Marketing manager jobs in Milford, CT - 226 jobs

Director of Product Marketing Shape the future of how the world's largest enterprises plan and manage their capital investment portfolios. The most successful companies are reinventing themselves to become more agile, efficient, and strategic. Finario is at the forefront of this transformation. Our cloud-based, purpose-built capital planning platform helps them connect their people, processes, and systems to allocate and manage capital dynamically and efficiently. With a rapidly expanding roster of marquee customers and accelerating demand, this is an exceptional opportunity to join a high-growth fintech company reshaping a mission-critical function inside the enterprise. As Director of Product Marketing, you'll be a core voice of the Finario brand - translating complex ideas specific to finance and operations into crisp, compelling narratives that inspire action. You'll partner closely with sales, product, and leadership to define our positioning, elevate our storytelling, and create content that moves prospects from interest to conviction. This role is ideal for someone who thrives at the intersection of technical detail, finance, strategy, creativity, and communication, and who is energized by being on stage, whether that stage is a webinar, customer presentation, podcast, or live event. If you love turning complexity into clarity, shaping market perception, and presenting with confidence and personality, we'd love to meet you. What You'll Do Be a Trusted Subject Matter Expert Act as a go-to resource for executives, sales, and cross-functional teams-deeply understanding our product, market, and customer needs. Own Product-Based Positioning & Messaging Develop differentiated, segment-specific messaging that stands out in the marketplace. Partner with sales, marketing, and product teams to ensure we consistently communicate our value in the clearest, boldest way. Create Compelling Content Produce standout collateral-case studies, videos, product briefs, one-pagers, pitch decks, scripts, speeches, demos, and more. Turn product capabilities into irresistible customer narratives. Drive Sales Enablement Support internal and external sales with the tools, training, and demo strategies they need to win. Help shape demo storylines and streamline the evaluation journey. Shine as an On-Screen & On-Stage Communicator Serve as a visible ambassador for Finario. Confidently lead webinars, walk through demos, appear on podcasts, support events, and occasionally take the stage at industry conferences. Understand Customers & Market Dynamics Bring customer insights, competitive intelligence, and industry trends into the center of our go-to-market strategy. Required Qualifications 7+ years of B2B experience in marketing, product management, sales engineering, or management consulting in SaaS or enterprise software 5+ years of product marketing experience in a SaaS or enterprise software environment Bachelor's degree Exceptional communicator-able to tailor complex ideas for any audience, in writing and in live delivery (webinars, demos, presentations) Desired Skills Experience in marketing to senior and mid-level finance or operations leaders at large enterprises Comfort operating as a resourceful, hands-on builder in a growth-oriented environment Familiarity with financial concepts such as ROI, NPV, and capital budgeting Compensation & Benefits Competitive salary, 401(k), healthcare, and the opportunity to make a defining impact at a company entering its next stage of growth. #J-18808-Ljbffr

About the Role As a Paid Media Manager, you will work closely with our cross-functional strategists, overseeing campaigns across various channels with a strong focus on performance marketing across search (SEM), social, and programmatic. You'll ensure the successful execution of integrated digital marketing initiatives, with hands-on involvement in both Google Ads and Meta campaigns. Your exceptional communication and people management skills will be essential in fostering strong relationships with our clients and guiding our team of strategists toward continued growth and success. Responsibilities include but are not limited to: Manage and mentor a team of one to two cross-functional digital marketing buyers or strategists. Lead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) as well as paid social campaigns (Meta:Facebook/Instagram, TikTok, etc.). Oversee integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives. Proactively dive into platforms to understand the day-to-day details, driving measurable campaign success. Develop and maintain strong client relationships, ensuring business goals are met and exceeded. Collaborate with internal teams and global teammates, including North America, to align on cross-regional media strategy. Analyze SEM and cross-channel campaign performance data, providing actionable insights to improve efficiency and effectiveness. Continuously refine and improve internal processes to drive team efficiency and performance. Stay current on the latest SEM and digital marketing trends, tools, and best practices. Requirements 3+ years of hands-on experience running paid campaigns in Google Ads or/and Search ads 360, including Shopping and YouTube. Hands-on experience managing paid social campaigns (Meta/Facebook Ads Manager). Proven track record with SEM and paid social campaign execution, optimization, and strategy. Agency experience is highly preferred. Solid background in digital marketing across multiple channels (search, social, display, programmatic). Proven experience in a managerial or supervisory role. Exceptional client relationship management, communication, and people management skills. Strong strategic and analytical thinking with excellent attention to detail. Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.). Bachelor's degree in marketing, communications, or a related field. Our interview process includes, but is not limited to, the following: Cognitive Aptitude and Typing Test Logic assessment on Excel We offer a competitive salary and benefits based on education, experience, and skills level, including: Unlimited vacation policy Monthly Phone Stipend Comprehensive Medical, Dental, and Vision insurance options 401(K) plan with matching Dog friendly office Hybrid work opportunity Professional Development Program Bonus Perk - $50/week Seamless allowance Total compensation based on education, experience, and skills level ($63,900-$147,400) Level 1 - $63,900-$82,760 Possesses essential capabilities. Level 2 - $82,760-$98,920 Possesses developing capabilities. Level 3 - $98,920-$115,080 Possesses notable capabilities. Level 4 - $115,080-$131,240 Possesses strong capabilities. Level 5 - $131,240-$147,400 Possesses advanced capabilities. About WITHIN & Brkfst.io WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we're able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own. Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It's a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems. Check out some of our work! Brkfst.io is an incubated venture within WITHIN, focused on connecting creators with major brands to produce impactful ads at scale. We are, and we connect creators with big brands to make impactful ads at scale. We have a network of thousands of content creators with a variety of different skill-sets, and we're looking to build a program that empowers them to create great ads for brands like Corkcicle, Perfume.com, Casper Mattresses, & more! This is a very ambitious project and our roadmap is full of exciting features, so we're looking for people who love innovation and want to be challenged. We're a small team of scrappy individuals who are growing fast, and we're looking for someone to grow with us. We weave AI into everything we do, using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it's in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed. Join Our Network! Stay connected with us and be the first to know about new opportunities, industry insights, and updates. Follow us on: LinkedIn WhatsApp Community Instagram Tik Tok Locations New York City: 43-01 22nd St, Suite 602, Queens, NY 11101, United States Bogotá: WeWork Av. Carrera 19 #100-45 Usaquén, Piso (Floor) 10, Bogotá, Distrito Capital de Bogotá 110111, Colombia Mexico City: Av. Paseo de la Reforma 296, Piso (Floor) 25, Oficina 111, Ciudad de México, CDMX 06500, México

