Marketing manager jobs in Newton, MA - 1,099 jobs

Career Opportunities with Americas Test Kitchen America's Test Kitchen (ATK), a pioneering brand in food media, is seeking a Vice President of Marketing to serve as the steward of the company's brand identity and voice across all consumer touchpoints. This leader will be responsible for defining and evolving brand positioning, shaping product messaging, and ensuring consistent, compelling consumer-facing communications. Partnering closely with senior leadership, Content and Product teams, this role will set the strategic foundation for how our brand is experienced, while collaborating with the Growth Marketing division to ensure cohesive marketing impact. Key Responsibilities Brand Strategy & Positioning Define and evolve company brand positioning, product positioning, and narrative across platforms. In partnership with company leadership, develop and refine mission statements, taglines, brand tenants and brand architecture to align with company vision and audience needs. Oversee consumer-facing marketing communications strategy, ensuring alignment across channels. Lead development of brand copy, creative concepts, marketing video production, and social media strategies that drive engagement and strengthen brand equity. Ensure a consistent brand voice and visual identity across all consumer touchpoints, including apps, websites, email, social, TV, streaming, print, audio, experiential & partnerships Develop and execute tentpole marketing campaigns: Create, implement and oversee campaigns aligned with the company's overall business objectives- inclusive of holiday stunts, product launches, theme weeks, partnership activations, and new content releases Enhance creative operations, supporting the scaling of campaigns by identifying workflow efficiencies, infrastructure enhancements, and communication tools that deliver the greatest possible marketing impact. Develop brand guidelines, brand books and other documentation to educate colleagues and reinforce brand principles throughout the organization. Cross-Functional Collaboration Partner with the Growth Marketing team on integrated campaigns, ensuring brand consistency across performance-driven initiatives. Collaborate with Product, Programming, and Editorial teams to align brand messaging with content strategy and product experiences. Ideate and activate on brand partnerships in conjunction with business development and sponsorship team leads Serve as a brand thought partner to executives, providing insights and frameworks that inform company priorities. Lead and mentor a high-performing brand marketing team spanning creative, social, design, copy, video and campaign strategy functions Foster a culture of collaboration, innovation, and accountability within the marketing organization. Qualifications 10+ years of experience in brand marketing, ideally within media, D2C subscription, or consumer-facing digital industry, with 5+ years in a leadership position. Proven success in developing brand positioning, messaging frameworks, and creative strategies that drive measurable impact. Deep understanding of multiplatform storytelling and how to adapt messaging across emerging and traditional channels. Digitally-savvy strategist with experience spanning mobile, search, social, email, streaming, web, app, tv, direct mail and retail environments. World-class leadership, communication & interpersonal skills, capable of inspiring colleagues and articulating complex concepts in a clear and concise manner. Creative thinker with the ability to translate strategy into compelling consumer experiences. Experience leading and developing creative and social media teams, spanning video and non-video formats Ability to synthesize relevant research & insights to formulate data-driven approaches to brand positioning and drive overall performance improvement in company KPIs Location & Schedule This position is located in our Boston, MA, office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday, and Thursday) in the office and 2 days per week remotely. About America's Test Kitchen The mission of America's Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America's Test Kitchen, Cook's Country, and America's Test Kitchen: The Next Generation), magazines (Cook's Illustrated and Cook's Country), cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK Essential subscription for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston's Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Why America's Test Kitchen We\'re passionate about cooking, and about creating the best place to work. We\'re small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes - that\'s how innovation happens in our test kitchen, in our offices, and in life. We at America's Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives. #J-18808-Ljbffr

We're seeking a dynamic, strategic, and hands‑on VP of Marketing to lead and transform all aspects of company marketing in this growth phase. This player‑coach will manage the existing marketing team (content/events/social and demand gen/ rev ops/martech) while growing capabilities, owning strategy, and directly executing initiatives. The VP will expand marketing beyond brand and lead gen into product marketing and sales enablement, collaborating with commercial, product, and executive teams to drive measurable business outcomes. Key Responsibilities Team Leadership & Strategic Vision Develop and execute an integrated marketing strategy that aligns with ProofPilot's business goals and clinical trial technology roadmap. Coach, mentor, and empower direct reports (content/events/social and demand gen/rev ops/martech managers), optimizing role effectiveness and supporting professional growth. Lead team growth planning, identifying capability gaps and recommending new hires or vendors as appropriate. Product Marketing & Sales Enablement Own product marketing, driving positioning, narrative development, go‑to‑market planning for platform releases, and competitive differentiation. Collaborate with sales leadership to create compelling enablement materials, campaign content, and targeted outreach assets that increase win rates and accelerate pipeline momentum. Deliver actionable market, customer, and competitor insights to inform business and product strategy. Demand Generation & Brand Growth Oversee multi-channel demand generation strategies, including digital campaigns, event marketing, ABM, inbound, and outbound efforts. Ensure consistency, quality, and compliance in all external communications-brand, web, social, events, PR, case studies. Evaluate and optimize marketing technology and analytics stacks, reporting on core KPIs and budget outcomes. Marketing Operations & Infrastructure Manage the marketing budget, deploying resources efficiently and identifying opportunities for ROI optimization. Own the martech stack selection, implementation, and improvement to support scaling and integration with sales/CRO/product systems. Stakeholder Collaboration Cross‑functionally collaborate with sales, product management, and executive teams to ensure alignment and support for go‑to‑market priorities. Represent ProofPilot at key industry events, conferences, webinars, and analyst briefings as a commercial thought leader. Ideal Candidate Profile 7+ years B2B SaaS marketing experience, with track record in healthcare, clinical trials, or life sciences. Proven ability to lead small but high‑impact marketing teams and operate as a player‑coach. Strong background in scaling product marketing functions, and supporting sales enablement in complex B2B environments. Hands‑on expertise in demand generation, content creation/event marketing, marketing operations, and martech stack management. Data‑driven decision maker, comfortable with marketing analytics and executive‑level reporting. Outstanding communication, collaboration, and stakeholder management skills. Growth mindset suited to a fast‑paced, high‑growth SaaS company. Bachelor's degree in marketing, business, or related field; MBA or advanced degree preferred. #J-18808-Ljbffr

A leading pet supply eCommerce company is seeking a Director of Product, Marketing Technology in Boston, MA. The role involves leading technology initiatives for marketing automation and data optimization. Ideal candidates have extensive experience in marketing technology and a strong background in leading teams. Responsibilities include defining the roadmap for marketing platforms and collaborating with various teams to achieve business goals. Exceptional communication and strategic thinking are essential to excel in this dynamic environment. #J-18808-Ljbffr

