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Marketing Manager Jobs in Okemos, MI

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Marketing Manager
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Assistant Vice President, Marketing
Senior Manager Of Marketing
Product Marketing Manager
Senior Product Marketing Manager
Marketing Strategist
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  • Director of Marketing

    UHY LLP, Certified Public Accountants

    Marketing Manager Job 51 miles from Okemos

    A great UHY client is seeking a Director of Marketing to join their team. The ideal candidate will have experience restructuring, experience leading a department, and strong industry experience. The Director of Marketing role is hybrid position, with Tuesday-Thursday being onsite. This is a client direct hire position. Director of Marketing Key Responsibilities: Develop and execute comprehensive marketing strategies and plans. Lead and manage a marketing team, providing guidance and support. Oversee the creation of marketing content, including digital, print, and multimedia materials. Conduct market research and analyze consumer trends to inform decisions. Monitor and report on the performance of marketing campaigns. Manage the marketing budget and ensure optimal allocation of resources. Collaborate with sales and product teams to align marketing initiatives with company objectives. Establish and maintain strong relationships with external vendors and agencies. Stay up-to-date with industry trends and innovations. Director of Marketing Qualifications: Bachelor's degree in Marketing, Business, or related field (MBA preferred). Proven experience in marketing leadership roles. Strong understanding of digital marketing, social media, and traditional marketing. Excellent communication and leadership skills. Ability to think strategically and analytically. ---------------------- UHY Advisors' Resource Solutions Group provides clients with accomplished professionals to support finance, accounting, internal audit and tax teams. Whether it is project work, loaned staff support or business process outsourcing-we are ready to meet your needs. Our team has extensive experience with a wide range of clients from middle market, closely held organizations to large Fortune 500 companies. We focus on finance and accounting, internal audit, IT audit and tax. We offer direct, personal involvement from senior practitioners and strive to meet clients' needs rapidly.
    $76k-127k yearly est. 4d ago
  • Marketing Director

    Campfire Interactive 3.2company rating

    Marketing Manager Job 47 miles from Okemos

    About the Company - Campfire's unique, powerful, and cost-effective solution has kindled a growing base of happy customers around the world by bringing future and current revenues and costs under a single roof, with advanced functionality to create, analyze, and modify plans, optimize portfolios, and manage long-term profitability. Campfire's technology sparks unprecedented insight into a company's bottom line, unleashing the freedom to focus on the decisions that matter most. About the Role - The Director of Marketing is a role that requires an energetic, experienced, and passionate marketing professional with a strong communications background. The primary goal is to develop, manage, and implement programs and communications activities that maximize Campfire's market awareness, market share, customer penetration, and product sales worldwi de. The ideal candidate is attracted by the opportunity to shape Campfire's first significant investment in marketing. The candidate must be able to develop marketing programs and communications on his or her own, drawing upon experience leading a wide range of marketing activities from public relations to social media/web marketing to campaigns and events. The candidate must be able to orchestrate the input and effort of several individuals and groups, including outside agenc ies. Lead marketing communications, which defines our brand, positioning and marketing mes sages Position Campfire as the market leader via media, industry analysts and market influe ncers Drive digital and social media marketing, including blogs and other community-building initia tives Maintain and improve the Campfire website as highly effective to support sales and recru iting Develop tools for sales productivity, including case studies, whitepapers and sales colla teral Experience with SEO (search engine optimization), and google ad words Support sales activities with demand generation programs, including webinars, industry events & user confer ences Define and track key performance indicators (KPIs) for all marketing programs, ensuring alignment with sales goals and revenue object ives. Successful Candidates Will Demons trate: 7+ years of experience in marketing communications, marketing programs, and web ma rketing Previous experience designing effective marketing communication strategy and corporate positioning, with a strong ability to analyze marketing performance through key KPIs, including MQL-to-SQL conversion rates, customer lifetime value (CLV), and revenue contribution from marketing initi atives.Abilities to translate product and technical advantages into high-impact business messages, ideally in the automotive and manufacturing marketplace; previous experience marketing/selling to sales and financial professionals is a b ig plus Proven experience in leveraging marketing analytics tools (Google Analytics, HubSpot, Salesforce, etc.) to track campaign effectiveness and improve conversion rates.Ability to balance creativity with data-driven decision-making to refine marketing strategy and optimize demand generation efforts Demonstrated ability to manage time-sensitive projects with lots of moving pieces Must understand, and preferably have worked within, a small company envi ronment Educational & Work Ex perience BA/BS Marketing, Business, Communications or relat ed field B2B/High-Tech experience p referred International experienc e a plus
    $62k-96k yearly est. 14d ago
  • Account Based Marketing Manager

