The Brand MarketingManager is responsible for supporting the PR & Marketing team in the development and execution of brand marketing and digital strategies for GUESS and Marciano brands. The primary objective of the role will be to support in upper funnel/ brand awareness objectives that will, in turn, continue to drive sales across the business. Success in the role will come from developing a strong knowledge of the global market trends, an in-depth understanding of the consumer and media landscape, implementation of the business strategies and the brand vision/direction to create strategies, marketing tactics, and stories that can then be adapted for optimal relevance across North America and business channels.
ESSENTIAL FUNCTIONS:
Deliver a consistent marketing message that will strengthen the company's position across various platforms. Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company's products and services.
Identify and interpret social media trends. Analyze existing and potential media activities and engage in market research to determine potential business opportunities. Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate. Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company.
Plan, manage and implement all new social media activities. Duties include online advocacy, writing editorial, community-outreach efforts, and promotions. Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion. Collaborate with other departments and develop unique marketing strategies and partnerships for the brands online social media outlets. Schedule and organize multiple calendars from various departments which generate content on a daily basis.
Collaborate in the planning and development of Guess' social media platforms. Coordinate with U.S. and Global retail and marketing teams and ensure a timely distribution of weekly and monthly updates. Manage all U.S. and Global social media sites for the brand.
Drive traffic to stores and E-Commerce through concepts such as engagement, collections presentation, store locator and event information. Identify Search Engine Marketing (SEM) business opportunities based on competitive research, industry data/trends and key performance metrics of current marketing campaigns. Build search engine volume and efficiency forecasts, initiating tests (keyword bits, ad copy, landing pages) to improve key metrics (click, search, convert), making recommendations on keyword selection, and managing relationships with SEM partners.
EDUCATION: Bachelor's Degree
YEARS OF EXPERIENCE: 6-8 Years
Salary Minimum
$100,000.00
Salary Maximum
$115,000.00
Base salary will be determined on various factors, including but not limited to, market data, internal equity, relevant background, and experience for the specified role. GUESS? Corporate employees are eligible for benefits such as medical, dental, vision, life, 401k, tuition reimbursement, PTO, on-site gym, employee discounts and more!
$100k-115k yearly 4d ago
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Assistant Marketing Manager
24 Seven Talent 4.5
Marketing manager job in Burbank, CA
Well-known and growing LA based fashion brand is seeking a savvy Assistant MarketingManager to join their team. This role is ideal for someone with a passion for the fashion industry and bringing brand stories to life. Working within a fast paced environment, a keen attention to detail and superior written and verbal communication skills are key!
*This is a hybrid role - working onsite 4 days per week. Only local candidates will be considered
Key Responsibilities:
Serve as the right hand to Head of Marketing supporting all marketing initiatives - retail, wholesale and brand marketing
Partner closely with social media & eCommerce teams ensuring alignment across campaigns and concise messaging
Lead retail marketing within owned stores and wholesale - driving events, activations and pop ups
Support campaign development with briefing, copy coordination, and creative asset management
Assist with collaboration and partner initiatives by tracking deliverables and maintaining communication
Partner with cross-functional teams to manage project timelines; ensuring everything stays on calendar
Manage all creative assets
Track spend, invoices, and status updates across projects
Qualifications:
3+ years marketing experience within an apparel or lifestyle brand
Experience with retail events
Superior written and verbal communication skills
Problem solving mentality with ability to think proactively and avoid issues
Ability to manage a variety of projects and campaigns simultaneously
Strong sense of branding and passion for cultivating effective stories and brand experiences that resonate with consumers
$65k-92k yearly est. 3d ago
E Commerce Digital Marketing Manager
Felina Lingerie
Marketing manager job in Los Angeles, CA
Job Title: E-commerce and Digital MarketingManager
Industry: Apparel / Fashion Reports to: VP of E-commerce Location: Chatsworth, CA
Employment Type: Full-Time/On Site
Salary Range: $90-$120k
We are seeking a dynamic and data-driven E-commerce and Digital MarketingManager to lead and scale our digital sales channels in the fast-paced apparel industry. This role is pivotal in owning the strategy, execution, performance and maintenance of both Direct-to-Consumer (DTC) e-commerce platforms and third-party marketplaces (such as Amazon, Walmart, Target+, and others). The ideal candidate is both analytical and creative, understands apparel brand-building in a digital world, and thrives in a collaborative, fast-paced environment.
Key Responsibilities
E-commerce (DTC) Strategy & Management
● Own and optimize performance across the brand's owned e-commerce websites on Shopify
● Lead UX/UI improvements to increase conversion rate, reduce bounce rate, and enhance customer experience.
● Manage product merchandising, categorization, pricing, cross-sells/upsells, and seasonal content updates.
● Analyze funnel metrics and customer behavior using tools like Google Analytics, Triple Whale, or Shopify analytics.
● Collaborate on site promotions, A/B tests, landing pages, and product launches.
MarketplaceManagement
● Oversight on day-to-day operations across marketplaces (Amazon, Walmart, Target Plus, etc.), including inventory for FBA, listings, pricing, content optimization, deals and promotions.
● Coordinate with fulfillment and logistics teams to ensure marketplace SLAs are met (e.g., shipping, on-time delivery).
● Monitor marketplace performance metrics: YOY sales and session metrics, Buy Box percentage, advertising ROAS, reviews, and seller ratings.
● Implement competitive pricing and assortment strategies to grow share and profitability.
Digital Marketing
● Plan and manage 3rd party agencies for execution of paid media campaigns across channels (Meta, Google Ads, YouTube, TikTok, affiliates, etc.).
● Oversee SEO strategy, content planning, and blog/editorial calendar to drive organic traffic.
● Manage planning, communication and approval of email marketing and SMS programs (Yotpo) with 3rd Party agency, including segmentation, automation flows, and campaign performance.
● Collaborate with creative, freelancers, and influencers for brand-aligned messaging and assets.
● Leverage multi-touch attribution modeling to guide budget allocation and improve CAC, ROAS and LTV metrics for organization.
Reporting & Optimization
● Track KPIs for all digital channels including ROAS, AOV, LTV, CVR, and channel-specific KPIs.
● Provide weekly and monthly performance reporting and actionable insights to leadership.
● Use tools such as GA4, Triple Whale, Excel/Sheets, and ad platform dashboards to analyze trends and inform decision-making.
Qualifications
● Bachelor's degree in Marketing, Business, E-commerce, or related field.
● 5+ years of experience in e-commerce and digital marketing, preferably in the fashion/apparel sector.
● Proven experience managing both owned DTC websites and marketplace platforms.
● Strong analytical skills and proficiency in e-commerce platforms, web analytics, and digital ad tools.