Senior Manager, HCP Marketing page is loaded## Senior Manager, HCP Marketinglocations: Boston, MA, UStime type: Full timeposted on: Posted 20 Days Agojob requisition id: R9926We are constantly looking to add to our core talent. If you are seeking a career that is challenging and rewarding, a work environment that is diverse and dynamic, look no further - Haemonetics is your employer of choice.## Job DetailsThe Senior Manager, HCP Marketing will support the delivery of the Americas marketing strategy by overseeing development of HCP programs, and ensuring those programs are delivered to customers and monitored for effectiveness. This role will report to the Director of Marketing, Americas.* Establishes, directs, and coordinates HCP marketing strategy and activities for the BMT franchise.* Build and nurture KOL relationships in support of the Hemostasis Management portfolio; manage engagements with this group to support speaker program activities, congress presence/events, webinars and other programs as needed* Translate scientific and clinical insights into compelling, compliant HCP messaging and materials.* Responsible for developing compelling value proof points and deliverables such as case studies and testimonials, white papers, speaking engagements, etc.* In collaboration with Global Portfolio Marketing and Market-Engagement Services, creating and reinforcing value proposition to drive marketing campaigns, field enablement, partner support, and product launches.* Partner with Global Product Marketing to gather market insights, conduct VoC and partner across the portfolio to identify and align the needs that differentiate the BMT solutions.* Customer-facing liaison responsible for collaboration of voice of customer, user communities and market / industry relationships.* Influences go-to-market strategies and crafts compelling clinical and operational value messaging for customers and prospects.**Education, Experience & Qualifications*** 7+ years marketing experience in biotech, pharmaceutical or other areas of life sciences, with a proven record of building HCP marketing plans* Previous IVT experience in a marketing, sales, or clinical setting strongly preferred* Life sciences' HCP marketing, industry advocacy and clinical engagement necessary* Must have strong social skills, maturity, and be capable of presenting ideas and concepts to a diverse range of individuals, including Physicians and Nurses* Excellence in additional professional competencies including collaborative and cross functional problem solving and communications, innovative thinking, sense of urgency, and a passion for helping patients and their communities are critical* Bachelor's degree required, MBA or additional education in life sciences a plus**Pay Transparency:**The base pay actually offered to the successful candidate will take into account, without limitation, the candidate's location, education, job-knowledge, skills, and experience in prior relevant roles. Incentives may also be provided as part of Haemonetics' employee compensation. For sales roles, employees will be eligible for sales incentive (i.e., commission) under the applicable plan terms. For non-sales roles, employees will be eligible for a discretionary annual bonus, the target amount of which varies based on the applicable role, to be governed by the applicable plan terms. Employees may also be eligible to participate in the Company's long-term incentive plan, with eligibility and target amount dependent on the role.In addition to compensation, the Company offers a competitive suite of benefits to its employees, including without limitation, a 401(k) with up to a 6% employer match and no vesting period, an employee stock purchase plan, “flexible time off” for salaried employees and, for hourly employees, accrual of three to five weeks' vacation annually (based on tenure), accrual of up to 64 hours (annually) of paid sick time, paid and/or floating holidays, parental leave, short- and long-term disability insurance, tuition reimbursement, and/or health and welfare benefits.Depending on your location, you may be eligible for more detailed information related to the compensation and benefits related to this job posting. If you believe you may be entitled to such information by law, you may contact **************, Monday through Friday, 7:30 a.m. - 5 p.m. ET or email *********************.The base salary range for this role is:$121,286.66-$163,901.95/Annual #J-18808-Ljbffr

Boston Legacy FC (the “Club”) is Boston's new professional women's soccer team, set to begin play in the National Women's Soccer League in 2026. We are dedicated to building a championship-caliber organization on and off the pitch. We are passionate about advancing women's sports, investing in our local community, and redefining the future of professional soccer. As a startup club with a big vision, we're building from the ground up-and looking for entrepreneurial team members who want to be part of something extraordinary. Reports to: VP Marketing The Role The Senior Manager, Fan Engagement and Grassroots Marketing will serve as a key leader in shaping how Boston Legacy FC connects with fans, communities, and supporter groups across Boston and the greater region. This role will be responsible for setting the vision, strategy, and execution of grassroots marketing and supporter engagement, ensuring that every interaction deepens loyalty and grows the club's fan base. The Senior Manager will oversee the Fan Engagement calendar, direct the Street Team program, build and manage community and supporter relationships, and collaborate across departments to deliver an outstanding fan experience on matchdays and beyond. Key Responsibilities Develop and lead the overall fan engagement and grassroots marketing strategy to drive community connection, fan growth, and supporter satisfaction. Represent Boston Legacy FC at grassroots events, partner activations, and supporter gatherings. Program & Team Management Lead, train, and manage full time employees and part time Street Team members, ensuring they are equipped to deliver high-quality activations and generate leads. Own the planning, execution, and reporting of the fan engagement calendar, including grassroots activations, supporter events, and pub partner programs. Oversee fan engagement budgets, ensuring resources are allocated efficiently and activations deliver measurable ROI. Data & Insights Establish KPIs for fan engagement programs and track performance through fan data, lead generation, and event reporting. Partner with the Business Intelligence team to analyze trends and apply insights to strengthen engagement strategies. Support fan research initiatives to identify opportunities for growth and community impact. Matchday & Non-Matchday Activation Direct grassroots and community engagement programming on matchdays and non-matchdays, including social responsibility initiatives, pub partner activations, and local community outreach. Collaborate with the Fan Experience team to ensure that all fan-facing activations enhance the overall supporter journey. What We're Looking For Bachelor's Degree Minimum of 5-7 years of experience in marketing, fan experience, fan engagement, sales, or an equivalent field A proven self-starter who takes initiative without waiting for direction and who can find creative solutions Strong project management skills, with experience in event planning, managing calendars and budgets Excellent communication and interpersonal skills, specifically experience in building relationships across different cultures and community groups. Ability to work flexible hours, including evening, weekends, and holidays, as required by game schedules or events. Why Join Us? You'll be part of a founding team creating a legacy-literally. Boston Legacy FC is more than a soccer club; it's a movement. We offer a unique opportunity to shape the future of a professional sports organization in one of the most passionate sports markets in the world. Boston Legacy FC is proud to be an equal opportunity employer. We are committed to building a diverse, inclusive, and equitable workplace where all individuals are respected, valued, and empowered. We do not discriminate on the basis of race, ethnicity, color, national origin, ancestry, gender, gender identity or expression, sexual orientation, marital or parental status, religion, age, disability, neurodiversity, veteran status, citizenship status, or any other legally protected characteristic. Boston Legacy FC is dedicated to fostering a workplace that reflects the vibrant and diverse community we serve-on and off the pitch. If you require a reasonable accommodation during any part of the hiring process, please let us know. We're happy to support you. #J-18808-Ljbffr

