Top Marketing Manager Skills

Below we've compiled a list of the most important skills for a Marketing Manager. We ranked the top skills based on the percentage of Marketing Manager resumes they appeared on. For example, 15.2% of Marketing Manager resumes contained Company Website as a skill. Let's find out what skills a Marketing Manager actually needs in order to be successful in the workplace.

The six most common skills found on Marketing Manager resumes in 2020. Read below to see the full list.

1. Company Website

high Demand
Here's how Company Website is used in Marketing Manager jobs:
  • Initiated design and production of updated logo, sales and educational brochures, interactive company website and other advertising vehicles.
  • Maintained and streamlined company websites and databases, researched solution providers for improved efficiency, and performed cost benefit analyses.
  • Added responsibility for supporting advertising sales efforts; developing company website and online presence; and managing subscriber database.
  • Developed employee handbook, compensation and recognition programs, company website design and merger/acquisition of additional firm.
  • Coordinated and participated in promotional activities and trade shows while managing company website and social sites.
  • Managed all digital marketing including social networking, company website, and search engine optimization.
  • Charged with development of marketing collateral, promotional products and materials and company website.
  • Supervised creative team responsible for company website, catalog, advertisements and promotional literature.
  • Designed and produced a company website that subsequently became an additional client service.
  • Established an online presence by redesigning company website and introducing online reservation software.
  • Managed company website in WordPress and contributed editorial content to studio blog.
  • Maintain official company website and company Facebook page to interact with customers.
  • Launched new company website, directs website/content updates and oversees implementation.
  • Managed all Toole Company websites including creating and promoting special lodging/dining packages
  • Project management and development of company website to provide product/service offerings.
  • Designed and created company website including product descriptions/options and shopping cart.
  • Managed updates of company websites to ensure accuracy of product information.
  • Designed marketing materials, managing company website and social media.
  • Coordinated with outside web designer to develop company website.
  • Utilized a content management system to administer company website.

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2. Strategic Partnerships

high Demand
Here's how Strategic Partnerships is used in Marketing Manager jobs:
  • Managed domestic/international client relationships and developed strategic partnerships.
  • Leveraged and grew business relationships to create innovative marketing channels, foster strategic partnerships and organize lead generating online events.
  • Managed customer acquisition programs for multiple Excite products utilizing online paid media and leveraging strategic partnerships with offline media properties.
  • Secure strategic partnerships and vendor and sponsor relationships and distribute articles and press releases to industry-related media outlets.
  • Formed and cultivated strategic partnerships with key chambers, associations and publications to increase brand recognition and affinity.
  • Developed and managed strategic partnerships with all studios, on-screen advertisers, ticketing provider and select in-theater vendors.
  • Developed strategic partnerships with key industry professionals and local businesses to promote awareness and increase restaurant traffic.
  • Developed strategic partnerships with merchandise vendors resulting in advertising accrual programs, employee incentives and product donations.
  • Initiated and leveraged strategic partnerships to expand name-recognition in key markets - Management of Internal Communication.
  • Establish strategic partnerships with local restaurants/bars and other small businesses for league team sponsorship opportunities.
  • Establish strategic partnerships and work collaboratively with industry partners with approved supplier and sponsorship contracts.
  • Developed and maintained strategic partnerships with leading industry publications, associations and joint industry projects.
  • Identified business development opportunities and negotiated strategic partnerships and alliances that significantly grew business.
  • Conceptualized and developed strategic partnerships, grew revenues, and consistently surpassed sales expectations.
  • Oversee business development opportunities to build strategic partnerships that lead to market's sustainability.
  • Develop and maintain strategic partnerships to increase brand awareness and drive new customer acquisition.
  • Managed the development and execution of promotional offers, strategic partnerships and Membership collateral.
  • Identified and established strategic partnerships & alliances with national media partners and community groups/organizations.
  • Identified strategic partnerships and gathered market information to gain a competitive advantage.
  • Created strategic partnerships with local organizations to drive awareness and local sales.

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3. Email

high Demand
Here's how Email is used in Marketing Manager jobs:
  • Created and implemented a company wide initiative to grow customer email address database by partnering with various departments.
  • Implemented sector-specific content and personalized tactics in email campaigns to dramatically boost open and response rates.
  • Managed marketing activities, such as email campaigns, collateral related to assigned initiatives.
  • Developed and wrote email marketing campaigns and strategies targeting the higher education community.
  • Initiated membership recruitment campaign for past members, utilizing personalized postcard and emails.
  • Created and executed new email marketing campaign targeting new customers and customer retention.
  • Created marketing collateral, custom presentations and email campaigns for sales executives.
  • Generated email blast for dissemination of confidentiality agreements and call for offers.
  • Improved post-sale crisis management and engagement utilizing social media and email.
  • Create and execute biweekly email marketing communications via Constant Contact.
  • Directed and coordinated several ongoing highly profitable blast email campaigns.
  • Managed customer database and implemented successful, targeted email campaigns.
  • Developed an opt-in email collection strategy that generated 30,000 subscriptions/month.
  • Oversee vendor relationships while coordinating direct-mail and email campaigns.
  • Develop email-marketing campaigns focusing on specific company goals.
  • Manage subscriber data to facilitate email segmentation strategies.
  • Optimize the promotional mix - conferences, email campaigns, print ads, brochures, pay-per-click campaigns, and training events.
  • Increased sales through social media efforts by implementing on-line purchase tool through Facebook, developed email campaigns and in-store promotion programs.
  • Utilize tactics such as email marketing, social media, referrals, and print campaigns to promote company and generate leads.
  • Formulate monthly, successful Constant Contact email campaigns directed to the 18000+ current client base, introducing additional background screening products.

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4. Online

high Demand
Here's how Online is used in Marketing Manager jobs:
  • Identified and capitalized on new growth opportunities through marketing initiatives including online/print promotions, direct mail, and various grassroots initiatives.
  • Maintain online vehicle inventory, including photographing and editing vehicle pictures, completing descriptions, and verifying content partner publishing.
  • Delivered business-to-business direct mail and online lead generation campaigns for a new digital data and management hosted technology solution.
  • Managed online marketing for all clients and communicating effectively to ensure they were satisfied with the representation provided.
  • Managed marketing and brand support for online distribution channels targeting business travel, government and wedding customers.
  • Developed and managed online marketing initiatives involving website launch, online advertising, and social media.
  • Recommended and initiated the development of performance tracking to enable analysis of all online marketing activities.
  • Developed relationships with potential business partners for online, marketing collateral and corporate citizenship efforts.
  • Turned around flat revenues of motherboard supplier by developing and executing numerous online marketing initiatives.
  • Manage the overall marketing and communications efforts using traditional written, electronic and online channels.
  • Designed attractive presentations for the promotional campaign of products through newspaper advertising and online marketing.
  • Capitalized upon emerging market opportunities by leading online and print marketing and advertising initiatives.
  • Proposed innovative product/ solution ideas to increase revenue through social media and other online channels
  • Developed and executed annual marketing plans/budgets for all online and offline marketing strategies.
  • Developed offline and online promotional vehicles to increase exposure and brand awareness.
  • Identified and pursued content development opportunities, leveraging online collateral and blogs.
  • Developed online marketing initiatives and managed social media account and website.
  • Promoted to spearhead various online marketing programs and business development initiatives.
  • Implemented successful social media marketing campaigns that increased online awareness and participation
  • Coordinated all online marketing research efforts and internet marketing initiatives.

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5. Trade Shows

high Demand
Here's how Trade Shows is used in Marketing Manager jobs:
  • Marketed business computer solutions at local and state levels including trade shows, business to business marketing development.
  • Supervised daily activities of marketing and sales staff Participated in trade shows and promotional activities.
  • Front desk office management and marketing new business in trade shows organization and procedure development.
  • Represented TFCC at international and domestic trade shows and revitalized show practices and presentation.
  • Attended international trade shows and communicated competitive introductions and industry trends.
  • Represented organization at several trade shows and small business conferences.
  • Detailed organization and implementation of programs for trade shows/conferences.
  • Facilitate marketing initiatives for national industry trade shows.
  • Managed departmental budgets and trade shows/exhibitions.
  • Planned and coordinated all external corporate representation at trade shows and industry functions including booth design, layout, and setup.
  • Organized local and international trade shows as well as company sponsored promotions reaching from 10 to 50 potential clients per event.
  • Managed advertising, social media campaigns, new product production, booths at trade shows, and all other marketing functions.
  • Managed advertising, media relations, community events, trade shows, product launches, and company-wide promotions increasing corporate visibility.
  • Aligned with advertising division to ensure consistent themes in building show special magazines and brochures for three trade shows each year.
  • Managed and performed all marketing functions, including segmentation, marketing/advertising campaigns, sales support, customer service and trade shows.
  • Collaborate with Sales Teams in planning and participating in trade shows, promotions, seminars and other marketing and sales initiatives.
  • Organized conferences and trade shows including program and content development, exhibit displays, sales and marketing collateral and promotional items.
  • Participate in key customer presentations, line reviews, trade shows and other industry events as needed to promote the products.
  • Orchestrate company involvement in industry associations and events, customer surveys, sponsorship marketing, open-houses, trade shows etc.
  • Coordinated participation in trade shows, including brand promotion and booth set-up; represented brands at live and virtual conferences.

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6. New Product Development

high Demand
Here's how New Product Development is used in Marketing Manager jobs:
  • Conducted new product development stage-gate process for multiple customers, creating ability to establish new private label/branded products in multiple channels.
  • Supervised marketing function including market research, analysis, planning, new product development, and communications for international filtration manufacturer.
  • Improved product marketability and profitability be researching, identifying, and capitalizing on market opportunities; coordinating new product development.
  • Conducted competitive study of major publishers and market analysis of key consumers to identify new opportunities for new product development.
  • Prepared monthly presentations for top management that included business reviews, new product development status, and merchandising materials review.
  • Managed new product development to enhance category profitability, including test strategy and tactics, to forecasting and analysis.
  • Established methodology for custom research studies and translated syndicated research to support new product development and growth opportunity planning.
  • Re-collaborated with major accounts to define future product requirements and identify opportunities for new product development in growth areas.
  • Directed marketing activities including strategic management, profitability, new product development and sales growth of product lines.
  • Focused on anticipating consumer needs and demands led new product development, execution and introduction for consumer brands.
  • Translated market and consumer needs into product specifications and incorporated these specifications into new product development projects.
  • Established Product Development Group to coordinate all departments involved in new product development and assure on-time introductions.
  • Developed and executed marketing plan including pricing, promotion, positioning and new product development strategy.
  • Directed carbonated beverage strategy and spearheaded new product development for fast growing Fountain Beverage Division.
  • Developed and implemented financial and strategic models for evaluating and prioritizing new product development opportunities.
  • Directed the Design/Merchandise/Sales teams and external vendors on new product development for multiple lines simultaneously.
  • Co-developed a Customer Advisory Board to increase customer retention and support new product development efforts.
  • Focused on new product development and positioning, conducted beta testing and post-launch evaluation.
  • Coordinated New Product Development efforts consisting of technical compliance, packaging and market research.
  • Created business strategies, integrated consumer and trade promotions, and managed new product development

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7. Market Research

high Demand
Here's how Market Research is used in Marketing Manager jobs:
  • Managed a Distribution Network that included market research intelligence & analysis, sales accountability, forecasting, pricing & product management.
  • Conducted market research to identify and clarify new marketing opportunities Other Relevant Experience ADC TELECOMMUNICATIONS, Minneapolis, Minnesota Communications Manager.
  • Designed & implemented marketing activities including advertising, collateral, content marketing, market research, event management & proposal development.
  • Brand strategy included product naming, product positioning, market research and business intelligence, persona/target audience profiles and segmentation.
  • Defined Marketing Strategy for a multilingual computer-systems firm with international operation * Supervised market research and product development and introduction.
  • Determined profitability, return on investment and effectiveness of marketing campaigns for targeted programs through analyzing market research data.
  • Performed an in-depth market research analysis on major competitors to formulate offline and online marketing plans including industry-association involvement.
  • Lead market research department overseeing competitive intelligence and analysis, surveys and focus groups, patient satisfaction surveys.
  • Developed overall marketing plans and budgets, conducted market research and implemented strategies/tactics for customer acquisition and retention.
  • Conducted extensive competitive market research to devise and execute programs and promotions to effectively counter competitive offers.
  • Conducted market research campaigns to identify market and competitive trends, customer expectations and segment opportunities.
  • Increased market research capabilities to support consumer insight needs through software implementation and budget saving measures.
  • Created rich foundation for defining marketing strategies by conducting rigorous market research and producing actionable analysis.
  • Utilize market research data to support marketing strategy/integrated campaign development and maintaining competitor and consumer information.
  • Conducted qualitative and quantitative market research and analyzed findings to establish trends and inform tactical/strategic plans.
  • Market research and market development for Automation systems solutions, including competition and pricing analysis.
  • Directed and executed market research, competitive and trend analysis for new game licensing opportunities.
  • Implemented market research strategy for gaining customer insights and clarifying points of differentiation for successful positioning
  • Conduct and prepare Competitive Intelligence reports and market research using data obtained from research databases.
  • Prepared industry analysis, developed concepts, conducted market research, and assessed feasibility.