The Marketing Manager is responsible for operating, optimizing, and quality-assuring RMS's marketing and demand-generation channels across residential and hotel portfolios. This role ensures that messaging, systems, and digital funnels are functioning properly, consistently, and efficiently-moving qualified prospects from first touch through inquiry and into the sales and leasing teams. This is a hands-on, detail-oriented role that blends content, systems thinking, and continuous optimization to support revenue outcomes. ROLE RESPONSIBILITIES: Own day-to-day performance and functionality of all marketing channels supporting sales: Residential listing platforms Hotel digital and OTA channels Google Search, SEO, and paid media Retargeting and nurture campaigns Actively test, monitor, and refine channel performance to improve lead flow, quality, and conversion Identify breakdowns, inefficiencies, or friction points in the funnel and drive corrective action Serve as the quality assurance lead across all active advertising and marketing platforms Spot-check live ads, listings, landing pages, and websites for accuracy, brand alignment, functionality, clarity, and consistency Ensure all systems are correctly routing inquiries to the appropriate sales or leasing teams Develop and refine written content across: Prospect retargeting and nurture campaigns Website copy and verbiage Google advertising and search campaigns Social media messaging Internal communications related to sales and marketing initiatives Ensure messaging is clear, consistent, and aligned with brand positioning and goals Collaborate with the Senior Graphic Designer to pair strong copy with effective visual execution Manage and optimize retargeting efforts for both residential and hotel prospects Ensure campaigns are sequenced appropriately to move prospects toward inquiry, tour, booking, or lease execution Continuously refine messaging and timing based on performance insights ROLE REQUIREMENTS: Bachelor's degree in marketing, communications, or related field and 5+ years of experience in a related role Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign), WordPress, and Figma would be preferred but not required Exceptional written and verbal English communication skills, with the ability to adapt style to match different brand voices, audiences, and environments

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines - Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy - that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at **************************** Overview Mars United is seeking a dynamic Vice President, Client Leadership to lead integrated omnicommerce and shopper marketing campaigns for our high-profile CPG account! In this role, you will combine your deep understanding of traditional brand marketing, shopper marketing, and retail media with your exceptional client management skills to lead the overall vision for success within the account. Working directly with the client as well as in partnership with cross-functional retail media, brand, marketing, sales, and insights teams, you will drive strategic planning for client omnicommerce campaigns, ensuring that the brand is properly represented across all retail partners, all goals and expectations are clearly defined, and client business goals are both met and exceeded. PLEASE NOTE: This is a hybrid role based out of our Stamford, Connecticut office and will require onsite engagement an average of 3 days/week. All candidates should be commutable to that location and available to work in a hybrid capacity. Responsibilities * Client Leadership * Serve as the primary point of contact between clients and Mars United Commerce. * Forge and maintain trust-based relationships with senior clients to secure long-term partnerships. * Business Planning * Build and deliver annual scopes of work and oversee the completion of contracted deliverables. * Negotiate contracts and fee arrangements as required. * Strategic Planning * Oversee the development and implementation of strategic omnichannel marketing plans, including brand, shopper, and retail media, that meet or exceed client objectives and drive tangible business results. * Team Management * Lead and mentor a team of account managers/directors, fostering a collaborative, high-performance culture. * Project Oversight * Ensure work is delivered on time, within budget, and to the highest quality standards. * Ensure the company product includes future-forward thinking anchored in business strategy and insights. * Financial Management * Manage assigned P&Ls, forecasts, and financial performance, ensuring profitability and efficiency. * Business Development * Identify and pursue new business opportunities, contributing to the company's growth and success. * Market Insights * Stay abreast of industry trends, consumer behavior, and the competitive landscape to inform strategic decisions. Qualifications * Bachelor's degree in advertising, marketing, or related field required; Master's degree preferred. Equivalent experience may be substituted. * 12+ years of prior advertising agency experience managing large, complex accounts and client relationships. * Prior experience supporting shopper and retail marketing campaigns for home care, health & beauty, or similar CPG brands is required. * Deep understanding of key components of CPG and retailer relationships, including Joint Business Planning, Top to Tops, and Channel and Category Strategies. * Prior experience and understanding of key Retail Media Networks and third-party Commerce Media partners. * Highly collaborative approach to teamwork and problem-solving. * Dynamic personality able to effectively engage and influence a variety of audiences, including senior client leaders. * A confident presenter and an outstanding listener with clear and persuasive verbal and written communication skills and a high degree of emotional intelligence. * Natural dissatisfaction with the status quo with a constant desire to think of ways to improve and grow the business. * Sound decision-making ability rooted in agency, client, and industry knowledge. * A creative problem-solver who is adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations. * Strong business acumen with a constant eye toward growth. * Prior direct P&L experience. * Prior experience directly managing teams of 5 or more individuals. * Highly strategic with exceptional conceptual thinking skills. Additional information The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: * Paid Family Care for parents and caregivers for 12 weeks or more * Monetary assistance and support for Adoption, Surrogacy and Fertility * Monetary assistance and support for pet adoption * Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance * Tuition Assistance * Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more * Matching Gifts programs * Flexible working arrangements * 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) * Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S.-based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Mars United is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact *****************************. Compensation Range: $146,490- 230,460 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be December 1, 2025. All your information will be kept confidential according to EEO guidelines.