About Boston Legacy FC Boston Legacy FC (the “Club”) is Boston's new professional women's soccer team, set to begin play in the National Women's Soccer League in 2026. We are dedicated to building a championship-caliber organization on and off the pitch. We are passionate about advancing women's sports, investing in our local community, and redefining the future of professional soccer. As a startup club with a big vision, we're building from the ground up-and looking for entrepreneurial team members who want to be part of something extraordinary. Reports to: VP Marketing The Role The Senior Manager, Fan Engagement and Grassroots Marketing will serve as a key leader in shaping how Boston Legacy FC connects with fans, communities, and supporter groups across Boston and the greater region. This role will be responsible for setting the vision, strategy, and execution of grassroots marketing and supporter engagement, ensuring that every interaction deepens loyalty and grows the club's fan base. The Senior Manager will oversee the Fan Engagement calendar, direct the Street Team program, build and manage community and supporter relationships, and collaborate across departments to deliver an outstanding fan experience on matchdays and beyond. Key Responsibilities Develop and lead the overall fan engagement and grassroots marketing strategy to drive community connection, fan growth, and supporter satisfaction. Represent Boston Legacy FC at grassroots events, partner activations, and supporter gatherings. Program & Team Management Lead, train, and manage full time employees and part time Street Team members, ensuring they are equipped to deliver high-quality activations and generate leads. Own the planning, execution, and reporting of the fan engagement calendar, including grassroots activations, supporter events, and pub partner programs. Oversee fan engagement budgets, ensuring resources are allocated efficiently and activations deliver measurable ROI. Data & Insights Establish KPIs for fan engagement programs and track performance through fan data, lead generation, and event reporting. Partner with the Business Intelligence team to analyze trends and apply insights to strengthen engagement strategies. Support fan research initiatives to identify opportunities for growth and community impact. Matchday & Non-Matchday Activation Direct grassroots and community engagement programming on matchdays and non-matchdays, including social responsibility initiatives, pub partner activations, and local community outreach. Collaborate with the Fan Experience team to ensure that all fan-facing activations enhance the overall supporter journey. What We're Looking For Bachelor's Degree Minimum of 5-7 years of experience in marketing, fan experience, fan engagement, sales, or an equivalent field A proven self-starter who takes initiative without waiting for direction and who can find creative solutions Strong project management skills, with experience in event planning, managing calendars and budgets Excellent communication and interpersonal skills, specifically experience in building relationships across different cultures and community groups. Ability to work flexible hours, including evening, weekends, and holidays, as required by game schedules or events. Why Join Us? You'll be part of a founding team creating a legacy-literally. Boston Legacy FC is more than a soccer club; it's a movement. We offer a unique opportunity to shape the future of a professional sports organization in one of the most passionate sports markets in the world. Boston Legacy FC is proud to be an equal opportunity employer. We are committed to building a diverse, inclusive, and equitable workplace where all individuals are respected, valued, and empowered. We do not discriminate on the basis of race, ethnicity, color, national origin, ancestry, gender, gender identity or expression, sexual orientation, marital or parental status, religion, age, disability, neurodiversity, veteran status, citizenship status, or any other legally protected characteristic. Boston Legacy FC is dedicated to fostering a workplace that reflects the vibrant and diverse community we serve-on and off the pitch. If you require a reasonable accommodation during any part of the hiring process, please let us know. We're happy to support you. #J-18808-Ljbffr

Select how often (in days) to receive an alert: SERB is a fast-growing specialty pharmaceutical company that equips healthcare providers worldwide with life-saving medicines for patients facing rare conditions and emergencies. For over 30 years we have consistently provided emergency medicines, medical countermeasures, and the world's leading portfolio of antidotes. Today SERB has over 500 employees in 18 countries and group revenue in excess of €400m. With a strong presence in the US, Europe, and the Middle East, along with a global network of trusted distribution partners, we make a broad range of essential medicines available in over 100 countries. Having the right culture is as important to us as having the right portfolio. We are guided by our four values: We make patients our priority We act with accountability and integrity We work together as one team We look for better ways forward By expanding our reach through selective acquisitions and entering new markets, we're not just supplying medicine; we're improving the standard of care for more patients around the world. Associate Director, Marketing Overview This role can be based in Philadelphia or Boston. This role will report into the Rare Emergency Medicine Head of Marketing. Responsibilities Develop and execute a data-driven brand strategy that drives brand growth and is aligned to overall brand objectives Manage and lead personal promotion and non-personal promotion marketing tactics that are aligned with brand strategy and business objectives Create a hyper-targeted non-personal promotion strategy within rare disease brand(s) that optimizes spend, triggers behavior change, and ladders up to brand strategy Partner cross functionally to create and elevate insights driven growth opportunities that facilitate strategies and tactics Incorporate feedback and insights to evolve and elevate brand strategy and tactics Collaborate with key stakeholders including Medical, Legal and Regulatory to build and implement integrated medical / marketing platform and initiatives Integrate competitive analysis to enhance brand positioning highlighting key areas of growth in complex markets Collaborate with other functional areas to develop and lead memorable, accurate, and differentiated brand messaging Execute on the value proposition for the products, including pricing and reimbursement strategies Lead brand budget planning and support annual budget planning to support promotional projects Collaborate with appropriate functions on projects to optimize budgeting, reimbursement, trade and metrics Apply project management principles to facilitate commercial team project deployment, establish and execute on operational best processes and practices, assist with the Promotional Review Committee process, and other ad hoc tactical initiatives as they arise Develop/manage communications and roll out of tactics with the Sales team, including Sales Directors, Strategic Account Team, Director of Training, Field Sales Trainers and field-based personnel on deliverables, timelines, and feedback through management of Field Advisory Board(s) Speakers' Bureau Management - manage external vendor(s), agreements, compliance, and operational relationships with Key Opinion Leaders on the Speakers' Bureaus across products Effectively manage contractors and vendor relationships to ensure efficient and effective promotional programs Ensure compliance with all federal, state and local laws regulating commercial activities Ensure that all interactions and engagements are carried out with the highest ethical and professional standards and that all work is accomplished with quality and in accordance with Serb values The above duties and responsibilities are not an exhaustive list, and you may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements. Qualifications Bachelors Degree required, MBA preferred 7+ years of commercial experience in pharmaceutical or biotech, including a minimum of 3 years in marketing with at least 2 years focused on the US market A demonstrated success in building uniquely defined brand strategies throughout the entire product lifecycle from early development to post marketing Track record in creating both personal promotion and non-personal promotion tactics that drive brand growth and aligned to strategy Launch experience preferred or track record accelerating early adoption of brand Experience in hospital selling environment, rare disease, and or/ sales experience preferred Notable history of growing brand revenues and profitability Ability to work cross-functionally and influence effectively, to identify alternatives and to create efficiencies among competing internal resources Acumen around all functions that are integral to successfully creating and executing a brand strategy (marketing, commercial operations, commercial development, sales execution and training, finance, medical/legal/regulatory process, etc) Proven experience managing complex marketing situations and driving commercial growth Possess the ability and desire to measure and track performance and success of programs/initiatives Excellent interpersonal relationship skills with the ability to collaborate cross-functionally including negotiating and relationship management skills with ability to drive achievement of objectives Knowledge of and experience with market research methodologies and best practices and commercial data sources Knowledge of and experience with clinical and regulatory concepts. Understanding of federal regulations and guidelines regulating commercial activities and ability to act appropriately within these constraints Proficient and analytical thinking of KPI's strongly preferred Ability to create, translate and execute strategic plans, from vision to therapeutic conceptualization to commercialization. Ability to think creatively and execute on identified brand opportunities that ladder up to brand and/or congress strategy Experience using Veeva Vault to manage submissions for Promotional Review Committee (Regulatory, Medical, Legal) Proficiency with Microsoft Office, Veeva CRM Proactive, forward-thinking approach; high initiative and self-motivated to manage projects with minimal oversight Excellent interpersonal and communication skills Proven planning and organizational skills A demonstrated high degree of independence and professional maturity. Ability to navigate through ambiguity-establishing procedures where required Flexible and adaptable to changing environment and priorities. Ability to make independent decisions in accordance with knowledge of the business and those supported Travel to Commercial Congresses, Field Working Sessions, and other meetings may be required on an ad-hoc basis Company Benefits Hybrid Working Vacation, Personal and Sick time 15 Paid Company Holidays Medical, Dental, Vision and other Voluntary benefits Tuition Assistance Discretionary Bonus Plan Competitive 401(k), $1 for $1 up to 6% of pay. The safe harbour match is vested immediately. In addition, SERB also offers a discretionary match of up to 4% of pay which vests 20% a year for 5 years. Serb Pharmaceutical is an equal opportunity employer. We offer competitive compensation & benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values. #J-18808-Ljbffr

