Marketing manager skills for your resume and career

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

The labor market is not so different than any market with demand and supply. The demand from employers will shift towards more technical (software, coding, computer language programming) and analytical (problem solving on your own) skills than social skills overall. Being capable of writing or/and understanding computer languages will be a must have skill in the very near future. Communication skills over online platforms or social media platforms will play a huge role when employers are making a hiring decision. The data supports that businesses are using more online platforms than ever. I am projecting that there won't be any business travels or on-site client meetings in the near future. Exceling in different types of software, and being able to learn a new one easily, will become more important than people skills in businesses. Employers will seek for candidates, who are capable of achieving tasks in a more off-site (outside the office) environment through a deadline, and who can utilize multiple different softwares at their hand to solve business problems. As far as how the hiring process would go, we might see employers using artificial intelligence to make hiring decisions over some online platform soon. Essentially, this means that the candidates will be assessed with a more quantitative measure than ever. An evaluation measure by the AI, which will take soft and digital skills more into account.My final words are: The pandemic is still a burden to the humankind but the world will prevail. This year could be the inception of a new era in terms of how businesses run.