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8. Customer Service

high Demand
Here's how Customer Service is used in Marketing Manager jobs:
  • Model superior customer service behavior, developing and maintaining positive relationships with customers, employees, dealer principals and corporate culture.
  • Developed and implemented retail store service merchandising and technology to provide a higher level of customer service within the branch environment.
  • Managed contract with vendors issuing customer service satisfaction surveys for utility services offered through the contact center and field operations.
  • Directed the development of the first media relations guide utilized in marketing, customer service and economic development activities.
  • Lead all-encompassing processes required of a start-up real estate portal implementing marketing, website development and customer service.
  • Established communicator that can convey information and ideas effectively, provided superior customer service to our customers.
  • Provided reliable, assuring, responsive and empathetic customer service for crisis management and conflict resolution.
  • Responded to customer service inquiries while coordinating housekeeping and security needs for all marketing promotions.
  • Created customer service solutions for internal customers, developed tracking mechanisms for non- employee customers.
  • Ensured outstanding customer service through attractive displays, effective merchandising and training enhance quality standards.
  • Lead generation and direct customer promotions * Customer service and product liaison within organization.
  • Maintained exceptional customer service by ensuring consumer satisfaction through sales and installation follow-up procedures.
  • Serviced Physicians offices, answering complaints and providing customer service to increase physician referrals.
  • Identify opportunities for process and procedure enhancements to drive efficiency and customer service levels.
  • Oversee customer service, technical support and order processing related to international business.
  • Assessed program effectiveness using campaign results, customer service reports and customer research.
  • Improved customer service by studying, evaluating, and re-designing processes/interactions.
  • Supervised Marketing, Design & Customer Service Departments for silk manufacturer.
  • Managed performance standards for marketing agents to ensure quality customer service.
  • Liaised with graphic design, information technology and customer service departments.

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9. Facebook

high Demand
Here's how Facebook is used in Marketing Manager jobs:
  • Contacted customers through phone, email & Facebook to encourage additional sales, maintained customer relationships and ensured customer satisfaction.
  • Managed all social media including Facebook, Twitter and LinkedIn, increasing awareness and maximizing content delivery.
  • Managed design team on development of Facebook applications and viral widgets Affiliate and Mobile Marketing Programs.
  • Maintain official company page on Facebook page to facilitate interaction among existing and potential customers.
  • Created, analyzed and optimized an online marketing program specifically targeted to Facebook users.
  • Crafted new Pharmacy Student Program including Facebook profile generating nearly 1,000 pharmacy fans.
  • Created multiple ad campaigns including Facebook promotions and video production.
  • Manage all content pertaining to hospitals distributed via various social media outlets: Facebook, Twitter, feedback blogs, etc.
  • Increased Facebook views by 113% by engaging with the community, building strong brand awareness, and curating/distributing valuable content.
  • Created and maintained social media for race information and advertising (Twitter, Facebook, Website posts & blogs etc.)
  • Led a cross-functional team to improve 'beginning' presence on the Web - consumer website, e-commerce, Facebook page.
  • Reach out and engage target audience using Facebook and Twitter posts as well as blogging and engaging with other bloggers.
  • Create and manage social media accounts Accomplishments Increase volunteers by 30% Increase Facebook likes by 90% Created Twitter following
  • Supervised all Social Media (SEO) content with daily management and analysis of Facebook, Twitter, and Blogs.
  • People talking about this on the Make A Difference Day Facebook page was increased by 170% year over year.
  • Increased traffic to current employer's website 40% via social media strategy compromising YouTube, Facebook & Twitter.
  • Positioned effort to include social media; Facebook and Twitter followers increased by 44% in just six months.
  • Managed Test & Measurement World Facebook and LinkedIn accounts, posting material, responding to posts and monitoring discussion.
  • Create and post social media campaigns to determine company footprint on Facebook, Yelp, LinkedIn, Twitter and others
  • Managed social media platforms, including LinkedIn, YouTube, Facebook, Twitter and Google+ for three business units.

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10. Web Content

high Demand
Here's how Web Content is used in Marketing Manager jobs:
  • Migrated website to a content management solution enabling dynamic web content and enhancements resulting in reduced external programming costs.
  • Create, update and audit Web content by leveraging existing communication plans and develop future strategy initiatives.
  • Directed strategic e-marketing initiatives, including web content management, email marketing program and e-newsletters.
  • Manage electronic marketing efforts including web content, e-mail marketing and internet distribution channels.
  • Developed/executed annual internal communications strategies and plans and programs;developed Web content.
  • Developed web content and marketing collateral, which included messaging and product positioning.
  • Established streamlined marketing business processes for gathering and implementing new Web content.
  • Updated corporate messaging and branding across web content and corporate presentation.
  • Facilitate ad campaigns and approve promotional materials and web content/design.
  • Developed web content to directly market vacations to consumers
  • Analyzed competitors web content and organization to assess trends
  • Managed localization of collateral and web content.
  • Composed corporate communications and web content.
  • Composed biography and various web content
  • Plan and execute successful email campaigns, including creative structure, list management and coordinated web content, with results evaluation.
  • Negotiated contract agreements for ongoing service vendors such as online job boards, web-based training provider, and web content sources.
  • Created SEO (Search Engine Optimized) web content designed to drive web traffic which led to higher membership subscription rates.
  • Wrote/edited communications materials, including articles, collateral, presentations, web content, survey reports, brochures and news releases.
  • Worked closely with Creative Director/Executive Producer to ensure client satisfaction * Wrote and developed web content for the design firm's site
  • Created and updated collateral, presentations, brochures, newsletters, web content, signage, ads and sales tools.

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11. Press Releases

high Demand
Here's how Press Releases is used in Marketing Manager jobs:
  • Developed marketing campaign for line of digital printing software products including writing and designing marketing materials and press releases.
  • Composed and submitted company press releases to various industry and trade publications and designed programs to maintain company awareness.
  • Develop editorial calendar including social media management and serve as lead copywriter for all company press releases.
  • Managed brand communications including press releases, advertising, web, marketing collateral and weekly e-newsletter.
  • Composed and distributed press releases and targeted media to promote modular installments for nonprofit organizations.
  • Originated and coordinated promotional marketing materials, including direct mail pieces and press releases.
  • Increased online visibility; capitalized opportunity to drive heightened interest through online press releases.
  • Reviewed press releases, facilitated and coordinated interviews, and monitored media coverage.
  • Designed all internal and external communications including press releases, announcements and newsletters.
  • Manage external communication via compilation of client e-newsletter and press releases.
  • Worked with senior management by creating promotional opportunities and press releases.
  • Developed marketing collateral including presentations, press releases and brochures.
  • Developed media relations and distributed press releases and media advisories.
  • Generated press releases promoting high-tech solutions to customer requirements.
  • Compose advertisements, marketing collateral and corporate press releases.
  • Created press releases and other communication materials.
  • Produced Enterprise-specific press releases and media pitches.
  • Developed general announcements and press releases.
  • Researched, wrote and edited communications pieces & publications, including press releases, annual reports, speeches & web copy.
  • Create all print and online media including brochures, advertisements, direct mail, fact sheets, press releases and newsletters.

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12. Business Development

high Demand
Here's how Business Development is used in Marketing Manager jobs:
  • Complete market assessment, technology assessment and market research reports as required in support of business development and technology licensing activities.
  • Managed market research and analysis for overall marketing and business development operations, as well as key strategic committees and initiatives.
  • Created business development materials, focused to reinforce and communicate company brand and lines of business within the executive recruitment industry.
  • Work with network executives to identify business development opportunities and develop marketing strategies to support business goals for multiple services lines.
  • Collaborated with Practice Leaders and Business Development Managers to implement and execute marketing programs to deliver results through various marketing channels.
  • Managed the project planning and execution of business development strategies for a newly-branded document management application for the government marketplace.
  • Created dynamic co-marketing strategies with key partners to promote brand awareness which fostered new business development for SOHO/SMB/Enterprise network-attached storage.
  • Managed ongoing marketing programs including communications, events, website, customer/partner/channel/vendor relations, business development, and channel strategy.
  • Capture and analyze metrics to determine strategy for re-targeting engaged prospects and clients and generating new leads for business development.
  • Spearheaded initial client business development initiative, providing cross-team meeting structure/agenda, talking points and follow-up communication throughout the firm.
  • Initiated and facilitated cross-functional business development meetings resulting in improved communication and collaboration, lead generation, and client relationships.
  • Formulated, directed and coordinated marketing activities to promote products and services for both recruitment and business development purposes.
  • Directed a six-person marketing and business development team that implemented a complete marketing strategy for a large credit union.
  • Managed new business development to obtain divisional growth expectations by developing and implementing the overall market plan / strategy.
  • Relocated from Minneapolis to a recently acquired business to bring greater financial rigor to business development and strategic planning.
  • Created, managed, and executed company relations, community information and business development marketing and communication campaign.
  • Created marketing and business development strategies to build relationships with other construction management firms and government agency representatives.
  • Worked directly with C-level executives to fulfill proposal requests, which supported corporate business development and marketing activities.
  • Contributed substantially to continuous new business development sales growth by globally standardizing previously disparate brand management processes.
  • Developed and established robust employee training and incentive programs to realize increased staff performance and business development.

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13. Special Events

high Demand
Here's how Special Events is used in Marketing Manager jobs:
  • Managed planning/execution of special events/fund-raisers for resident retention/community promotion.
  • Organized, executed and managed special events, advertising, social media and promotional activities for awareness, activation and retention.
  • Developed and implemented three-dimensional marketing strategies incorporating packaging, in-store visual presentations, national advertising, public relations and special events.
  • Performed community relations activities which included: special interest publications, media relations, employee communications, and special events.
  • Created and managed special events resulting in increased business exposure, in company awareness, and improving social perception.
  • Managed all conference center meetings and special events from concept through execution within designated budget parameters.
  • Direct responsibility for all database marketing campaigns and analysis for Table Games special events and promotions.
  • Manage preparation special events and customer engagement to ensure all material are available and delivered.
  • Contributed in proposal preparation, and assisted with customer demonstrations, conferences and special events.
  • Worked with other organizations in the Bethesda community to participate and promote special events.
  • Initiated and implemented promotional campaigns including media opportunities, collateral development and special events.
  • Included internal/external communications, sales collateral, media relations, special events and advertising.
  • Managed special events including booth design, staffing, product demonstrations and creative/marketing.
  • Devised and executed territory roll-out strategies, coordinated special events and convention set-ups.
  • Created effective marketing strategies including organizing special events, giveaways and guest appearances.
  • Planned and coordinated special events to achieve brand recognition and new business development.
  • Secured professional sports team participation in restaurant special events to increase brand exposure.
  • Developed/implemented marketing campaign: special events, direct mail, advertising.
  • Develop and manage promotion company involvement the execution of special events.
  • Organized and hosted special events and managed marketing and promotional materials.