The VP Marketing is a key role in mediate.ly's management team. The VP Marketing is responsible for overseeing media under management and the key relationship between the clients and mediate.ly's marketing leads. In addition to leading client satisfaction by training marketing leads to think strategically, plan methodically, and serve clients efficiently, this person must balance service and business margins. She will also play a key role in winning new business in addition to growing installed accounts. Responsibilities Oversee team of marketing leads on assigned accounts to ensure highlevel service, strategic thinking and efficient delivery of support. Develop media strategies for clients at onset of relationship, at key times, or when formally engaged. Train team to develop media strategies within set model. Develop and manage lead role framework/model so resources are utilized in a most efficient and effective manner. Implement training, adherence, and optimization. Work in partnership with SLT and Director Finance & Ops to optimize billing process and net revenue by client. Work in concert with ad ops and data analyst to provide timely and accurate reports that help clients better understand the impact campaigns have on their campaigns. Delegate and/or author thought leadership content to support company blog/seo. Oversee and implement best practices and implement ongoing training for media planning and buying as well as optimizing use of MediaOcean Resources this role is responsible for Managing and directing a staff of direct reports (currently 3; roadmap for 5) Media planning and buying tools (e.g. media ocean; sqad) Client enrichment/support program ($10k) and team enrichment ($5K). Actual budgets to be confirmed. Decision leader on media strategy model, marketing lead training implementation programs. Influences decisions on company growth strategy, culture, new business opportunities, acquisition targets, company hires.

Job Description The Brand Marketing Manager will lead the development and execution of marketing initiatives that strengthen our dealership's brand, attract new customers, and enhance loyalty among existing ones. This role blends strategic thinking with hands-on execution, ensuring cohesive and impactful messaging across digital, social, traditional, and experiential channels. Key Responsibilities: Develop and execute brand marketing strategies that align with dealership goals and objectives. Manage and maintain the dealership's brand voice, messaging, and visual identity across all channels. Plan and oversee advertising campaigns (digital, print, social, radio, and TV) to drive leads and sales. Analyze market trends, customer insights, and competitive activity to inform marketing strategies. Collaborate with sales, service, and management teams to ensure cohesive marketing initiatives. Manage the marketing budget and vendor relationships to maximize ROI. Track, measure, and report on marketing campaign performance and make data-driven recommendations. Lead special projects, events, and promotions to enhance brand visibility and community presence. Qualifications: Bachelor's degree in marketing, communications, or a related field. 3+ years of experience in brand marketing Strong understanding of digital marketing, social media, and traditional advertising channels. Excellent project management and organizational skills. Strong analytical skills and experience using marketing analytics to drive decision-making. Exceptional written, verbal, and presentation skills. Ability to work in a fast-paced environment and manage multiple projects simultaneously.

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future. How would you elevate customer confidence by simplifying complex pricing and packaging updates? Spectrum seeks a strategic leader to shape and deliver transparent messaging, optimize digital experiences and self-service tools, and partner across teams to ensure customers always understand the value they receive. Join Spectrum and directly influence how customers interact with and perceive our products. How You'll Make an Impact * Create and deliver messaging for pricing and packaging changes that helps customers easily understand updates through clear and transparent communication * Manage ongoing integrated marketing campaigns that drive retention and reinforce customer value * Ideate and work cross-functionally to implement tools that automate pricing and packaging updates across customer-facing sites and portals * Improve and broaden customer access to key service information through enhanced self-service tools, strengthening the overall customer experience * Optimize customer-facing landing pages to reduce friction, increase comprehension, and guide customers through simpler, more intuitive experiences * Identify opportunities to reinforce value and upsell where it benefits the customer across all touchpoints Working Conditions * Office environment * Travel as required What You'll Bring to Spectrum Required Qualifications Education * Bachelor's degree in marketing or related field or equivalent experience Experience * 5+ years of marketing and customer experience * 3+ years of billing and web design familiarity * 2+ years of experience with workflow tools and automation Skills * Understanding of database structures, server tools, and website capabilities. * Knowledge of best practices for marketing messaging and web design * Billing and customer experience expertise * Proficiency in Microsoft Excel and PowerPoint; ability to create executive-ready presentations * Familiarity with leveraging AI tools for automation and efficiency * Project management skills Preferred Qualifications Education * Master's Degree Experience * 2+ years of management or leadership experience * 2+ years of experience with automation/workflow tools Skills * Experience in telecommunications, media, or subscription services * Familiarity with government-supported programs and compliance requirements #LI-VB1 MCU501 2026-68832 2026 Here, our employees don't just have jobs, they're building careers. That's why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life. A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances. Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you'll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more. Grow Your Career Here We're committed to growing a workforce that reflects the customers and communities we serve - providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.