● Capable of driving action and communicating strategic insights and recommendations.
● Experience with Shopify, Amazon Seller Central/Vendor Central, Google Ads, Meta Ads, Yotpo, Walmart Seller Central, Target Plus portal, etc.
● Excellent project management and communication skills.
● Passion for apparel, consumer behavior, data and building best-in-class online experiences.
$90k-120k yearly 5d ago
Digital Marketing & Advertising Manager - Fashion Apparel
Topson Downs of California, LLC 4.0
Marketing manager job in Culver City, CA
About the Role
We are seeking a highly analytical, creative, and performance-driven Digital Marketing & Advertising Manager to lead paid media strategy, campaign execution, and digital growth for our fashion apparel brand. This role is responsible for driving customer acquisition, improving retention, optimizing ROAS, and ensuring cohesive storytelling across all digital advertising channels.
The ideal candidate has deep experience managing paid social and paid search campaigns, strong familiarity with DTC metrics, and a passion for testing, data, and creative optimization in a fast-paced environment.
Key Responsibilities
Paid Media Strategy & Execution
Develop and manage the digital advertising strategy across Meta, Google, TikTok, Pinterest, and emerging platforms.
Own full-funnel paid media structure-including prospecting, retargeting, and loyalty/retention audiences.
Plan, execute, and optimize campaigns to improve KPIs such as CAC, ROAS, CTR, and LTV.
Campaign Management & Optimization
Build and maintain weekly and monthly ad budgets; reallocate spend based on performance insights.
Conduct A/B tests on creative, copy, audiences, placements, and landing pages.
Optimize campaign bidding strategies, segmentation, and conversion paths to maximize efficiency.
Creative & Content Collaboration
Work closely with Brand, Creative, and Content teams to produce high-performing ad assets (video, static, UGC, lifestyle).
Provide clear creative briefs informed by competitive analysis, trend research, and performance data.
Identify and share insights on best-performing hooks, formats, and messaging.
Analytics, Reporting & Forecasting
Own reporting for all paid channels-including ROAS, CAC, CPM, CTR, CVR, spend pacing, and cohort performance.
Monitor site behavior and customer journey insights to inform campaign refinements.
Build forecasts, growth models, and performance dashboards for leadership review.
Lifecycle & Retention Support
Partner with Email/SMS teams to ensure cohesive messaging and omnichannel strategy.
Support retargeting and CRM-based audience segmentation to drive repeat purchases.
Leverage customer segmentation tools to personalize creative and improve LTV.
Cross-Functional Collaboration
Work closely with eCommerce, Creative, Brand, and Merchandising teams to align ads with product launches and seasonal campaigns.
Support promotions, product drops, brand moments, and collection storytelling across all digital touchpoints.
Liaise with external agencies or freelancers as needed.
Qualifications
Required
Bachelor's degree in Marketing, Digital Advertising, Communications, or related field.
3-5+ years of hands-on digital marketing experience, ideally within DTC fashion or consumer retail.
Proven success managing paid social and paid search campaigns with meaningful ROAS improvements.
Strong understanding of DTC growth levers, attribution models, and funnel optimization.
Proficient in Meta Ads Manager, Google Ads, Google Analytics, and data visualization tools.
Highly analytical with advanced Excel/Sheets skills.
Strong communication skills with the ability to translate data into actionable insights.
Preferred
Experience with TikTok Ads, Pinterest Ads, or influencer-driven paid programs.
Familiarity with Klaviyo, Shopify, Google Tag Manager, and performance tracking tools.
Experience optimizing landing pages and collaborating with CRO teams.
Understanding of UGC ad creation, influencer whitelisting, and creator partnerships.
Experience in creative testing frameworks and rapid content iteration.
$68k-118k yearly est. 4d ago
Brand Marketing Manager
Recruiting From Scratch
Marketing manager job in Santa Clara, CA
Who is Recruiting from Scratch:
Recruiting from Scratch is a specialized talent firm dedicated to helping companies build exceptional teams. We partner closely with our clients to deeply understand their needs, then connect them with top-tier candidates who are not only highly skilled but also the right fit for the company's culture and vision. Our mission is simple: place the best people in the right roles to drive long-term success for both clients and candidates.
https://www.recruitingfromscratch.com/
Role: Brand MarketingManager
Location: Santa Clara, CA
Company Stage of Funding: Early-Stage, Venture Backed
Office Type: On-Site
Salary: $130,000 - $160,000 + Equity
Company Description:
Our client is a fast-growing AI company building next-generation Digital Twin technology that enables enterprises to unlock organizational intelligence at scale. Their platform integrates data across ecosystems, transforms it into actionable insights, and helps leaders drive innovation, efficiency, and continuity across their organizations. They are reimagining the future of work by tackling one of the most difficult enterprise challenges: knowledge continuity. Whether employees join or leave, teams scale, or leaders need to remain operationally present across multiple domains, their platform ensures memory, style, and execution carry forward. With a foundation of enterprise-grade trust, privacy, and personalization, this company is setting a new standard for intelligent enterprise systems.
What You Will Do
Define, evolve, and elevate the company's brand positioning-crafting a narrative that clearly articulates purpose, differentiation, and vision in the rapidly emerging AI landscape.
Develop and launch integrated brand campaigns across digital, earned, and owned channels to drive awareness and category leadership.
Translate deep technical innovation into emotionally compelling storytelling across content, messaging, and brand touchpoints.
Create high-impact content including founder thought leadership, executive communications, customer stories, website copy, video scripts, and keynote narratives.
Lead PR, analyst relations, and media strategy in partnership with internal stakeholders and external agencies.
Build scalable brand foundations such as brand guidelines, messaging frameworks, tone/voice documentation, and measurement of brand health.
Partner closely with product marketing, product, sales, and design to ensure narrative consistency across the customer journey.
Represent the company externally, helping establish thought leadership in digital twins, knowledge reasoning, and applied AI.
Ideal Background
3+ years of experience in B2B SaaS marketing, ideally in brand strategy, storytelling, or category marketing.
Strong track record shaping or elevating brand identity at an early-stage or rapidly scaling company (Series A-C ideal).
Ability to translate complex AI/ML concepts into clear, compelling, emotionally resonant narratives.
Experience driving integrated brand campaigns, company launches, or thought leadership programs.
Exceptional writing and communication skills-able to craft narrative arcs, executive messaging, and crisp product positioning.
Highly collaborative, hands-on, and comfortable operating in a fast-moving, high-ambiguity environment.
Experience working with design teams, creative agencies, or communications partners.
Preferred
Experience leading or contributing to a company rebrand or category creation effort.
