Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Marketing Manager Responsibilities

Here are examples of responsibilities from real marketing manager resumes representing typical tasks they are likely to perform in their roles.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Utilize the company's Facebook, Instagram, and YouTube pages for marketing and market research purposes which includes managing advertisements.
  • Create a comprehensive social media approach, including Facebook, twitter and on-line media and presence in key digital spaces.
  • Create marketing materials, sales and special offers and develop website, online shopping and email marketing, SEO and SEM.
  • Design and develop marketing collateral using PhotoShop and InDesign.
  • Create WordPress website and marketing strategy.
  • Design and build focused website using WordPress platform.
  • Cloud is a small, venture-fund software company.
  • Bring operations and reporting into online cloud base systems.
  • Keep up with Topgolf twitter and any other social media outlet

Marketing Manager Skills and Personality Traits

We calculated that 14% of Marketing Managers are proficient in Digital Marketing, Marketing Campaigns, and Project Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.

We break down the percentage of Marketing Managers that have these skills listed on their resume here:

  • Digital Marketing, 14%

    Performed or facilitated training for staff including website management, website optimization, effective communications with the customers through digital marketing.

  • Marketing Campaigns, 7%

    Developed comprehensive sales and marketing campaigns through media planning and marketing research and analysis to increase profitability throughout the NE market.

  • Project Management, 4%

    Developed marketing strategies and tactical execution for home equity products and provided project management to checking and debit card marketing programs.

  • Integrated Marketing, 4%

    Collaborated inter-departmentally to develop integrated marketing programs across multiple communication channels.

  • Email Marketing, 4%

    Manage marketing/advertising department for $30m/yr company Manage marketing staff to achieve measurable results Web Development/Management Email Marketing Sales/Lead Funnel Management

  • CRM, 3%

    Facilitated the development, execution and management of CRM marketing activities, including e-marketing programs and strategies, and campaign management.

Some of the skills we found on marketing manager resumes included "digital marketing," "marketing campaigns," and "project management." We have detailed the most important marketing manager responsibilities below.

  • Analytical skills can be considered to be the most important personality trait for a marketing manager to have. According to a marketing manager resume, "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Marketing managers are able to use analytical skills in the following example we gathered from a resume: "web optimization using a/b testing and historical data to improve pricing, design and messaging, increasing clicks and conversion rates. "
  • While it may not be the most important skill, we found that many marketing manager duties rely on communication skills. This example from a marketing manager explains why: "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." This resume example is just one of many ways marketing managers are able to utilize communication skills: "manage marketing team with all physician communications including; content development, branding and internal and external messaging. "
  • Another skill that is quite popular among marketing managers is creativity. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a marketing manager resume: "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "manage execution of a/b testing of ad creative, email creative, website creative and landing pages. "
  • A thorough review of lots of resumes revealed to us that "interpersonal skills" is important to completing marketing manager responsibilities. This resume example shows just one way marketing managers use this skill: "managers must deal with a range of people in different roles, both inside and outside the organization." Here's an example of how this skill is used from a resume that represents typical marketing manager tasks: "selected skills: social media and networking event planning interpersonal management content marketing audio/video marketing print and design marketing"
  • As part of the marketing manager description, you might find that one of the skills that might be helpful to the job is "organizational skills." A marketing manager resume included this snippet: "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This skill could be useful in this scenario: "managed content development and implementation of internal campaigns with oversight of editorial, brand, creative, and organizational rollout. "
  • See the full list of marketing manager skills.

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    What Senior Manager Of Marketings Do

    A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

    We looked at the average marketing manager annual salary and compared it with the average of a senior manager of marketing. Generally speaking, senior managers of marketing receive $13,800 higher pay than marketing managers per year.

    Even though marketing managers and senior managers of marketing have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require digital marketing, marketing campaigns, and project management in the day-to-day roles.

    There are some key differences in responsibilities as well. For example, a marketing manager responsibilities require skills like "powerpoint," "strategic partnerships," "photoshop," and "graphic design." Meanwhile a typical senior manager of marketing has skills in areas such as "sr," "kpis," "patients," and "salesforce." This difference in skills reveals how truly different these two careers really are.