    S-Docs

    Marketing Manager Job 47 miles from Okemos

    We are seeking a highly motivated and results-oriented Account Based Marketing (ABM) Manager to join our growing marketing team. As a key player in our revenue generation efforts, you will be responsible for developing and executing targeted account-based marketing programs that drive engagement and pipeline growth within our enterprise segment. You will collaborate closely with sales and customer success to identify target accounts, craft compelling messaging, and orchestrate multi-touch campaigns that deliver a personalized experience. This role requires a hands-on approach, with the ability to build and manage campaigns from the ground up. Job Location: Ann Arbor, Michigan / Detroit metro is preferred Flexible on location for the right candidate Responsibilities: ABM Strategy & Execution: Develop and implement a comprehensive ABM framework aligned with company goals. Collaborate with the sales team to identify and prioritize target accounts and buying committees. Conduct in-depth research to understand target accounts' business challenges, goals, and key stakeholders. Develop personalized messaging and content tailored to specific account needs and personas. Build and execute multi-touch campaigns across various channels (e.g., email, web, social media, events). Create and manage ABM landing pages, forms, and other marketing assets. Develop and execute targeted sales sequences in collaboration with sales. Track and analyze campaign performance, and report on key metrics. Sales & Customer Success Alignment: Work closely with sales and customer success teams to ensure alignment on ABM strategy and execution. Provide sales with the tools and resources they need to effectively engage target accounts. Collaborate with customer success to identify opportunities for upselling and cross-selling within existing accounts. Event Management: Assist with the planning and execution of company events, including webinars, conferences, and trade shows. Support the development and implementation of the company's overall event strategy. Marketing Automation: Leverage marketing and sales automation tools to streamline and optimize ABM campaigns. Manage and maintain ABM contact lists and data within the marketing tech stack. Skills and Qualifications: 3+ years of experience in B2B marketing, with a focus on account-based marketing. Strong understanding of ABM strategies, marketing automation, and CRM platforms. Hands-on experience in creating landing pages, email campaigns, and sales sequences. Ability to collaborate effectively with cross-functional teams, including sales, customer success, and marketing. Excellent project management skills with a keen attention to detail. Data-driven mindset with experience analyzing campaign metrics and optimizing for performance. Experience with event marketing is a plus. Self-starter mentality with a willingness to roll up sleeves and execute initiatives from strategy to implementation. Preferred experience in the SaaS industry and/or knowledge of document generation solutions. Why Join S-Docs? Remote Flexibility: Work from anywhere, with an option to be based in Ann Arbor, Michigan. Collaborative Culture: Be part of a team that values innovation, teamwork, and customer success. Career Growth: Opportunities to shape the role and grow within the company. If you're a strategic thinker with a passion for ABM, we'd love to hear from you. Join us in driving growth and shaping the future of document-based processes. Apply today!
    $53k-74k yearly est. 3d ago
  • Field Marketing Manager