Background in brand architecture, executive communications, or high-impact content strategy.
Passion for emerging technologies, particularly AI, LLMs, or enterprise transformation.
Compensation and Benefits
Competitive salary + meaningful equity upside
High-impact role defining the brand narrative of a category-creating company
Opportunity to work directly with repeat founders and AI veterans
Fast-paced, mission-driven team shaping one of the most important emerging technologies
Flexible work environment (remote or hybrid)
Salary Range: $130,000-$160,000 base.
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$130k-160k yearly 4d ago
[NEOWIZ Santa Monica] Brand Marketing Manager (US-based, globally operating)
Neowiz
Marketing manager job in Santa Monica, CA
At NEOWIZ, we build bold, memorable games that players love-and remember. We move fast, stay curious, and care deeply about doing great work.
We're not chasing one-off hits. We invest in strong ideas, sharp execution, and teams who take ownership. The goal? Build great games-and then do it again, even better.
Across PC, console, and mobile, we're creating genre‑defining experiences that push boundaries and deliver real joy.
If that sounds like your kind of mission, we'd love to meet you.
Be part of something bold-and let's build what's next.
About the Role
We're looking for a passionate and driven Brand MarketingManager to lead the U.S. marketing efforts for Brown Dust 2, a visually captivating collectible RPG. This role will be instrumental in crafting and executing localized brand marketing strategies, strengthening player engagement, and building authentic connections with U.S. fans especially with anime and JRPG enthusiasts. You will work closely with cross‑functional teams in Korea and global partners to shape our market presence and player experience.
Work location: US, Remote
Key Responsibilities
Plan and execute U.S.-based offline and community events (e.g., Anime Expo, PAX, Comic‑Con, fan meetups, promotional activations)
Lead local brand and IP collaborations aligned with the Brown Dust 2 universe and audience interests
Manage relationships and negotiate contracts with the U.S.-based marketing partners and agencies
Analyze trends and player behaviors in the U.S. mobile and anime game market; generate insights to inform strategy
Collaborate with the live operations team to tailor in‑game campaigns and messaging for the U.S. audience
Localize marketing creative, messaging, and social content for cultural and linguistic resonance with the U.S. audience
Qualifications
7+ years of marketing experience, ideally in gaming, entertainment, or digital media
Strong understanding of mobile games, particularly anime/character‑driven RPGs
Proven ability to manage projects across time zones and collaborate with cross‑functional teams
Passion for U.S. anime/gaming subculture, with a pulse on community trends and fan engagement
Excellent communication skills; ability to bridge between HQ and local market nuances
Preferred Qualifications
Experience managing or participating event marketing activities at major gaming and anime conventions
Familiarity with U.S. cosplay, doujin/secondary creative scenes, or fan community dynamics
Hands‑on experience working on anime‑style RPGs across mobile or PC platforms
Korean language proficiency is a plus but not required
Compensation
$110,000 - $150,000 a year
Compensation offered will be determined by factors such as location, level, job‑related knowledge, skills and experience. In compliance with California state law, the salary range listed applies to US‑based candidates. For candidates in other regions, compensation will be aligned with competitive local market standards, ensuring fair and thoughtful recognition of talent worldwide.
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$110k-150k yearly 5d ago
VP, Loyalty & Retention Marketing
Rakuten Kobo Inc.
Marketing manager job in San Francisco, CA
for more information.**About Rakuten International** Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community. **About Rakuten Rewards**Rakuten is a leading shopping platform that offers Cash Back on purchases from all your favorite brands. By partnering with thousands of brands in apparel, beauty and wellness, dining, grocery, travel, on-demand services, subscription boxes and more, Rakuten helps members save and get more on everyday purchases. Since its founding in 1999, Rakuten has become the largest and most rewarding shopping experience, and its members have earned $4.6 billion in Cash Back just for shopping through Rakuten. For more information, visit Rakuten.com.**Job Summary:** We are seeking a visionary, data-driven, and customer-obsessed Vice President of Loyalty & Retention to lead our lifecycle marketing, member engagement, and loyalty strategy. This leader will be responsible for deepening user engagement, driving repeat activity, and increasing lifetime value across our entire membership base-from new joiners to long-time superfans. The VP will lead a cross-functional team to craft strategies that make Rakuten Rewards an indispensable daily habit and a household name in value-driven shopping. This role reports to the CMO, Rakuten Rewards. **Key Responsibilities:** **Qualifications:** Exceptional ability to lead cross-functional teams, drive vision, and execute with operational rigor Excellent communication and storytelling skills-capable of aligning diverse teams and influencing the C-suite **Minimum Requirements:**12+ years of experience in CRM, lifecycle marketing, or loyalty strategy, with at least 5 years in senior leadership roles
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$161k-249k yearly est. 4d ago
VP, Marketing, North America
Airwallex Pty Ltd.
Marketing manager job in San Francisco, CA
About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you'll do
Airwallex is seeking a strategic and results-driven VP, Marketing to accelerate growth and scale our North America business. Reporting directly to the President, Americas, you will collaborate closely with commercial and strategy teams, acting as a versatile B2B marketing leader. Your primary focus will be to drive customer acquisition through a blend of online and offline channels.
This is a senior leadership role offering a unique opportunity to significantly impact our North America market presence. We are looking for a proactive, creative, and data-focused leader who can strategize, execute, test, and optimize marketing initiatives.
This role is based in San Francisco, CA.
Responsibilities:
Own Marketing strategy and planning - develop a comprehensive B2B Marketing strategy across all channels to acquire and retain customers to support the US businesses.
Drive performance marketing - work with the North America Commercial team and Global Marketing team to plan and execute online performance campaigns including paid social, display, and SEM.
Manage offline marketing campaigns - analyze opportunities and own the launch of offline campaigns, including first-and third-party events.
Oversee local product launches - work with our strategy, go-to-market, and Product Marketing teams to launch new products in the Americas.
Drive content marketing - partner with the Content Marketing team to lay out and execute a comprehensive content strategy, including industry-specific white papers.
Optimize CRM strategy - work with the account management team and Global Marketing team to scale and optimize email marketing campaigns.
Performance management - review, discuss, and analyze the current performance of marketing campaigns and iterate based on early findings.
Deliver insights - surface customer insights that enrich our understanding of our buyer personas, and craft a value proposition that resonates with key segments.
Who you are
We're looking for candidates who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications:
Bachelor's degree or equivalent professional experience.
Minimum of 20 years of marketing experience, with a strong focus on scaled B2B growth.
Demonstrated expertise in both online and offline marketing channels.
Proven entrepreneurial mindset and hands-on approach.
Strong interpersonal and communication skills.
