Marketing manager jobs in Lafayette, IN

We are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: ********************** You are: If you relish delivering business, engaging with great brands and aiding clients to transform their marketing and digital organizations, we want to meet you! If you love innovating and building industry leading digital solutions, we want to meet you!! There is never a typical day at Accenture Song, that's why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Your role will require you to directly work with clients to bring ideas and innovation to life, building customer relationships and digital marketing, ecommerce, and omni-channel solutions. You will aid our clients in transforming their marketing organizations - Strategize, design, develop and implement operating models, organizational constructs that enable our clients to change the manner in which they deliver value through marketing. You will also be accountable for helping to drive and deliver new ideas with clients and lead teams to ensure client value. You'll engage in projects that design and stand up/activate Accenture's agency services. You'll lead strategic engagements and teams that encompass a wide range of activities, including assessments and roadmaps to provide recommendations, and activating new ways of working using agile rhythms and enabling leading digital platforms such as Adobe and Salesforce. The work: · Develop new operating models and organizational structures for our clients that encompass people, process, technology and governance within and across marketing organizations in order to unlock value and meet desired business outcomes · Lead teams to deliver value through developing new and updated operating models, marketing processes, change, training and communication plans and aid our clients to roll-out and stand-up transformational changes within their organization · Gather and analyze information from our clients to determine the most valuable opportunities to improve integrated marketing performance and operations, and orchestrate roadmaps, organizations and operations to deliver this · Identify ineffectiveness and areas of opportunity within a client's marketing organization and determine strategic implications. Lead teams to define detailed plans, inclusive of people, process and technology, to generate improvements · Leverage knowledge of marketing strategy, brand and campaign operations to develop and implement plans and approaches. Enable client teams to operate in a "new way of working" · Engage with working leadership level clients to collaborate on solutions and approaches to improve and grow their ability to meet business objectives · Support new business opportunities through participating in pitches and RFP responses · Collaborate with other functional teams to deliver more holistic transformation solutions such as brand, creative and marketing strategy · Support and participate in thought leadership for marketing challenges to orchestrate and operate in new ways, including Agile Marketing, to achieve their goals · Lead activation engagements to aid clients to operate in new ways, in agile rhythms and to make the most of experience platforms such as Adobe. Here's what you'll need: + Minimum 6 years of marketing/marketing operations experience with integrated CRM, direct-response and/or data-driven marketing with/for B2C, B2B or B2B2C organizations + Minimum 3 years in a leadership capacity defining strategies and plans that improve and grow business outcomes + Minimum 2 years of experience consulting, as a marketing strategist or defining process and organizational design solutions in a business environment + Minimum 5 years of experience working within a digital business or digital agency + Minimum 5 years of professional services in digital business, or digital marketing to include solutions for Fortune 500 clients, Bonus points if: + Bachelor's degree or equivalent (minimum 12 years) work experience + Core management consulting skills including: + Strategic skills: strong critical thinker, ability to architect solutions, and clearly communicate strategic ideas in a clear, simple manner + Subject matter knowledge in integrated marketing operations and processes with expertise in understanding nuances of data-driven multichannel relationship marketing organizations that cross web, mobile, social, email, and traditional direct marketing channels and working with leading class digital platforms such as Adobe + Experience leading and facilitating working sessions with both teams and leaders, + Experience architecting, implementing and managing organizational change a plus + Experience designing, developing and implementing marketing and digital processes and ways of working that bring agility to teams, as well as + rolling out new organizational capabilities / Knowledge of digital marketing best practices and leading measurements + Ability to establish and grow long term trusted relationships over time. Being the trusted "go-to" person + Proven experience leading teams to deliver quality results and outputs per agreed timelines and plans + Self-starter with strong organizational skills + Willingness to learn new things, innovate and grow + Able to collaborate across disciplines, teams and organizational lines + Understanding of CRM strategic concepts and services. Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.We accept applications on an on-going basis and there is no fixed deadline to apply. Information on benefits is here. (************************************************************ Role Location Annual Salary Range California $94,400 to $293,800 Cleveland $87,400 to $235,000 Colorado $94,400 to $253,800 District of Columbia $100,500 to $270,300 Illinois $87,400 to $253,800 Maryland $94,400 to $253,800 Massachusetts $94,400 to $270,300 Minnesota $94,400 to $253,800 New York/New Jersey $87,400 to $293,800 Washington $100,500 to $270,300 Requesting an Accommodation Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired. If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at **************** or send us an email or speak with your recruiter. Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. For details, view a copy of the Accenture Equal Opportunity Statement (******************************************************************************************************************************************** Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities. Accenture is committed to providing veteran employment opportunities to our service men and women. Other Employment Statements Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment. The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information. California requires additional notifications for applicants and employees. 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Digital Marketing Manager inen: JFandCo.inen is a fast-growing online retailer offering a wide range of high-quality clothing, accessories, and home goods. We are committed to providing our customers with the latest trends and styles at affordable prices. With a focus on innovation and customer satisfaction, we are constantly looking for talented individuals to join our team and help us continue to excel in the world of fashion and e-commerce. Job Summary: As a Digital Marketing Manager at JFandCo.inen, you will be responsible for developing, implementing, and managing our company's overall digital marketing strategy. You will oversee all digital marketing campaigns, from concept to execution, across various platforms such as social media, email, and search engines. By combining your expertise in digital marketing with our product offerings, you will play a crucial role in driving brand awareness, customer acquisition, and retention. Key Responsibilities: - Develop and implement digital marketing campaigns to increase brand awareness and drive customer acquisition and retention - Manage the company's presence on various digital platforms including social media, email marketing, and search engines - Analyze and interpret key data metrics and insights to improve campaign performance and marketing strategies - Collaborate with the design team to create visually appealing and effective marketing materials for digital channels - Monitor and stay up-to-date on industry trends and competition to ensure our marketing strategies remain competitive - Develop and manage the digital marketing budget, tracking expenses and ROI regularly - Work closely with cross-functional teams such as product, sales, and operations to align marketing efforts with company goals and initiatives - Manage and oversee the performance and development of the digital marketing team Qualifications: - Bachelor's degree in marketing, digital media, or a related field - Proven working experience as a Digital Marketing Manager, preferably in the e-commerce industry - In-depth knowledge of various digital marketing channels such as social media, email marketing, PPC, and SEO - Experience with analytics tools such as Google Analytics, AdWords, and social media insights - Strong analytical skills and ability to interpret data to make informed decisions - Excellent project management skills and ability to work under tight deadlines - Strong communication and collaboration skills - Up-to-date with the latest trends and best practices in digital marketing - A creative mindset and the ability to think outside the box Join Our Team: At JFandCo.inen, we value innovation, teamwork, and dedication. If you have a passion for digital marketing and a creative mindset, we want you to join our team and help us take our brand to the next level. In addition to a competitive salary and benefits package, you will have the opportunity to work in a dynamic and fast-paced environment, with a team that is passionate about what they do. Apply now and let's build the future of fashion together!