    Mitten Extracts

    Marketing Manager Job 12 miles from Okemos

    Do you enjoy making connections and building relationships will a diverse collection of stakeholders? Do you savor the opportunity to use data and insights to grow your line of business? If so, we are adding a strategic and self-starting leader to our growing team as our Field Marketing Manager, reporting to the Chief Marketing Officer. This individual will lead the team of field marketing representatives seeking out local opportunities to execute the statewide marketing strategy. As the Field Marketing Manager for Mitten Extracts, you will be responsible for the execution and measurement of your efforts on sales and profit. If you enjoy surfacing opportunities through data; growing sales through and with your relationships, and you are a competitive self-starter; this role is for you. Essential Duties and Responsibilities: Leveraging sales and CRM data, conduct quantitative analysis to track and communicate the effectiveness and ROI of field marketing activities and investments. Lead the development of reporting, delivering progress against KPIs to CMO on a monthly basis. The FMM must be intimately familiar with sales by account and how their efforts are growing those sales. Translate market-wide programs into successful local activation. Recommend & activate local marketing executions, sponsorships, budtender education, in-store merchandising, sampling, and events that address brand priorities. Align with your sales & trade marketing counterparts to support activations, merchandising, and sales initiatives in your area. Lead and manage a team of field marketing representatives, providing guidance on time & account allocation, training, and performance evaluations. Own and manage a personal roster of call points, actively meeting with dispensary staff and owners Joint responsibility for delivery of volume, share, profit, budget, and brand equity goals. Allocate field marketing budget and manage to plan including expense management and budget reconciliation. Qualifications: Bachelor's degree in marketing, business, or related field. Equivalent experience accepted. Two to four years related marketing experience in field marketing management in CPGm hospitality, or alcohol/beverage. Cannabis experience a plus. Proficiency with leveraging CRM software and analyzing sales trends across accounts and product lines. An understanding of cannabis, including product types and the competitive landscape. Comfort in communicating with a diverse audience in the retail environment; proficient verbal and written communication Ability to interact with various levels of stakeholders and make decisions based on data and insights. Strong networking and relationship-building skills to collaborate effectively with retailers, GMs, budtenders, and other stakeholders. A reliable vehicle for travel to in-state events and retail locations Ability to work occasional weekends and evenings Reports to: Chief Marketing Officer Direct Report: Field Marketing Representatives Location: Dimondale, MI (Greater Lansing Area). Onsite 3-4 days/week Salary Range: $75,000-$90,000 Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to stand; walk; sit and talk or hear. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.
    $75k-90k yearly 19d ago
  • Marketing Communications Manager

    Busch's, Inc. 4.4company rating

    Marketing Manager Job 50 miles from Okemos

    70k-95k Annually Food Lovers Unite! Busch's is HIRING and we want you! Love food, fun, and fabulous people? Join our family-owned Michigan team and cook up a career full of flavor! What's in store? * Flexible schedules * Employee discounts * 401K with company match * Tuition reimbursement * Daily Pay available Ready to spice up your job and grow with us? Apply now and let's create the perfect pear together! Specific Accountabilities: * Overall responsibility for the project management of all work produced out of the Marketing Department with special emphasis on copy writing, proof reading, editing, and maintaining on-time delivery schedules. * Act as a senior leader on the marketing team, able to step in and provide overall leadership and problem-solving when the Director of Marketing is unavailable * Lead the creative team and manage client, vendor and interdepartmental relationships * Develop, test, and execute relevant and compelling digital promotions to build customer loyalty and drive additional visits. * Plan marketing projects, oversee the creative process, manage and give guidance to the creative team * Lead the creative team in defining, promoting and incorporating the visual brand identity * Clearly able to articulate creative expectations; the ability to rally a team around one outcome and objective. * Assist in ongoing consumer research and market research program to collect and utilize 'Voice of the Customer' data to drive the development of a comprehensive brand strategy. * Manage 2-week product sales ad as well as all supporting graphics and photography. * Manage the in-store communication, including signs, banners, graphics, wayfinding, descriptors, labels, billboards, TV, graphics, and more. * Manage the execution of the integrated digital marketing communication plan to support company's Strategic Plan by targeted segment for existing and potential guests. * Leverage consumer research, demographic data and trends to enhance marketing programs to improve guest loyalty, attract new guests and increase company sales. * Develop and manage promotional activity including store grand openings/re-openings, in-store events, off-site events, vendor-supported programs and sweepstakes. * Execute public relations strategy in conjunction with Director of Marketing and public relations firm. * Manage design of the website to improve ease of use, guest engagement, content delivery and relevance to targeted segments. Manage external and internal resources to ensure successful design, development and implementation. * Support the development and execution of internal and external programs as needed. * Monitor competitors and industry leaders to enhance existing programs and test new ideas. * Maintain professional and technical knowledge by completing educational opportunities, reviewing professional publications, benchmarking state of the art practices and networking. * Provide solid leadership and guidance to direct reports. * Contribute to organizational effectiveness by offering information, suggestions and recommendations. * Execute with operational integrity by anticipating problems, taking preventative measures, and adapting to changes that improve our operations or guest experience. * Consistently follow Busch's policies and procedures. * Share our passion for our products by being familiar with our products and services and actively seeking and sharing that information. * Maintaining a deep understanding of the category, the competitive landscape, and consumer dynamics * Develop and execute 2-3 year out marketing calendar focused on new products and digital promotions to drive incremental sales, transactions, and margin. * Excellent collaborative skills and the ability to balance accountability to multiple stakeholders simultaneously. * Work with the Director of Marketing; help create the annual communications strategy, plan and budget. Education, Experience & Skills: * · Bachelor degree in business, marketing, communications or related field required. * 5+ years of previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels. * · Strong understanding of business needs and how they apply to marketing strategy, objectives and creative deliverables. * · A strong understanding of organic social and ad formats in planned, proactive and reactive states for all social media platforms, especially TikTok. * · Experience using a Creative Workflow Management tool * · Experience managing others including career development, directing and evaluating work * · A deep understanding of shopper marketing and retailer activations (digital and traditional) * · Event planning and management experience. * · Public relations experience a plus. * · Able to work with and lead cross functional teams across multiple departments * · Exceptional project management, communication and reporting skills. * · Proficient in proofreading with strong attention to detail. * · Proficient in Microsoft Office programs including Outlook, Word, Excel and PowerPoint, and more. * · Able to learn and use a variety of software applications and technology as it relates to marketing, communications, and social media. * · Strong analytical, problem solving and decision making skills. * · Able to work both independently and in a team-oriented, collaborative environment with an emphasis on the business needs. * · Proficient communication and interpersonal skills, including written, verbal and listening skills. * · Strong passion for guest and/or customer relations, support, and an affinity to win guests for life both in-person, and online.
    $55k-67k yearly est. 14d ago
  • Marketing Manager