VP of Marketing - To $150K - New Haven, CT - Job # 3372Who We AreThe Symicor Group is a boutique talent acquisition firm based in Lincolnshire, IL & Rockport, TX. Our nationally unique value proposition centers around providing the very best available banking and accounting talent. In fact, most of our recruiters are former bankers or accountants themselves!We know how to evaluate the very best banking and accounting talent available in the market. Whether you are a candidate seeking a new opportunity or a bank or company president trying to fill an essential position, The Symicor Group stands ready to deliver premium results for you.The PositionOur client is seeking to fill a VP of Marketing role in the New Haven, CT market. The successful candidate will be responsible for developing, managing, and implementing organization wide marketing and business development programs to increase customer engagement and support the bank's growth initiatives. Direct oversight of Marketing and Business Development teams. The Vice President Marketing & Strategic Growth works under the direction of the SVP/Chief Lending & Growth Officer and requires minimal supervision.The position includes a salary of up to $150K and an excellent benefits package. (This is not a remote position) VP of Marketing responsibilities include: Develops and executes enterprise brand equity, marketing and communication strategies that align with the bank's mission and strategic goals. Develops and executes digital marketing, social media, content marketing, and online advertising to drive awareness, engagement, and conversions. Ensures consistent messaging to both internal and external communities, including the development of collateral design, merchandising, campaigns, communication management, and advertising messaging via multimedia channels. Directs the organization's social media strategy, ensuring active and engaging presence across relevant platforms, and leveraging the channels for brand building and member engagement. Prepares budget and executes annual marketing and business development plan in coordination with the bank's Strategic Plan and organizational growth goals. Manages bank website and messaging across all other member facing platforms (online banking, mobile banking, statements, etc.) to ensure bank is maximizing usage, cross-selling and digital engagement potential while ensuring compliance with all regulations. Responsible for the image of branches and facilities from a brand/Marketing standpoint. Utilizes available data to drive business decisions. Analyzes the performance of marketing campaigns against key performance indicators such as return on investment (ROI), conversion rates, member acquisition costs, and engagement metrics across different channels. Undertakes market research studies and surveys to better understand the market and member preferences and experience. Utilizes available data to analyze member behaviors and life cycle data, extracting actionable insights to personalize member experiences, enhance engagement strategies, and improve retention rates. Manages the bank's community giving efforts and represents the bank at various community events and associations. Oversees, retains, develops, and directs the Marketing and Business Development teams to ensure they are delivering on the bank strategies and expected service levels. Evaluates and recommends the appropriate staffing needs of the department. Ensures that all employee performance appraisals are completed and administered in a timely manner, including goal setting, providing constructive feedback in a professional manner, and developing a career path for each individual. Recommends, documents, and administers employee counseling and disciplinary actions in coordination with Human Resources. Promotes and maintains a positive work atmosphere by recognizing top performers and communicating in a manner consistent with professional standards and demonstrating the bank's core values. Keeps abreast of industry developments including, but not limited to, changes in regulations and technology. Ensures adherence to company policies and procedures and Banking regulations. Performs additional duties as required. Who Are You?You're someone who wants to influence your own development. You're looking for an opportunity where you can pursue your interests and your passion. Where a job title is not considered the final definition of who you are, but merely the starting point for your future.You also bring the following skills and experience: Bachelor's degree in marketing, communication, business administration or related field required. Minimum of 7 years of working experience in financial services industry preferred (minimum of 3 years working with digital or mobile platform). Minimum of 3 years of management experience. Outstanding and proven communication and organizational skills with a focus on teamwork, project management and follow-up. Proven knowledge of state-of-the-art marketing, customer experience, brand, product, and service management theory, practices, techniques, and methodology, including changing market dynamics and consumer preferences. Ability to translate research and data into marketing and member experience strategies that drive growth and profitability. Highly organized, creative, and strategic thinker with the ability to collaborate across the organization. Strong understanding and proficiency of traditional and online marketing strategies, tools, and methodologies. Results driven, self-motivated and able to work independently with strong analytical skills. Exceptional knowledge of Microsoft Office, specifically Word, PowerPoint, and Excel. The next step is yours. Email us your current resume along with the position you are considering to:************************

Assist in the development of brand tactics as part of Annual Planning Process and in-year execution against brand financial targets (promotions, professional marketing, PR, interactive/digital marketing, market research, etc.) in collaboration with other team members and external agencies/vendors ultimately ensuring effective implementation. Continuously review and analyze product and market performance (i.e. use of IRI and Tracking Data), competitive intelligence, market research to assess the business and the resulting direction, and identify key growth opportunities and hurdles facing the brand; ensure development of appropriate action and contingency plans. (i.e. development of competitive "attack/defend" strategies) Inform and aid in risk management associated with marketing material development by working within and helping driving the MLR process. Partner with Trade Marketing/Sales to further develop brand plans against key retailer needs. Forecast and monitor Gross and Net Sales for the brand to ensure brand contributions are in line with corporate expectations. Assist in managing the brand DP budget ensuring it is in line with brand DP targets and subsequent profit targets. Assist in managing key operational flows with brand (i.e. art approvals, MLR, AMT, Drug Information, forecast of key promotional SKUs, displays, SKU management) Monitor key consumer trends in market to identify growth opportunities for brand Skills: 2-3 years successful marketing/product management experience, with at least 1 year in the US; preferable to have some OTC /Healthcare experience. Required experience with IRI and/or Nielsen database (IRI preferred) Demonstrated understanding of consumer health care environment in the US Demonstrated strong leadership, negotiation and project management skills. Ability to work well with broad range of individuals/personalities; team player. High energy. Excellent analytical, communication, creativity and organization/planning skills. Education: BA required; MBA preferred. Qualifications Skills: 2-3 years successful marketing/product management experience, with at least 1 year in the US; preferable to have some OTC /Healthcare experience. Required experience with IRI and/or Nielsen database (IRI preferred) Demonstrated understanding of consumer health care environment in the US Demonstrated strong leadership, negotiation and project management skills. Ability to work well with broad range of individuals/personalities; team player. High energy. Excellent analytical, communication, creativity and organization/planning skills. Education: BA required; MBA preferred.

We're looking for a Senior Amazon Advertising Manager who combines big-picture strategy with hands-on execution. This is a hybrid role for our Bohemia, NY office located on Long Island. This isn't a role for someone who only delegates and reviews slides. We want a leader who lives in the data, drives strategy from the front, and knows how to get results firsthand. Responsibilities: Own Strategy & Growth Set the vision for Amazon Advertising across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. Drive strategies that expand market share, maximize ROAS, and build long-term brand equity in supplements and wellness. Forecast and manage large ad budgets with profitability in mind (ACOS, ROAS, TACOS). Hands-On Leadership Be in the platforms regularly - reviewing data, optimizing campaigns, testing ideas. Lead by example: show the team how to scale winners, cut waste, and act fast on insights. Mentor and grow a team of high-performing advertising specialists. Analytics & Optimization Track performance daily across CTR, CPC, Conversion Rate, ACOS, ROAS, TACOS. Use Amazon Marketing Stream and advanced analytics tools to make real-time optimizations. Turn data into actionable insights that inform not just ads, but pricing, promotions, and product positioning. Cross-Functional Impact Partner with Creative and Brand to develop compliant, high-converting ad assets. Collaborate with Supply Chain and Finance to align spend with inventory and margin goals. Work with Product Development to launch new products successfully on Amazon with full-funnel ad support. Qualifications: 5+ years in Amazon Advertising, retail media, or performance marketing, with at least 2+ years leading teams. Proven success managing large ad budgets and delivering profitable growth. Deep expertise in Seller Central/Vendor Central advertising, DSP, and third-party tools (Pacvue, Helium 10, Perpetua, etc.).Strong analytical background - expert in Excel Hands-on operator who's comfortable both shaping strategy and executing details. Bonus: Experience in supplements, vitamins, or consumer health. We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more! We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses! Founded in 2011, Piping Rock Health Products has gone on to win Long Island's Top Workplaces Award 7 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success. We are drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines. Piping Rock Health Products, INC. is an Equal Opportunity Employer.