Who We Are: At OPENLANE we make wholesale easy so our customers can be more successful. We're a technology company building the world's most advanced-and uncomplicated-digital marketplace for used vehicles. We're a data company helping customers buy and sell smarter with clear, actionable insights they can understand and use. And we're an innovation company accelerating the future of wholesale remarketing through curiosity, collaboration, and an entrepreneurial spirit. Our Values: Driven Waybuilders. We pursue challenges that inspire us to build, create, and innovate. Relentless Curiosity. We seek to understand and improve our customers' experience. Smart Risk-Taking. We transform risk into progress through data, experience, and intuition. Fearless Ownership. We deliver what we promise and learn along the way. We're Looking For: Our MarComm team seeks a Project Manager with expertise to enhance our workflows and productivity. Ultimately, we aim to create a more organized, efficient, and collaborative work environment where projects are completed successfully and team members feel supported. This includes: * Improving project organization: Ensuring clear structures, task definitions, and deadline management. * Enhancing communication and collaboration: Facilitating seamless information sharing and scheduling regular check-ins to keep everyone aligned. * Optimizing processes: Implementing automations and standardized workflows to increase efficiency. You Are: * Collaborative. You're a partner to team members across the MarComm team, and a conduit between our team and key stakeholders within OPENLANE, and with vendors. * Relationship-driven. You're a people person who nurtures strong relationships and advocates for others. You're an ambassador for the MarComm team, OPENLANE. * Curious. You listen carefully, have a natural curiosity, and are confident to offer your opinion. You know when to be bold, when to be diplomatic, and when to question, "Why?". * Proactive. You are adept at identifying opportunities for process improvement and implementing solutions that enhance campaign effectiveness. You can coordinate projects, often multiple simultaneously, and act on your own initiative. * Detail-oriented. You ensure high-quality communication and maintain brand guidelines across all marketing materials. * Strategic. You bring a keen eye and a critical mind with an ability to see the big picture. You understand our audiences' needs and our purpose, and you work tirelessly to bring them together to achieve impact and business results. * Analytical. You possess strong critical thinking skills to evaluate key performance metrics, identify opportunities, and make recommendations for improvement. You Will: * Coordinate project intake, determining the efforts and teams required, scheduling meetings, and fostering clear communication drives teamwork and collaboration. * Support creating project plans and briefs, and ensure timely and successful project delivery while proactively identifying and addressing potential project risks. Establishes clear timelines, deliverables, and responsibilities. * Streamline workflows and improve time management by implementing efficient processes and SOPs for marcomm projects. * Optimize resource allocation by assisting in managing time and budgets for maximum efficiency. * Help track results and project outcomes/data - providing key insights for planning and improvement. * Report project risks and outcomes to appropriate management channels, and escalate issues according to the project work plan Who You Will Work With: This role reports to the Marketing Operations Director and regularly collaborates with the Marketing, Sales, Product, and Creative teams. Must-Haves: * 2-4 years of experience in marketing, advertising, or a related field * Experienced in using current project management tools (Asana & Notion) and identifies process improvements. * Bachelor's Degree or equivalent experience in Marketing, Communications, or a similar field. * Experience in project coordination, campaign planning, performance tracking, and marketing communication * Proficiency with Microsoft Office Suite and digital marketing tools * Excellent written and verbal communication skills for interacting with diverse project teams and stakeholders * Project planning and multi-tasking ability * Experience supporting product launches or B2B sales teams Nice to Have's: * Professional certification, such as PMP (Project Management Professional) * Experience in the automotive or logistics industry * Ability to travel occasionally for marketing support and events What We Offer: * Competitive pay * Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US) * Immediately vested 401K (US) or RRSP (Canada) with company match * Paid Vacation, Personal, and Sick Time * Paid maternity and paternity leave (US) * Employer-paid short-term disability, long-term disability, life insurance, and AD&D (US) * Robust Employee Assistance Program * Employer paid Leap into Service Day to volunteer * Tuition Reimbursement for eligible programs * Opportunities to expand your skill set and share your knowledge across a publicly traded, global organization * Company culture of internal promotions, diverse career paths, and meaningful advancement Sound like a match? Apply Now - We can't wait to hear from you!

Full-time Description Job Title: Content Marketing Specialist About Us: We were founded in 1993 on the simple belief that we can save the world from our competition by solving the insurance industry's most challenging problems with innovative solutions and extraordinary service. We have proven it. As one of the leading international travel insurance and specialty benefit management companies in the world, we service over 800,000 customers each year including international travelers, US government agencies, corporations, foreign governments, and insurance companies. With a diverse and growing global workforce of the best and brightest talent, Seven Corners is a fast-paced, innovative company with no plans to slow down soon. Our values drive each decision we make and each action we take. They are our guide to how we treat each other and our customers. These beliefs are the heart of the company culture and define what it means to work at Seven Corners. Our Culture Our culture is what makes us “us” it is the unique vibe you feel when you walk through our doors, the passion we bring to creating innovative solutions and the extra mile we go to put our customers first. It is a way of feeling and behaving toward each other and our customers. It is the values we hold to be true. It is in every decision we make and every action we take. Our Values: Customers come first We innovate We do the right thing We own the solution We are precise What you would do here: The Content Marketing Specialist is a prolific and talented content creator that writes and produces various types of marketing content to expand our digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills. What you already know and have done: Collaborate with designers, product management, marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience. Develop content marketing pieces including but not limited to: emails, blogs, whitepapers, infographics, eBooks, guides; for both B2C & B2B segments. Develop and review website content Contribute to development of marketing copy for ads and sales collateral Responsible for developing and maintaining distribution lists and/or audience profiles for various channels Contribute to the development of direct and indirect marketing campaigns Develop content and make use of digital tools and social media to maximize brand presence and recognition Ensure brand continuity across all creative executions Ideally You Have: Bachelor degree 2+ years experience producing content for the web specifically, as well as channel-specific knowledge (blog, whitepapers, presentation decks, Facebook, Twitter, etc.) Past experience building audiences online for both B2B and B2C Past experience explain and conveying complex concepts or topics A dual-minded approach: You're highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions. Sounds understanding of SEO (on-page and off-page) Expert knowledge of Microsoft Office 365; Word, Excel, PowerPoint, Outlook Working knowledge of Adobe Creative Cloud, Salesforce Marketing Cloud, Salesforce Pardot, Google Analytics, SEMrush, CrazyEgg Hands-on experience working in modern CMS; Sitefinity experience a plus Basic understanding of the following: HTML Experience building email campaigns using Salesforce Pardot, Salesforce Marketing Cloud The desire to excel within a team environment while being a highly motivated individual contributor Unrelenting determination and results orientation Highly effective time management, communication and organizational skills Commitment to personal growth and continuous learning Seven Corners hires culture fit over technical skills and experience. If you have the aptitude and attitude, we can help you grow your career through training, mentoring, increasing responsibility, and being around other rock star employees. Learn more at ***************************************** Seven Corners, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