    Jimmy John's Gourmet Sandwiches

    Marketing Manager Job 47 miles from Okemos

    11/11 Crispy Chicken is seeking a highly skilled Social Media/Marketing Manager Are you enthusiastic about creating delicious marketing campaigns that leave a lasting impact? Do you thrive in a fast-paced, fun-loving work environment? You are responsible for developing, implementing, and overseeing all marketing strategies for a company, aiming to promote products or services, increase brand awareness, generate leads, and drive sales by creating and executing targeted campaigns across various channels, while analyzing market trends and customer data to achieve business goals. Requirements: * Must have experience with food industry related Marketing. Responsibilities: * Develop and implement creative marketing strategies * Manage social media platforms and online presence * Create engaging content for various marketing channels * Analyze marketing data and adjust strategies accordingly * Increasing brand awareness Qualifications: * Proven experience in marketing or related field * Strong communication and creative skills * Ability to work in a fast-paced environment * Knowledge of digital marketing trends * Knowledge in Web design * Knowledge In Google Ads * Social Media oversight * Benefits: * Flexible schedule * Employee discount * Mileage reimbursement * Bonus pay opportunities Company Introduction We slice our all-natural* meats and fresh veggies in-house every day. Our fresh-baked bread is made right here where you can see it, and our house-made tuna salad is fresh every day. The flavor of a ripe tomato, crisp shredded lettuce, combined with fresh-baked bread, fresh-sliced meat and real Hellmann's mayo - that's when the magic happens. Made with love every single day since 1983. That's Jimmy Fresh!
    $81k-121k yearly est. 3d ago
  • Marketing Manager

    Synergy Senior Management

    Marketing Manager Job 48 miles from Okemos

    Job Title: Marketing Manager Company: Confidential Employment Type: Full-Time About the Company: We are a growing medical sales and service company based in Genesee County, Michigan, dedicated to providing cutting-edge medical solutions that improve patient outcomes. We are seeking a highly motivated Marketing Manager with experience in business development and medical sales to join our team. Position Overview: The Marketing Manager will play a pivotal role in driving the growth of our services. This position will be responsible for developing and executing marketing strategies, expanding business opportunities, and managing key relationships with healthcare providers and other stakeholders. The ideal candidate will have a proven track record in business development and sales within the medical field. Key Responsibilities: - Develop and implement comprehensive marketing strategies to promote our services and products. - Drive business development initiatives to expand market presence and client base. - Build and maintain relationships with healthcare providers, clinics, hospitals, and laboratories. - Collaborate with cross-functional teams to create marketing materials and campaigns. - Identify and pursue new sales opportunities within the medical field. - Conduct market research and competitor analysis to stay ahead of industry trends. - Manage marketing budgets and analyze ROI on campaigns and initiatives. - Present diagnostic solutions to healthcare providers and negotiate contracts as needed. Qualifications: - Bachelor's degree in Marketing, Business, or a related field. - Minimum of 5 years of experience in business development and sales within the medical industry. - Strong understanding of the medical sales process and healthcare market dynamics. - Proven ability to meet and exceed sales targets and grow market share. - Excellent communication, negotiation, and relationship-building skills. - Ability to work independently and in a team-oriented environment. - Strong project management and organizational skills. Benefits: - Competitive salary based on experience. - Comprehensive health benefits. - 401(k) plan
    $81k-121k yearly est. 22d ago
  • AVP of Marketing