Exceptional organizational skills, attention to detail, and a customer-centric approach.
Preferred qualifications:
Past fintech and startup experience.
Experience in a pre-IPO startup environment.
Demonstrated success in building and scaling marketing teams.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
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$161k-249k yearly est. 2d ago
VP of Marketing: AI-Driven Growth & Brand
Revi
Marketing manager job in San Francisco, CA
A leading technology company in San Francisco is seeking a VP of Marketing to lead its global marketing strategy and demand generation. This individual will be responsible for driving measurable growth through AI-powered systems and marketing initiatives. Ideal candidates should have over 10 years of marketing leadership experience, a proven track record of connecting marketing efforts to revenue outcomes, and a strong understanding of AI and automation. This position provides an opportunity to shape the company's brand narrative and market position.
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$161k-249k yearly est. 1d ago
VP of Marketing
Inworld Ai
Marketing manager job in San Francisco, CA
About Inworld
At Inworld, we believe that the benefits of AI should extend beyond business workflows to the applications and experiences that we enjoy every day. We began by pushing the frontier of lifelike, interactive characters for games and entertainment, pioneering realtime conversational AI at scale. Today, we apply that expertise to provide the multimodal models, pipelines and tools needed to build and evolve consumer‑scale, real‑time conversational AI applications across learning, health, social, assistants, games and media.
We've raised more than $125M from Lightspeed, Section 32, Kleiner Perkins, Microsoft's M12 venture fund, Founders Fund, Meta and Stanford, among others. Our technology has powered experiences from companies such as NVIDIA, Microsoft Xbox, Niantic, Logitech Streamlabs, Wishroll, Little Umbrella and Bible Chat. We've also been recognized by CB Insights as one of the 100 most promising AI companies globally and have been named one of LinkedIn's Top 10 Startups in the USA.
Your Impact
We are looking for a visionary VP of marketing to define a new category and position Inworld as the default model and infrastructure provider for the next generation of realtime AI applications. While the first wave of AI focused on text‑based task automation, we are leading the next wave: the shift toward natively realtime, multimodal AI-human interactions that were previously impossible to build.
With a world‑class product, high technical credibility, and hundreds of thousands of developers already on the platform, Inworld is leading this shift. Your role is to amplify our momentum and awareness, and orchestrate the growth engine to scale Inworld 100x.
What You'll Do
Team building & GTM leadership: Build, lead, and scale a high-impact marketing organization, partnering closely with sales, product, and engineering to accelerate our hybrid PLG and sales‑assisted revenue motions.
Positioning, messaging & narrative: Define and own clear, differentiated positioning and company narrative that translates complex AI and research breakthroughs into compelling customer value across all go‑to‑market touchpoints.
Product marketing & sales enablement: Own product launches, pricing and packaging, and sales enablement for the Inworld family of products.
Developer marketing & advocacy: Build and nurture a developer‑first ecosystem through documentation, community, events, and advocacy across all major developer touchpoints.
Demand generation: Build and operate a repeatable demand engine focused on high‑quality pipeline, turning customers into advocates through proof points, references, and feedback loops that drive acquisition, retention, and expansion.
Content & thought leadership: Establish category authority through high‑impact technical content, benchmarks, case studies, and thought leadership that builds trust with sophisticated buyers.
Growth & conversion: Optimize the end‑to‑end marketing funnel from first touch to activation, to convert interest into qualified opportunities using data‑driven experimentation.
Marketing analytics & operations: Establish scalable, AI‑first marketing operations, analytics, and infrastructure to measure impact, inform strategy, and support long‑term growth.
What You'll Bring
Seasoned leadership: 10+ years of marketing leadership experience at high‑growth, early‑stage startups or established technical SaaS/infrastructure companies.
Launch excellence: A demonstrated track record of running major product launches that directly accelerated developer adoption and revenue growth.
Strategic mindset: Experience scaling developer‑first ecosystems and a deep understanding of usage‑based business models.
Ambiguity to clarity: The ability to thrive in fast‑moving environments and see constant market shifts as opportunities to define new standards.
Technical fluency: A strong product or engineering background with the ability to design and implement technically driven growth systems.
Education: BA/BS degree or higher; technical degrees are a significant plus.
Location: SF Bay Area or willingness to relocate preferred but not mandatory.
The base salary range for this full‑time position is between $250,000 - $350,000 + bonus + equity + benefits. Your recruiter can share more about the specific salary range for your targeted location during the hiring process.
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$161k-249k yearly est. 1d ago
VP Marketing, Reality Labs
Salaryguide
Marketing manager job in Menlo Park, CA
Responsibilities
Manage and scale a high performing marketing organization, aligning individual strength with business priorities, and fostering a culture of innovation ,accountability and impact
Partner with product leadership to influence product and business strategy with a view of customer needs and market opportunities
Lead and collaborate with a multitude of cross-functional stakeholders to deliver world-class marketing campaigns, product launches and GTMs
Develop, manage and support the execution of integrated marketing efforts that seamlessly connect digital, social, experiential and traditional touch points, ensuring brand narratives are consistently amplified and product impact is visible in every market.
Consistently build strong internal partnerships, influence, resolve conflict, build alignment, and work effectively across teams to execute strategy
Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives
Experience partnering with product teams (product design, content design, product management) and using brand strategy to inform product experiences and GTM executions
Requirements
18 + years of experience with brand and product marketing, consumer products and/or hardware with brands and at companies with global scale
15+ years of experience with global team leadership, cross-functional team leadership, and team management
Track record of building partnerships with Product Management and cross-functional teams, and shaping multi-year product roadmaps and go-to-market strategies
Experience owning and overseeing multiple portfolio areas and marketing vision while creating buy-in and enthusiasm from peers, individual contributors, and other leaders
Experience influencing and leading strategies across multiple lines of business and matrixed teams
Experience identifying and analyzing complex, long term, critical problems facing the relevant areas of the business and drove solutions for them
Track record of developing global strategy and delivering impactful communication and campaigns internationally - proven with data
Experience managing multiple campaigns and/or product launch GTMs simultaneously, working with many different internal and external teams to ensure we are launching our programs seamlessly and to the highest impact
Experience bringing new products to market
Experience partnering with external companies (partners, agencies, vendors, retailers) and influencing / managing up to executive and cross-functional leadership
Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative etc) to drive business results
Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
Preferred
Experience and/or domain knowledge in augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and/or hardware/software platforms
Experience working and thriving in a self-starter, fast-paced and changing environment
Experience with founding or leading a company or division and/or launching products and businesses
MS/MBA degree
Benefits
bonus + equity + benefits
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$161k-249k yearly est. 5d ago
Cardiorenal Associate Director Regional Marketing - California
Bayer Cropscience Limited
Marketing manager job in San Diego, CA
At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ‘Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.