SlimFast, the brand recently acquired by Heartland Food Products Group, is seeking a Senior Brand Manager responsible for developing the overall marketing strategy along with activating the brand plan at all levels of consumer support. In addition to SlimFast, Heartland Food Products Group is also the home of the Splenda and Java House brands. This position will be accountable to develop the brand strategy, deliver monthly business targets, track marketing performance and evaluate ROI effectiveness. This position is highly visible within the organization and requires close cross functional partnership with key internal constituents including Sales, R&D, Finance and Procurement. As a leader within the marketing function the role will have broad exposure to senior management and need to build data driven plan recommendations to move the business forward. We are looking for a self-motivated person who can independently manage multiple projects with a high sense of accountability and urgency. The Senior Brand Manager will: (1.) develop a strategic portfolio growth plan; (2.) drive the annual planning process from Brand Reviews to Prioritization (3.) ensure flawless in-market execute of marketing tactics (4) track performance and course correct and (5) drive holistic product ownership and expertise to unlock business insights to action. The Senior Brand Manager reports to the President and will partner with a broad range of multi-functional business partners in both Marketing & non-Marketing functions. Example focus areas include: * Brand ownership and oversight of the portfolio, understand key business drivers to the apply learnings to accelerate growth. * Partner with the sales organization to track in market performance, facilitate in crafting sell stories with retail customers and drive optimal shelf assortment. * Work with our Insight Team to better understand consumer needs and purchase motivation, the What & Why. * Brief internal and external agency partners for creative asset development and media planning to support plan tactics. Essential Duties and Responsibilities: * Serve as the internal and external brand ambassador, promoting our mission and brand. * Develop full year activation calendar with breakout of brand tactics, spending needs, activation timing and prioritization of efforts. * Lead a broad range of activities from packaging, pricing, promotion & product. * Conduct in-depth market and brand analysis to support category and brand growth. * Monitor, track, and analyze brand performance and initiatives; translate analysis into strategic actions and apply learnings and when needed take corrective action. * Prepare and create engaging and persuasive presentations at all levels of the organization. * Work collaboratively with internal communication group in development of creative * Work closely with sales management to plan and execute retail programs in Grocery, Mass, and Alt Channels. * Develop direct reports, foster a collaborative team environment, provide ongoing coaching/feedback, and facilitate team members individual development plans. Desired Skills & Required Experience * Heartland's culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset. * Solution focused mindset, demonstrate ability to operate with a business ownership mindset. * Collaborative attitude, work harmoniously with internal and external cross functional partners * BS/BA in business, marketing or related discipline required. MBA preferred. * 8-10 years previous experience, ideally with CPG products background.

SlimFast , the brand recently acquired by Heartland Food Products Group, is seeking a Senior Brand Manager responsible for developing the overall marketing strategy along with activating the brand plan at all levels of consumer support. In addition to SlimFast , Heartland Food Products Group is also the home of the Splenda and Java House brands. This position will be accountable to develop the brand strategy, deliver monthly business targets, track marketing performance and evaluate ROI effectiveness. This position is highly visible within the organization and requires close cross functional partnership with key internal constituents including Sales, R&D, Finance and Procurement. As a leader within the marketing function the role will have broad exposure to senior management and need to build data driven plan recommendations to move the business forward. We are looking for a self-motivated person who can independently manage multiple projects with a high sense of accountability and urgency. The Senior Brand Manager will: (1.) develop a strategic portfolio growth plan; (2.) drive the annual planning process from Brand Reviews to Prioritization (3.) ensure flawless in-market execute of marketing tactics (4) track performance and course correct and (5) drive holistic product ownership and expertise to unlock business insights to action. The Senior Brand Manager reports to the President and will partner with a broad range of multi-functional business partners in both Marketing & non-Marketing functions. Example focus areas include: Brand ownership and oversight of the portfolio, understand key business drivers to the apply learnings to accelerate growth. Partner with the sales organization to track in market performance, facilitate in crafting sell stories with retail customers and drive optimal shelf assortment. Work with our Insight Team to better understand consumer needs and purchase motivation, the What & Why. Brief internal and external agency partners for creative asset development and media planning to support plan tactics. Essential Duties and Responsibilities: Serve as the internal and external brand ambassador, promoting our mission and brand. Develop full year activation calendar with breakout of brand tactics, spending needs, activation timing and prioritization of efforts. Lead a broad range of activities from packaging, pricing, promotion & product. Conduct in-depth market and brand analysis to support category and brand growth. Monitor, track, and analyze brand performance and initiatives; translate analysis into strategic actions and apply learnings and when needed take corrective action. Prepare and create engaging and persuasive presentations at all levels of the organization. Work collaboratively with internal communication group in development of creative Work closely with sales management to plan and execute retail programs in Grocery, Mass, and Alt Channels. Develop direct reports, foster a collaborative team environment, provide ongoing coaching/feedback, and facilitate team members individual development plans. Desired Skills & Required Experience Heartland's culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset. Solution focused mindset, demonstrate ability to operate with a business ownership mindset. Collaborative attitude, work harmoniously with internal and external cross functional partners BS/BA in business, marketing or related discipline required. MBA preferred. 8-10 years previous experience, ideally with CPG products background.