Job Description This role supports the Vice President of Marketing and Senior Director of Marketing & Communications in developing and implementing the overall marketing strategy while independently managing media planning, budget oversight, project workflows, vendor relations, and the timely delivery of all marketing assets. The ideal candidate is highly organized, detail-oriented, and thrives in a fast-paced, deadline-driven environment. They act as the central hub of coordination between internal teams, external vendors, and community stakeholders, ensuring that every campaign and creative request is executed efficiently, accurately, and in alignment with brand standards. DUTIES AND KEY RESPONSIBILITIES: Strategic Support Partner with the Vice President and Senior Director of Marketing to translate marketing strategies into actionable plans, timelines, and deliverables. Provide data-driven insights and recommendations to improve campaign performance and ROI. Media Planning & Management Develop, manage, and maintain all paid media plans, including print, digital, broadcast, and sponsorship placements. Negotiate rates, manage vendor contracts, and ensure all placements align with strategic priorities and budgets. Oversee trafficking of creative assets to media outlets and confirm all specifications, deadlines, and approvals are met. Budget Oversight Own and manage the department's operating and advertising budgets in coordination with the VP of Marketing. Track all marketing expenditures, process invoices, and prepare financial reports to ensure accuracy and accountability. Monitor spend versus plan and proactively identify optimization or reallocation opportunities. Project & Workflow Management Maintain the department's project management system, organizing and prioritizing deliverables, deadlines, and approvals. Ensure all creative requests are logged, assigned, and completed on schedule and within scope. Supervise the Marketing Coordinator and Graphic Designer to ensure workload balance and efficiency. Creative Asset Delivery & Quality Control Oversee production and distribution of all marketing assets-print, digital, and promotional materials. Ensure creative outputs meet brand standards, accuracy, and file specifications prior to release. Serve as the final checkpoint for proofing and approvals after delivery. Vendor & Stakeholder Relations Manage relationships with media partners, printers, and creative vendors, serving as the primary operational liaison. Coordinate asset delivery and communication between the Home Office team, communities, and external partners. Analytics & Reporting Support campaign reporting by collecting and analyzing performance data from media placements and digital sources. Present insights to leadership to guide decision-making and improve future initiatives. Departmental Development Stay current on marketing tools, platforms, and technologies to streamline department operations. Participate in training, conferences, and professional development as needed. Minimum Qualifications Experience 7-10 years of progressive marketing experience, with at least 3-5 years in a marketing operations, project management, or media planning role 2-3 years of people management experience, including direct supervision of marketing professionals Proven experience managing six- to seven-figure marketing budgets Demonstrated success in multi-channel media planning and buying (digital, print, broadcast) Experience in real estate, senior living, healthcare, hospitality, or multi-location organizations strongly preferred Core Competencies Project Management: Expert ability to manage multiple projects simultaneously with competing deadlines and stakeholders Budget Management: Strong financial acumen with experience in budget development, tracking, and variance analysis Media Planning & Buying: Deep understanding of media channels, rate negotiation, and vendor management Analytical Skills: Ability to interpret campaign data and translate insights into actionable recommendations Communication: Excellent written and verbal communication skills; comfortable presenting to senior leadership Attention to Detail: Meticulous approach to quality control, proofing, and brand standards enforcement Leadership: Ability to mentor, develop, and motivate direct reports while fostering collaboration across teams Technical Skills (Required) Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) Experience with project management platforms (e.g., Asana, Monday.com, Wrike, or similar) Familiarity with marketing analytics tools (Google Analytics, Meta Business Suite, etc.) Working knowledge of CRM and marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud) Proficiency in media planning tools and ad trafficking platforms Basic understanding of creative file formats and specifications for print and digital production Preferred Skills & Attributes Experience with senior living or healthcare marketing regulations and compliance Knowledge of graphic design principles and Adobe Creative Suite (for quality review purposes) Familiarity with programmatic advertising and DSP platforms Understanding of SEO, SEM, and digital attribution models Certification in Project Management (PMP, CAPM) or Digital Marketing (Google Ads, HubSpot, etc.) Entrepreneurial mindset with ability to implement process improvements and drive operational efficiency Strong vendor negotiation skills with track record of cost savings Ability to work effectively in a matrixed organization with multiple stakeholders Calm under pressure; adaptable to shifting priorities in a dynamic environment Proactive problem-solver who anticipates needs after they become issues