BCG Connect is a leader in helping Education and Non Profit Organizations meet their fundraising goals. Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below. Our clients are outstanding! We are looking for a Marketing Specialist to work closely with management and sales to help promote our products and services in the markets we serve. We are constantly in touch with prospective clients but need a stronger lead generation and promotional effort. The candidate for this role must have experience in the fundraising marketplace. We need to expand our social media content, presence and awareness. xevrcyc We now offer more agency creative products as we move to video opportunities.

Boston, MA or Newburyport, MA - Full Time (In office Mon‑Thurs, Fri - Remote) Matter is an independent and growing agency unifying PR, creative services, and marketing to develop and execute strategic, content‑rich campaigns that inspire action and drive business through measurable results. From fast‑growth startups to established brands, we work with clients across diverse industries including B2B technology, cybersecurity, healthcare, consumer, and professional services. We're seeking a Director of Digital Marketing to lead and grow Matter's social media, CRM, and email marketing capabilities. This role is responsible for overseeing a high‑performing digital marketing team and setting the vision, elevating the work, and ensuring we deliver best‑in‑class programs for both B2B and consumer brands. Specifically, social media is a significant and fast‑growing area for Matter, and this role is ideal for a leader with deep social expertise who also understands how social fits into a broader digital ecosystem-fueling brand building, thought leadership, community engagement, and measurable business outcomes. The Director of Digital Marketing will be both a strategic leader and a trusted client advisor, with the ability to guide teams and programs at a high level. Social Media Leadership Own and oversee Matter's social media group, setting the strategic direction, standards, and vision for social across the agency. Lead the development and execution of B2B and consumer social media campaigns, from always‑on content to integrated launches and PR‑driven moments. Serve as the senior social leader for key accounts, guiding channel strategy, content frameworks, platform selection, and activation plans. Partner closely with marketing, PR, and creative teams to develop compelling social‑first content and thought leadership programs. Ensure excellence in social content development, including editorial calendars, creative briefs, messaging frameworks, and platform‑specific best practices. Oversee community management strategies, ensuring brands engage authentically, responsively, and consistently with their audiences. Guide teams on social listening, trend identification, and real‑time engagement opportunities that enhance relevance and impact. Stay ahead of platform evolution, algorithms, formats, and emerging channels, continuously raising the bar for innovation and performance. Digital Strategy & Integrated Marketing Play a leadership role in developing digital strategies for clients and prospects, ensuring social media, email, and other digital channels align with broader marketing and PR objectives. Collaborate with account leads to develop strategic roadmaps, scopes of work, and staffing models that support strong client outcomes and account growth. Act as a trusted advisor to clients, clearly connecting digital programs to business goals and measurable results. CRM, Email & Lifecycle Marketing Oversee strategy and execution for CRM and email marketing programs, including newsletters, nurture campaigns, and CRM setup and optimization. Guide segmentation, personalization, automation, and testing strategies that improve engagement and conversion. Ensure best practices in deliverability, analytics, and continuous optimization. New Business Leadership Support the growth of Matter's social, CRM, and email marketing services by actively participating in the new business process. Serve as a subject‑matter expert on social media and digital marketing in pitches, leading strategy development, recommendations, and client presentations. Collaborate with marketing, PR, and creative leaders to shape integrated proposals that align digital programs with client business challenges. Help identify opportunities to expand digital scopes within existing accounts through proactive strategy and performance‑driven recommendations. Contribute to Matter's marketing and growth efforts by helping develop thought leadership, POVs, case studies, and content that showcase our digital expertise. Measurement, Performance & Optimization Define KPIs and success metrics for social and digital programs, ensuring performance is tracked, analyzed, and clearly communicated to clients. Use insights to optimize content, campaigns, and channel mix in real time. Partner with teams to turn data into actionable recommendations and performance storytelling. Team Leadership & Growth Lead, mentor, and develop a team of digital marketing managers, strategists, and specialists. Foster a collaborative, high‑performing culture that values creativity, accountability, and continuous learning. Establish clear standards, processes, and career paths that support team growth and excellence. Help Matter push forward AI initiatives in the digital marketing areas. Qualifications 8+ years of experience in digital marketing, with deep expertise in social media, ideally within an agency environment. Strong experience across B2B and consumer including social media, content strategy, platform execution, and community management. Experience with CRM platforms such as HubSpot, Salesforce, and other leading tools. Experience leading and mentoring digital marketing teams and overseeing multiple client accounts. Strong understanding of digital analytics, reporting, and optimization. Collaborative, strategic thinker who thrives in an integrated PR, creative, and marketing environment. Compensation: The salary for this role is $105,000‑130,000 based on experience. Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E‑Verify program. #J-18808-Ljbffr