Job Description At Bath Experts, we're looking for energetic, outgoing individuals to lead field sales & marketing efforts in their local communities. If you love engaging with people, have a knack for driving conversations, and want to represent a rapidly growing company known for outstanding customer experiences and top-rated products, this could be the perfect role for you! Job Duties & Responsibilities: Lead event marketing initiatives, demonstrations, and promotional activities to increase brand awareness and drive sales. Represent Bath Experts & the Jacuzzi brand at community events, managing planning, coordination, lead generation, and appointment scheduling. Showcase the Jacuzzi brands at exclusive retail partner locations, creating meaningful customer interactions and driving qualified appointments. Engage warmly and professionally with both potential and existing customers. Become a knowledgeable resource, showcasing Bath Experts' exceptional products and service offerings. Apply a consultative approach to help customers understand and value our solutions. Support marketing campaigns through follow-up calls, lead management, and various promotional tasks. Occasionally support new market initiatives and training of new team members. Requirements: You have at least 1 year of customer service experience (retail sales preferred). You're enthusiastic, friendly, and skilled at driving conversations. You have reliable transportation and can comfortably transport event materials. You're comfortable standing for extended periods. You're available evenings and weekends. Benefits: Competitive base pay + unlimited bonus opportunities Health, dental, vision, and life insurance options 401(k) with 4% company match Paid holidays, time off, and your birthday off Ongoing training and professional development opportunities Career advancement in a growing company Employee discounts on home improvement services Supportive, team-oriented environment Bath & Cabinet Experts is a fast-growing home improvement company transforming residential bathrooms and kitchens with premium products, expert craftsmanship, and unmatched customer service. As the exclusive Jacuzzi Bath Remodel dealer for Indiana, Ohio, and Kentucky - and the team behind Cabinet Experts, our dedicated kitchen cabinet refacing division - we bring trusted national brands together with local expertise to deliver exceptional results. Why Bath Experts? Multi-year Top Workplace award winner Over 2,100 five-star reviews with a 4.9-star average rating More than $200,000 donated to local children's hospitals and youth charities Built on a culture of integrity, innovation, and people-first values Committed to creating real growth opportunities for our team The Bath Experts Story and Community Commitment Keywords: Field Marketing Specialist, Brand Ambassador, Brand Promotion, Promotional Marketing, Event Marketing Lead, Community Engagement, Lead Generation, Customer Engagement Lead, Promotional Events Coordinator, Marketing Events Specialist, Promotional Events, Consultative Selling, Career Advancement, Customer Outreach, Premier Products, Award-Winning Workplace

The Strategic Marketing Manager is the marketing champion for assigned IMMI market segments. This role drives messaging, campaign creation, and go-to-market strategies that convert customer insights into revenue growth. Working shoulder-to-shoulder with Sales leadership, you will own segment objectives, craft compelling value propositions, and deliver integrated campaigns that accelerate pipeline and strengthen brand authority. Digital tactics are a supporting lever to a broader range of B2B marketing functions and capabilities. IMMI is the trusted, global leader of safety solutions, helping to protect millions of lives every day. For over sixty years, IMMI has led the way in developing, designing, testing and manufacturing innovative safety restraints and systems. IMMI's safety products are found worldwide on car seats, heavy trucks, school buses, recreational/off road, military, fire/EMS, motor coach, and construction vehicles. Privately owned, headquartered in Westfield, Indiana and operating eight additional global facilities, IMMI is also home to IMMI VIP steering wheels and CAPE , the world's leading state-of-the-art testing facility. LOCATION: Onsite- Westfield, IN RESPONSIBLITIES: 1. Sales Partnership & Segment Ownership Serve as the primary marketing point of contact for assigned customer markets. Develop annual marketing plans tied to segment revenue targets and Voice of Customer (VOC) insights. Translate technical product advantages into clear, segment-specific messaging frameworks. Equip Sales with battle cards, competitive playbooks, product launch kits, and lead-gen tools. Attend ride-alongs, customer councils, and specification meetings to capture pain points and success stories. 2. Campaign Creation & Execution Design and launch integrated campaigns (trade shows, direct mail, print ads, webinars, case studies, video testimonials) that drive awareness, specification wins, and aftermarket pull-through. Manage campaigns and measure ROI via Salesforce pipeline influence and closed-won attribution. Coordinate with Corporate Communications for asset production; retain final sign-off on segment messaging. 3. Digital Marketing (Supporting Role) Collaborate with the Digital Marketing Manager to deploy targeted digital tactics (LinkedIn sponsored content, remarketing, SEO landing pages, email nurture streams). Provide segment-specific content briefs; approve all digital copy for tone and accuracy. Review Google Analytics and Salesforce campaign data quarterly to refine spend and messaging. 4. Market Intelligence & Advocacy Monitor regulatory changes, competitor launches, and customer buying cycles. Represent IMMI at key industry events and association committees. 5. Cross-Functional Leadership Champion Marketing efforts working with cross-functional teams for support (Sales, Engineering, Product Management, Customer Service). Secure alignment on new product launches, pricing actions, and promotional calendars. QUALIFICATIONS: Bachelor's degree in Marketing, Business, Communications, or related field. 5+ years of B2B marketing experience with demonstrated success in strategic planning, campaign development, and sales collaboration; industrial/vehicle sector preferred. Proven ability to create segment-specific messaging and campaigns that move the needle on specification wins or revenue. Experience managing cross-functional project teams and external agencies/vendors. Working knowledge of Salesforce CRM for pipeline tracking and campaign attribution. Comfortable with campaign ownership and ROI reporting to senior leadership. Excellent presentation skills; able to distill complex technical data into customer-friendly narratives. Willingness to travel 15-25% (trade shows, customer sites, plant tours). Preferred Qualifications Experience in Fire/EMS apparatus, Class 8 trucking, or safety-critical industries. Familiarity with trade show strategy and booth ROI measurement. Basic proficiency in Google Analytics or LinkedIn Campaign Manager (deep expertise not required). BENEFITS: Team Member Ownership/ESOP Healthcare, vision, dental options Company paid Short and Long Term Disability Ten (10) paid holidays Up to four (4) IMMI Serves volunteer days per year. Onsite Health and Wellness Center Onsite Gym Generous Paid Time Off Bonus Opportunities 401k Tuition Assistance

Job Description This position is responsible for the overall coordination, leadership, and functional management of the Retail Division, including: District Managers, Food Service, Marketing, Pricebook and Merchandising personnel. Build and maintain strong and effective trust-based relationships to maximize bottom-line profits, as well as deliver excellent customer service. The Director of Retail Operations will continually assess site strengths, opportunities and weaknesses, and communicate with Leadership to provide accurate assessments.