Job DescriptionDescriptionThis is a hybrid role based in New Haven, CT. Most work is remote, but candidates must live locally. Please note: We are unable to hire New York residents at this time. Theo is a fast-growing performance media agency headquartered in Portland, Oregon. We help local and national brands across a wide range of industries advance their marketing practices through methodical, creative, and technology-driven marketing activations. The Performance Marketing Specialist will be responsible for supporting all aspects of media management and optimization on assigned accounts. This position also works closely with internal Account Management, Strategy, Analytics, and UX teams, as well as clients and partner agencies to conceptualize, forecast, build, and optimize campaigns and report metrics and insights relevant to client success. The ideal candidate will have experience managing paid search and paid social campaigns, and an understanding of multi-channel digital marketing programs. Strong time management and communication skills are essential in this role. This position is eligible for remote work. Remote employees are expected to use video conferencing programs for virtual meeting attendance. What you'll do: Manage paid media campaigns including Search, Social, and Video. Build, monitor and optimize campaigns with attention to detail, including targeting strategy, bid and budget management, ad copy creation and messaging strategy, landing page experience, and A/B testing. Report on campaign performance and provide insights and strategic recommendations for performance improvement. Collaborate with Account Management, Strategy, Analytics, and UX internal teams. Key Responsibilities Build digital media campaigns and support day-to-day campaign management and optimizations Manage, monitor & communicate pacing and performance for assigned clients Use reporting, analytics, and trend tools to keep a pulse on performance and optimization opportunities, offering related insights and recommendations Support communication with clients in relation to paid media management, performance, optimizations & opportunities Stay up to date on platforms' capabilities, best practices & BETAs; identify and communicate media trends and recommendations beyond existing media plans Support media vendor representative communications, partnership, & expectations Work with stakeholders to verify & QA media tags Continually work to expand knowledge of cross-channel paid media efforts Skills, Knowledge and Expertise 2+ years of agency/in-house performance media experience 2+ years of experience in 1+ primary digital advertising consoles (Google Ads, Meta). Familiarity with paid search and paid social is strongly preferred. Plan, forecast, build, & execute media campaigns Monitor & optimize daily pacing & performance based on client KPIs Report on campaign performance & provide detailed insights Provide strategic recommendations & testing plans Independently manage & prioritize day-to-day tasks and client deliverables Collaborate with strategy, analytics, UX, clients & partner agencies Communicate with client about campaign performance & recommend opportunities Be a subject matter expert within the agency on ad consoles & trafficking Become a subject matter expert within the agency on industry trends & platforms Expand knowledge of cross-channel media & full-funnel implementation Stay up to date on platforms' best practices & BETAs Outstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlines Excellent verbal and written communication skills and the ability to work both individually and in a team environment - strong ability to articulate and document findings and recommendations Preferred Skills: Familiarity with tagging platforms (Google Tag Manager, Tealium etc.) Familiarity with CRO and/or SEO is a plus Benefits Healthcare, Dental & Vision Insurance, Theo covers 75% Matching 401K - 100% up to 4% Unlimited PTO Maternity/Paternity benefits Remote work support Complementary supplemental insurance Unlimited volunteer time Charity matching

The Integrated Marketing Specialist plays a central role in developing, coordinating, and executing marketing initiatives across multiple channels to drive client engagement and business growth. Reporting to the Senior Vice President, Head of Marketing, this role works closely with sales, portfolio management, and cross-functional stakeholders to align marketing activities, streamline processes, and deliver high-quality, client-facing content. This position is ideal for someone who thrives in a fast-paced, tech-enabled marketing environment and enjoys balancing operational excellence with creative content development. You'll manage the marketing tech stack and campaign workflows while also contributing directly to the creation of materials like presentations, fact sheets, and brochures - ensuring that both the backend systems and the outward-facing assets work seamlessly to support firm goals. Primary Responsibilities Manage and optimize the marketing tech stack, including the email marketing platform, CMS, marketing automation tools (e.g., HubSpot), and CRM (e.g., Salesforce). Develop and edit marketing materials such as sales presentations, fact sheets, brochures, and client communications, ensuring accuracy, clarity, and alignment with overall brand standards. Continuously work to enhance the client service experience from a marketing perspective, ensuring that all client touchpoints are managed effectively and consistently. Coordinate and execute integrated marketing campaigns across digital, email, social media, web, print, and events, working closely with internal stakeholders. Maintain the marketing content calendar, campaign workflows, and project timelines to ensure the timely delivery of initiatives. Collaborate with sales and investment teams to translate complex investment concepts into client-ready materials and outreach content. Track and analyze marketing performance metrics to measure campaign effectiveness, providing insights and recommendations for continuous improvement. Assist in creating and managing reports and dashboards to monitor marketing KPIs, engagement, and ROI. Ensure consistency of brand messaging, tone, and visual identity across all marketing touchpoints. Continuously evaluate and improve marketing processes for scalability and efficiency. Qualifications Bachelor's degree in marketing, communications, business, or a related field. 3+ years of experience in marketing operations or integrated marketing, preferably within financial services or asset management. Proficiency with marketing automation platforms (e.g., HubSpot, Eloqua, Marketo, Pardot), CRM tools (e.g., Salesforce), and CMS platforms. Strong proficiency in Microsoft Office Suite is required; working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a plus. Some experience leveraging AI tools and technologies to enhance marketing strategies and drive results across channels. Demonstrated ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-moving environment. Excellent written, verbal, and visual communication skills, with strong attention to detail and a collaborative mindset. Analytical skills to assess campaign performance and make data-driven recommendations for improvement. A growth mindset and a passion for continuous learning and innovation. The annualized base pay range for this role is expected to be between $85,000-$90,000. Actual base pay could vary based on factors including but not limited to experience, subject matter expertise, geographic location where work will be performed, and the applicant's skill set. The base pay is just one component of the total compensation package for employees. Other rewards may include an annual cash bonus and a comprehensive benefits package. #LI-KP1 Focus is a leading partnership of fiduciary wealth management and related financial services firms. Focus provides access to best practices, greater resources, and continuity planning for its affiliated advisory firms, which serve individuals, families, employers, and institutions with comprehensive financial services. Focus firms and their clients benefit from the solutions, synergies, scale, economics, and best practices offered by Focus to achieve their business objectives. For more information about Focus, please visit ******************************* The following language is for US based roles only For California Applicants: Information on your California privacy rights can be found here For Indiana Applicants: It is unlawful for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component. For Maryland Applicants: I UNDERSTAND THAT UNDER MARYLAND LAW, AN EMPLOYER MAY NOT REQUIRE OR DEMAND, AS A CONDITION OF EMPLOYMENT, PROSPECTIVE EMPLOYMENT OR CONTINUED EMPLOYMENT, THAT ANY INDIVIDUAL SUBMIT TO OR TAKE A POLYGRAP OR SIMILAR TEST. AN EMPLOYER WHO VIOLATES THIS LAW IS GUILTY OF A MISDEMEANOR AND SUBJECT TO A FINE NOT EXCEEDING $100. For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this shall be subject to criminal penalties and civil liability. For Montana Applicants: If hired, the employment relationship is governed by the Wrongful Discharge from Employment Act. Mont. Code Ann. Section 39-2-901. For Rhode Island Applicants: Focus is subject to Chapters 29-38 of Title 28 of the General Laws of Rhode Island and is therefore covered by the state's workers' compensation law. If you willfully provide false information about your ability to perform the essential functions of the job, with or without reasonable accommodations, you may be barred from filing a claim under the provisions of the Workers' Compensation Act of the State of Rhode Island if the false information is directly related to the personal injury that is the basis for the new claim for compensation. The Company complies fully with the Americans with Disabilities Act.