    Senior managers of marketing tend to make the most money in the technology industry by averaging a salary of $126,981. In contrast, marketing managers make the biggest average salary of $115,553 in the technology industry.

    On average, senior managers of marketing reach higher levels of education than marketing managers. Senior managers of marketing are 6.5% more likely to earn a Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.

    What Are The Duties Of a Manager, Field Marketing?

    A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

    Now we're going to look at the manager, field marketing profession. On average, managers, field marketing earn a $11,254 lower salary than marketing managers a year.

    Not everything about these jobs is different. Take their skills, for example. Marketing managers and managers, field marketing both include similar skills like "digital marketing," "marketing campaigns," and "project management" on their resumes.

    In addition to the difference in salary, there are some other key differences that are worth noting. For example, marketing manager responsibilities are more likely to require skills like "customer service," "powerpoint," "strong project management," and "google analytics." Meanwhile, a manager, field marketing might be skilled in areas such as "salesforce," "demand generation," "grass," and "social media marketing." These differences highlight just how different the day-to-day in each role looks.

    On average, managers, field marketing earn a lower salary than marketing managers. There are industries that support higher salaries in each profession respectively. Interestingly enough, managers, field marketing earn the most pay in the technology industry with an average salary of $100,565. Whereas, marketing managers have higher paychecks in the technology industry where they earn an average of $115,553.

    In general, managers, field marketing study at similar levels of education than marketing managers. They're 3.3% less likely to obtain a Master's Degree while being 0.2% less likely to earn a Doctoral Degree.

    What Technology Do You Think Will Become More Important And Prevalent For Marketing Analysts In The Next 3-5 Years?

    Jill Koehler

    Associate Dean, Career Development and Part-Time Faculty, Quinnipiac University

    Yes, of course, the coronavirus pandemic will have an enduring impact, but that's not to say it is a long-term negative. As an eternal optimist, I think the coronavirus pandemic will continue to teach graduates skills that they may not otherwise have learned at this stage in their careers. Landing a job in an epidemic has taught students the value of being scrappy, doing hardcore research, using their network, and thinking outside the box to land a position. Life is not always fair, and that is the harsh reality. Graduates cannot control what is happening around them; they can only control how they respond. For the Class of 2019, it seemed as though jobs were falling out of the trees, but sadly that is not the case for the Class of 2020. Many graduates had jobs rescinded; others were postponed or never received, and here is where showing unwavering determination makes all the difference. There is no time for a pity party, only time to move forward with their best selves, while showing agility and grit that will pay them tenfold.
    Lastly, many employers have been forced by the pandemic to realize the undeniable benefits of employees working remotely, either part-time or full-time, and recent graduates have to quickly pivot and successfully embrace the virtual world of work. If structured strategically, working remotely can cut down on business overhead. It can open up workforce options (including expertise, diversity, etc.), without employee geographical location being a part of the equation, and potentially expanding business opportunities to a much broader area. The employees also glean benefits as remote work reduces commuting time and expense; it allows for more significant job opportunities nationwide and can add to one's overall quality of life. There will always be businesses that require an on-site workforce, but in cases where there is flexibility, there is a new opportunity.
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    How a Business Development And Marketing Manager Compares

    The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.

    The business development and marketing manager profession generally makes a lower amount of money when compared to the average salary of marketing managers. The difference in salaries is business development and marketing managers making $29,181 lower than marketing managers.

    While looking through the resumes of several marketing managers and business development and marketing managers we discovered that both professions have similar skills. These similarities include skills such as "digital marketing," "marketing campaigns," and "project management," but they differ when it comes to other required skills.

    There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a marketing manager is likely to be skilled in "email marketing," "customer service," "strong project management," and "lead generation," while a typical business development and marketing manager is skilled in "revenue growth," "seo," "business development efforts," and "sales process."

    Interestingly enough, business development and marketing managers earn the most pay in the finance industry, where they command an average salary of $88,175. As mentioned previously, marketing managers highest annual salary comes from the technology industry with an average salary of $115,553.