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14. Promotional Materials

high Demand
Here's how Promotional Materials is used in Marketing Manager jobs:
  • Developed and executed strong marketing strategies/promotional materials/merchandising.
  • Increased bank visibility by supervising the creation and production of monthly promotional materials to encouraging customers to purchase additional financial services.
  • Reorganized marketing department, producing higher quality digital and printed promotional materials, ultimately creating a more dependable and creative department.
  • Prepared promotional materials and approved co-op dollars for PetsMart/PetCo Directed marketing functions, coordinated events, and participated in trade shows.
  • Collaborated with design team to create promotional materials, proofing all materials for accuracy and completeness and receiving all necessary approvals.
  • Maintained partner relations via the creation and distribution of promotional materials; oversaw production schedules of freelance creative development team.
  • Design brochures and promotional materials * Coordinated with Graphic Artists and Printers for materials * Coordinated videoconferencing between all locations
  • Manage development of Company brands and all product-focused promotional materials including catalogs, direct mail and sales support materials.
  • Developed promotional materials as well as determining and projecting the appropriate advertising venues to achieve increased overall sales.
  • Identified, created and implemented various marketing strategies including various promotional materials and networking to find potential clients.
  • Manage core elements of marketing initiatives including design, production and distribution of event and promotional materials.
  • Planned and executed promotional marketing initiatives, managed the promotional budget, and developed all promotional materials.
  • Edited materials according to specific market and developed promotional materials including marketing collateral and print copies.
  • Collaborated with editors and authors of scientific publishing company in creating promotional materials for college-level textbooks.
  • Received Recognition From Client Executives For Promotional Materials That Targeted Specific Audiences And Represented Product Value.
  • Collaborated with management in menu design as well as all promotional materials for opening of restaurant.
  • Designed promotional materials, managed sales promotions, department budget, and prepared weekly/monthly reports.
  • Managed incentive programs including qualifications, promotional materials, travel arrangements, presentations and reports.
  • Collaborated with the creative team to develop new event logos, slogans and educational/promotional materials.
  • Conceptualized and managed production for promotional materials dramatically improving conversion rates for sales teams.

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15. Twitter

average Demand
Here's how Twitter is used in Marketing Manager jobs:
  • Initiated and executed social marketing program employing Twitter and Facebook to grow business; increasing awareness, user intimacy and visibility.
  • Connected with customers on Facebook, Twitter and company blog Built a positive company image and facilitated lasting customer relationships.
  • Created and maintained Anthropology and Sociology Facebook and Twitter pages to connect with socially digital customers.
  • Developed/executed Facebook and Twitter promotions to increase tune-in, awareness and fan interaction.
  • Developed an integrated social media plan creating Facebook and Twitter campaigns.
  • Spearheaded initial marketing campaigns within Twitter's advertising platform.
  • Introduced Twitter into marketing campaigns.
  • Utilized social media (Facebook, Twitter, and Online Chat) and all aspects of online marketing to increase traffic.
  • Controlled full design, implementation, and updating of social media (Facebook, Twitter, Blog, etc.).
  • Tested and managed paid social media campaigns that surpassed industry benchmarks, both CTR and CPC, on Twitter and Facebook.
  • Lead all social media activities such as Facebook, Twitter, Blog and You-Tube with special emphasis on engagement and outreach.
  • Manage social media accounts (Facebook, Twitter, LinkedIn), and expand and optimize the company's internet presence.
  • Developed and maintained digital footprint through social media components (Twitter and Facebook) and Content Management System (WordPress).
  • Increased social networking presence, including Facebook and Twitter, by 80 percent through campaigns promoting sponsors involvement and offers.
  • Developed and managed the entire social media marketing plan integrating Facebook, and Twitter to increase traffic to the communities.
  • Track, analyze and evaluate weekly/monthly statistics for social media networks (Twitter, LinkedIn and Facebook) and blog.
  • Lead all aspects of content generation for social media platforms (Twitter, Facebook, Google+) and company website.
  • Experience with use of social media (like Twitter) to help advertise and promote future and real time events.
  • Develop posting schedules for social media campaigns for all Star Gas brands for Facebook, Twitter, LinkedIn and Google+.
  • Coordinated and signed key partners for Firefox desktop features and co-sponsoring opportunities, including Twitter, Warner Brothers and StumbleUpon.

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16. ROI

average Demand
Here's how ROI is used in Marketing Manager jobs:
  • Worked closely with device manufacturers, operators and Android developers to promote and adopt the latest mobile multimedia and connectivity solutions.
  • Managed the communication and implementation of integrated marketing programs and promotional tactics, while tracking marketing effectiveness and evaluating the ROI.
  • Played integral role in the new business development of large-format digital printing and embroidered promotional products.
  • Analyzed and summarized effectiveness of marketing programs, including ROI and other relevant business metrics.
  • Develop Marketing action plans to create a profitability methodology ensuring the Co. a satisfactory ROI.
  • Managed business development leads/event follow-up and determined overall return on investment (ROI).
  • Maintain ongoing relationship with buyers to encourage referral business-constituted for highest level of ROI.
  • Reviewed and analyzed marketing programs for effectiveness by performing detailed analysis on ROI
  • Cultivated industry alliances, manage vendor relationships and oversee budgeting/ROI performance.
  • Spearheaded development of test market model that produced direct-to-consumer ROI estimate.
  • Conducted in-depth ROI analysis of each campaign and continuously implemented improvements.
  • Eliminated ineffective marketing spending and re-directed funding toward better ROI programs.
  • Provide detailed monthly marketing expenditure reports and ROI analysis.
  • Evaluated potential marketing partnerships and opportunities for ROI.
  • Create reports that analyze marketing campaign results and ROI, utilizing break-even, profitability, and NPV tools to evaluate success.
  • Perform data extraction and analysis to identify impact of promotions, as well as monitor and track ROI for each Agency.
  • Guided the development of a new e-commerce platform using ATG e-commerce with an emphasis on segmentation, optimization and maximizing ROI.
  • Analyzed, interpreted, and communicated project results to optimize future efforts and determine profitability based on prior projections and ROI.
  • Developed comprehensive tracking processes and reporting tools in order to track ROI on all marketing programs, activities, and initiatives.
  • Provided monthly performance reports and recommendations based on ROI analysis, marketing program statistics, and web traffic behavior trends.

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17. Sales Goals

average Demand
Here's how Sales Goals is used in Marketing Manager jobs:
  • Promoted after only seven months as Marketing Coordinator for providing effective marketing initiatives that achieved voluntary meal plan sales goals.
  • Strengthened brand awareness and increased new business by developing strategic marketing campaigns in response to quarterly sales goals.
  • Managed accounts and expanded client base selling broadcast television advertising; consistently exceeding sales goals.
  • Developed marketing initiatives to exceed regional, national and international sales goals.
  • Directed four international, scientific conferences exceeding business objectives and sales goals.
  • Achieved consumer sales goals by pioneering and executing consumer acquisition programs.
  • Supervised engineers achieving sales goals and improving mark-ups by eliminating errors.
  • Developed sales goals and objectives and implemented forecasting methods.
  • Maintained quality control while consistently exceeding sales goals.
  • Developed marketing plan aimed to surpass previous sales goals Designed corporate promotional materials for use at trade shows and mall locations.
  • Worked with each discipline leader to identify each discipline's must win projects to ensure that yearly sales goals were realistic.
  • Worked seamlessly with sales team to identify sales goals and lead generation requirements; collaboratively increased leads by 5% annually.
  • Developed, coordinated, and managed world-wide Lighting & Imaging defense marketing strategy to support and achieve business unit sales goals.
  • Coordinated events and media promotions for multiple store locations to help meet or exceed sales goals for both merchandise and memberships.
  • Developed marketing campaigns to sell Elite and Business Memberships, consistently exceeded sales goals ranking #1 of 15 sales personnel.
  • Drive monthly sales goals and rate of mention through effective product training of store personnel, inventory integrity and in-store presents.
  • Evaluate performance of marketing initiatives to successfully achieve aggressive sales goals ($3.8 million in sales within 5 years).
  • Achieved profitability and significant growth of services against 8 direct competitors meeting sales goals ahead of schedule by 120%.
  • Create and execute robust email marketing campaigns to engage prospect interest and ensure consistent pipeline retention and quarterly sales goals.
  • Led teams which successfully managed sales goals and system operations for revenue which exceeded billions of dollars achieving record productivity.

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18. CRM

average Demand
Here's how CRM is used in Marketing Manager jobs:
  • Facilitated the development, execution and management of CRM marketing activities, including e-marketing programs and strategies, and campaign management.
  • Provided corporate-wide research for competitive, prospect and channel information and inclusion with corporate CRM and market intelligence data.
  • Establish operational, budget and procedural requirements for the implementation of corporate intranet, CRM and marketing automation systems.
  • Manage AT&T capacity and standardization projects ensuring system availability for national CRM offer initiatives.
  • Executed all national corporate marketing initiatives at a local level and ensure personalized CRM follow-up.
  • Designed customer acquisition, cross-selling and retention/loyalty strategies to maximize dealership profitability via CRM.
  • Supported business development progress by managing CRM database and capturing pursuit progress.
  • Developed streamlined algorithm to better define qualified customers for CRM programs.
  • Designed in-store loyalty marketing campaigns and developed target marketing CRM database.
  • Managed CRM efforts targeting specific consumer audiences for maximum returns.
  • Developed and executed marketing/PR campaigns developed through CRM software.
  • Optimized CRM system by fortifying distributors/vendors and VIP relationships.
  • Automated prospect/customer relationship management through development of CRM system.
  • Coordinate CRM database transition and app development/ implementation.
  • Executed and managed CRM tool for enhanced sales accountability
  • Supervised execution of CRM and email automation marketing programs
  • Heightened CRM efficiency, and provided end-user support for system level problems-unit achieved 97% contract renewal rate for four years.
  • Tracked and updated data and approvals in CRM system gathered from sales executives and customers to provide internal and external references.
  • Updated and maintained a prospect database comprised of local, regional, and national communities through the implementation of CRM software.
  • Trained internal and external staff and management in communication strategy and use of CRM tools to ensure brand exposure and voice.

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19. Market Share

average Demand
Here's how Market Share is used in Marketing Manager jobs:
  • Researched competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising and maintained research databases.
  • Collaborated with national sales force to develop presentation and training materials to maximize sell-in rate across accounts and solidify market share.
  • Completed market research surveys to analyze geographical organization of sales efforts, resulting in increased market intelligence and improved market share.
  • Utilized business intelligence to maintain awareness of competitor activities and marketing strategies in order to minimize loss of market share.
  • Developed strategic marketing programs for Central Illinois and Chicago West Suburbs, successfully increasing market share and reducing customer churn.
  • Formulated and implemented robust and results-driven social media engagement strategies that establish branding and expanded market share to generate revenue.
  • Created and oversaw the execution of competitive response plans and proactive strategic/tactical market growth plans to increase revenues/market share.
  • Directed a General Merchandise Manager division sales promotion and marketing strategies to achieve profit and market share projections.
  • Identified audience segments and developed informational materials and advertising campaigns designed to increase brand awareness and market share.
  • Prepared and implemented business plan incorporating sales and market share targets and detailed pricing and competitor analysis.
  • Directed conception and implementation of strategic marketing communications programs that boosted sales and market share growth.
  • Designed/executed innovative marketing and trade show strategies, increasing revenues and market share for eight-store retailer.
  • Identify and launch new products to drive differentiation and competitive advantage while significantly enhancing market share.
  • Realigned business strategy of telecommunications products by increasing market share through expanded promotional products line.
  • Developed and implemented strategies that increased product awareness, market share and profitability.
  • Partnered with business finance on market share data development and analysis.
  • Developed various promotional campaigns to increase brand awareness and market share.
  • Perform in-depth market analysis to identify opportunities to increase market share.
  • Cultivated relationships with transportation industry operators to increase market share.
  • Promote market share and profitability for the manufacturing segment.