PURPOSE
As part of the field-based Product & Portfolio Squad, your primary responsibility is to engage and develop Thought Leaders (TLs), generate insights relevant to strategic decision‑making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer's Cardiovascular Renal Portfolio. The ultimate goal is to help enable near‑term Squad objectives to achieve long‑term brand results. The geography of coverage will be the Southern half of California, mainly Los Angeles and potentially include San Francisco. Travel up to 50% within the territory.
KEY TASKS AND RESPONSIBILITIES
Strategic Thought Leader (TL) Engagement
Congresses & Regional Convention Leadership
Speaker Bureau Engagement
Implement Regional Marketing Initiatives and Programs
Insight Generation and Field Partnership
Strategic Thought Leader (TL) Engagement
Establish and maintain TL relationships in the field of cardiovascular‑renal‑metabolic health. Engage target customers across appropriate channels and activities (1:1s, conferences, consultancy, speaker bureau, material co‑creation, etc.) to create positive product perception and deep relationships. Develop a regional advocate TL base which aligns to CVR product communication strategy. Academic centers, key accounts, and TLs within the region are of particular importance, as well as supporting relationships across other regions;
Identify and recommend TLs to provide brand insight. Collaborate with the local team to identify emerging TLs and make proposals to add or subtract to maintain focus on the critical top TLs significantly driving peer influence, institutional decision‑making, and/or scientific advances;
Develop and maintain deep clinical expertise to challenge and advance TL thinking, leveraging consistent expertise in the data, brand strategy, & messaging;
In collaboration with the Area General Manager (AGM), contribute to & inform sentiment tracking along the TL Journey to inform plans to motivate TLs to become vocal champions. Collaborate with TL Strategy/Peer‑to‑Peer (P2P) Content Lead to deliver strategies to develop TLs;
Develop, implement, and maintain accountability for the interactions and feedback with regional and local external experts across the U.S.
Congresses & Regional Conventions
Coordinate and execute plans for company presence at appropriate conferences. Leverage & repurpose content leading internal approvals and align & train local staffing to create a strong and effective congress presence;
Coordinate and execute plans for cardiovascular renal related company presence at national conferences as assigned & contribute to national conference planning;
Lead TL meetings and support exec/senior leadership encounters at congresses & industry meetings;
Attend scientific/educational sessions to advance clinical expertise, sharing key insights learned from conferences and TL engagements with sales and brand teams to maximize utility & action plans;
Maintain deep understanding of a region, including opinion leaders and other influencers, treatment and utilization trends, payer and reimbursement dynamics, and opportunities and challenges for the brand and marketing tactics within the region.
Speaker Bureau Engagement
Lead marketing‑initiated peer‑to‑peer (P2P) program execution including national broadcast;
Supports the execution of the promotional speaker bureau by aiding the development of Opinion Leader faculty to create innovative speaker content, support the training of new speakers, and increase the effectiveness and compliance of promotional programming. Liaison for insight collection from pertinent national, regional, and local level conferences and symposium;
Harvest insights during program execution, feeding ideas and recommendations to P2P content that lead to strengthen and evolve speaker programs, including customizations of P2P content by stakeholder.
Implement Local Marketing Initiatives and Programs
Own or contribute to various local and national marketing projects that drive brand strategy. Contribute to and actively participate in platform teams focused on improving processes, including speaker bureau, contracting, congress planning, etc;
Tailor brand materials to local needs and assess how to further tailor digital solutions on an area level.
Insight Generation and Field Partnership
Coordinate, share, and consolidate customer insight & intelligence, including program participation with sales consultants, AGMs, regional/national account directors and other internal partners, enabling all to deliver on the brand strategy;
Execute against regional marketing plan that aligns with strategic imperatives of national brand plan and help drive brand growth at local levels;
Rely on expertise, generate and communicate actionable insights to the brand team to help inform national strategy with regard to tactical execution and driving efficiency and marketing spend;
Lead assigned advisory boards in collaboration with Brand Lead, CRM peers, and agency partners. Develop objectives, complete content development & approval, align internal attendees, oversee execution, and share meeting outcomes/insights with all key stakeholders not in attendance, especially AGM and local Squad;
Collaborate with assigned ad board lead to extend moderator and/or customer invites within region TLs. Attend & actively participate in select ad boards. Share back customer/institution specific insights to local team;
Collaborate with local teams to enable the field's optimal engagement and execution when opportunities arise, such as sponsorships, conferences, & events;
Share knowledge on systems & processes with Brand Lead, AGM, within CRM team but also across the matrix team, leveraging experience and sharing proven approaches to establish & build deep TL relationships across different customer types.
WHO YOU ARE
Bayer seeks an incumbent who possesses the following:
REQUIRED QUALIFICATIONS
Bachelor's degree;
Valid driver's license and clean driving record;
5‑7 years' experience in the pharma/biotech industry with at least 2 years of customer facing;
2 years' experience working within the cardiovascular therapeutic area;
Proven accomplishment in identifying and driving a strategic approach to business;
Proven track record of sales, customer‑facing success, and/or superior project management;
Significant experience in creating, maintaining, and growing relationships with key customers and stakeholders;
Demonstrated ability to advance parallel initiatives in a fast‑paced environment, show attention to detail, take ownership of issues, work independently and follow through to completion;
Proactive, results‑oriented, hard‑working, self‑starter motivated by a challenging task;
Demonstrated ability to work effectively cross‑functionally, both within the organization and with external partners, collaborating to ensure successful project completion;
Desire to take the next step in your career to build a marketing capability or advance in sales leadership;
Travel (50%+ to) customer engagements, medical conferences, patient advocacy events, and internal meetings. Travel may occur in the evenings and on weekends.
PREFERRED QUALIFICATIONS
Bachelors degree with a life science background;
To reside in or near the geography;
Marketing or other functional/leadership experience in sales training, sales management, account management, market access, and/or other commercial areas;
Experience working with academic institutions and key accounts.
Employees can expect to be paid a salary between $ 143,280.00 - $214,920.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.
This salary range is merely an estimate and may vary based on an applicant's location, market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
This posting will be available for application until at least 1/10/25.
This role is eligible for an employee referral bonus.
#LI
#LI-AMS
Your Application
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans.
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Bayer is an E-Verify Employer.
