570 |
| Black or African American | $103,682 |
| Asian | $113,153 |
| Hispanic or Latino | $104,059 |
Average Marketing Manager Salary by Education Level
Marketing Manager Salary by Education Level
| Education | Salary |
|---|---|
| Master's Degree | $124,832 |
| Bachelor's Degree | $103,436 |
| Doctorate Degree | $129,555 |
Marketing Manager Salaries FAQs
What is a good starting salary for a Marketing Manager?
A good starting salary for a marketing manager is $69,000 in the United States. That puts you in the 10th percentile of annual income for a marketing manager in the U.S., which is about what you would expect if you were new to the field. The average salary for marketing managers is $107,460, but that normally requires some level of experience to achieve. Furthermore, a good starting salary for a marketing manager can vary by state.
How much does a marketing manager make starting out?
A marketing manager could make as low as $45,000-$60,000 starting out, but the average salary is $108,000. The title "manager" typically refers to upper-level management. It is considered a senior position, usually paying over $100,000.
How much money does a marketing manager make a year?
A marketing manager makes $108,000 a year, on average. Salary ranges vary and depend on education, certifications, and work background. Salaries for marketing managers can range from $94,200- $130,000.
Have more questions? See all answers to common executive management questions.
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