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20. Internet

average Demand
Here's how Internet is used in Marketing Manager jobs:
  • Designed and maintained an advertising campaign specifically tailored to our industry that included internet, direct mail and print advertising
  • Conducted feasibility research on expanding company into international arena using Internet, government documents, and financial forecasts.
  • Supervised all online marketing operations and communications intranet and internet that included competitive, analytic and demographic research.
  • Analyzed competitive landscape and communicated with corporate e-business division to maximize the effectiveness of Internet related business.
  • Contracted as Sales/Office/Marketing Manager/ Developed a marketing strategy to increase sales for Information and internet services.
  • Developed and implemented successful marketing campaigns throughout local geographic area and on Internet and on-line communities.
  • Developed strategy and oversaw implementation of cross-media teachings for television, magazine, and internet.
  • Created external communication messages for a new Internet radio program specifically for institutional traders.
  • Managed Consumer Product and Industrial Product lines sold via conventional brick-and-mortar and internet retailers.
  • Recruited distributors through various channels to market prepaid products and consumer voice/internet services.
  • Refined Internet sourcing strategy, including developing researching tools for collection division assistance.
  • Developed and executed marketing/business development strategies for the internet start-up's e-commerce business.
  • Managed relations with the Internet development subsidiary to build new product architecture.
  • Implemented and drove enterprise-wide Internet development included process, policy and standards.
  • Identified and networked with potential candidates using internet search and innovative sourcing.
  • Researched and identified prospective investment banking clients through database and internet inquiries.
  • Managed online hotel reservation/internet booking software for Hotel Hershey and Hershey Lodge.
  • Created and cultivated relationships with Internet Distribution Services and tourism investors.
  • Supervised Internet Marketing Coordinator, Product Coordinator, and Marketing Associate.
  • Facilitated the development and implementation of Internet and mobile marketing strategies.

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21. Graphic Design

average Demand
Here's how Graphic Design is used in Marketing Manager jobs:
  • Managed client/agency relationships and a virtual team that included graphic designers and writers to produce and develop strategic marketing materials.
  • Organized training and implementation of graphic designer's talents partnered with divisional executive level decision makers and product managers.
  • Managed divisional projects between 3 graphic designers to ensure appropriate marketing and advertising strategies were accurately and effectively portrayed.
  • Supervised and maintained project schedule for writing and graphic design areas for state-wide written and electronic marketing campaigns.
  • Worked closely with our graphic designer and the marketing manager designing & strategically placing advertisements in various publications.
  • Organized process when new product was introduced that required communication from graphic designer and printer for every order.
  • Directed all packaging creation, managed external graphic designer and coordinated photography, styling and package copy.
  • Developed and Coordinated marketing plan and department administration - Developed marketing and graphic design team.
  • Collaborated with creative team on standardization, graphic design and production of marketing materials.
  • Hired and managed outside vendors, including advertising agency, photographers and graphic designers.
  • Designed and produced several graphic design jobs for various print advertisements and marketing materials.
  • Worked with freelance and corporate graphic designers to develop visually effective marketing messages.
  • Developed advertising and graphic design for printed collateral, web and E-marketing materials.
  • Supervised department staff responsible for graphic design, advertising and public relations functions.
  • Manage staff including Marketing Coordinator, sub-contracted graphic designers, and web developers.
  • Collaborated with graphic design team to create catalog covers and collateral materials.
  • Prepared the website redesign plan with vendor application developers and graphic designers.
  • Developed and distributed all aspects of graphic design and photography materials nationwide.
  • Mobilized freelance creatives and developed relationships with printers, graphic designers/fulfillment houses.
  • Worked side-by-side with Graphic Designer to create and customize marketing collateral.

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22. Google Analytics

average Demand
Here's how Google Analytics is used in Marketing Manager jobs:
  • Worked with product manager to monitor and analyze products and programs effectiveness using Google analytics, customer feedback and revenue/expense reports.
  • Implemented digital media strategy, closely monitored through marketing automation and Google Analytics to measure results.
  • Utilized Google analytics to monitor and optimize user experience and engagement based on key performance indicators.
  • Manage social media and Google Analytics; produce organization-wide metrics dashboard and demographic statistics.
  • Utilized Google Analytics to assess and understand site performance and developed comprehensive SEO strategy.
  • Initiated Google Analytics to enhance website traffic monitoring and drafted extensive redesign proposal.
  • Leverage Google analytics and rankings to increase visibility of marketing and advertising campaigns.
  • Collaborate with our digital marketing company to implement Google analytics for each office.
  • Incorporated and utilized Google Analytics to measure effectiveness of the department website.
  • Tracked and optimized all areas of responsibility using Google Analytics.
  • Analyzed Google Analytics data to determine the strategy effectiveness.
  • Analyzed and managed Google analytics and various online advertising.
  • Analyzed and reported monthly marketing statistics and Google analytics.
  • Analyzed website reports using Google Analytics for keyword effectiveness.
  • Company website tracking and reporting utilizing Google Analytics.
  • Monitor website traffic and activity using Google Analytics.
  • Experience with Google Analytics for data interpretation
  • Maintained various channels of YR&G's social media presence and implemented Google analytics to track and evaluate marketing efforts.
  • Created, implemented and managed customer activation campaigns through Sales Force and loyalty programs tracking ROI and retention through Google Analytics.
  • Support marketing team by providing post analysis feedback for online campaigns, social media, and email blast using Google Analytics.

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23. Project Management

average Demand
Here's how Project Management is used in Marketing Manager jobs:
  • Developed marketing strategies and tactical execution for home equity products and provided project management to checking and debit card marketing programs.
  • Managed and developed reports for presentation to senior management, business case analysis and development, project management and supplier management.
  • Project Management: Managed local leading advertising agencies to produce original communications, advertising and training materials for all media.
  • Developed exceptionally strong project management skills and an ability to handle an extremely large workload while maintaining deadlines and budgets.
  • Researched, developed and implemented a project management tool for internal departments and external agencies to access for increased productivity.
  • Project Management Annual Convention: Developed and implemented marketing and branding plan to increase attendance by segmenting and targeting audiences.
  • Spearheaded sales, presentation, and project management activities and evaluated program performance against product positioning and long-range planning goals.
  • Promoted to manage operations of brand development, creative marketing initiatives, inventory control, project management and budgets.
  • Executed marketing strategies across channels in an efficient and effective manner, including related project management and stakeholder communication.
  • Project Management - Achieved extensive success in managing multiple projects simultaneously using Corporate project Methodology and operational Excellence processes.
  • Developed new packaging offerings for Gatorade brand, including consumer insight development, project management and new packaging capabilities.
  • Promote partnership awareness via project management of executive level events such as Vertical Workshops and the Connected Technology Tour.
  • Project Management with local hospitals, pharmaceutical representatives and medical device sales teams on dual marketing opportunities and events.
  • Designed and directed cross-functional activation team in executing massive project management plan to effectively execute multiple simultaneous initiatives.
  • Project Management for large-scale global projects involving management of external and internal creative, editorial and web agencies.
  • Demonstrated exceptional project management talent by coordinating internal and external teams to meet milestones and delivery deadlines.
  • Key responsibilities include process improvement, project management, qualification and technical writing, and staff development.
  • Involved project management, internal communications including executive reporting, strategy and creative development and agency management.
  • Delivered Female Care category volume and distribution vision via project management and sales team coordination across China;
  • Re-engineered processes for internal production and project management resulting in improved project flow and internal customer satisfaction.

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24. New Clients

average Demand
Here's how New Clients is used in Marketing Manager jobs:
  • Organized marketing components from new clients for direct mail and telemarketing campaigns and coordinated all materials into production.
  • Maintained relationships with existing customers and establishing relationships with new clients.
  • Develop customer referral program for introducing new clients.
  • Researched, interviewed, developed, and built relationships with new clients, as well as managed relationships with current clients.
  • Used research to develop new clients including Frank Provost, IATA, and Shanghai Brazilian MMA through networking or cold calling.
  • Increased profits in the upwards of 35% within 4 months of consistent networking and building strong bonds with new clients.
  • Generated 30 to 50 new clients per week through recruiting, training and managing reps to network with businesses / families.
  • Create and present reports to track WTD, QTD & YTD new prospects, new clients and expenses related to marketing.
  • Worked with new branches to create marketing plans to help leave a footprint in their new regions and attract new clients.
  • Managed marketing communications, coordinated trade events, provided market situation analysis, new client development; won several new clients.
  • Secured new clients from USA and Japan; actively worked with internal and external sources to develop innovative export sales.
  • Obtained 2 new clients, which increased firm revenue by 20% over prior period, through integrated marketing campaign.
  • Develop creative brief for packaging on new clients and products and complete aftermarket package redesign to align with brand strategy.
  • Identified new clients (stores) that increased the attractiveness and success of the organization's website marketplace business.
  • Received two bonuses from the company, one for getting new clients, and the other for company performance.
  • Engaged 7 new clients to the company monthly service, resulting in a monthly income increase of $9K.
  • Generated over 100 new projects resulting in about $1.5 million in new project sales with 22 new clients.
  • Created training programs for new clients, which yielded successful and efficient system launches within time and budget constraints.
  • Worked directly with the Principal and Senior Publicist to market current interior design clients and recruit new clients.
  • Implement high-impact strategies to attract new clients like hospital and health insurance company referrals, and individuals customers.

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25. Promotional Events

average Demand
Here's how Promotional Events is used in Marketing Manager jobs:
  • Managed and coordinated in-store promotional events for nationwide marketing programs Established good standing vendor relationships Liaison between store chains and demo agencies
  • Developed sales/marketing campaigns, promotional events to promote Identified key elements to promote products, services that accommodated company goals.
  • Coordinated physician meetings and education, initiated weekly and monthly promotions, conducted staff rallies, and organized promotional events.
  • Supported the women's apparel division by executing promotional events and serving as communication liaison between merchant and marketing teams.
  • Developed multiple cross-merchandising and promotional events with consumer packaged goods companies including Coca-Cola, Dr. Pepper, and American Greetings.
  • Supported Sales Force's execution of promotional events like medical conferences and exhibitions from concept design to content delivery.
  • Assisted in planning promotional events, including developing agenda; generated offline correspondences and email invites for event promotion.
  • Reinstated ROI analyses of promotional events to determine the effectiveness and cost/benefit of each program and provided expansion recommendations.
  • Organized and maintained all aspects of promotional events, corporate incentives, and local networking/lead generation.
  • Coordinated approximately 75 in-store promotional events per year with the assistance of retail location store managers.
  • Demonstrate leadership and project management skill through the coordination and production of promotional events and receptions.
  • Assisted with hiring and managing brand ambassadors and executing promotional events all throughout California and Nevada.
  • Coordinated promotional events from preparation to execution including created and developed an original radio personality.
  • Planned and hosted promotional events within the community to increase awareness of various services provided.
  • Planned and participated in community based promotional events, open houses, and educational seminars.
  • Analyzed the effectiveness & profitability of promotional events and designed optimal programming to maximize opportunity.
  • Engaged a community of 7000 Boston area wine drinkers in educational and brand-focused promotional events
  • Collaborated on development of promotional events including wine and food events and themed evenings.
  • Produced local marketing initiatives, coordinated promotional events, and negotiated pricing with vendors.
  • Retained large corporate sponsors for promotional events held by the company including GoDaddy.com.

