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Become A Marketing Manager In Los Angeles, CA

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Working As A Marketing Manager In Los Angeles, CA

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $87,654

    Average Salary

What Does A Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Manager jobs

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Marketing Manager Career Paths

Marketing Manager
Product Marketing Manager Marketing Director
Chief Marketing Officer
10 Yearsyrs
Senior Product Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Regional Sales Manager Regional Sales Director
Director Of Enterprise Sales
12 Yearsyrs
General Manager Account Executive
Director Of Sales
10 Yearsyrs
Business Development Manager Director Of Sales
Director Of Sales & Business Development
13 Yearsyrs
Sales Consultant Regional Sales Manager
Director Of Sales, Americas
13 Yearsyrs
Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Digital Marketing Manager Director Of Digital Marketing
E-Commerce Director
8 Yearsyrs
Regional Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Writer And Editor Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Sales Consultant Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Marketing Director
7 Yearsyrs
Business Development Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director Business Developer
Marketing/Business Development
8 Yearsyrs
Regional Sales Manager National Account Manager
National Accounts Sales Manager
9 Yearsyrs
Operations Manager Regional Sales Manager
National Sales Director
10 Yearsyrs
National Account Manager Regional Sales Director
Sales Vice President
9 Yearsyrs
Senior Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
General Manager Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
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Marketing Manager Demographics

Gender

  • Female

    53.7%
  • Male

    43.9%
  • Unknown

    2.4%

Ethnicity

  • White

    78.7%
  • Hispanic or Latino

    9.6%
  • Asian

    9.0%
  • Unknown

    2.0%
  • Black or African American

    0.7%
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Languages Spoken

  • Spanish

    40.5%
  • French

    12.9%
  • Mandarin

    6.3%
  • Chinese

    5.8%
  • Portuguese

    5.4%
  • German

    5.2%
  • Italian

    4.5%
  • Japanese

    3.5%
  • Russian

    3.5%
  • Arabic

    2.4%
  • Korean

    2.3%
  • Cantonese

    1.9%
  • Hindi

    1.4%
  • Hebrew

    0.7%
  • Polish

    0.7%
  • Carrier

    0.7%
  • Vietnamese

    0.7%
  • Urdu

    0.6%
  • Dutch

    0.6%
  • Swedish

    0.5%
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Marketing Manager

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Marketing Manager Education

Marketing Manager

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Real Marketing Manager Salaries