Belong. Believe. Be You. Belden. Propel your career surrounded by a diverse team of innovative, goal-oriented individuals who are pursuing the next generation of connectivity solutions. At Belden, you'll participate in work that will challenge you and position you to excel. You'll collaborate with colleagues from around the world, gaining exposure to a broad base of expertise and perspectives. Together, we'll continue on a journey of innovation, creating a connected world and paving the way for automation. Join us and let's build the future. Belden is seeking a highly strategic, technically astute, and commercially savvy Director of Go-to-Market (GTM) Content and Strategy to join our Innovation Strategy & Operations team. This pivotal role will bridge deep technical expertise with market insight to craft compelling value propositions and comprehensive go-to-market strategies for Belden's innovative and emerging products and solutions.

Job DescriptionDescription: We are seeking a driven, outgoing, and results-oriented Outside Marketing Representative to generate new business opportunities by cold calling and visiting small businesses, auto dealerships, and mortgage brokers within a designated territory. This role plays a key part in expanding our referral network, increasing brand awareness, and driving qualified leads to our insurance agents. Responsibilities Community outreach and visits Conduct a minimum of 20 in-person cold visits per day to local businesses, including auto dealers and mortgage offices. Make 30 outbound phone calls per day to set follow-up appointments and build new referral relationships. Track all outreach in CRM or reporting tool daily. Secure a minimum of 5 new referral partners per week. Schedule and attend 10 in-person or virtual meetings with business owners or referral partners weekly. Maintain regular contact (at least once monthly) with all active referral partners. Marketing & Promotion: Distribute branded marketing materials to all new business contacts. Represent the agency at networking events or business expos (1-2 per month). Host or co-host 1 lunch-and-learn or appreciation event per quarter with top referral partners. Submit a weekly performance report with activity metrics and new opportunities identified. Meet or exceed monthly lead generation targets (to be set in collaboration with agency leadership Requirements: Skills sales, outside marketing, or business development experience preferred (insurance preferred but not required). Excellent communication, presentation, and follow-up skills. Self-starter with strong time management and organization. Valid driver's license and reliable transportation. Familiarity with CRM tools and Microsoft Office. Compensation & Benefits: Competitive base salary + performance-based bonus Paid training and licensing support Mileage reimbursement Growth opportunities within the agency Health benefits and 401(k) available Join us in this exciting opportunity to make a significant impact on our marketing efforts while growing your career in a supportive environment! *This position is with a State Farm independent contractor agent, not with State Farm Insurance Companies. Employees of State Farm agents must be able to successfully complete any applicable licensing requirements and training programs. State Farm agents are independent contractors who hire their own employees. State Farm agents' employees are not employees of State Farm.

Job DescriptionGreen Cubes Technology is a Lithium-Ion battery manufacturer in a rapidly growing industry located in Kokomo, IN. Green Cubes operates in a new and expanding industry. Our goal is to accelerate and facilitate the transition from inefficient lead acid power storage systems to Lithium-Ion power storage systems. We believe in designing and producing a cleaner and safer alternative to lead acid power storage systems.The Marketing Specialist will support the development and execution of creative marketing strategies that promote our brand, products, and services. This role combines hands-on marketing coordination with strategic input, helping to craft compelling messaging, manage campaigns, and analyze performance across multiple channels. The ideal candidate will be a collaborative self-starter with a passion for storytelling, brand consistency, and driving measurable results through innovative marketing initiatives.The Marketing Specialist will: Contribute to the goals of the marketing team as directed by the Director of Marketing. Adhere to company brand standards. Implement communication plans. Collaborate with sales, engineering, and product management representatives to fully understand product communication needs. Gather the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyze these materials to determine the most effective communications technique. Based on assessments, draft and propose communications campaigns, which may include social and online media, print media, direct mail, and other multimedia. Present ideas and recommendations to marketing director. Create and coordinate multimedia packages. Evaluate success of campaigns when completed. Attend trade shows and community fairs and staff the company booth. Perform other duties as assigned. What You'll Need to Succeed: Bachelor's degree in marketing, journalism, advertising, communications, or a related field. Three to five years of experience in writing, editing, and content development. Hands-on experience with digital marketing, social media, SEO, and email campaigns. Exceptional verbal and written communication skills. Strong organizational skills and keen attention to detail. Proven time management abilities with a track record of meeting deadlines. Solid analytical and problem-solving skills. Proficiency with Microsoft Office Suite. Experience using Adobe Creative Suite (Photoshop, InDesign, etc.). A step ahead, but not required: Portfolio of relevant previous projects. Be part of a team that's powering a cleaner, smarter future. At Green Cubes, you'll enjoy: Comprehensive health, dental, and vision coverage 401(k) with company match Paid vacation, sick time, and holidays Education assistance and career growth opportunities Service award program and fitness center reimbursement A collaborative culture that values innovation, balance, and personal growth

Silver Birch of Kokomo Kokomo, Indiana Silver Birch of Kokomo has an exciting opportunity for a professional sales and marketing leader with demonstrated sales experience in senior living, hotel hospitality, or a related healthcare environment. You will be developing effective marketing plans, visiting with referral sources, host events to increase community relationships and referral sources. The Sales & Marketing Director facilitates community tours and secures deposits and reservations. Silver Birch offers eligible employees a competitive base salary, bonus opportunities, and a full benefits package including medical, dental, and vision through BlueCross BlueShield, life insurance, 401(k) plan, Employee Assistance Program, Care & Share Employee Emergency Fund, On Demand Pay, and paid vacation and sick time. REQUIREMENTS * Bachelor's Degree in Marketing or related field (preferred) * Two (2) or more years prior sales or public relations experience a plus * Excellent written and verbal communication skills, as well as the ability to facilitate small-group presentations * Proven ability to effectively handle multiple priorities with exceptional organizational and time management skills * Excellent customer service and interpersonal communication skills, as well as a deeply ingrained passion for seniors to successfully nurture relationships * Computer proficiency with the Microsoft Office suite, as well as the ability to learn new applications; previous knowledge of a client relationship management tool for tracking leads preferred * Desire to work with older adults and their families * Must be willing to work flexible schedule for tours, appointments, and consultations * Valid Driver's License in good standing with an acceptable driving record and verifiable automobile insurance Join a growing company that invests in their employees. We invite you today to start a rewarding career with us! Equal Opportunity Employer Silver Birch Living provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, veteran status, disability or genetics. #SBL1