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26. Linkedin

average Demand
Here's how Linkedin is used in Marketing Manager jobs:
  • Established an integrated social media campaign that included representation on Twitter, LinkedIn and Facebook.
  • Designed and implemented LinkedIn training program for Directors transitioning to new business development roles.
  • Secured critical LinkedIn partnership and managed the associated marketing campaign and announcement.
  • Implemented standardized branding across email signatures and employee LinkedIn accounts.
  • Created and maintained LinkedIn and Twitter company profiles/content.
  • Managed Google AdWords campaign and employed social media tools including Facebook, LinkedIn, Google Places, Google + and blogs.
  • Spearhead the development and management of social media publications and ongoing content for distribution through LinkedIn, Twitter and Facebook.
  • Managed all aspects of marketing through social media, including the corporate blogs, Facebook, LinkedIn and Twitter.
  • Created social media sites (LinkedIn and Twitter) and responsible for posting and tweeting company and industry news.
  • Increased followers on LinkedIn and Twitter by 50k in 5 months by generating continuous compelling content promoting Employment brand.
  • Monitor daily social media performance (Twitter, Facebook, LinkedIn, Google+) & photograph/create product based content.
  • Create content for landing pages, set up Social Media Campaigns using Facebook, Google+, LinkedIn for customers.
  • Manage firm s digital (Facebook, Twitter and LinkedIn) media presence and raising profile of firm.
  • Develop and maintain social media presence including LinkedIn, Twitter, Facebook, and other industry-specific networking sites.
  • Launched targeted LinkedIn InMail campaign exceeding open rate benchmark and resulting in 366 new leads in 28 days.
  • Implemented a strong social media campaign to increase our brand awareness via LinkedIn; Facebook; and Twitter.
  • Constructed social media campaign to drive sales leads and growth marketing plan via Website, Facebook and LinkedIn.
  • Monitored and provided updated content to social media and website platforms; LinkedIn, Facebook, and Twitter.
  • Handled conference social media sites (creating and updating content), including Facebook, LinkedIn and Twitter.
  • Created a new social media Web presence (Facebook, Twitter, LinkedIn, Crawford Blog).

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27. Search Engine Optimization

average Demand
Here's how Search Engine Optimization is used in Marketing Manager jobs:
  • Optimized marketing website for proper indexing and maximization of search engine optimization results for increased website traffic and exposure.
  • Researched, developed and oversaw search engine optimization campaign, affiliate program and direct e-mail newsletter marketing campaign.
  • Manage internet marketing campaign including email contact, website enhancement, blogging content and search engine optimization.
  • Initiated social media proposal to increase brand awareness, consumer engagement, and search engine optimization.
  • Facilitated Search Engine Optimization campaigns including organic keyword identification and monitoring of search engine rankings.
  • Developed and designed in-house lead generation through advertising, public relations and search engine optimization.
  • Researched efficient ways of optimizing brand awareness, search engine optimization and physical advertising.
  • Managed InteliHealth's online marketing initiatives, including banner advertising and search engine optimization.
  • Updated website to encourage testimonials for search engine optimization and improve online reputation.
  • Optimized browse attribute structure and search engine optimization for computer component category pages.
  • Led corporate website redesign and implemented first search engine optimization and marketing program.
  • Led search engine optimization and pay-per-click initiatives to coordinate with new initiative.
  • Managed website technical support; updated content to enhance search engine optimization.
  • Managed content and search engine optimization efforts for company web-site.
  • Developed initiatives for search engine optimization of multiple sites.
  • Developed tactical keyword strategies and search engine optimization planning/implementation.
  • Reviewed website content for organic search engine optimization improvements.
  • Evaluated search engine optimization efforts and recommended strategy.
  • Developed content directed at search engine optimization.
  • Improved search engine optimization and brand awareness.

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28. New Accounts

average Demand
Here's how New Accounts is used in Marketing Manager jobs:
  • Collaborated with industry events to penetrate new accounts, identify potential customers and coordinate product demonstrations.
  • Conducted competitive analysis and developed industry specific sample media plans used for pitching new accounts.
  • Identify and qualify business development metrics to establish deeper penetration into existing and new accounts.
  • Generated new accounts within a thirteen county territory and redeveloped lost business opportunities.
  • Developed international marketing plans and create standard operating procedures to establish new accounts.
  • Developed contingency plans to develop new accounts and created relationships for ongoing partnerships.
  • Acquired new accounts, implemented services and negotiated distribution contracts.
  • Spearheaded multiple initiatives focused on securing new accounts.
  • Solicited new accounts and established new advertising policies.
  • Developed new accounts and managed existing accounts.
  • Developed a CRM strategy to increase contact with existing customers, integrate with trade shows, and to prospect new accounts.
  • Created and executed the marketing strategy for the new Mission Savings Fund that generated over $3 million in new accounts.
  • Planned strategies to target and develop new accounts while maintaining existing accounts, successfully opened up several major profitable new accounts.
  • Launched the Credit Protection program and in its first year acquired 15K new accounts yielding $17MM in new cash.
  • Increased sales by 25% in a given territory in a year by acquiring new accounts and maintaining existing accounts.
  • Cultivate new accounts and assist existing clients with any concerns to ensure top performance and satisfaction, with exceptional hospitality.
  • Increased Digital's presence in the market by penetrating and developing new accounts in both the direct and indirect channel.
  • Manage and supervised in-house telemarketing team campaigns for sales and research departments that mobilized cross-functional teams to attain new accounts.
  • Developed new accounts in several countries including Brazil, Paraguay, Uruguay, Argentina, Chile, Colombia and Bolivia.
  • Added seven new accounts Tripled sales in my four largest accounts Wrote and edited copy for product catalog and online marketing

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29. Annual Budget

average Demand
Here's how Annual Budget is used in Marketing Manager jobs:
  • Meet financial objectives by forecasting requirements; preparing an annual budget; scheduling promotions; analyzing variances; initiating corrective actions.
  • Supported annual budget preparation and monitoring of operational expenditures including monthly expense tracking, billing, and accruals.
  • Created effective sales/marketing presentation materials for nuclear cardiology and oncology products with annual budget of $100K.
  • Establish annual budget goals, forecast capital expenditure requirements and marketing objectives with senior level Management.
  • Recommended and oversaw annual budgets and staffing levels needed to carry out operating responsibilities.
  • Prepared annual budget: including promotional expenses and revenue projections for management development seminars.
  • Developed and managed annual marketing budget and contributed to global annual budgeting process.
  • Expanded market footprint through value -added promotional partnerships without increasing annual budget.
  • Project management of marketing and advertising agency decreasing annual budget 80 percent.
  • Assisted in developing annual budget, providing baseline for future business development.
  • Created and oversee annual budgets for marketing programs and marketing communication.
  • Developed proposals on marketing mix, promotional campaigns and annual budgeting.
  • Conduct annual budget planning and formulate a Marketing Calendar accordingly.
  • Developed quarterly and annual budgets for hospital staffing division.
  • Developed and implemented corporate marketing objectives including annual budget.
  • Cultivated cost reduction strategies to significantly impact annual budget.
  • Developed annual budgets for the restaurant/corporate accounting units.
  • Developed and implemented marketing plan and annual budget.
  • Prepared, presented and administered department annual budget.
  • Developed corporate marketing plan with annual budget.

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30. Instagram

low Demand
Here's how Instagram is used in Marketing Manager jobs:
  • Re-branded and managed secondary Instagram account focused on product across multiple store locations.
  • Create, organize, and promote events using social media (Facebook, Twitter, Instagram, Yelp, etc.)
  • Oversee and manage all social media platforms and social media campaigns which include Facebook, Instagram, Twitter, and Foursquare.
  • Cultivate the social media presence of New England Culinary Institute on Instagram, LinkedIn, Facebook and other social media platforms.
  • Constructed impression-driven content for corporate social media platforms including, but not limited to, Facebook, Twitter and Instagram.
  • Reviewed and edited social media posts-Facebook, Instagram, and LinkedIn, to guarantee high content quality and company promotion.
  • Started Facebook, Instagram, and Twitter social media accounts from zero to growth over 3 million worldwide followers.
  • Write relevant content and maintain engagement to boost social presence for Facebook fan page, Twitter and Instagram accounts.
  • Post and Manage all social media sites (Facebook, Twitter, and Instagram) for both stores daily.
  • Manage and build QSL's social media presence on key platforms (Facebook, Twitter, and Instagram).
  • Created successful video and social campaigns which generated over 17 million organic impressions, and trended on Instagram.
  • Grow the audience for all platforms we use including Facebook, Twitter, Instagram, and others.
  • Managed and created content on several social media platforms, including Facebook, Twitter, and Instagram.
  • Helped develop website and create a strong marketing platform using social media, Instagram, website etc.
  • Maintained all social media outlets including Foursquare, Yelp!, Facebook, Twitter, and Instagram.
  • Developed social media campaigns and managed accounts for marketing purposes, including Facebook, Twitter and Instagram.
  • Managed the company's social media pages; including, Facebook, Twitter, Yelp and Instagram.
  • Maintained an active appearance on social media networks (Facebook, Twitter, Instagram, Foursquare).
  • Designed, developed, and maintained company Facebook, Instagram, Twitter, LinkedIn, and website.
  • Managed social media image and content (Twitter, Facebook, LinkedIn, Instagram, etc.)

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31. Customer Base

low Demand
Here's how Customer Base is used in Marketing Manager jobs:
  • Introduced digital marketing program to create unique and differentiated marketing and advertising solutions designed to expand customer base and increase revenue.
  • Collaborated with Research and Development and Business and Development to analyze trends and develop timely responses to our customer base.
  • Analyzed industry trends and competitive landscape in order to determine new opportunities and formulate promotions to increase customer base.
  • Leveraged technical expertise to develop key programs and processes to increase customer base and deliver lasting technical customer solutions.
  • Orchestrate world-class campaigns to increase brand recognition, including incentive programs and engaging literature resulting in increased customer base.
  • Performed profitability analysis and market segmentation for the branch offices and executive management to retain and grow customer base.
  • Consolidated marketing to the customer base through development of Messaging Strategy, streamlining message delivery and integrating messaging hierarchy.
  • Analyzed existing customer base and developed strategic plan to improve customer experience, customer retention and customer loyalty.
  • Developed a comprehensive strategic marketing plan designed to increase public awareness of the business and expand customer base.
  • Contributed to promoting and distributing marketing material which expanded customer base and introduced products into specialty markets.
  • Created environmental impact industry white papers educating distributors and customer base of environmental benefits addressing strict regulations.
  • Researched, conceived, edited and published quarterly newsletter distributed to existing and potential customer base.
  • Developed and managed national direct marketing and advertising campaigns and loyalty programs for existing customer base.
  • Created and produced marketing collateral for campus dining programs and communicated program details to customer base.
  • Monitored market conditions to develop sales portfolios associated with various customer base end user entities.
  • Created a defined marketing program emphasis placed on increasing product awareness within our customer base.
  • Created and organized event marketing campaigns that exponentially increased the company s customer base.
  • Conducted research on customer base and competitors, determined appropriate clientele for marketing campaigns.
  • Refocused marketing efforts from product driven initiatives to customer based communications with managed touch-points.
  • Possess excellent written and communication skills necessary to pro-actively increase the customer base.

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32. PPC

low Demand
Here's how PPC is used in Marketing Manager jobs:
  • Manage digital marketing initiatives including pay-per-click campaigns utilizing outsourced consultant; keyword optimization for SEO and PPC.
  • Revamped PPC advertising and removed under-performing or costly ads, resulting in an immediate performance improvement.
  • Developed modeling methodology to better optimize PPC spend.
  • Introduced and evolved efforts in web presence, including lead generation, database marketing, social media, SEO and PPC.
  • Optimized and executed email, social media, ad, and search campaigns to optimize CTR, CPC, and PPC.
  • Developed PPC campaigns with a unique approach that were delivered to targeted audiences within specific geographic areas to acquire new patients.
  • Managed the digital marketing team and development of CRM databases, websites, SEM, and PPC for energy industry clients.
  • Nominated by CEO to partner with Clinton Foundation to run multiple PPC campaigns leading to major donations for key foundation campaigns.
  • Track and evaluate campaign metrics in order to provide authors with complete analysis of PPC and PPM effectiveness and project ROI.
  • Adjust keyword bid prices (PPC Campaigns) to ensure that the CPA goal is meeting the expectation of the customer.
  • Restructured website navigation to encourage engagement, and included SEO, SEM, PPC, email marketing, and lead generation.
  • Created a nurture program that increased lead conversion and revamped our existing PPC and PPL programs which significantly increased lead generation.
  • Maintain and manage PPC client accounts on a daily basis followed by post analysis and writing new copy when needed.
  • Created a sales forecasting spreadsheet outlining monthly goals for each PPC Campaign channel (Google, Yahoo, MSN).
  • Plan and execute PPC campaign on LinkedIn, coordinating web developer and designer in building display ad and landing page.
  • Identified keywords for which company websites did not rank and created PPC campaigns to drive qualified traffic to relevant pages.
  • Plan, test, and execute SEO & PPC initiatives, develop process, and ensure adherence to best practices.
  • Designed and implemented paid social media & PPC campaigns decreasing acquisition costs over traditional means by up to 90%.
  • Provided strategic direction on keywords for PPC, as well as niche strategies to reduce overall cost to generate leads.
  • Established and optimized relationships between key retailers and NPPC, integrated NPPC's branded experiential properties with shopper marketing programs.