Job Title Company Location Start Date Salary
Marketing Managers Deutsch La, Inc. Los Angeles, CA Aug 02, 2017 $335,000
Marketing Managers Aecom Technical Services, Inc. Los Angeles, CA Jan 04, 2013 $205,400
Marketing Manager Matilda Media Group LLC Los Angeles, CA May 01, 2012 $180,000
Marketing Manager Ultra U.S.A, Inc. Los Angeles, CA Oct 06, 2016 $180,000
Marketing Manager Richroad USA, Inc. Los Angeles, CA May 19, 2016 $180,000
Marketing Manager Nielsen, NRG Los Angeles, CA Jun 04, 2012 $180,000
Marketing Managers Neutrogena Corporation Los Angeles, CA Feb 08, 2010 $172,400
Marketing Manager Joongang Daily News Ca, Inc. DBA The Korea Daily Los Angeles, CA Dec 13, 2010 $169,312
Marketing Managers Pasatiempo Pictures, Inc. Los Angeles, CA Jul 19, 2011 $169,312
Marketing Manager KOI Clothing, Inc. Los Angeles, CA Feb 01, 2011 $169,312
Marketing Managers Jones Apparel Group USA, Inc. Los Angeles, CA Oct 13, 2011 $169,312
Marketing Managers Shiny Star, Inc. Los Angeles, CA May 23, 2011 $169,312
Marketing Manager O&K. Inc./DBA One Clothing Los Angeles, CA Sep 09, 2011 $169,312
Marketing Manager Nissi Apparel, Inc. Los Angeles, CA Jun 28, 2011 $169,312
Marketing Managers Zion City Inc. Los Angeles, CA Jun 20, 2013 $168,958
Marketing Manager Mejoong Corporation Los Angeles, CA Aug 23, 2012 $168,958
Marketing Manager Medtronic, Inc. Los Angeles, CA Jan 05, 2011 $164,445
Marketing Managers Litesquare Los Angeles, CA Oct 22, 2010 $164,445
Marketing Managers ZIO ZIO USA, Inc. Los Angeles, CA Jul 28, 2010 $164,445
Marketing Managers Ad.Net, Inc. Los Angeles, CA Jun 14, 2013 $163,000
Marketing Managers Ad.Net, Inc. Los Angeles, CA Feb 18, 2014 $163,000
Marketing Managers B Ventures USA LLC Los Angeles, CA Aug 19, 2014 $163,000
Marketing Managers Advanced Computing Institute, Inc. Los Angeles, CA Aug 13, 2014 $162,500
Marketing Managers Marmara Development Group, LLC Los Angeles, CA Mar 20, 2013 $162,265 -
$162,270
Marketing Managers KOI Clothing, Inc. Los Angeles, CA Nov 15, 2013 $162,261
Marketing Managers Star Labs Ltd. Los Angeles, CA Apr 22, 2014 $162,261
Marketing Managers Securonix, LLC Los Angeles, CA Nov 13, 2013 $162,261
Marketing Managers Pinkette Clothing, Inc. DBA Lush Clothing Los Angeles, CA Jul 17, 2014 $162,240
Marketing Manager Stylestalker USA LLC Los Angeles, CA Jun 30, 2014 $150,000
Marketing Manager Stylestalker USA LLC Los Angeles, CA May 20, 2016 $150,000
International Marketing Manager BBD USA LLC Los Angeles, CA Jan 30, 2017 $150,000
Marketing Manager Piper Digital Marketing, LLC Los Angeles, CA May 10, 2010 $145,000
Marketing Manager Piper Digital Marketing, LLC Los Angeles, CA May 01, 2010 $145,000
Marketing Managers Aristotle Capital Management Los Angeles, CA May 26, 2017 $142,000
Marketing Managers Netflix Los Angeles, CA Sep 14, 2017 $140,000
International Marketing Manager Eden Creamery LLC Los Angeles, CA May 21, 2018 $135,000 -
$155,000
Marketing Managers Lovej Corporation Los Angeles, CA May 30, 2014 $134,202
Marketing Managers ENT Global, Inc. Los Angeles, CA Mar 17, 2014 $132,870
Marketing Managers Pacific Trading and Associates Los Angeles, CA May 02, 2008 $130,000
Marketing Manager Lieberman Research Worldwide Los Angeles, CA Apr 08, 2010 $125,220
Marketing Managers TBWA Worldwide, Inc. D/B/A TBWA Media Arts Lab Los Angeles, CA Jun 14, 2017 $120,000
Marketing Manager Matilda Media Group LLC Los Angeles, CA Jun 01, 2014 $120,000
Marketing Managers UMG Recordings, Inc. Los Angeles, CA Apr 13, 2010 $120,000
Manager, Diamond Marketing Yerushalmi Brothers Diamonds USA Inc. Los Angeles, CA Jan 30, 2012 $116,438
Marketing Manager Bain & Company, Inc. Los Angeles, CA Jan 11, 2008 $116,000