Location: United States : California : Beverly Hills / United States : California : Los Angeles / United States : California : North Hollywood / United States : California : Pasadena / United States : California : Residence Based / United States : California : Riverside / United States : California : San Diego
Division: Pharmaceuticals
Reference Code: 859241
Contact Us
Email: hrop_*************
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$143.3k-214.9k yearly 3d ago
Director, Marketing Operations US and Canada
Levi Strauss & Co 4.3
Marketing manager job in San Francisco, CA
Director, Marketing Operations US and Canada page is loaded## Director, Marketing Operations US and Canadalocations: HQ-Office, San Francisco, CA, USAtime type: Full timeposted on: Posted 2 Days Agojob requisition id: R-0146460Calling all originals: At Levi Strauss & Co., you can be yourself - and be part of something bigger. We're a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit - and your future.We're looking for a Director to drive and elevate Marketing Operations for the US and Canada team. In this role, you will set the strategic vision for our Marketing GTM process and own the roadmap that ensures our teams deliver with consistency, and impact. You will partner across senior leadership, guide regional marketing strategy execution, and build ways of working across the Levi's brand. You will also lead and develop a team, cultivating talent and enabling the function to scale and evolve.You'll report to our USCA VP Marketing & Brand Environment and be based in our San Francisco HQ at Levi's Plaza.## About the Job**Strategy & Thought Leadership*** Own the strategic direction of the USCA Marketing GTM calendar; define long-range planning principles, orchestrate key milestones, and proactively shape upstream decision-making.* Serve as the primary thought leader for Marketing Operations in the region, translating our priorities and strategy into operational frameworks that enable high-quality marketing deployment.**Operational Leadership*** Lead the communication and activation of the GTM calendar, ensuring milestones are met, dependencies are aligned, and operational risks are mitigated early.* Oversee the end-to-end operational ecosystem, ensuring marketing initiatives deliver against brand, commercial, and consumer goals.* Drive the digital transformation of our Go-To-Market processes, championing new tools, automation, and more agile workflows.**Cross-Functional Influence*** Be the senior operational partner for regional marketing and cross-functional leaders, aligning strategy and execution across Merchandising, Planning, Creative, BX, and Global Marketing Operations.* Lead the integration of Americas Marketing Operations with global counterparts, shaping shared tools, frameworks, and delivery rhythms.* Represent the Americas in global forums, advocating for regional needs and influencing global marketing operations strategy.**Consumer & Business Insights*** Oversee Consumer Insights integration for the Marketing team, guiding prioritization of research, data collection for annual BDA, and strategic modeling inputs.* Translate insight-led findings into operational improvements, seasonal hindsights, and strategic recommendations for leadership.**Project & Resource Leadership*** Oversee high-impact Marketing projects from brief through execution including new store openings, brand activations, events, and select wholesale initiatives.* Manage budget planning, resource allocation, and contract oversight for the regional marketing team, ensuring investments ladder to strategy.**People Leadership*** Manage, coach, and develop a team (including managers or specialists), providing clarity, mentorship, stretch opportunities, and feedback.* Build a culture of operational excellence, fostering a high-trust, high-performance team environment that reflects Levi's values.**Operational Governance & Systems*** Lead the region's content, documentation, and organizational systems, ensuring streamlined access and exceptional seasonal setup.* Ensure milestones and deliverables are achieved for Regional and Global campaigns, partnering with geo leads, Creative, and BX to deliver clear, insight-informed briefs.## About You* Bachelor's degree in business, marketing, or related field; or equivalent experience* 10+ years of experience in marketing, brand management, operations, project management, or strategy* Demonstrated experience leading teams, mentoring talent, and influencing senior stakeholders* Proven ability to set strategic vision, create scalable systems, and drive operational transformation* Strong strategic operations, process improvement, and project management expertise* Experience working with Go-To-Market calendars across complex organizations* Experience collaborating across multiple regions and global teams* Exceptional stakeholder management, and storytelling skills* Experience managing a team - lead talent development and succession planning This is a hybrid work schedule based in our San Francisco, CA headquarters. You will be expected in office 3 days per week typically Tuesday-Thursday. Note, time in office can vary depending on business needs.*The expected starting salary range for this role is $164,500 - $241,200 per year**.*** *We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.*Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, incentive plans, 401(k) matching, paid leave, health insurance, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits .LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.#LI-Hybrid## **EOE M/F/Disability/Vets**## ## **LOCATION**San Francisco, CA, USA## ## **FULL TIME/PART TIME**Full time**FILL DATE**This position is expected to be filled by 03/03/2026.##Our common thread: We're originals.From day one, we've been doing it our way - creating our own drumbeat and building something that's different from the rest. That's why we're looking for people who are excited about finding their career fit and transforming the future. Because at Levi Strauss & Co., you can do what you love while staying true to who you are.
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$164.5k-241.2k yearly 4d ago
Director, Life Sciences Marketing - Safe AI for Pharma Operations
Hippocratic Ai
Marketing manager job in Palo Alto, CA
A pioneering AI healthcare company in California is seeking a Director of Life Sciences Marketing to lead vertical marketing strategy for Healthcare Generative AI agents. The ideal candidate will have over 8 years of B2B healthcare marketing experience, focusing on pharma workflows, and will translate AI capabilities into effective messaging. Join our team to drive impactful solutions in healthcare.
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$121k-197k yearly est. 3d ago
Director, AI-Powered Marketing Operations
Black.Ai
Marketing manager job in San Francisco, CA
A leading technology company in San Francisco seeks a Director of Marketing Operations to drive innovative marketing strategies and operations using AI tools. The successful candidate will collaborate with cross-functional teams to implement data-driven processes, enhance lead management, and support revenue growth. Ideal candidates will have extensive experience in marketing operations within SaaS or B2B environments, with a proven track record of using automation for campaign success. The role offers a competitive base salary and comprehensive benefits package.
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$121k-197k yearly est. 5d ago
Manager, Performance Marketing, AI and Creative
Airwallex
Marketing manager job in San Francisco, CA
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 1,800 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world‑leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.
Attributes We Value
We hire successful builders with founder‑like energy who want real impact, accelerated learning, and true ownership. You bring strong role‑related expertise and sharp thinking, and you're motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.
You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end‑to‑end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data‑driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you'll do
We're looking for a strategic, creative, and technically fluent marketer to lead the next generation of AI‑powered performance creative within our Global growth marketing team, focused on the US and EMEA Markets.
As the Manager, Performance Marketing (AI and Creative), you'll own the intersection of creativity, experimentation, and automation - using AI tools to generate insights, scale creative production, and improve performance across paid search, paid social, and emerging channels. You'll work on the growth marketing team and partner with data teams to design creative frameworks that drive measurable impact on CTR, CVR, pipeline, and CAC.
This role is perfect for a growth marketer who thrives at the edge of data and design - someone who can blend creative storytelling with AI‑driven optimization to deliver creative that drives revenue and closed wons.