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33. Annual Sales

low Demand
Here's how Annual Sales is used in Marketing Manager jobs:
  • Developed forecast for annual sales and monitored monthly financial trends * Provided direction for all new packaging designs and promotional materials.
  • Directed development of business-to-consumer, business-to-business and associate-to-family, Local Store Marketing programs that drove incremental annual sales.
  • Directed development of business-to-consumer, business-to-business marketing programs that drove incremental annual sales of $1 million.
  • Used effective direct mail initiatives to market educational conferences and expositions generating half-million in annual sales.
  • Collaborated with sales promotions and communication area in developing cost-effective sales material increasing annual sales.
  • Determine annual and gross-profit plans by forecasting and developing annual sales quotas for assigned categories.
  • Analyzed historical data and evaluated market potentials to project and capitalize on annual sales.
  • Developed/executed marketing programs and sales support initiatives for annual sales plan.
  • Helped plan semi-annual sales meetings and integrated marketing positioning for team.
  • Managed department responsible for annual and semi-annual sales meeting event.
  • Developed and maintained annual sales/marketing plans and marketing budgets.
  • Developed and presented annual sales and monthly production forecasts.
  • Prepared PowerPoint presentations and coordinated annual sales meetings.
  • Developed marketing plans presentation for annual sales meeting.
  • Coordinated and conducted bi-annual sales meetings.
  • Managed an annual marketing budget of $50K and increased annual sales in South Carolina by 35% in one year.
  • Developed and administered all direct mail programs for a large real estate company with annual sales of over $1.2 Billion.
  • Increased revenue by 200% in 2002 annual sales goals via aggressive Web-based technologies including on-line loan applications and cross-selling strategies.
  • Directed the company's merchandise and design teams to up-sell and cross-sell high-margin products with annual sales over $43 million.
  • Handled the merger of marketing and pricing structures for two internal divisions that totaled $120 million in combined annual sales.

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34. Youtube

low Demand
Here's how Youtube is used in Marketing Manager jobs:
  • Developed YouTube Video for marketing purposes.
  • Created and managed social media campaigns including messaging, promotions and contests utilizing Facebook, Twitter, YouTube, etc.
  • Collaborated with multiple YouTube businesses for brand exposure, Reached out to local and online businesses for sales and contracts.
  • Coordinated company social media presence: website design & maintenance, Facebook page, YouTube channel, and company blog.
  • Create and manage ads on Facebook, Google, and YouTube to increase fans, subscribers, and customer base.
  • Developed YouTube Channel, producing and hosting programs on products and services (15,436 views in 10 months).
  • Develop clear and concise content for social media platforms including Facebook, Twitter, YouTube, blogs, etc.
  • Increased metrics across all social platforms, including YouTube, Facebook, Twitter, and the company blog.
  • Unified and drove customer interaction with branded social media campaigns including Facebook, Twitter, YouTube & Google+.
  • Developed and managed focused and sustained social media marketing on Twitter, Facebook, YouTube and other outlets.
  • Created social media strategy, developed content, and managed website utilizing Facebook, Twitter, and YouTube.
  • Led end-to-end development of multiple viral videos, accumulating over 50 million YouTube views and 780,000 social shares.
  • Grow company's presence on social media channels, including Twitter, Facebook, YouTube and LinkedIn.
  • Created and built social media accounts for Facebook, Twitter, LinkedIn, SlideShare, and YouTube.
  • Ignite social media efforts and content, beginning with the College's first Facebook and YouTube pages.
  • Utilized metrics for successful outcomes in marketing including over 250,000 YouTube views and over 200 Facebook fans.
  • Assisted in the development and maintenance of Social Media Profiles (Facebook, Twitter, YouTube).
  • Create posts and engage our audience on WordPress, Facebook, Twitter, YouTube, and Google+.
  • Collaborated with PR agency to script and direct product videos posted on YouTube and the company website.
  • Manage all company Social Media channels - Facebook, Twitter, LinkedIn, Google+, and YouTube.

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35. SEM

low Demand
Here's how SEM is used in Marketing Manager jobs:
  • Developed creative concepts for all University advertisements and publications, and directed the development, printing and inventory of all publications.
  • Designed print and multimedia promotional materials for client and employee recruitment that received recognition at national Century 21 Broker/Owner training seminar.
  • Performed statistical analysis of sales leads data to determine effectiveness of ad placements as well as effectiveness of advertisements themselves.
  • Designed advertisements for events, and collaborated with multiple university leaders on providing an outlet for accurate news on campus.
  • Created and disseminated new collateral material including advertising, direct mail campaigns and customer newsletters successfully increasing brand awareness.
  • Established relationships with businesses and organizations in the Ann Arbor and Ypsilanti area through seminars and cross-promotional marketing.
  • Developed public-private partnerships, and partnerships across government agencies to increase the use and dissemination of AHRQ-sponsored research.
  • Conducted market research for semiconductor and electronics industries to allocate internal resources more effectively in the appropriate markets.
  • Develop, maintain and disseminate internal communications schedules as well as direct event planning management and co-ordination.
  • Initiated customer seminar and training programs to cultivate long-term customer relationships and maximize impact of marketing efforts.
  • Acted as Copywriter in development of advertisement/marketing materials in conjunction with our Utah based creative team.
  • Conducted training and seminar on shrimp farming methodology to qualified farmers, business entities and institutions.
  • Nominated to serve on a key advisory panel challenged with disseminating time-sensitive information to the region.
  • Cultivated brand equity and produced publishing materials for distribution to include both print and digital advertisements.
  • Collaborated with graphic designers to create advertisements for special promotions around important holidays and events.
  • Worked directly with product/district managers to disseminate weekly/monthly field sales tracking reports and sales forecasts.
  • Coordinated design and implementation of advertisements in local community via advertising team of 10 students.
  • Developed marketing strategy, created advertisements, and coordinated marketing activities to promote product awareness.
  • Designed various print and digital advertisements and promotional merchandise used to increase brand awareness.
  • Market research, social media advertisements, and influential business practice within medical business.

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36. Powerpoint

low Demand
Here's how Powerpoint is used in Marketing Manager jobs:
  • Researched assigned topics to create PowerPoints in collaboration with senior management for presenting at board meetings and industry events.
  • Created and presented PowerPoint presentations to nationally recognized corporate accounts in association with national account sales team.
  • Developed and produced marketing communications materials, including brochures, fact sheets, and PowerPoint presentations.
  • Provided legal teams at Corporate and Texas branches with customized PowerPoint presentations utilized for client education.
  • Analyzed and delivered reporting through Tableau dashboards, automated Adobe reporting, and PowerPoint presentations.
  • Created and edited television commercials and PowerPoint presentations to support sales department during prospect calls.
  • Provide technical and illustrative support to company owners to produce engaging PowerPoints for service workshops.
  • Created business proposals and presentations for customers utilizing Microsoft PowerPoint and Excel and Apple Keynote.
  • Compiled PowerPoint presentations focusing on campaign launch highlights for both internal and external purposes.
  • Developed innovative PowerPoint presentations and created opportunities for high-level executive exchanges between Xerox customers.
  • Delivered internal and external multimedia PowerPoint presentations for CEO and senior leadership team.
  • Developed diverse marketing material such as monthly newsletters, brochures and PowerPoint presentations.
  • Developed interactive PowerPoint presentations, often involving third-party law firms for mediation purposes.
  • Provided technical and illustrative support to produce effective PowerPoint presentations for workshops.
  • Organized and supervised trade-show booths featuring PowerPoint presentations and supporting collateral.
  • Analyzed PowerPoint of visuals in South America and approved authorized signage.
  • Created numerous PowerPoint presentations for marketing events and corporate sponsors.
  • Conducted PowerPoint presentations at community and private country club events.
  • Designed PowerPoint presentations for monthly divisional meetings with top-level executives.2.
  • Developed PowerPoint presentations for client programs and new business prospects.

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37. Competitive Analysis

low Demand
Here's how Competitive Analysis is used in Marketing Manager jobs:
  • Developed market research documents/competitive analysis.
  • Generated and delivered marketing competitive analysis
  • Develop innovative marketing and sales strategies and provide marketing support to executive team; competitive analysis and identification of growth opportunities.
  • Created direct marketing plans for industry leading IT manufacturers using manufacturer objectives, market research, product research and competitive analysis.
  • Completed market/competitive analysis, made extensive presentations to customers and at technical symposiums, and provided continuous sales support and training.
  • Worked as a leader of a product team to identify key market technology, performed competitive analysis and aggressively manage programs.
  • Lead strategic marketing initiatives including market channel and sales program development, product positioning and promotions, and competitive analysis.
  • Performed competitive analysis, updated and created the marketing/advertising calendar, collaborated with design firm on ads and collateral pieces.
  • Prepared strategic market analysis reports to include forecasting, profitability/ROI, market share, and competitive analysis using independent research.
  • Worked closely with audit and tax partners to execute competitive analysis, sales strategy recommendations, and pipeline database management.
  • Designed total cost of ownership and gross margin pricing models and conducted competitive analysis to optimize profitability and market competitiveness.
  • Work with General Managers and Area Business Managers on competitive analysis, implementation of product positioning strategies and technical support.
  • Researched new product/solution opportunities including market trends analysis, competitive analysis, regional opportunities, market share, and surveys.
  • Conducted competitive analysis, surveys, and additional market research to provide counsel and recommendations to shape strategic decision-making.
  • Performed extensive market feasibility and competitive analysis, put together core messages to communicate system's competitive advantages.
  • Re-positioned Farmhouse brand by leveraging consumer insights and competitive analysis to better target core consumer through packaging/consumer communication.
  • Spearheaded all marketing planning, information processing, market segmentation, consumer behavior, pricing and competitive analysis.
  • Generated and executed global marketing strategy, messaging, positioning, pricing, competitive analysis and channel support.
  • Developed targeted sales and marketing initiatives by utilizing data collected through competitive analysis and authored custom sales quotes.
  • Performed monthly radial surveys to pinpoint areas of potential sales growth while monitoring consumer trends and competitive analysis.

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38. Adobe Photoshop

low Demand
Here's how Adobe Photoshop is used in Marketing Manager jobs:
  • Designed marketing materials using Adobe Photoshop and Illustrator and created two advertisements published in national insurance magazines.
  • Designed and manipulated graphics and marketing materials in Adobe Photoshop and InDesign.
  • Designed and distributed mailing advertisements with Adobe Photoshop.
  • Led a marketing team to create and design business logo, storefront, and marketing materials using Adobe Photoshop.
  • Use Adobe Photoshop and Illustrator to create, design and modify items for collateral materials and client products.
  • Created all marketing materials using Adobe Photoshop, Illustrator, and InDesign for FAA repair station.
  • Adapt images for social media outlets and newsletters, utilizing Adobe Photoshop, Illustrator and InDesign.
  • Launched digital marketing ads using Adobe Photoshop and Reach Digital Technology on a weekly basis.
  • Trained staff in product photography, Adobe Photoshop, and product listing best practices.
  • Produced monthly newsletter (approximate circulation of 35,000) using Adobe Photoshop and InDesign.
  • Assisted with portrait sessions and performed all digital changes to portraits in Adobe Photoshop.
  • Standardized collateral look and feel using QuarkXpress, Adobe Photoshop and Adobe Illustrator.
  • Create marketing collateral using proficiency in Adobe Photoshop, Illustrator, and InDesign.
  • Designed marketing collateral with MS Publisher and Adobe Photoshop and negotiated media buy.
  • Developed Adobe Photoshop and Illustrator editing skills while working on advertising pieces.
  • Managed advertising through social and print media by heavily using Adobe Photoshop.
  • Enhanced logos and designs with Adobe Illustrator and Adobe Photoshop.
  • Mask and touch up product images using Adobe Photoshop.
  • Use Adobe Photoshop and Illustrator at an expert level.
  • Print ad creation in Adobe Photoshop & Illustrator.