    Case Credit Union 3.7company rating

    Marketing Manager Job In Okemos, MI

    The AVP of Marketing is responsible for developing and executing comprehensive marketing strategies to promote the credit union's products and services. This role involves leading a team, managing marketing campaigns, and ensuring alignment with the credit union's overall goals and objectives. ESSENTIAL FUNCTIONS AND BASIC DUTIES Strategic Planning: Develop and implement marketing strategies to increase brand awareness and member acquisition. Collaborate with senior management to align marketing initiatives with business objectives. Team Leadership: Lead, mentor, and manage the marketing team, providing guidance and support. Foster a collaborative and innovative work environment. Campaign Management: Oversee the creation and execution of integrated marketing campaigns across various channels (digital, print, social media, etc.). Monitor and analyze campaign performance, making data-driven adjustments as needed. Digital Marketing: Develop and manage digital marketing strategies, including SEO, SEM, email marketing, and social media. Optimize the credit union's online presence and member engagement. Content Creation: Oversee the development of marketing content, including blogs, newsletters, and promotional materials. Ensure consistent brand messaging across all platforms. Market Research: Conduct market research to identify trends, opportunities, and member needs. Analyze competitive landscape and adjust marketing strategies accordingly. Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources. Track and report on marketing expenditures and ROI. Manage and utilize vendors as appropriate to effectively launch campaigns and get maximum impact from annual budget. Partnerships and Collaboration: Work with external vendors, agencies, and partners to execute marketing initiatives. Collaborate with other departments to ensure cohesive marketing efforts. Completes special projects as assigned. Compliance: Ensure all marketing activities comply with regulatory requirements and credit union policies. PERFORMANCE MEASUREMENTS Marketing functions are efficient, effective, and delivered in accordance with Credit Union policies and procedures. Marketing programs are regularly reviewed and revised as needed. Marketing activities effectively complement and support Credit Union strategies and goals. Marketing functions are well coordinated with branches and related departments. Assistance is provided as needed. Marketing personnel are effective, efficient, and optimally utilized. Good communication exists with area personnel. Senior management is appropriately informed of Marketing activities and of any significant concerns or needed adjustments. Suggestions for improved efficiency or effectiveness are provided. Required reports and records are accurate and timely. Marketing budget is communicated to upper management and adhered to once approved by upper management. The Credit Union's professional reputation is maintained. QUALIFICATIONS Education REQUIRED: Bachelor's degree in Marketing, Business Administration or related field. (Masters preferred) Experience Required: 5+ years of marketing and leadership/management experience Extensive experience with digital marketing, campaign management and creative content creation Skills/Abilities: Strategic thinking and problem-solving capabilities Proven leadership and team management skills Ability to plan, develop, & implement marketing programs for various audiences Excellent communication and interpersonal skills Strong analytical and project management abilities. Experience partnering with senior business leadership to drive and deliver results Highly proficient in digital marketing tools and platforms. Creativity and innovation. Data analysis and interpretation. Demonstrates successful track record in building and maintaining strong relationships at all levels of the organizations
    $87k-105k yearly est. 11d ago
  • Senior Marketing (Sales) Executive - Michigan