This role is based in San Francisco.
Responsibilities:
Lead the creative and content strategy for performance campaigns using AI tools to accelerate ideation, production, and iteration.
Develop frameworks for creative testing and personalization that improve funnel conversion and efficiency.
Collaborate with Product Marketing and Growth to ensure messaging aligns with audience intent and lifecycle stage.
Use AI platforms (e.g., ChatGPT, Midjourney, Firefly, Runway, Synthesia, etc) to generate and test creative variations at scale.
Establish guardrails and brand governance for AI‑generated content, ensuring quality, tone, and compliance.
Work with channel leads to translate creative insights into performance outcomes across LinkedIn, Meta, YouTube, Google, and programmatic.
Collaborate with Paid Search, Paid Social, and Display leads to build creatives for each region and country, including spearheading the workflow for translations and creative alignment to country/culture and manage the delivery of assets on schedule to the campaign development team.
Analyze creative performance and implement structured testing roadmaps to identify top‑performing messages, visuals, and formats.
Partner with Paid Media and Web teams to connect ad creative to optimized landing experiences for full‑funnel efficiency.
Ensure campaign creatives are tagged, tracked, and analyzed for CAC and ROI impact across the marketing funnel.
Build creative experimentation frameworks using AI‑assisted analysis and automation tools.
Partner with Analytics to measure the influence of creative variables on CTR, CVR, and down‑funnel conversion.
Create Looker or Tableau dashboards that visualize creative performance by asset, audience, and funnel stage.
Continuously analyze learnings to improve storytelling effectiveness and scalability.
Proactively integrate AI tools into creative production workflows.
Educate and enable marketing partners on AI creative best practices, tools, and testing frameworks.
Manage external vendors or agencies experimenting with AI‑driven content creation.
Serve as the AI and Creative performance lead - evangelizing innovation and demonstrating measurable business results.
Who you are
We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications:
5+ years of experience in performance marketing, creative strategy, or growth experimentation, ideally within B2B SaaS or fintech.
Proven success in combining creative excellence with measurable performance metrics.
Hands‑on experience with AI‑powered creative workflows (text, image, or video generation).
Strong analytical mindset; able to connect creative experiments to business metrics like CTR, CVR, and CAC.
Exceptional cross‑functional collaboration skills; able to influence creative, growth, and brand teams.
Bachelor's degree in Digital Marketing, Data Analytics, or a related field.
Preferred qualifications:
Experience scaling creative systems within a global performance marketing organization.
Familiarity with multi‑touch attribution, MMM, and incrementality testing.
Comfort operating in fast‑moving, test‑and‑learn environments.
Experience building AI creative playbooks and production templates for marketing teams.
Ability to balance creativity with operational discipline and technical accuracy.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. If you are approached by someone claiming to represent Airwallex, please verify with our team.
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$63k-120k yearly est. 2d ago
Associate Director, Influencer Marketing
Dept Holding B.V
Marketing manager job in San Francisco, CA
Roles open in: Atlanta, Boston, Chicago, Denver, Los Angeles, New York, Salt Lake City, San Diego
We are a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.
We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.
At DEPT , you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.
THE ROLE
We are seeking a collaborative and solutions-oriented Associate Director of Influencer Marketing to serve as the Director's right hand in overseeing and executing our influencer marketing initiatives. This role is designed for someone who can bring strategies to life - managing the details, guiding the team, and ensuring the work is delivered at the highest standard -while partnering with the Director to shape the vision and function of the discipline.
You'll be involved in every stage of the influencer process, from campaign planning and creator sourcing to budget tracking and reporting. You'll work side‑by‑side with the Director to ensure our approach stays innovative, efficient, and results‑driven, while also managing and mentoring a small team.
This is a role for someone who thrives in the balance between strategic thinking and hands‑on execution - someone who can take direction, anticipate needs, and ensure nothing slips through the cracks.
Please note: This role requires someone to be onsite with the client in a hybrid capacity or willing to travel up to 35% to the Bay Area.
WHAT YOU'LL DO:
Support & Strategic Partnership
Partner closely with the Director to execute influencer marketing strategies that drive client goals across the full funnel.
Refine internal processes, developing scalable frameworks, and maintaining DEPT's influencer playbooks.
Assist in building trusted relationships with clients and partners, ensuring strategies align with business objectives and brand guidelines.
Collaborate on new business opportunities, providing research, casting insights, and contributing to scoping conversations and pitch presentations.
Campaign Execution & Coordination
Translate campaign briefs and business goals into clear influencer deliverables, working alongside creative, production, and analytics teams.
Lead day‑to‑day campaign management, including casting, outreach, content review, and delivery, with Director oversight on key decisions.
Partner with performance marketing teams to ensure influencer content is optimized for amplification and measurable results.
Manage project timelines, budgets, and approvals in partnership with the Director.
Measurement & Reporting
Track and compile influencer KPIs, working with analytics teams to create post‑campaign reports and identify actionable learnings.
Monitor campaign performance in real time, implementing optimizations or escalating issues to the Director.
Assist in evolving measurement frameworks to ensure we're tracking both brand awareness and conversion metrics.
Talent Sourcing & Relationship Management
Maintain and grow relationships with influencers, agents, and platform reps, supporting the Director in high‑level relationship building.
Source diverse and innovative talent that aligns with client needs and creative direction.
Support the Director in managing contracts, legal reviews, and payment processes to ensure compliance and efficiency.
Help oversee and guide 2-3 mid‑level influencer marketers, ensuring they have the resources and direction needed to succeed.
Provide feedback and coaching, escalating key personnel and performance decisions to the Director.
Partner with operations teams to maintain budget accuracy and ensure timely invoicing.
WHAT YOU BRING:
7+ years in influencer marketing, creator partnerships, or related social media fields.
2+ years of experience supporting or managing teams in a client‑facing capacity.
Agency or multi‑brand experience preferred; Associate Director or Senior Manager background is a plus.
Strong knowledge of both paid and organic influencer strategies; familiarity with affiliate influencer programs is a bonus.
Solid relationships with creators, influencers, agents, and platform partners.
Proven ability to manage budgets, timelines, and deliverables with attention to detail.
Comfort working directly with senior clients under the guidance of a Director.
Skilled in translating data into recommendations; familiarity with CPM, CAC, CPA, CTR, CLV, and EMV.
Knowledge of Creator IQ, Sprinklr, and other influencer tools preferred.
Exceptional communication and organizational skills.
WHAT DO WE OFFER?