Job Details Wabash Landing - West Lafayette, IN Part TimeDescription The Outreach Marketing Consultant is a key contributor to motivating the onsite leasing team and will help the Property Manager and Leasing Manager to develop and create marketing campaigns, programs, and initiatives to drive prospect traffic to the property. providing a positive community experience to residents and effectively market and lease apartments to prospective residents. This position is split between two key responsibilities for driving traffic and qualified leads to the property (10 hours per week outreach marketing, 30 hours per week leasing consultant responsibilities) and will play a key role in the property hitting budgeted occupancy. What You'll Do: Maintain an excellent customer service relationship by adhering to the Peak Service Standards Ensure consistency between the brand and the customer base identified in the business strategy and plan for the investment Analyze sub-market trends and results to develop a strategic marketing and advertising plan designed to drive qualified leads that link to the business strategy and plan Conduct ongoing analysis and reviews of targeting strategy, lead generation quality, advertising, sales messaging, websites, and collateral materials for accuracy and relevance as it relates to lead generation goals, verbiage, and brand awareness Work with the Leasing Manager to assist in building relationships with local colleges and universities, vendors, and prospects Make recommendations regarding the completion of effective outreach marketing, on-site curb appeal efforts in building positive awareness about the property within the local neighborhood and community Participate in driving sales at the community through review of models or show units, and providing recommendations related to promotional collateral Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy Accurately prepare and have a thorough knowledge of all lease-related paperwork Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary Assist Leasing Manager and Property Manager in reviewing, and managing all property promotional items Assist Leasing Manager with planning and hosting of resident events Write up and file service requests from residents upon receipt Contribute to the general upkeep and cleaning of office, common areas and model Assist residents with the move-in and move-out processes Assist in the performance of the turn process Adhere to the Peak Customer Service Standards Adhere to Peak policies and procedures Greet prospective residents and show model, market ready units and common areas Assist prospective residents with completion of online application Respond to internet leads, answer prospect calls, and conduct property tours following the guidelines outlined in the training materials Contribute to optimizing occupancy while maximizing leased rent Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios, and work to achieve and exceed budgeted occupancy percentages Maintain thorough product knowledge of the property and competition Perform various administrative tasks Assist with market surveys, as needed Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary Inspect units on a quarterly basis as well as prior to move-in Develop monthly outreach property marketing plans Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy Assist in the completion of market surveys and leasing reports as required Accurately prepare and have a thorough knowledge of all lease-related paperwork Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary Manage ILS provider, website updates, internet advertising and bulk advertising opportunities What You'll Need: Experience in multi-family or student housing sales, leasing, or marketing is preferred High degree of proficiency in PowerPoint, MS Word, and Excel Must be proficient in social networking: Facebook, Instagram, YouTube, LinkedIn, & Twitter and other emerging platforms Bachelor's degree in Marketing, Communications, Business, Real Estate, or another related field is preferred Excellent customer service skills while maintaining the highest standards of professionalism Strong verbal and written communication skills Self-starter and can multi-task while having the ability to work independently within identified parameters A team player attitude Ability to read and write English fluently Ability to perform basic to intermediate math Computer literacy required Physical/ Scheduling Requirements: The physical and scheduling demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc. The person in this position will be needs to be able to work weekends The person in this position will need to be able to travel around town, market on campus and stand for long periods of time. The person in this position frequency communicates with students who have inquiries about their rent or leasing agreement. Must be able to exchange accurate information in these situations. #PeakSL

Job Description First Merchants Bank is seeking a Marketing Analytics Insights & Reporting Manager to join our team! The Marketing Analytics, Insights & Reporting Manager leads the consolidation of marketing data across platforms to tell clear, actionable data stories that accelerate decision-making, demonstrate progress against KPIs, and close the loop on customer feedback. The role integrates performance analytics (web, social, email/SMS, SEO/SEM, paid media), campaign measurement, and Voice of Customer (VoC) insights to guide strategy, optimize spend, and inform experience improvements-including partnering closely with UX to share behavioral and attitudinal insights. This role blends descriptive, diagnostic, and predictive analytics with benchmarking to communicate what happened, why it matters, and what to do next-core expectations highlighted in current marketing analytics role guidance. It also stands up a scalable VoC practice (collection, analysis, and actioning of feedback from surveys, reviews, support interactions, social listening) to inform roadmap and retention efforts. Essential Duties & Responsibilities: Consolidate and normalize marketing data from web analytics, social platforms, email/SMS, SEO/SEM, paid media, and CRM to establish a single source of truth for performance reporting and optimization. Define and maintain the KPI framework and benchmarks for brand, demand, lifecycle, and experience metrics; tie measures to business outcomes and OKRs in partnership with Marketing and Finance/FP&A. Build and maintain executive and team-level dashboards and reports (weekly/monthly/QBR) and apply data-storytelling techniques so stakeholders quickly grasp what/so-what/now-what. Stand up/run a VoC program aggregating solicited and unsolicited feedback (CSAT/NPS/CES, in-app/site feedback, product reviews, social listening, service transcripts). Apply sentiment/topic analysis to reveal loyalty drivers and friction. Operationalize closed-loop feedback with Marketing, UX, Product, and Service; size impact, recommend fixes, and track adoption and outcomes. Create measurement plans, event schemas, and UTM/naming standards; ensure full-funnel tracking for always-on and campaign activity across paid/owned/earned. (Design the stack recognizing that no single tool covers all analytics needs.) Deliver pre/post analyses, A/B and incrementality testing, and contribution/attribution reads to quantify ROI/ROAS and inform budget reallocation. Communicate findings using storytelling best practices. Partner with UX to share behavioral insights (funnels, heatmaps, session replays) and VoC themes that shape hypotheses, experiments, and design priorities. Collaborate with Finance/FP&A to connect marketing investments to growth, acquisition, retention, and relationship deepening; align on forecasting and performance narratives for leadership. Work with Marketing Ops/IT/Data to govern data quality, documentation (data dictionary), and access/controls; ensure reporting is accurate, timely, and compliant. Evaluate and advise on analytics/VoC and martech tools, integrations, and roadmaps; lead light vendor management and pilots as needed. Coach marketers on interpreting dashboards and applying insights; run recurring insights reviews and share best practices for data storytelling to drive adoption and action. Champion privacy-aware measurement and ethical use of data in collaboration with Legal/Compliance. To be successful in this position, we require the following: Bachelor's degree in marketing, analytics, statistics, business, computer science, or related field A minimum of (5) years of hands-on experience in marketing analytics/insights/reporting with measurable impact on channel optimization and campaign ROI. The following would be a plus: Excellent written and verbal communication skills Strong analytical and problem-solving abilities with the ability to distill complex information into actionable insights Commitment to the mission and values of the organization High degree of integrity, discretion, and professionalism Collaborative and team-oriented approach to partnerships Ability to work independently and thrive in dynamic, fast-paced environments Empathetic and mission-driven, prioritizing relationships built on respect and compassion Demonstrated exceptional organizational, time management, and attention to detail Demonstrated ability to consolidate data across web analytics, SEO/SEM, paid media, social, email/SMS, and CRM; fluency working across multiple tools/platforms Proficiency in dashboarding/visualization (e.g., Power BI) and data storytelling; working SQL/data transformation skills preferred Experience standing up or contributing to VoC programs (survey design, text/sentiment analysis, social listening, closed-loop actioning) First Merchants offers the following: Base Pay PLUS Bonuses Medical, Dental and Vision Insurance 401k Health Savings and Flexible Spending Accounts Vacation/Sick Time Paid Holidays Paid Parental Leave Tuition Reimbursement Additional Benefits A little about us: First Merchants is guided by a genuine philosophy of being a meaningful place to work and having a prosperous impact across all walks of life throughout the communities we serve, including consumers, businesses and other organizations. Our Vision, Mission and Team statement reflect and reinforce that authentic service philosophy. Our Vision is: To enhance the financial wellness of the diverse communities we serve. Our Mission is: To be the most responsive, knowledgeable, and high-performing financial organization for our clients, teammates, and shareholders. Our Team: "We are a collection of dynamic colleagues with diverse experiences and perspectives who share a passion for positively impacting lives. We are genuinely committed to attracting and engaging teammates of diverse backgrounds. We believe in the power of inclusion and belonging." Apply today to begin your career with us!