A biotechnology firm is seeking a Director of Global Marketing for Povetacicept. The role involves developing brand strategies and overseeing critical marketing initiatives within the pharmaceutical landscape. The ideal candidate will have a minimum of 12 years of experience in marketing, preferably in the pharmaceutical sector, and will work on defining the strategy for a promising molecule. This position offers a competitive salary range and a hybrid work model, allowing flexibility in work arrangements. #J-18808-Ljbffr

A leading beverage company is seeking a Marketing Coordinator in Boston to support retail media campaigns, manage point-of-sale executions, and oversee product content management. Candidates should have 1-3 years of experience in Brand Marketing, Retail Media, or Digital Marketing. The role requires excellent project management and analytical skills. This position offers competitive compensation with benefits including salary, equity, and 401K options. #J-18808-Ljbffr

Who We Are TetraScience is the Scientific Data and AI company. We are catalyzing the Scientific AI revolution by designing and industrializing AI-native scientific data sets, which we bring to life in a growing suite of next gen lab data management solutions, scientific use cases, and AI-enabled outcomes. TetraScience is the category leader in this vital new market, generating more revenue than all other companies in the aggregate. In the last year alone, the world's dominant players in compute, cloud, data, and AI infrastructure have converged on TetraScience as the de facto standard, entering into co-innovation and go-to-market partnerships: In connection with your candidacy, you will be asked to carefully review the Tetra Way letter, authored directly by Patrick Grady, our co-founder and CEO. This letter is designed to assist you in better understanding whether TetraScience is the right fit for you from a values and ethos perspective. It is impossible to overstate the importance of this document and you are encouraged to take it literally and reflect on whether you are aligned with our unique approach to company and team building. If you join us, you will be expected to embody its contents each day. Who You Are We are seeking a full-stack product marketer-both strategic and hands-on-to drive go-to-market strategy, and high-impact content across the Tetra Scientific Data and AI Platform. You will shape compelling positioning, narratives, and content for Universal SDMS -which includes data replatforming, automation and engineering - advanced analytics, and AI-powered scientific use cases, engaging scientific, business, IT, and data leaders. You thrive at the intersection of product marketing and content creation: equally comfortable building field enablement strategy and crafting high-quality white papers, blog posts, or designing ROI calculators that inspire action. You have a proven track record of driving adoption and measurable success for technical platforms, bring deep scientific understanding, and excel at translating complexity for diverse audiences. What You Will Do Reporting to the Senior Director of Product Marketing, you will drive strategy and execution for awareness, pipeline growth, and thought leadership. Product Marketing Responsibilities Define and refine messaging and positioning for the Universal SDMS, analytics, and Scientific AI use cases. Create and execute a wide range of engaging multi-format content, including: White papers, blogs, solution briefs, and customer stories SEO-optimized website copy and campaign assets Webinars, video scripts, and demo content Social media campaigns and digital ads Track content performance and pipeline impact, ensuring assets are impactful and widely leveraged. Lead and execute product launches, ensuring unified go-to-market strategy, and supporting content. Partner with Sales, Product and Enablement to train the field and create tools such as pitch decks, ROI calculators, battlecards, and competitive intelligence. Translate complex technical and scientific capabilities into accessible narratives for scientists, IT, data leaders, and executives. Represent TetraScience at industry events, customer meetings, and strategic demo showcases. What You Have Done Degree in Life Sciences required. 5+ years of product marketing experience in life sciences, with familiarity spanning lab informatics, scientific applications, and AI/ML solutions. Proven track record in content creation across multiple formats and audiences Candidates will be asked to provide 2-3 examples of content they've personally authored (e.g., blogs, white papers, or product collateral). Highly conversant in direct content for customers to drive sales and expansion - slides, RFP responses etc Strong understanding of the scientific data lifecycle, including data replatforming/engineering, analytics, and AI-enabled use cases. Experience collaborating with cross-functional teams in high-growth, fast-paced organizations. A culture of continuous improvement where you can grow your career and get coaching 100% employer-paid benefits for all eligible employees and immediate family members Unlimited paid time off (PTO) 401K Remote role - work where you want to work Company paid Life Insurance, LTD/STD Benefits 100% employer-paid benefits for all eligible employees and immediate family members Unlimited paid time off (PTO) 401K Remote role - work where you want to work Company paid Life Insurance, LTD/STD We are not currently providing visa sponsorship for this position #J-18808-Ljbffr

Who We Are TetraScience is the Scientific Data and AI company. We are catalyzing the Scientific AI revolution by designing and industrializing AI-native scientific data sets, which we bring to life in a growing suite of next gen lab data management solutions, scientific use cases, and AI-enabled outcomes. TetraScience is the category leader in this vital new market, generating more revenue than all other companies in the aggregate. In the last year alone, the world's dominant players in compute, cloud, data, and AI infrastructure have converged on TetraScience as the de facto standard, entering into co-innovation and go-to-market partnerships: In connection with your candidacy, you will be asked to carefully review the Tetra Way letter, authored directly by Patrick Grady, our co-founder and CEO. This letter is designed to assist you in better understanding whether TetraScience is the right fit for you from a values and ethos perspective. It is impossible to overstate the importance of this document and you are encouraged to take it literally and reflect on whether you are aligned with our unique approach to company and team building. If you join us, you will be expected to embody its contents each day. Who You Are We are seeking a full-stack product marketer-both strategic and hands-on-to drive go-to-market strategy, and high-impact content across the Tetra Scientific Data and AI Platform. You will shape compelling positioning, narratives, and content for Universal SDMS -which includes data replatforming, automation and engineering - advanced analytics, and AI-powered scientific use cases, engaging scientific, business, IT, and data leaders. You thrive at the intersection of product marketing and content creation: equally comfortable building field enablement strategy and crafting high-quality white papers, blog posts, or designing ROI calculators that inspire action. You have a proven track record of driving adoption and measurable success for technical platforms, bring deep scientific understanding, and excel at translating complexity for diverse audiences. What You Will Do Reporting to the Senior Director of Product Marketing, you will drive strategy and execution for awareness, pipeline growth, and thought leadership. Product Marketing Responsibilities Define and refine messaging and positioning for the Universal SDMS, analytics, and Scientific AI use cases. Create and execute a wide range of engaging multi-format content, including: White papers, blogs, solution briefs, and customer stories SEO-optimized website copy and campaign assets Webinars, video scripts, and demo content Social media campaigns and digital ads Track content performance and pipeline impact, ensuring assets are impactful and widely leveraged. Lead and execute product launches, ensuring unified go-to-market strategy, and supporting content. Partner with Sales, Product and Enablement to train the field and create tools such as pitch decks, ROI calculators, battlecards, and competitive intelligence. Translate complex technical and scientific capabilities into accessible narratives for scientists, IT, data leaders, and executives. Represent TetraScience at industry events, customer meetings, and strategic demo showcases. What You Have Done Degree in Life Sciences required. 5+ years of product marketing experience in life sciences, with familiarity spanning lab informatics, scientific applications, and AI/ML solutions. Proven track record in content creation across multiple formats and audiences Candidates will be asked to provide 2-3 examples of content they've personally authored (e.g., blogs, white papers, or product collateral). Highly conversant in direct content for customers to drive sales and expansion - slides, RFP responses etc Strong understanding of the scientific data lifecycle, including data replatforming/engineering, analytics, and AI-enabled use cases. Experience collaborating with cross-functional teams in high-growth, fast-paced organizations. A culture of continuous improvement where you can grow your career and get coaching 100% employer-paid benefits for all eligible employees and immediate family members Unlimited paid time off (PTO) 401K Remote role - work where you want to work Company paid Life Insurance, LTD/STD We are not currently providing visa sponsorship for this position #J-18808-Ljbffr