We are a collaborative, open‑door, best‑idea‑wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
Healthcare, Dental, and Vision coverage
PTO
Paid Company Holidays
The anticipated salary range for this position is $94,700 - $125,000. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40‑hour workweek and leveling. Keep in mind, we're flexible.
WE SUPPORT YOU BEING YOU:
DEPT is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We're committed to an inclusive and barrier‑free recruitment and selection process and workplace, regardless of anyone's identity, background
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$94.7k-125k yearly 2d ago
Senior / Lead Customer Marketing Manager, Investors
Menlo Ventures
Marketing manager job in San Francisco, CA
The Company You'll Join
Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta's platform of software and services lays the groundwork so you can build, invest, and scale with confidence.
Carta's Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.
Together, Carta is creating the end‑to‑end ERP platform for private markets. Traditional ERP solutions don't work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta's software for the Office of the Fund CFO does just that - it's a new category of software to make private markets look more like public markets - a connected ERP for private capital.
For more information about our offices and culture, check out Carta careers page.
The Problems You'll Solve
At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Lead Customer MarketingManager, Investors, you'll work to:
Strategy & Planning
Define strategy for customer marketing across channels to accelerate expansion for our Fund Admin business
Prioritize the customer experience within campaign strategies in demonstrable ways
Use campaign data and insights to continuously improve segmentation, audience targeting, and execution across different product buying and adoption journeys
Act as a key member of the planning and prioritization team for quarterly and annual planning
Program Execution & Automation to Drive Growth
Own the execution of upsell and cross-sell programs for Fund Tax, Fund Forecasting, Valuations, Manco, and future priority add‑on products
Lead with an integrated marketing approach inclusive of content, events (live/webinar), paid, and customer comms to drive expansion and retention
Collaborate across Sales, Product, Product Marketing, Account Management, Lifecycle, Marketing Ops and other internal marketing partners to develop impactful and timely upsell campaigns that map to the customer journey and relevant personas
Partner with Product, Product Marketing, Engineering, and Lifecycle teams to build and scale in‑product discovery campaigns that influence upsell across the customer journey
Leverage account‑based marketing (ABM) to identify expansion opportunities, deliver personalized campaigns, and drive deeper engagement within key customer accounts
Identify opportunities to optimize marketing workflows and increase execution speed by using AI and automation platforms to streamline campaign planning, production, and performance management
Take a lead role in generating demand from customer‑focused product launches
The Team You'll Work With
You'll be joining Marketing, as part of our Product and Customer Marketing team. Marketing is the engine for growth at Carta. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define and deliver, and reflect the inspiration and ambition of our customers in the work we do.
As a Lead Customer MarketingManager, you'll partner closely across Product Marketing, Lifecycle, and Integrated Marketing to build a connected customer demand engine. You'll translate product strategy and customer insights into coordinated multi‑channel expansion campaigns and shape in‑product discovery experiences that drive engagement and upsell. Through tight alignment across R&D and GTM, you'll introduce automation and personalization into the customer journey with the goal of scaling programs that unlock growth for Fund Admin customers.
About You
5+ years of customer or growth marketing experience, preferably in SaaS, or 7+ years in outbound marketing recommended
Experience partnering cross‑functionally across Product, Product Marketing, Sales, Account Management, Lifecycle, and Marketing Ops to drive measurable business results
Comfortable designing multi‑channel GTM motions, including in‑product, email nurtures, events (virtual and in‑person), paid social, and targeted outbound campaigns
Ability to build and scale automated programs using trigger and workflows
Customer obsessed, data driven, and fluent using insights to shape priorities and optimize campaigns
Thrives in a fast‑paced, ambiguous environment with a strong bias toward action and continued improvement
Financial services or Private Capital background a plus
BA required
At Carta, you're not just an employee. You're a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta's Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.
Carta's compensation package includes a market competitive salary, equity for all full‑time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:
$176,800 - $208,000 in San Francisco, CA and New York, NY
$167,960 - $197,600 in Seattle, WA
Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.
Disclosures:
We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
Carta uses E‑Verify in the United States for employment authorization. See E‑Verify and Department of Justice websites for more details.
For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.
Please note that all official communications from us will come from an @carta.com or @carta‑external.com domain. Report any contact from unapproved domains to ******************.
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$176.8k-208k yearly 5d ago
Marketing Director - DNA Data Storage & Tech Growth
Atlas Data Storage, Inc.
Marketing manager job in San Francisco, CA
A data technology firm in San Francisco is seeking an experienced Marketing Director to build and lead the marketing function. The successful candidate will develop and execute comprehensive marketing strategies to enhance the company's brand identity and drive awareness in the biotech and data infrastructure markets. This role, reporting to the Senior VP of Business Development, requires a background in technology commercialization and a minimum of 9 years of marketing experience, including 3 in leadership. The company offers a dynamic startup environment and the chance to make a significant impact.
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$134k-199k yearly est. 2d ago
Retention Marketing Specialist
Analytic Recruiting Inc.
Marketing manager job in Beverly Hills, CA
An apparel brand that is growing quickly is seeking a Retention Marketing Specialist to execute expert customer-first, integrated marketing campaigns and initiatives. You will collaborate closely with the creative, site operations, and strategy teams to execute data-driven integrated marketing tactics and campaigns.
Compensation: Up to 100k base
Location: Beverly Hills (5x/week)
Visa SPONSORSHIP is NOT available
Responsibilities:
Oversee email, push, and SMS campaign execution; own the day-to-day execution of retention and lifecycle marketing campaigns
Develop, implement, execute, and communicate on high-performing, data-driven integrated marketing tactics and campaigns
Be the expert in integrated marketing campaigns and initiatives, including processes, tools, and technologies related to assigned areas
Review and provide copy development support to the creative team for marketing materials
Implement, update and manage campaigns end-to-end, including content creation, landing page development, workflow automation, A/B testing and metrics reporting
Conduct market research to build effective target audiences for messages to drive engagement and revenue performance against KPI goals
Requirements:
2+ years of experience in Marketing, Communications, or related fields
Must be able to handle a wide variety of work in a fast-paced environment, balance competing priorities, and deliver on tight deadlines in a detail-oriented manner
Experience with email and SMS marketing platforms, primarily Klaviyo, Attentive (or PostScript) and Shopify Plus
Strong written and verbal communication skills with an attention to detail
Ability to raise issues and lead project management of tactical elements of integrated campaigns
Ability to analyze and interpret data and solve practical problems
Proficient in Microsoft Office and Google Suite (e.g., Word, Excel, Sheets, Docs, etc.)
How much does a marketing manager earn in Lamont, CA?
The average marketing manager in Lamont, CA earns between $74,000 and $180,000 annually. This compares to the national average marketing manager range of $71,000 to $153,000.