Marketing Managers Fashionology, LLC DBA Ill.I.Optics Los Angeles, CA Sep 01, 2017 $113,048
Media Marketing Manager Super Bell Jewelry Company, Inc. Los Angeles, CA Jun 14, 2016 $112,278
Marketing Manager ALWS, Inc. Los Angeles, CA Jun 23, 2016 $112,278
Marketing Manager Korea Creative Content Agnecy Los Angeles, CA Jan 08, 2016 $112,278
Senior Marketing Manager Ecommerce FIJI Water Company, LLC Los Angeles, CA Nov 17, 2014 $110,000 -
$135,000
Marketing Manager Matilda Media Group LLC Los Angeles, CA Apr 15, 2012 $110,000
Marketing Manager Univision Music, Inc. Los Angeles, CA Dec 21, 2007 $110,000
Marketing Manager JAS Marketing Los Angeles, CA Jul 23, 2012 $110,000
Marketing Manager Farmers Group, Inc. Los Angeles, CA Aug 29, 2008 $110,000
Marketing Manager JAS Marketing Los Angeles, CA Jul 29, 2012 $110,000
Marketing Manager Bellco Capital, LLC Los Angeles, CA Dec 07, 2007 $109,845
Marketing Managers Farmers Group, Inc. Los Angeles, CA Oct 28, 2013 $108,888
Marketing Managers L.A. Fabric Imports, Inc. Los Angeles, CA Mar 28, 2014 $108,336
Marketing Manager Metro Plaza Hotel Inc. Los Angeles, CA Aug 02, 2016 $107,973
Marketing Managers K Too Los Angeles, CA Nov 01, 2013 $107,973
Marketing Managers Ortho Engineering Inc. Los Angeles, CA May 25, 2012 $107,973
Marketing Managers Sekero International, Inc. Los Angeles, CA Nov 14, 2011 $107,973
Marketing Managers Buy4Store.Com, Inc. Los Angeles, CA Jan 11, 2013 $107,973
Marketing Managers Federated Sample, LLC Los Angeles, CA Mar 18, 2013 $107,973
Marketing Manager, Brand EZ Games Distribution Inc. Los Angeles, CA Sep 15, 2014 $106,500
Marketing Managers Samtex Fabrics Inc. Los Angeles, CA Sep 23, 2014 $106,500
Marketing Managers Sierra Home Health Care Services, Inc. Los Angeles, CA Jul 15, 2011 $106,267
Marketing Manager Do Best America, Inc. Los Angeles, CA Jun 29, 2011 $106,267
Marketing Managers Top Termite Co., Inc. Los Angeles, CA Dec 13, 2011 $106,267
Marketing Managers Playboy Enterprises, Inc. Los Angeles, CA Nov 30, 2010 $106,267
Marketing Managers Bobco Metals Los Angeles, CA Nov 16, 2010 $106,267
Marketing Managers Caviar La Inc. Los Angeles, CA Sep 24, 2014 $106,142
Marketing Managers Focus Fashion, Inc. Los Angeles, CA May 06, 2014 $106,142
Marketing Managers K-Micro, Inc. DBA Corpinfo Services Los Angeles, CA Jun 04, 2014 $106,142
Marketing Manager Medtronic, Inc. Los Angeles, CA May 13, 2010 $106,000
Marketing Managers One Capital Management, LLC Los Angeles, CA Oct 26, 2007 $105,677
Marketing Manager Medtronic, Inc. Los Angeles, CA Aug 15, 2012 $105,068
Marketing Manager Medical Transorg, Inc. Los Angeles, CA May 19, 2010 $104,955 -
$104,976
Marketing Manager Insol, Inc. Los Angeles, CA Apr 29, 2011 $104,955
Marketing Manager Y&D Electronic Service Los Angeles, CA May 06, 2011 $104,955
Marketing Manager Insol, Inc. Los Angeles, CA Dec 08, 2011 $104,955
Marketing Manager Leisure Life Travel Agency Los Angeles, CA Aug 12, 2010 $104,603
Marketing Managers Holomic LLC Los Angeles, CA Feb 05, 2014 $104,000
Marketing Managers Holomic, LLC Los Angeles, CA May 23, 2013 $104,000
Marketing Managers Samtex Fabrics Inc. Los Angeles, CA Jul 31, 2013 $103,807
Marketing Managers TEX-Ellent, Inc. Los Angeles, CA Jul 03, 2013 $103,807
Marketing Managers Fabric Avenue, Inc. Los Angeles, CA Feb 28, 2014 $103,807
Marketing Managers Fabric Avenue, Inc. Los Angeles, CA Apr 11, 2013 $103,807
Global Marketing Manager Medtronic, Inc. Los Angeles, CA Sep 30, 2010 $103,678
Marketing Manager Color & Copy Rowland Heights, Inc. Los Angeles, CA Mar 13, 2015 $103,459
Marketing Managers K.S.F Trading, Inc. Los Angeles, CA Feb 11, 2013 $103,459