The Marketing Career Advisement Team (CAT) Member will help support the mission of the office by assisting in the development, support and promotion of career related events and programs for the Purdue Northwest campus community while assisting with recruitment functions. In-person position. Marketing & Social Media Expectations: * Develop creative marketing content including press releases, social media postings, printed marketing materials. (Video content also preferred) * Execute on strategic marketing & communication plans through a documented marketing procedures. * Develop social media and marketing content for employer events and postings. * Utilize all social media platforms in marketing out events and employer offerings. * Collaborate with staff for online content to be shared through various marketing and social media platforms. * Utilize Canva, Sendible and Microsoft products for creation of marketing materials. * Maintain platform engagement and branding. * Keep up with trends in order to develop timely content for PNW audiences. * Monitor and report expenditures related to marketing efforts. * Create outreach tabling opportunities to promote the Career Center on campus Operational: * Provide quality customer service to all campus constituents (faculty, staff, students, employers and partners) via phone, e-mail, and in person. * Collaborate with professional staff on brainstorming, planning and execution of career related events that are on or off campus and online. * Collaborate with key campus offices (Campus Police, Facilities, etc) to ensure seamless execution of events and programs. * Participate in various outreach activities, including giving campus presentations and representing the Career Center events and programs Education * Current PNW Federal Work-Study Student Experience * PNW Student. GPA of 2.5 or higher. * Interests or background in communication, marketing/branding * Preferred Proficiency with Microsoft Office and Marketing products (Canva, Sendible, Social Media Platforms) * Ability to work effectively with a diverse population * Between .5 - 2 years of experience preferred FLSA Status Non-Exempt Apply now Posting Start Date: 5/2/25

Group 1001 is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group1001's culture emphasizes the importance of collaboration, communication, core business focus, risk management, and striving for outcomes. This goal extends to how we hire and onboard our most valuable assets - our employees. Company Overview: Gainbridge, a part of the Group 1001 enterprise, is a self-managed, innovative, digital platform providing its clients with direct access to trusted financial products to smartly grow their savings over time. Gainbridge strives to offer products through its platform that are simple, intuitive, and backed by smart technology with no complexity or hidden fees. Gainbridge empowers clients to take control of the financial future with simple solutions that are accessible to everyone no matter their budget. Why This Role Matters: Gainbridge has redefined the annuities category, building the first truly digital platform in a traditionally analog market. With over 100,000 customers and $5B+ in assets, we're evolving from single-product sales to lifetime financial relationships. Our vision: become the primary retirement savings platform for affluent Americans by orchestrating seamless experiences across multiple products and decades-long relationships. The Customer Marketing & Growth team orchestrates the entire customer journey from website visit to repeat-buyer, brand loyalist. This team develops sophisticated lifecycle strategies that transform one-time annuity buyers into multi-product customers who can trust Gainbridge with their retirement portfolio. We partner closely with Performance Marketing, Product, Data & Systems, and Engineering to create integrated experiences that deepen engagement and unlock expansion opportunities across our product suite. As Lifecycle Marketing Lead, you'll architect and execute lifecycle strategies across our entire customer base. You'll own the campaign strategy and set-up, and performance optimization for all customer communications. This role requires someone who can build behavioral trigger systems at scale, design multi-product journeys, and create personalized experiences that drive measurable business impact. How You'll Contribute: Design multi-product, multi-channel customer journeys and drive growth through lifecycle automation: Design and execute campaigns across email, SMS, mobile, in-product, and direct mail for customer journeys spanning acquisition through retention using Braze. Create campaign templates enabling rapid deployment, establish QA processes and SLAs for campaign execution, develop documentation for cross-functional teams, and build attribution models connecting lifecycle touches to revenue Track engagement metrics across segments and cohorts, create executive dashboards showing lifecycle's contribution to retention and expansion revenue, and report on campaign ROI with clear recommendations for optimization Imbue a culture of experimentation into how we run customer marketing What We're Looking For: 3+ years hands-on experience with enterprise marketing automation (Braze, Iterable, Salesforce) Proven track record building and optimizing multi-channel lifecycle campaigns Strong analytical abilities with focus on revenue impact and experimentation Understanding of customer data platforms and real-time personalization Preferred qualifications: Fintech or digital banking lifecycle experience Technical skills including SQL, HTML/CSS, and API integrations Experience with mobile marketing including push and in-app messaging Compensation: Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay for this position ranges from $95,000/year in our lowest geographic market up to $150,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Benefits Highlights: Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001's benefits package. Employees (and their families) are eligible to participate in the Company's comprehensive health, dental, and vision insurance plan options. Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability. All employees (regardless of hours worked) have immediate access to the Company's Employee Assistance Program and wellness programs-no enrollment is required. Employees may also participate in the Company's 401K plan, with matching contributions by the Company. Group 1001, and its affiliated companies, is strongly committed to providing a supportive work environment where employee differences are valued. Diversity is an essential ingredient in making Group 1001 a welcoming place to work and is fundamental in building a high-performance team. Diversity embodies all the differences that make us unique individuals. All employees share the responsibility for maintaining a workplace culture of dignity, respect, understanding and appreciation of individual and group differences. #LI-AS1