We're hiring for a dynamic marketing coordinator to bring our brand to the next level. As a member of the marketing team, you'll assist the marketing manager with the implementation and execution of marketing campaigns through promotional materials, creative content, advertising strategies, and social media. The ideal candidate for this position balances creativity with structure, can effectively work with a team to bring great ideas to life, and is committed to on-brand quality work. If you can't wait to get started, we want you on our team.

**Our Purpose** _Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._ **Title and Summary** Manager, Advertising Development-Commerce Media Overview: The Manager leads advertiser development and sources merchant offers. The Manager is on the Mastercard Commerce Media team that sells and manages merchant offers. They will report to the global merchant offers sourcing lead and will be closely aligned with our global product and regional product partners. Role & Responsibilities - Responsible for aligning with local market and global team on opportunities pipeline and product roadmap to ensure merchant offers are available to meet new and existing publisher opportunities. - Identify any gaps in the region and develop a strategy to close them through direct sales, aggregator partnerships, and contractor workers to get the job done. - Lead Commerce Media sales in the region; managing full funnel of sales activities from identifying relevant advertisers for Commerce Media, to developing the merchant pipeline, prospecting, pitching to merchants, and closing sales. Specifically for card-linked offers and affiliate programs. - Responsible for onboarding merchants and managing content. - Manage merchant relationship, including conducting regular client meetings to review program performance, troubleshooting issues, and ensuring merchant billing is completed. - Develop new and manage existing merchant aggregator partnerships, including contracts and onboarding to deliver quality content at scale and supplement direct sales in the region. - Coordinate across regions to unlock global merchant offers opportunities. All About You: - Experienced at Business Development within Advertising, speaks the language and knows how the industry works. - Expert in card-linked offers, and affiliate marketing programs, has established merchant network. - Strong communication and commercial abilities, both written and verbal, with the capacity to foster positive relationships with internal and external partners at all levels. - Previous experience in merchant loyalty marketing or a related field of digital marketing is preferred. - Proven ability to act with a persistent and urgent approach to tasks. - Proficient in Microsoft Office Suite, particularly Word, Excel, and PowerPoint (with a focus on Excel and PowerPoint). - Demonstrated ability to handle multiple projects simultaneously while maintaining a keen attention to detail. - Strong analytical, problem-solving, and cross-functional team-building capabilities. - A Bachelor's degree is required, ideally in Marketing, or Sales. Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. **Corporate Security Responsibility** All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: + Abide by Mastercard's security policies and practices; + Ensure the confidentiality and integrity of the information being accessed; + Report any suspected information security violation or breach, and + Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines. In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations. **Pay Ranges** Purchase, New York: $150,000 - $254,000 USD New York City, New York: $156,000 - $265,000 USD

We are seeking a talented Marketing Specialist to join our team in the Greater Norwalk area with pay starting at 95K. The ideal candidate will have a passion for marketing and be able to develop engaging content and strategies to drive brand awareness and lead generation. Responsibilities: Develop and implement marketing campaigns Create compelling content for various marketing channels Analyze marketing data and metrics to make informed decisions Collaborate with cross-functional teams to execute marketing initiatives Stay up-to-date with industry trends and best practices Requirements: Bachelor's degree in Marketing or related field Proven experience in developing and executing marketing strategies Excellent written and verbal communication skills Strong analytical and problem-solving abilities Ability to work effectively in a fast-paced environment If you are a creative and driven individual with a passion for marketing, we would love to hear from you. Join our team and help us grow our brand presence in the market!

Job Description We are seeking a Digital Marketing Strategist to lead the planning, execution, and optimization of our digital marketing efforts across social media, email, and web channels, with a strong focus on driving audience growth, engagement, and measurable sales. The Digital Marketing Strategist is responsible for developing and executing integrated online marketing strategies that drive traffic, leads, and book sales. This role oversees social media, email marketing, website optimization, and digital campaigns across SEO, SEM, and owned channels. This is a hands-on, data-driven role that combines strategy and execution, with ownership of campaign performance, reporting, and optimization. The ideal candidate understands how to market books to niche audiences, leverage a strong backlist, and align digital marketing efforts with sales and publicity goals. Key Responsibilities Digital Strategy & Campaign Management Develop and execute comprehensive digital marketing strategies across social media, email marketing, website, SEO, and SEM. Plan and manage digital campaigns supporting new releases, seasonal promotions, and backlist titles. Align campaigns across channels to create cohesive, brand-consistent reader journeys. Own campaign timelines, goals, execution, and post-campaign analysis. Social Media & Content Planning Oversee Globe Pequot's social media presence across major platforms, including content planning, publishing, and engagement. Develop content calendars tied to book launches, seasonal themes, and genre-driven initiatives. Collaborate with authors, publicity, and editorial teams on social content and promotions. Ensure consistent brand voice and messaging across platforms and imprints. Email Marketing & Audience Development Build, segment, and grow email lists by genre, interest, and engagement behavior. Develop and execute newsletters, promotional emails, and automated campaigns (welcome series, launch sequences, seasonal promotions). Optimize email performance through A/B testing, segmentation, and performance analysis. Website & User Experience Optimization Manage and optimize website marketing efforts to improve traffic, conversion, and user experience. Partner with internal teams and industry partners to support landing pages, promotional features, and conversion paths. Ensure website content aligns with campaign goals and brand standards. SEO, SEM & Traffic Growth Support SEO strategy through content planning, keywords, and on-site optimization. Plan and manage SEM or paid digital campaigns as needed to support key titles or initiatives. Monitor performance and adjust strategies to maximize ROI. Analytics, Reporting & Optimization Track and analyze performance across digital channels, including traffic, engagement, conversions, and sales attribution. Produce regular performance reports with insights and recommendations for optimization. Use data to continuously refine strategy and improve results. Budget & ROI Management Manage digital marketing budgets and campaign spend. Ensure marketing efforts are aligned with ROI goals and business priorities. Recommend allocation shifts based on performance and opportunity. Cross-Functional Collaboration Work closely with marketing, publicity, editorial, and sales teams to align digital efforts with broader company goals. Support integrated campaigns tied to media coverage, author events, and sales initiatives. Industry & Trend Monitoring Stay current on digital marketing trends, platform updates, and best practices. Identify new tools, platforms, and opportunities relevant to book publishing and direct-to-consumer marketing. Qualifications 2-3 years of experience in digital marketing, preferably in publishing, media, retail, or consumer brands. Proven experience managing integrated digital campaigns across social media, email, and web. Strong understanding of SEO, SEM, email marketing, analytics, and conversion optimization. Experience with email platforms (e.g., GetResponse, Muck Rack, HubSpot, WordPress) and analytics tools (e.g., Google Analytics). Canva experience a plus. Excellent writing, content planning, and project management skills. Design skills a plus. Data-driven mindset with the ability to translate insights into action. Preferred Experience marketing books or content-driven products. Familiarity with CMS platforms and basic UX best practices. Experience working with multiple brands or imprints under one organization. KPIs & Measures of Success Growth of email subscribers and engagement by audience segment Social media engagement, traffic, and conversion performance Website traffic, conversion rates, and campaign attribution Email- and digital-attributed sales ROI of digital campaigns and budget efficiency About Our Company For over sixty years, Globe Pequot has been at the forefront of the movement to save history for future generations. Our books tell untold or little-known stories from history, celebrate the unique or iconic characteristics of specific places, and tap into local pride. We publish books about iconic brands and people, regional interest, history, lifestyle, cooking and food culture, and folklore -- books that hit the intersection of a reader's interest in a specific place and their passion for a specific topic. Globe Pequot uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including applicant rights and responsibilities, please visit ************************* Globe Pequot is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Please refer to ******************* for Globe Pequot's Equal Employment Opportunity-Affirmative Action Policy Statement, as well as additional information relating to equal employment opportunity.