Marketing Managers Taemen Inc. Los Angeles, CA Mar 18, 2014 $103,459
Marketing Managers JOJE Wear, Inc. Los Angeles, CA Apr 02, 2014 $103,459
Marketing Managers Urgent Gear Inc. Los Angeles, CA Feb 06, 2014 $103,459
Marketing Managers Able Freight Services Inc. Los Angeles, CA Sep 24, 2014 $103,459
Marketing Managers Korsy Enterprises, Inc. Los Angeles, CA Dec 21, 2012 $103,459
Marketing Manager, Future Lab Lego Systems, Inc. Los Angeles, CA Feb 15, 2016 $102,310 -
$117,467
Marketing Managers Analytic Investors Los Angeles, CA Apr 13, 2011 $98,000 -
$109,000
Marketing Manager Reed Business Information Los Angeles, CA Mar 23, 2010 $98,000 -
$108,000
Marketing Manager Us Fashion Inc. DBA Aspeed Design Los Angeles, CA May 17, 2010 $97,880
International Marketing Manager Jordana Cosmetics Corporation Los Angeles, CA Mar 25, 2011 $97,880
Marketing Managers Sun-Lite Metals, Inc. Los Angeles, CA Jan 13, 2010 $97,880
Marketing Manager O&K. Inc./DBA One Clothing Los Angeles, CA Oct 08, 2009 $97,880
Marketing Manager Cotner Wholesale Los Angeles, CA Jul 26, 2010 $97,760
Marketing Managers Ocean Group, Inc. Los Angeles, CA Dec 28, 2010 $97,552
Marketing Manager SST International Inc. Los Angeles, CA Jan 03, 2017 $96,600
Marketing Automation Manager Viking River Cruises, Inc. Los Angeles, CA Jun 04, 2018 $96,262
Technical Marketing Manager Kos Partners Inc. Los Angeles, CA Nov 07, 2014 $96,000
Marketing Manager Fox Group, News America, Inc. Los Angeles, CA Feb 27, 2010 $93,768
Marketing Manager Aerotransporte de Cargo Union S.A. de C.V Los Angeles, CA Sep 15, 2015 $92,400
Marketing Manager Pharmavite Los Angeles, CA Mar 12, 2008 $92,000 -
$115,000
Marketing Manager La Opinion, LP Los Angeles, CA Sep 16, 2010 $91,932
Marketing Manager Have Fashion.Inc. Los Angeles, CA Jun 01, 2009 $91,932
Marketing Manager Universal Remodeling, Inc. Los Angeles, CA Jun 18, 2009 $91,932
Marketing Managers People & Logistics America, Inc. Los Angeles, CA Jun 03, 2009 $91,932
Marketing Manager Pyramid Designer, S Jewelry Los Angeles, CA Apr 14, 2009 $91,932
Marketing Manager Juno Healthcare California, LLC Los Angeles, CA Mar 17, 2008 $91,932
Marketing Manager Mirae Bank Los Angeles, CA Feb 29, 2008 $91,932
Marketing Manager Protrend Limited Los Angeles, CA Mar 11, 2008 $91,932
Marketing Manager Calop Business Systems, Inc., DBA Calop Aeroground Los Angeles, CA Dec 05, 2007 $91,932

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Top Skills for A Marketing Manager

CompanyWebsiteStrategyNewProductDevelopmentOnlineEmailCampaignsRevenueGrowthFacebookTradeShowsPressReleasesCustomerServiceMarketResearchProductLineSEOTwitterROIBusinessDevelopmentCRMInternetMarketShareWebContent

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Top Marketing Manager Skills

  1. Company Website
  2. Strategy
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Maintained company website for available positions updates.
  • Developed and lead digital marketing strategy and optimization of web assets targeting international multi-channel market segments.
  • Reviewed and staffed new product development.
  • Designed attractive presentations for the promotional campaign of products through newspaper advertising and online marketing.
  • Created, executed and managed outbound demand generation programs including direct mail, email campaigns, telemarketing and banner ads.

Top Marketing Manager Employers

Marketing Manager Videos

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

A Day In The Life: Marketing Manager

Career Advice on becoming a Marketing Manager by Charles E (Full Version)

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