    Business development and marketing managers typically study at similar levels compared with marketing managers. For example, they're 3.2% more likely to graduate with a Master's Degree, and 0.6% more likely to earn a Doctoral Degree.

    Description Of a Marketing Manager/Project Manager

    A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

    Now, we'll look at marketing manager/project managers, who generally average a lower pay when compared to marketing managers annual salary. In fact, the difference is about $26,182 per year.

    While their salaries may vary, marketing managers and marketing manager/project managers both use similar skills to perform their jobs. Resumes from both professions include skills like "digital marketing," "marketing campaigns," and "project management. "

    Even though a few skill sets overlap, there are some differences that are important to note. For one, a marketing manager might have more use for skills like "customer service," "lead generation," "strategic partnerships," and "marketing collateral." Meanwhile, some marketing manager/project managers might include skills like "project scope," "seo," "status reports," and "internal clients" on their resume.

    In general, marketing manager/project managers make a higher salary in the technology industry with an average of $95,863. The highest marketing manager annual salary stems from the technology industry.

    Marketing manager/project managers reach similar levels of education when compared to marketing managers. The difference is that they're 2.3% more likely to earn a Master's Degree more, and 0.1% less likely to graduate with a Doctoral Degree.

    What a Marketing Manager Does FAQs

    Do Marketing Managers Make A Lot Of Money?

    Yes, marketing managers make a lot of money. The highest earning 25th percentile has a salary of over $185,000. New York, New Jersey, Virginia and Colorado have the highest mean salary for marketing managers.

    How Many Hours Do Marketing Managers Work?

    Most marketing managers work 40 hours per week. This is pretty typical for professional careers. Marketing managers typically work these hours during a 9-to-5 schedule, which makes the work fairly steady and stable.

    How To Prepare For A Marketing Interview.

    You must do diligent research on your prospective company, leverage your previous experience, and stay up to date with current trends in order to prepare for a marketing interview.

    There are many different things you can do to prepare for a marketing interview; however, one of the most crucial is to do in-depth research into the company you are interviewing with. You can start by digesting all of the information provided on its website. Take close notice of the products and services it provides.

    Is Marketing Manager A Good Job?

    Marketing manager is a good job for those looking for more pay and scope of responsibilities in marketing. It can be an interactive position managing teams while leading marketing campaigns, setting visions and goals, and reporting to upper management.

    Is Marketing Manager A Stressful Job?

    Marketing manager is a stressful job because of all the different responsibilities and deadlines. Duties vary depending on the size of a company. Marketing managers need to know how to build programs and campaigns and report on market metrics.

    What Degree Do You Need To Be A Marketing Manager?

    You need at least a bachelor's degree to be a marketing manager. Some employers do not require specific training, but many prefer a degree in marketing or business management. Technology training and an understanding of design and media production can also be helpful.

    What Does A Marketing Manager Do On A Daily Basis?

    Marketing managers coordinate with team members, analyze data, and attend a variety of meetings on a daily basis. Here are some details on the daily activities of a marketing manager:

    • Coordinate with team members

      Marketing managers spend a lot of their workdays collaborating and coordinating with marketing team members. They might help the team brainstorm ideas, delegate tasks to different staff, and provide feedback on any marketing projects that are currently being undertaken. Marketing managers are known to attend several meetings in a given day.

    • Analyze data

      Marketing managers often analyze data on a daily basis to better inform them on how to create marketing strategies and campaigns that will be effective and resonate with target consumer groups. This might involve specific activities like scrutinizing sales data, using web analytics, and gleaning information from customer feedback via company surveys.

    • Attend a variety of meetings

      As was mentioned above, marketing managers are known to attend various meetings in a typical day. This might include a meeting with their marketing team, the sales department, product development professionals, or the finance department of their company. These meetings usually involve addressing specific marketing issues or making promotional goals.

    What Is Required To Be A Marketing Manager?

    A proven track record through work experience is required to be a marketing manager. In addition, a bachelor's degree is highly preferred, and some internships can help to land an entry-level position as a project manager.

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