A high-growth fintech company in Stamford, CT is seeking a Director of Product Marketing to shape market perception and communicate effectively across various channels. The ideal candidate will possess over 7 years of B2B experience and 5 years in product marketing within SaaS or enterprise software. This role demands exceptional communication skills to translate complex ideas and create compelling narratives. Compensation includes a competitive salary and benefits like 401(k) and healthcare, alongside the chance to significantly impact the company's growth. #J-18808-Ljbffr

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Manager, Product Marketing - Cybersecurity The Global B2B Marketing Group has an opening within its Cybersecurity Product Portfolio Marketing team. This team is responsible for providing subject matter expertise and product marketing excellence in support of Mastercard's cybersecurity for payments as well as cybersecurity for security team solutions. The successful candidate will have a grounded knowledge of the payments industry as well as / or cybersecurity plus a proven track record in B2B product marketing (5+ years). The Manager, Product Marketing will be embedded with the different business unit teams to provide product marketing support that delivers on established business strategy and goals. As the Manager, Product Marketing, you will be an expert on the buyer and understand how to differentiate and position Mastercard's solutions. Strategic thinking and development of compelling and clear product narratives will be an essential aspect of this role. This knowledge will be used to support marketing planning, enablement assets, use case playbooks, as well as lead generation and awareness building activities with a focus on the delivery of content and marketing materials that meet business needs and objectives. As this is a global role, you will partner cross-functionally and cascade relevant marketing strategy and messaging to global and regional teams ensuring consistent messaging across the board. The Role You will have demonstrated success in the following areas: * Content Strategy & Development: Contribute to content strategy; lead development of well-written and succinct marketing content including use case playbooks, thought leadership presentations and event presentations. Content may include; sales materials, client presentations, product collateral, white papers, blog posts, research articles, video scripts, web site copy, social media, newsletters and various internal/external communications. * Product Messaging: Craft and recommend succinct product value propositions that are crisp, competitively differentiated and target market specific. Consideration of market dynamics/ ecosystem, buyer needs, and competitive landscape required. * Strategic Planning: Participate in the development of integrated strategic product marketing plans that are designed to achieve lead gen and/or awareness targets. This includes integrated plan development and tactical execution. * Internal enablement: Own product positioning and narratives driving consistency and sharing messaging among teams. This includes managing materials/ assets and partnering with other marketing peers, product, customer success, sales and regional teams to ensure most current information is being leveraged. * Digital: Participate in development of digital marketing plans (website & social) that are designed to support awareness and lead generation goals. This includes updating digital assets, SEO and SEM. * Reporting & Tracking: Work with broader marketing team to update tracking tools, manage content calendars and support internal reporting activities and ad hoc requests. This includes understanding data and critically evaluating and challenging assumptions. All About You * Experience executing product marketing campaigns and measuring programs to assess success and recommend changes * Experience in B2B product marketing * Experience in Cybersecurity * Strong copy writing and communications skills, and attention to details * Experience developing marketing plans informed by strategy and critical thinking. * Experience developing testing plans, concepts, and positioning for product prototypes * Experience leveraging multiple sources of data to identify insights and develop agency briefs, assess creative content across channels, and deliver sales and marketing materials * Creative thinker, yet data driven professional with great comfort evaluating data points. * Collaborative problem solver who operates with a sense of urgency * Team player - ability to multitask, manage ambiguity and thrive in a fast-paced environment * Experience managing agency or internal creative partners * Strong Microsoft Office skills including CoPilot, PowerPoint, Word and Excel skills Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: * Abide by Mastercard's security policies and practices; * Ensure the confidentiality and integrity of the information being accessed; * Report any suspected information security violation or breach, and * Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines. In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations. Pay Ranges Seattle, Washington: $135,000 - $222,000 USD Arlington, Virginia: $135,000 - $222,000 USD Boston, Massachusetts: $135,000 - $222,000 USD Boston, Massachusetts: $135,000 - $222,000 USD Purchase, New York: $135,000 - $222,000 USD