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39. Sales Presentations

low Demand
Here's how Sales Presentations is used in Marketing Manager jobs:
  • Managed distributor and select sales client relationships, including conducting meetings, creating and executing sales presentations, and executing negotiations.
  • Coordinate internal communications including release announcements and sales presentations to ensure that account management teams are prepared to sell product offerings.
  • Compiled multimedia marketing sales presentations on an individual and group basis for nine owned and operated Chris Craft/United broadcast television stations.
  • Developed sales presentations, marketing plans and conducted marketing-focused research as well as exploring options for new online marketing avenues.
  • Coordinated design and development of all collateral materials, trade advertising, product packaging, sales presentations and product promotions
  • Job responsibilities included bookkeeping, financial statement preparation, desktop publishing, report preparation, and sales presentations.
  • Directed the production of marketing/sales presentations, collateral, product documentation, training materials, and promotional items.
  • Developed marketing and communications programs and sales materials including collateral development, sales presentations, and client presentations.
  • Worked with partners and managers to develop marketing strategies, identify business opportunities and develop sales presentations.
  • Launched a relationship building campaign targeting key stakeholders * Responsible for all customer facing activities and sales presentations
  • Develop technical and non-technical marketing materials and sales presentations for channel partner use and training.
  • Promoted convention and tourism business through industry memberships and targeted sales presentations to convention/meeting planners.
  • Designed sales promotion programs, prepared and organized sales presentations and created sales promotional materials.
  • Developed sales presentations, video, sales materials, conference presentations and other communications.
  • Developed and maintained sales presentations for corporate, endemic and non-endemic ad sales managers.
  • Drafted marketing materials, prepared sales presentations and engaged in daily customer contact.
  • Prepared and demonstrated sales presentations and proposals that explained product specifications and applications.
  • Developed and maintained other professional sales presentations adapted to a variety of audiences.
  • Delivered sales presentations to decision makers within assigned areas to increase brand awareness.
  • Develop consumer and business-to-business market plans and sales presentations & analyze sales.

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40. Sales Tools

low Demand
Here's how Sales Tools is used in Marketing Manager jobs:
  • Re-designed, digitized and then maintained complete catalog and collateral library, including sales tools, training materials and customer communications.
  • Developed creative sales tools by communicating product value proposition to enable team, including presentations for customer relations and corporate image.
  • Interfaced with outside agencies to produce all marketing communication materials and sales tools to promote products and increase corporate visibility.
  • Developed and delivered marketing campaigns, programs, and communication/sales tools to increase awareness of new national Enterprise Sales organization.
  • Managed development of targeted sales tools, customer marketing communications, and corporate communications for leading fleet management company.
  • Managed & developed integrated marketing efforts including product launch campaigns, positioning, promotional activities and sales tools.
  • Managed research process to deliver timely and pertinent consumer data for incorporation into various sales tools.
  • Executed and managed competitive intelligence databases for use in sales tools with positioning against competition.
  • Collaborated with sales and product teams to develop sales tools that supported product/digital initiatives.
  • Created marketing communications collateral and established proposal development processes and sales tools.
  • Design, develop and communicates industry/market specific promotions and sales tools.
  • Developed marketing materials and sales tools to effectively communicate product messaging.
  • Developed highly effective sales tools including collateral materials and demos.
  • Collaborated with sales management to develop sales tools and collateral.
  • Developed various effective sales tools including demonstration circuit boards.
  • Strengthened Global Sales Tools and Upgraded Marketing Presentation Materials.
  • Developed all corporate collateral materials and sales tools.
  • Developed and implemented highly effected sales tools.
  • Provided marketing/sales tools from conception to reality.
  • Developed sales tools and collateral, including press releases, print advertisements in industry trade pubs, case studies and more.

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41. Creative Direction

low Demand
Here's how Creative Direction is used in Marketing Manager jobs:
  • Provide creative direction & facilitate concept development for graphic designers; supplement by performing graphic design as necessary using Adobe products.
  • Provided creative direction to advertising agency in development of marketing message which resulted in increased sales and higher retention rates.
  • Established trade show creative direction to support overall company objectives to accurately portray growth strategies and corporate initiatives.
  • Provide creative direction and strategic goals to facilitate the design of promotional materials via external creative designer.
  • Provided strategic/creative direction, managed in-house design, wrote/edited copy, and measured/analyzed program metrics.
  • Provided creative direction for marketing materials and controlled distribution to each store throughout Tennessee.
  • Provided creative direction and consultation across a variety of disciplines through interactive storytelling.
  • Provided creative direction for radio and print advertising and collateral marketing material.
  • Provided creative direction to manage branded direct marketing material and sales collateral.
  • Collaborated with designers and developers on creative direction for all campaigns.
  • Managed creative direction and execution of agency and in-house multimedia projects.
  • Lead creative direction an implementation of all marketing related activities.
  • Set creative direction and developed promotional strategies.
  • Developed creative direction for agencies.
  • Brainstorm and develop product launch plan, creative direction, identify products benefits, identify promotion opportunities and design sales materials.
  • Developed strategy around campaign targets, offers, creative direction and production, and managed the relationship with the printing vendor.
  • Developed and organized the creative direction for the following Hospital publications: Medical Staff newsletter and The Hollywood Press employee newsletter.
  • Managed all aspects of web and email initiatives for AaronBrothers.com, from creative direction to analysis to social media marketing.
  • Developed branding style guides, creative directions, managed partnered vendor relations, and worked closely with legal for compliance.
  • Coordinated all new booth property builds collaborating with vendors, and contractors to provide creative direction and needed assets.

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42. Direct Reports

low Demand
Here's how Direct Reports is used in Marketing Manager jobs:
  • Managed a marketing team of six direct reports and several suppliers in executing effective cross-functional sales and marketing plans concurrently.
  • Managed three direct reports overseeing shopper marketing plans for key accounts and overseeing permanent and promotional merchandising.
  • Managed 14-member team and supervised 4 direct reports, implementing organization's product development process.
  • Prioritized four direct reports and partnered across two additional business units to implement strategic initiatives.
  • Managed product management and technical writing departments, including domestic and international direct reports.
  • Supervised and coached two direct reports responsible for tactical execution of acquired movie campaigns.
  • Supervised, developed and motivated team of direct reports to achieve optimum performance.
  • Conducted quarterly talent management assessment and developed direct reports for maximum career growth.
  • Learned all customer service functions in anticipation of acquiring department as direct reports.
  • Managed 2 direct reports, achieving significant improvements in their performance annually.
  • Direct reports included one Advertising Associate and one Marketing Database Specialist.
  • Promoted over peers to manager of department with analyst-level direct reports.
  • Direct Reports: Marketing Communication Coordinator, Product Manager and Designer.
  • Managed two direct reports and assisted in professional development.
  • Direct reports included marketing assistant and marketing intern.
  • Direct reports included Marketing Coordinator and Copy Writer.
  • Supervised two direct reports and eight agency relationships.
  • Managed and helped develop several direct reports.
  • Managed three associate marketing manager direct reports.
  • Managed and motivated direct reports.

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43. Html

low Demand
Here's how Html is used in Marketing Manager jobs:
  • Collaborated with copywriters and designers to develop compelling HTML email campaigns and corresponding landing pages.
  • Collaborated with creative agencies to develop company website using HTML and other design elements
  • Created and executed effective marketing campaigns via HTML advertisements.
  • Market products to current and potential advertisers via HTML emails and other channels to create advertising leads for the sales teams.
  • Handled all website maintenance using WordPress, including HTML coding and SEO to increase property rentals and investment opportunities.
  • Managed, updated and redesigned online monthly and weekly promotional contests using raw HTML coding, for product promotions.
  • Managed site developers using PHP, implemented with HTML content, tied into a Java back end shopping cart.
  • Worked with national campaigns to enhance online product branding and sales by designing logos, banners and HTML e-mails.
  • Create weekly email newsletter using HTML and writing content focused on news in the network and current topics.
  • Designed and managed corporate website by providing content updates, page layout, graphic design and HTML programming.
  • Redesigned club website from a pure HTML display to one implementing PHP and a more appealing CSS layout.
  • Oversee staff with quality assurance testing of HTML, JavaScript, hyper-linking structure, and video streaming.
  • Managed all aspects of redesign of website and responsible for updating the site weekly using simple HTML.
  • Managed content and design for the IBFD website, electronic newsletters (HTML) and corporate publications.
  • Established, executed, tracked and optimized an e-marketing plan using HTML and third party email client.
  • Program using HTML and work with developers to create templates based on the needs of the email.
  • Designed materials for web, print, direct mail brochures and HTML emails (portfolio available).
  • Developed and designed company's HTML monthly newsletter, which was sent to over 10,000 companies.
  • Campaign included large consumer sweepstakes, third party HTML emails, digital display and newspaper placements.
  • Implemented HTML tracking program to better monitor results for HTML emails sent through third party vendors.

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45. Sales Representatives

low Demand
Here's how Sales Representatives is used in Marketing Manager jobs:
  • Communicated corporate and product line advertising guidelines to key account executives, national sales representatives, retail partners and their agencies.
  • Created weekly sales newsletter resulting in informed and educated sales representatives regarding product trends, inventory changes and market conditions.
  • Performed sales calls and provided support to sales representatives in communicating and presenting product capabilities and new technologies to customers.
  • Served as customer advocate to manufacturing and engineering teams by providing feedback from customers and field sales representatives.
  • Maintain relationships with national sales representatives, business representatives and firms as necessary to accomplish marketing/sales objectives.
  • Supported manufacturer's sales representatives by providing professional technical product presentations in the field for specifying engineers.
  • Team leader of six professional Medical Representatives, two Sales Supervisors and eight Pharmacy Sales Representatives.
  • Led collaborative effort with sales representatives and sales management supporting customer selection and optimal customer management.
  • Assisted sales representatives on identifying vertical markets in their territories and implemented plans to penetrate them.
  • Managed two direct reports responsible for warehousing and distributing all marketing material to Sales representatives.
  • Job Responsibilities Supervised marketing department which included the telemarketing staff and outside sales representatives.
  • Developed retail training programs for Territory Sales Representatives as well as National Account Managers.
  • Created leads for our sales representatives by reviewing demographic information on doctors practices.
  • Direct product support and customized promotional material for Sales Managers and Sales Representatives.
  • Provided supervision to telemarketers, canvas personnel, resource person for outside sales representatives
  • Worked directly with sales representatives to manage existing business and acquire new customers.
  • Developed regional sales programs for customers, company sales representatives and fabrication employees.
  • Increased sales and trained sales representatives through increasing responsibilities as manager and mentor.
  • Managed Inbound and Outbound Telemarketing Department with 20+ Telesales Representatives and one Supervisor.
  • Managed pricing policy of containerized freight in assigned territories and supported sales representatives.