About DeepHealth DeepHealth is a wholly-owned subsidiary of RadNet, Inc., a leading provider of diagnostic imaging in the United States. We build on and enhance the capabilities of the companies we have integrated and rebranded: Aidence, Quantib, DeepHealth Breast, Kheiron, SeeMode and eRAD. With expert in-house development teams and customers worldwide, we develop AI-powered health informatics and population screening solutions based on a strong understanding of healthcare's biggest challenges and opportunities. About the Role As a Senior Product Marketing Manager, you will own the go-to-market strategy for one or more key products or suite of products/portfolios. You'll lead cross-functional launches, drive messaging and positioning, and act as the connective tissue between product, marketing, sales, and customer success. You'll bring deep customer insight, commercial acumen, and storytelling craft to shape how our solutions are brought to market and adopted. Key Responsibilities Go-to-Market Strategy & Product Launches Own and lead GTM strategy and execution for key products and solution portfolios Drive cross-functional solution launches with clear plans, positioning, and timelines Ensure internal readiness across sales, marketing, customer success, and support Messaging & Positioning Translate complex features into compelling customer benefits and clear value propositions Develop messaging frameworks in partnership with product, based on deep customer and market insights Create impactful marketing and sales enablement assets-pitch decks, battle cards, web assets Customer & Market Insights Partner with market intelligence to gather competitive insights and inform roadmap, segmentation, GTM planning and messaging Continuously refine positioning based on customer feedback and market dynamics Campaigns & Communications Collaborate with brand, content, and campaign teams to create product-specific content and campaigns Lead product marketing content strategy across channels-web, social, internal updates, etc. Measure and report on campaign effectiveness to optimize engagement and pipeline growth Partner Marketing Work with channel and ecosystem partners on joint GTM strategies and co-branded initiatives Develop partner-facing enablement resources to support collaboration and growth 8+ years of product marketing experience, ideally in SaaS, health tech, or similarly regulated industries Proven track record of launching products and driving market impact Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials A strategic thinker who's equally comfortable getting tactical Excellent written and verbal communication skills Strong analytical mindset with experience using data to drive decisions Comfortable working cross-functionally in a fast-paced, ambiguous environment Excellent project management and organizational skills-able to juggle multiple initiatives without losing focus Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms Bachelors Degree Microsoft Office experience required #J-18808-Ljbffr

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we're changing that. Relay is the all-in-one, collaborative money management platform. We're building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'. We're looking for a Senior Product Marketing Manager to join our fast-growing Product Marketing team. In this role, you'll sit at the center of product, marketing, and growth - driving strategy, informing roadmap, and unlocking adoption through creative and strategic launches, analysis, customer insights, and storytelling. This is an ideal role for a PMM who is hungry for impact, strategically minded, and passionate about bringing fintech products to market. You'll own positioning, partner with product to influence what we build, and work across teams to ensure our product drives real customer value and sustained growth. From early ideation to product launch, you'll partner with cross-functional teams to shape positioning and messaging, lead go-to-market strategies, set pricing and packaging, and uncover insights through market research and competitive intelligence. You won't just support GTM - you'll help shape it, with a deep focus on experimentation, conversion, and storytelling that connects users to product value. Applicants must be located in the Greater Boston Area. What You'll Be Doing Roadmap & Strategy Partnership: Serve as a key voice of the customer to inform product roadmap and prioritization. Collaborate closely with Product Management and Brand/Design to align product strategy with market opportunities and growth potential Adoption & Growth Strategy: Own the strategy and execution of programs that drive product adoption, activation, and retention for your product line. Identify friction points in the user journey and partner with Product, Growth, and Data to experiment, test and iterate on improvements Go-to-Market Planning: Develop and own go-to-market strategies for new features, product launches, and key initiatives across our product lines. Validate launches are informed by customer needs, and GTM efforts are tied to measurable business outcomes Customer & Competitive Insights: Lead research efforts to understand user needs, use cases, and market trends. Translate customer insights into positioning and messaging that resonate with users, refining it across the customer journey and ensuring consistent delivery across all marketing channels Cross-Functional Collaboration: Work hand-in-hand with Product, Data, Brand/Design, Demand Generation, Growth, Sales, and Partnerships to message on product marketing goals, share insights, and create cohesive customer experiences Project Management: Product launches cross-functionally to hit targets and launch and enable internal teams on time Who You Are You have 5+ years of product marketing experience, preferably in an early-stage B2B or B2B2C company, with experience supporting SMBs You have a proven track record of launching products or features, driving adoption, and delivering tangible business and customer outcomes You're a data-driven storyteller, skilled at crafting compelling narratives that resonate with and influence stakeholders and customers alike based on metrics You're a customer champion - you engage deeply with customers and translate those insights into messaging and positioning that resonates You take pride in being a trusted voice of the customer when they're not in the room You have exceptional project management skills, leading and influencing cross-functional stakeholders to act with urgency and meet objectives and deadlines You're metrics-driven - you define KPIs, create reporting requirements, and partner with the Data team to produce high-quality reports that track progress You excel in fast-paced environments, have a bias for action, and demonstrate a strong ownership mindset Our Commitment to You Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents. Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers. Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive. Remote work environment: this is a primarily remote role with occasional visits to the Toronto office for collaboration and team connection. Travel and accommodations are fully covered. Dog-friendly space: can dogs really make you happy and healthy? We don't know for sure, but since we don't want to chance it, our office is 100% floof-friendly. Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating. Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders. The Interview Process Stage 1: A 30-minute Google Meet video call with a member of the Talent team Stage 2: A 60-minute Google Meet video call with the Director, Product Marketing Stage 3: A 45-minute Google Meet video call with a member of the Leadership team Stage 4: A take-home case study followed by a 60-minute Google Meet video call with our team Why Relay Might Be the Perfect Fit For You You push relentlessly for reinvention: You're built to constantly ask, “How can this be better?” Change excites you and you drive it. You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you're someone who takes initiative, is comfortable taking risks, and seeks input when needed, you'll find the freedom here empowering. You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks. You treat comfort as a red flag: You seek growth. When things feel too comfortable, you lean into change. You're excited about stepping into the unknown and navigating new terrain to create something better alongside your team. You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition and you let your work speak for itself. You're energized by complexity and ambiguity: You enjoy tackling problems that don't come with a playbook. You're comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward. You seek out feedback: We value directness, clarity, and respect. We believe honesty fuels great work and career growth. You see feedback as a tool for learning and improvement, and you know that open, honest dialogue is key to achieving the best results - together. You're here for more than a job: At Relay, everything we do is in service of our mission to help small businesses thrive. To drive impact and have purpose here, that mission must matter to you too. Our Promise We're driving real change for small business owners, powered by truly remarkable people. At Relay, you'll find the confidence to take chances, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we're all proud of. We give you the baton-you run the Relay. What's Important to Us Research shows that women-identifying and other marginalized individuals often apply only if they meet 100% of the qualifications. But no one is a perfect match on paper. If this role excites you, we'd love to hear from you and figure out together if it's a great fit. At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs. #J-18808-Ljbffr