JOB TITLE: Associate Brand Manager, Splenda - Away from Home DEPARTMENT NAME: Brand Marketing REPORTS TO: Sr. Brand Manager- Away from Home STATUS: Full-Time About The Role: The Associate Brand Manager role is responsible for helping grow a business unit within the Splenda Brand. The Associate Brand Manager will drive growth for the brand through innovative commerce activations, products, and partnerships. The Splenda Brand is the leader within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that use Splenda every day. The ABM will be responsible for driving trial via multiple digital and foodservice channels. This role will give you the opportunity to lead and work with cross-functional teams including R&D, Design, Insights, Finance, and others. About Splenda: Splenda brand has brought sweetness to the world since 1992. Today, the Splenda brand is the most recognizable and iconic low-calorie sweetener brand in the world, having sold more than 100 billion yellow packets. And it's the #1 recommended brand of sweetener by healthcare professionals. From original Splenda Zero Calorie Sweetener to Splenda Naturals, the Splenda brand portfolio of products reinforces our position as a category leader, with more delicious new products to come as we help people live happier, healthier, and longer lives. Essential Duties and Responsibilities: * Help drive growth for the Away from Home segment * Manage and support a strategic innovation plan for the business unit * Drive innovative activation and commerce efforts * Align the plans with internal stakeholders including our Executive Leadership Team, Sales partners, and critical cross functional technical leaders like R&D, Insights, Supply Chain & Purchasing * Support marketing campaign execution across multiple channels * Assist in tradeshow planning and event execution * Update website content and manage social media calendars * Assist the sales team in preparing sales decks * Process invoices and track marketing budget Desired Skills & Required Experience * BS/BA in business, marketing or related discipline required. * 1-3 years previous experience, ideally with CPG products background. Experience in Food is preferred. * Possess strategic thinking, leadership, teamwork and analytical skills. * Heartland's culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset. * Solution focused mindset, demonstrate ability to operate with a business ownership mindset. * Collaborative attitude, work harmoniously with internal and external cross functional partners * Position is in-office based at Heartland Corporate Headquarters in Carmel, IN on the north side of Indianapolis (Relocation eligible). Occasional business travel required for 2x annual sales meetings as well as Customer sales calls and Consumer research.

The Strategic Marketing Manager is the marketing champion for assigned IMMI market segments. This role drives messaging, campaign creation, and go-to-market strategies that convert customer insights into revenue growth. Working shoulder-to-shoulder with Sales leadership, you will own segment objectives, craft compelling value propositions, and deliver integrated campaigns that accelerate pipeline and strengthen brand authority. Digital tactics are a supporting lever to a broader range of B2B marketing functions and capabilities. IMMI is the trusted, global leader of safety solutions, helping to protect millions of lives every day. For over sixty years, IMMI has led the way in developing, designing, testing and manufacturing innovative safety restraints and systems. IMMI's safety products are found worldwide on car seats, heavy trucks, school buses, recreational/off road, military, fire/EMS, motor coach, and construction vehicles. Privately owned, headquartered in Westfield, Indiana and operating eight additional global facilities, IMMI is also home to IMMI VIP steering wheels and CAPE , the world's leading state-of-the-art testing facility. LOCATION: Onsite- Westfield, IN RESPONSIBLITIES: 1. Sales Partnership & Segment Ownership Serve as the primary marketing point of contact for assigned customer markets. Develop annual marketing plans tied to segment revenue targets and Voice of Customer (VOC) insights. Translate technical product advantages into clear, segment-specific messaging frameworks. Equip Sales with battle cards, competitive playbooks, product launch kits, and lead-gen tools. Attend ride-alongs, customer councils, and specification meetings to capture pain points and success stories. 2. Campaign Creation & Execution Design and launch integrated campaigns (trade shows, direct mail, print ads, webinars, case studies, video testimonials) that drive awareness, specification wins, and aftermarket pull-through. Manage campaigns and measure ROI via Salesforce pipeline influence and closed-won attribution. Coordinate with Corporate Communications for asset production; retain final sign-off on segment messaging. 3. Digital Marketing (Supporting Role) Collaborate with the Digital Marketing Manager to deploy targeted digital tactics (LinkedIn sponsored content, remarketing, SEO landing pages, email nurture streams). Provide segment-specific content briefs; approve all digital copy for tone and accuracy. Review Google Analytics and Salesforce campaign data quarterly to refine spend and messaging. 4. Market Intelligence & Advocacy Monitor regulatory changes, competitor launches, and customer buying cycles. Represent IMMI at key industry events and association committees. 5. Cross-Functional Leadership Champion Marketing efforts working with cross-functional teams for support (Sales, Engineering, Product Management, Customer Service). Secure alignment on new product launches, pricing actions, and promotional calendars. QUALIFICATIONS: Bachelor's degree in Marketing, Business, Communications, or related field. 5+ years of B2B marketing experience with demonstrated success in strategic planning, campaign development, and sales collaboration; industrial/vehicle sector preferred. Proven ability to create segment-specific messaging and campaigns that move the needle on specification wins or revenue. Experience managing cross-functional project teams and external agencies/vendors. Working knowledge of Salesforce CRM for pipeline tracking and campaign attribution. Comfortable with campaign ownership and ROI reporting to senior leadership. Excellent presentation skills; able to distill complex technical data into customer-friendly narratives. Willingness to travel 15-25% (trade shows, customer sites, plant tours). Preferred Qualifications Experience in Fire/EMS apparatus, Class 8 trucking, or safety-critical industries. Familiarity with trade show strategy and booth ROI measurement. Basic proficiency in Google Analytics or LinkedIn Campaign Manager (deep expertise not required). BENEFITS: Team Member Ownership/ESOP Healthcare, vision, dental options Company paid Short and Long Term Disability Ten (10) paid holidays Up to four (4) IMMI Serves volunteer days per year. Onsite Health Clinic Generous Paid Time Off Bonus Opportunities 401k Tuition Assistance