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46. B2C

low Demand
Here's how B2C is used in Marketing Manager jobs:
  • Developed B2B and B2C national acquisition/retention marketing campaigns designed to increase sales during defined television series launch windows.
  • Collaborated with digital advertising agencies to produce digital campaigns and strategic marketing initiatives for B2C websites.
  • Created consumer pull for Aurora-inclusive insurance plans and led B2B/B2C open-enrollment campaigns.
  • Supported business development initiatives in a B2C environment.
  • Developed marketing strategy for B2C in-home sales campaign for Chicago metro market and B2B dealership campaign for New England metropolitan market.
  • Utilized B2B and B2C marketing approaches to engage both dealer/distributor owned stations and company-owned stations for both fuels and convenience operations.
  • Developed pricing model, value propositions and marketing strategies for direct B2B and B2C marketing through electronic and print media campaigns.
  • Developed and executed full-year online marketing plans for B2B and B2C websites which resulted in a 15% increase in sales.
  • Provide Levolor-Kirsch with an effective B2C web presence by planning, developing, and executing against the overall marketing strategy.
  • Manage all marketing strategy, brand and communications for four lines of business in B2B, government and B2C markets.
  • Represented the B2C prepaid travel team at trade shows, general manager conferences, retail advisory meetings and ramp meetings.
  • Developed and implemented a variety of direct response and distributor marketing initiatives to various channels inside B2C and B2B markets.
  • Planed, developed and implemented B2C campaigns supporting company mission resulting in increased foot traffic, sales and brand visualization.
  • Formulate B2C strategies and tactical plans across product, sales channels and target segments and recommend pricing and product introduction.
  • Developed concept for top performing B2C and B2B banners, and collaborated with web design team to create graphic.
  • Authored B2B and B2C materials for sales proposals/presentations, direct mail and online marketing campaigns, and external communications.
  • Managed circulation of catalogs and call campaigns targeted B2B and B2C customers in US, Canada, and Europe.
  • Developed new business through B2B and B2C account development for a dealer of Independent Living Products and Services.
  • Develop, manage and deploy all outbound email campaigns to multiple B2B and B2C customer and prospect lists.
  • Drive online and offline marketing communications targeting B2B and B2C sectors for home health care and hospice services.

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47. RFP

low Demand
Here's how RFP is used in Marketing Manager jobs:
  • Provide relationship partners with competitive intelligence reports, customized proposal and RFP materials, and individual/group coaching for meeting preparation.
  • Analyzed, researched and designed responses to clients' business and service-level requirements to satisfy RFP specifications.
  • Re-designed and organized all RFP/RFQ materials including putting together new materials when needed.
  • Managed proposal efforts from RFP analysis through final delivery of federal documents.
  • Supported new business development by developing RFP responses and presentation deck materials.
  • Increased web traffic by over 100% in less than a year by redesigning the website and driving the RFP process.
  • Constructed personalized proposals, including mock mobile designs, for larger potential clients; eliminating city's need for RFP bid.
  • Promoted client relationships, contract negotiations and follow-through, and researched new RFP/RFQ opportunities, competitions, and potential speaking engagements.
  • Identify and obtain necessary information to complete initial plan designs, proposals, and/or RFP's (Request For Proposal).
  • Direct the RFP process for recruiting outside agency help on various marketing initiatives including overhaul of all e-renewal and wrap creatives.
  • Lead the development and preparation of RFP's, RFQ's, SoQ's, Pre-Qualification packages and formal presentations.
  • Created RFP materials, including full offering memorandums, in order for the marketing team to competitively bid on projects.
  • Managed all marketing initiatives and RFP's for a Top Secret Security cleared SAP/ERP technical and functional IT consulting group.
  • Created a customer presentation to address RFP questions which was instrumental in obtaining a new contract valued at $3M.
  • Produced creative and technical writing for organizations brochures, sales support responses to RFI /RFP, training materials and website.
  • Market research and tracking of RFP/ Q opportunities, proposal content writing, strategic consultant team-building, client communications.
  • Coordinated kick?off meetings for discussion and strategies on responding to RFQ s, RFP s and presentations.
  • Identified potential service agents, developed RFP's and selection criteria, evaluated agent proposals and selected in-country agents.
  • Train Paralegals on RFP process for Municipal Finance Group; train additional marketing team members on RFP process.
  • Managed RFP analysis and proposal planning, review for compliance to requirements, message, and win strategy.

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48. Corporate Website

low Demand
Here's how Corporate Website is used in Marketing Manager jobs:
  • Conceptualized, developed and executed new database driven corporate website increasing product messaging and driving increased MQL conversions.
  • Unified marketing messaging by re-launching corporate website implementing flash powered branding which carried over to all marketing communications.
  • Designed, developed, and implemented the corporate website and established marketing plans and acquired corporate accreditation.
  • Managed corporate website and lead generating activities to ensure corporate strategic and departmental goals were served.
  • Managed corporate website and other Web properties, including intranet for Web-based public content management company.
  • Developed marketing plan and ongoing management of corporate website for triathlon sports management organization.
  • Managed development of new corporate website, presentations, and collateral following company mergers.
  • Managed all aspects of online presence including corporate website and social media community channels.
  • Created and maintained new revenue stream after instituting innovative e-commerce platform for corporate website.
  • Manage content on corporate website using a variety of administrative and content management tools.
  • Design of corporate Website for registration and information about annual employee incentive travel program.
  • Integrated corporate website strategy that led to increased brand awareness within organization and industry.
  • Led redesign of corporate website including refined positioning, messaging and creative identity.
  • Formulated brand strategy, developed marketing collateral, and created corporate website.
  • Developed continuing education programs, and oversaw maintenance of two corporate Websites.
  • Developed, launched and maintained first corporate website increasing market awareness.
  • Developed a corporate website and produced a monthly customer newsletter.
  • Provide web copy to multimedia developer for corporate website updates.
  • Maintained and updated sales and marketing information for corporate website.
  • Developed and implemented corporate website and online advertising campaigns.

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49. Potential Customers

low Demand
Here's how Potential Customers is used in Marketing Manager jobs:
  • Analyzed and constructed detailed briefs on competitors, including descriptions of products, technology, investors and current/potential customers.
  • Developed, implemented and executed marketing plans to attract potential customers using social media outlets and traditional marketing channels.
  • Designed and distributed targeted email campaigns to existing and potential customers to promote computer sales and recycling services.
  • Monitored effectiveness of call centers and motivated representatives to provide excellent service to current and potential customers.
  • Created product demonstration videos for distribution to potential customers and online streaming videos of product applications.
  • Created and executed email marketing campaigns to engage potential customers and facilitate new business development efforts.
  • Initiated post-event marketing follow-up activities and ongoing drip communications to strengthen relationships with potential customers.
  • Identified competitive products, potential customers, key industry stakeholders and general industry information.
  • Conceived and coordinated events and sponsorship opportunities to connect with new and potential customers.
  • Tracked market shares of competitors and potential customers to anticipate opportunities and threats.
  • Developed, implemented, and executed strategic marketing plans to attract potential customers.
  • Aided KMS brokers in preparing and delivering presentations to existing and potential customers.
  • Confirmed appointments with potential customers while further stimulating interest in specially marketed products.
  • Provide potential customers with a comfortable environment to develop relationships with our facilities.
  • Identify potential customers, prepare proposals and give presentations for different products.
  • Developed innovative strategies using creative faculties in order to attract potential customers.
  • Ensured continued profit through sales forecasting and strategic planning Identified potential customers.
  • Produced videos of CNC metal-working machine products for distribution to potential customers.
  • Researched and reported on external opportunities and assessed current and potential customers.
  • Completed outreach and contacted potential customers to provide information regarding the service.

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50. Local Businesses

low Demand
Here's how Local Businesses is used in Marketing Manager jobs:
  • Opened call center Managed over 30 employees Designed marketing material Developed contracts with multiple local businesses for advertising Cold Calling Lead generation
  • Establish business relationships with current guests, local businesses/companies & organizations to develop partnerships and programs to increase revenue stream.
  • Established relationships with local businesses and organizations to draw attention to catering and banquet dining programs.
  • Developed partnerships with community organizations and local businesses to promote student work and enhance community engagement.
  • Developed an outside marketing campaign with local businesses for property networking and traffic generation.
  • Established marketing relationships in the community and with local businesses to execute marketing goals.
  • Deliver informative information to local businesses, Face to face interaction with local consumers,
  • Contacted local businesses to set up working relationships and collaborated to benefit both companies.
  • Managed restaurant community service, including Give Back Nights and sponsorship with local businesses
  • Researched cost efficient materials while developing a good working relationship with local businesses.
  • Established successful partnerships with vendors, event management companies and local businesses.
  • Negotiated new marketing channels, and cultivated partnerships with other local businesses.
  • Developed partnerships with local businesses to secure membership growth and retention promotions.
  • Create partnerships with local businesses and the university to generate leasing activity.
  • Solicited and maintained commercial sponsorship and advertising accounts with local businesses.
  • Handled all sponsorship and donation request from organizations and local businesses.
  • Developed a marketing plan focused on catering events and local businesses.
  • Developed relationships with local businesses and attended various networking opportunities.
  • Developed and presented merchandising strategies and promotions to local businesses.
  • Cultivated community partnerships with local businesses and non-profit organizations.

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20 Most Common Skill for a Marketing Manager

Company Website19.1%
Strategic Partnerships10.4%
Email7.8%
Online7.8%
Trade Shows6.1%
New Product Development5.9%
Market Research4.9%
Customer Service4.6%

Typical Skill-Sets Required For A Marketing Manager

RankSkillPercentage of ResumesPercentage
1
1
Company Website
Company Website
15.2%
15.2%
2
2
Strategic Partnerships
Strategic Partnerships
8.3%
8.3%
3
3
Email
Email
6.2%
6.2%
4
4
Online
Online
6.2%
6.2%
5
5
Trade Shows
Trade Shows
4.8%
4.8%
6
6
New Product Development
New Product Development
4.7%
4.7%
7
7
Market Research
Market Research
3.9%
3.9%
8
8
Customer Service
Customer Service
3.7%
3.7%
9
9
Facebook
Facebook
3.2%
3.2%
10
10
Web Content
Web Content
2.7%
2.7%
11
11
Press Releases
Press Releases
2.7%
2.7%
12
12
Business Development
Business Development
2.5%
2.5%
13
13
Special Events
Special Events
2.5%
2.5%
14
14
Promotional Materials
Promotional Materials
2.5%
2.5%
15
15
Twitter
Twitter
2.3%
2.3%
16
16
ROI
ROI
2%
2%
17
17
Sales Goals
Sales Goals
1.8%
1.8%
18
18
CRM
CRM
1.7%
1.7%
19
19
Market Share
Market Share
1.6%
1.6%
20
20
Internet
Internet
1.5%
1.5%
21
21
Graphic Design
Graphic Design
1.3%
1.3%
22
22
Google Analytics
Google Analytics
1.3%
1.3%
23
23
Project Management
Project Management
1.1%
1.1%
24
24
New Clients
New Clients
1%
1%
25
25
Promotional Events
Promotional Events
0.9%
0.9%
26
26
Linkedin
Linkedin
0.9%
0.9%
27
27
Search Engine Optimization
Search Engine Optimization
0.9%
0.9%
28
28
New Accounts
New Accounts
0.8%
0.8%
29
29
Annual Budget
Annual Budget
0.8%
0.8%
30
30
Instagram
Instagram
0.8%
0.8%
31
31
Customer Base
Customer Base
0.7%
0.7%
32
32
PPC
PPC
0.7%
0.7%
33
33
Annual Sales
Annual Sales
0.6%
0.6%
34
34
Youtube
Youtube
0.6%
0.6%
35
35
SEM
SEM
0.6%
0.6%
36
36
Powerpoint
Powerpoint
0.6%
0.6%
37
37
Competitive Analysis
Competitive Analysis
0.5%
0.5%
38
38
Adobe Photoshop
Adobe Photoshop
0.5%
0.5%
39
39
Sales Presentations
Sales Presentations
0.5%
0.5%
40
40
Sales Tools
Sales Tools
0.5%
0.5%
41
41
Creative Direction
Creative Direction
0.5%
0.5%
42
42
Direct Reports
Direct Reports
0.5%
0.5%
43
43
Html
Html
0.4%
0.4%
44
44
Print ADS
Print ADS
0.4%
0.4%
45
45
Sales Representatives
Sales Representatives
0.4%
0.4%
46
46
B2C
B2C
0.4%
0.4%
47
47
RFP
RFP
0.4%
0.4%
48
48
Corporate Website
Corporate Website
0.4%
0.4%
49
49
Potential Customers
Potential Customers
0.4%
0.4%
50
50
Local Businesses
Local Businesses
0.4%
0.4%

32,507 Marketing Manager Jobs

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