Product Marketing Manager - Fluorescent Tubes and Architectural LED Luminaires LEDVANCE is a world leader in innovative lighting products as well as intelligent and connected lighting solutions. The company is an offspring of OSRAM, combining traditional general illumination with modern, ground-breaking lighting technologies. LEDVANCE has a new position for a person looking to manage a product portfolio comprised of Fluorescent Tubes and Architectural LED Luminaires. LEDVANCE is currently in this space and is seeking individuals looking to join a growing team working with both the retail [residential] and commercial [professional] lighting channels. This position will be located in our Americas headquarters in Wilmington, Massachusetts. Position Responsibilities: Identify and define the product portfolio strategy for Fluorescent Tubes and Architectural LED Luminaires. Manage the product portfolio from “cradle to grave” in particular product phase in and phase out Be an integral component of the Product Introduction Team (cross-functional internal team) comprised of non-reporting but critical groups to new launches Undertake market research to ascertain purchase intent, trends and future direction Become internal expert and benchmark portfolio relative to technical, financial and market Create and articulate the product's reason to buy and end-customer purchase strategy Communicate product and portfolio graphic strategy within defined brand parameters Develop internal and external sale proposition for the portfolio along with Sales and Marketing Own the product development, targeted channel/segment launch and inventory position Fully-embrace sales budget, margin and profit targets and product forecasting Travel domestic and international as product representative to accounts and production locales Work independently, report status on goals/targets to management yet align with larger group Write and clearly give presentations to management team and customers articulating product strategy Position Requirements: Bachelor or Master degree from an accredited university Fully fluent in spoken and written English 5 years' experience in product management required Deep understanding of retail and/or commercial business Previous, documented experience in working with a cross-functional team Knowledge of SAP and Business Warehouse reporting systems a plus Familiarity with fluorescent lighting technology is a must. LED and/or Lighting a positive What LEDVANCE offers: Joining a dynamic product marketing team that own their individual P&L Interface with international team and management Opportunity to move into management and other cross-functional roles Business casual, open work environment that emphasizes teamwork and responsibility Broad offering of benefits and matching 401k Easy access to Route 93 and 495 Hybrid office schedule Relocation and/or work sponsorship are not available with this position.

eternal Health - The Next Generation of Medicare Advantage Healthcare doesn't have to be complicated. We are a cutting-edge Medicare Advantage plan headquartered in the heart of Boston, Massachusetts, serving members across Massachusetts and Arizona. Our mission is to revolutionize healthcare by creating meaningful, long-lasting partnerships with our members, healthcare providers, and talented team members. Job Purpose eternal Health is seeking a Retention Marketing Specialist to lead and optimize our retention and lifecycle marketing strategies. This role will be responsible for developing and implementing strategic marketing initiatives focused on retaining Medicare Advantage plan members and enhancing member satisfaction. This role will work closely with the marketing, member services, and compliance teams to create CMS-compliant, data-driven campaigns and grassroot events that improve member engagement, reduce disenrollment rates, and maximize member lifetime value. The position plays a crucial role in maintaining and strengthening relationships with existing members through targeted, compliant communication strategies while ensuring adherence to all Medicare Marketing Guidelines and regulations. Primary Responsibilities: Responsible for member retention by developing and executing compliant retention marketing strategies across approved channels, including direct mail, email, telephonic outreach (phone calls and SMS), and member portal communications Interact with members at in-person events and via telephone to educate and assist with healthcare plan based on needs and member feedback Maintain member relationship and provide follow-up member service for purposes of retention Onboarding new members to establish a relationship with eternal Health Work various outbound calls campaigns to educate and retain current members Responsible for outbound disenrollment call campaigns to survey previous members Monitor and analyze member behavior data to identify trends and opportunities for retention improvement Collaborate with care management teams to develop communications that promote preventive care and wellness programs Design and manage member rewards programs and incentive initiatives within CMS guidelines Generate regular reports on retention metrics, campaign performance, and member satisfaction Work cross-departmentally to develop clear, compliant content that addresses member needs and promotes long-term engagement Manage and optimize the CRM system for member retention campaigns Ensure all marketing materials meet CMS guidelines and receive proper regulatory approval Additional duties including admin support assigned as needed Special Skills and Qualifications Needed Bachelor's degree in marketing, Business, or related field, or equivalent work experience 2+ years' experience with proven track-record in retention Event management Exceptional analytical skills and a data-driven mindset A strategic mindset and the ability to think critically, identify opportunities, and develop innovative solutions to enhance the customer experience. Ability to work in a highly cross functional, collaborative environment Strong knowledge and experience with CRM systems, including segmentation, automation, and email platforms, HubSpot preferred Previous work experience working on marketing/retention type programs. Current drivers license and reliable transportation Soft Skills: Outstanding written and verbal communication abilities Strong problem-solving and critical thinking skills Ability to work collaboratively across departments, including member services, operations, compliance, care management, product and sales Creative thinking within regulatory constraints Demonstrated ability to manage multiple tasks simultaneously while maintaining a high level of attention to detail and organization Empathetic approach to senior member needs and concerns Physical Requirements Occasionally lift and/or move up to 10 pounds. Working with eternal Health: eternal Health is an Equal Opportunity Employer which means that we are committed to upholding discrimination-free hiring practices. As a woman-led company, and one committed to diversity at all levels, we strive for an organization of inclusion and acceptance. We are changing healthcare for the better, starting with our own diverse and passionate teams. As an eternal Health employee you will be empowered to contribute to our teams and strategy, regardless of previous healthcare experience. Our valued team members are encouraged and expected to offer new solutions and creative input, all while keeping in line with eternal Health's mission, values, and compliance standards. Accommodation: Any eternal Health applicant will be considered based entirely on their individual qualifications. Should you require reasonable accommodation during the application process (which may include a job-related assessment) please contact us separately.

Vice President, B2B Marketing page is loaded## Vice President, B2B Marketinglocations: Purchase, New York: Boston, Massachusetts (225 Franklin St): Miami, Florida: Arlington, Virginiatime type: Full timeposted on: Posted Yesterdayjob requisition id: R-265304**Our Purpose***Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.***Title and Summary**### Vice President, B2B Marketing### Overview The Vice President of Insights & Intelligence Portfolio Marketing is responsible for driving growth, adoption, and customer engagement for Mastercard's I&I portfolio. Acting as the ‘mini CMO,' this leader shapes and executes marketing strategies aligned with the 2026 Services strategy, partnering closely with Product, Strategy, Commercialization, and Services Marketing to deliver differentiated value across geographies, customer segments, and go-to-market channels. Key Responsibilities Strategic Portfolio Leadership • Transform I&I marketing from fragmented product-level efforts to a unified, scalable, customer-centric approach. • Develop and execute data-driven marketing strategies to accelerate portfolio growth. • Champion a unified story for I&I, ensuring consistent messaging across products, channels, and functions. • Drive awareness and engagement through multi-channel marketing plans targeting C-suite, decision makers, and user personas. • Activate demand by improving conversion within existing funnels and opening new revenue routes through partner and network motions. • Lead a team of product marketers to establish foundational marketing strategy, including audience definition, value positioning, campaign design, and product prioritization. Team & Stakeholder Leadership • Lead and inspire a geographically and functionally diverse team, fostering high performance, innovation, and continuous improvement. • Build team capabilities in stakeholder communication, business alignment, and visibility of marketing impact. • Provide clear direction, feedback, and professional development opportunities. Market Expertise & Influence • Serve as the expert on buyer personas, competitive landscape, and strategic GTM motions, building use-case narratives and driving the portfolio's shift towards buyer-based, AI and API-first solutions. • Influence cross-functional teams and regional leaders to drive adoption and sales, leveraging insights to inform strategy and execution. Performance Management & Measurement • Deliver regular updates on marketing performance, ROI, and market trends, providing actionable recommendations. • Develop and implement measurement frameworks aligning marketing impact with revenue mechanics. • Lead monthly business reviews, offering a holistic view of marketing impact and sales enablement. Collaboration & Cross-Functional Alignment • Act as the central liaison for integrated portfolio marketing, building strong relationships across Communications, Product, Sales, Partner, Digital, Field, and Customer Marketing teams. • Partner with Services Marketing, Communications, and IMC to launch Tier 1/Big Bet activations and unified narratives. • Ensure seamless communication and alignment of objectives, driving unified marketing strategies. • Develop standardized sales enablement tools and training programs. • Collaborate with channel partners to maximize impact at key events. Innovation & Future-Readiness • Prepare for business evolution by developing scalable marketing systems supporting network-led and self-service models, including embedded use cases, API developer marketing, and agentic consulting. • Operationalize self-service GTM and support transition to platform-based, AI-enabled solutions. • Build and launch a thought leadership engine in partnership with global Advisors and consulting. Requirements • 10+ years in B2B Product Marketing and GTM roles, ideally with SaaS experience and knowledge of Financial Institutions and Retail segments. • Proven success in large, complex matrix organizations and high-growth, customer-centric teams. • Deep understanding of B2B positioning, demand generation, and funnel management. • Experience managing and/or co-owning product/portfolio P&L in a growth business. • Demonstrated team leadership, including managing managers and building high-performing teams. • Exceptional communication, collaboration, and stakeholder management skills. • Ability to prioritize and manage multiple projects in a fast-paced environment. Preferred Qualifications • Experience in marketing, consulting, and SaaS industry. • Experience partnering with major account sales teams. • MBA or advanced degree in marketing or related field.### Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable\_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.### **Corporate Security Responsibility**All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:* Abide by Mastercard's security policies and practices;* Ensure the confidentiality and integrity of the information being accessed;* Report any suspected information security violation or breach, and* Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.### In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.**Pay Ranges**Purchase, New York: $217,000 - $359,000 USD### Arlington, Virginia: #J-18808-Ljbffr

About DeepHealth DeepHealth is a wholly‑owned subsidiary of RadNet, Inc., a leading provider of diagnostic imaging in the United States. We build on and enhance the capabilities of the companies we have integrated and rebranded: Aidence, Quantib, DeepHealth Breast, Kheiron, SeeMode and eRAD. With expert in‑house development teams and customers worldwide, we develop AI‑powered health informatics and population screening solutions based on a strong understanding of healthcare's biggest challenges and opportunities. About the Role As a Senior Product Marketing Manager, you will own the go‑to‑market strategy for one or more key products or suite of products/portfolios. You'll lead cross‑functional launches, drive messaging and positioning, and act as the connective tissue between product, marketing, sales, and customer success. You'll bring deep customer insight, commercial acumen, and storytelling craft to shape how our solutions are brought to market and adopted. Key Responsibilities Go-to-Market Strategy & Product Launches Own and lead GTM strategy and execution for key products and solution portfolios Drive cross‑functional solution launches with clear plans, positioning, and timelines Ensure internal readiness across sales, marketing, customer success, and support Messaging & Positioning Translate complex features into compelling customer benefits and clear value propositions Develop messaging frameworks in partnership with product, based on deep customer and market insights Create impactful marketing and sales enablement assets-pitch decks, battle cards, web assets Customer & Market Insights Partner with market intelligence to gather competitive insights and inform roadmap, segmentation, GTM planning and messaging Continuously refine positioning based on customer feedback and market dynamics Campaigns & Communications Collaborate with brand, content, and campaign teams to create product‑specific content and campaigns Lead product marketing content strategy across channels-web, social, internal updates, etc. Measure and report on campaign effectiveness to optimize engagement and pipeline growth Partner Marketing Work with channel and ecosystem partners on joint GTM strategies and co‑branded initiatives Develop partner‑facing enablement resources to support collaboration and growth NOTE: We are not sponsoring work visas at the moment. Qualifications 8+ years of product marketing experience, ideally in SaaS, health tech, or similarly regulated industries Proven track record of launching products and driving market impact Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials A strategic thinker who's equally comfortable getting tactical Excellent written and verbal communication skills Strong analytical mindset with experience using data to drive decisions Comfortable working cross‑functionally in a fast‑paced, ambiguous environment Excellent project management and organizational skills-able to juggle multiple initiatives without losing focus Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms Bachelor's Degree Microsoft Office experience required #J-18808-Ljbffr