    Labcorp 4.5company rating

    Marketing Manager Job 47 miles from Okemos

    Recognized as one of Forbes 2024 "America's Best Large Employers" and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire a Senior Marketing Executive to help identify and shape opportunities for Labcorp Diagnostics continued growth. This is a unique opportunity to join a team of a leading global life sciences company that advances patient health and powers clear, confident decisions through its diagnostics and drug development offerings, selling the benefits of LabCorp in many physician specialties. As a Senior Marketing Executive, you will function as an outside sales representative primarily focused on growing new business by prospecting, developing, and closing sales monthly. The territory for this field-based position covers the state of Michigan, focusing on physician offices, physician groups, and healthcare professionals across all primary care and specialty physicians. The ideal candidate would reside in or around Western Michigan (i.e. Grand Rapids). We are seeking a highly driven and competitive individual with a high degree of collaboration, communication and business acumen skills who enjoys growing and working with a seasoned, high-performing team across a wide variety of high-growth therapeutic areas. **Essential duties & responsibilities:** + Drive new business and organize an annual book of upsell business, while meeting and exceeding sales growth goals in the assigned territory. Achieve long and short-term sales objectives by providing specialty solutions + Serve as a subject matter expert and champion of Labcorp's expansive list of testing solutions for customers and prospective clients + Create effective customer relationships. Make in-person visits to clients on a regular basis to provide ongoing customer support, education on focus products, and market updates for the current customer base using sales analytics and insights + Act as a liaison between the client and Labcorp. Collaborate, communicate, and actively contribute to new business opportunities with LabCorp Clinical Sales counterparts + Keep current with the competition's products, service offerings, and activity + Stay updated on new products, clinical guidelines, new developments in the industry & research trends + Use market data, sales analytics, and insights to make sales decisions and spot new business opportunities + Provide updates to senior leadership on key strategic initiatives and new business opportunities + Establish and maintain effective working relationships with all company support departments internally + Effectively manage travel logistics to maximize sales productivity + Attend local and national professional trade shows and events as requested + Update all relevant customer account information into Salesforce.com + Cold call and build a sales pipeline that will provide ongoing revenue goal achievement + Accurately forecast and maintain a sales funnel of new opportunities in line with a 90-day quota + Collaborate closely with team members to retain a current book of business + Perform in-services, training, and implementation with pertinent personnel and physician staff + Collaborate and actively contribute to new business opportunities with LCA counterparts **Requirements:** + Bachelor's degree is preferred + Previous sales experience or account management is required; preferably 5+ years + Experience in the healthcare or medical device industry + Previous clinical laboratory or diagnostics sales experience is highly desired + Medical device sales experience and business-to-business experience preferred + Ability to collaborate closely with sales and operations teams to grow the business + Strong consultative selling and closing skills + Ability to understand complex scientific literature and use clinical data as a selling factor + Strong communication skills; both written and verbal + Excellent time management and organization skills + Proficiency in EMR, EHR, Epic, Cerner, or IT infrastructure preferred + Proficient in Microsoft Office including Word, PowerPoint & Excel, Salesforce.com + Ability to travel overnight as needed + Must have a valid driver's license and clean driving record **Benefits:** Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information, please click here (************************************************************** **.** \#LI-DZ1 **Labcorp is proud to be an Equal Opportunity Employer:** As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. **We encourage all to apply** If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site (**************************************************** or contact us at Labcorp Accessibility (Disability_*****************) . For more information about how we collect and store your personal data, please see our Privacy Statement (************************************************* .
    $85k-112k yearly est. 60d+ ago
  • Senior Marketing Manager AMEC - MOSFET

    Nexperia USA

    Marketing Manager Job 51 miles from Okemos

    About the role Nexperia is a world-class leader in semiconductor development and in-house production committed to ongoing investment in next generation technologies, state of the art high-volume manufacturing facilities and above all, people! In this exciting position as Senior Marketing Manager for MOSFETs, you will join our expanding global marketing team and taking ownership for the AMEC region within our Business Group MOS (BG MOS). What you will do Work with AMEC Sales & Marketing teams, plus Distributors & Sales Reps as required, to grow Business Group MOS sales in the AMEC region, based on a collaborative, one team approach; own & deliver regional BG MOS Sales & Design-win targets Be the voice of the Business Group within the AMEC region; be an evangelist & the local expert on the strategies of the BG MOS Product Groups (AutoMOS, PowerMOS, Small-signal MOS) Be the voice of the AMEC region within the Business Group; key member of BG MOS Global Marketing Leadership Team Manage a small team of Product Application Engineers, providing best-in-class support to grow customer design-in funnel Identify & anticipate customer requirements relating to BG MOS products; consolidate white spot / roadmap requests & feedback into BG Product Management; highlight regional competitor activity Organize and lead marketing campaigns to push selected portfolios into the market Work with Commercial Marketing to provide pricing intelligence & optimize margin opportunities What you will need University degree in Electrical/Electronic Engineering or similar discipline (additional business qualifications an advantage) Minimum 7 years of relevant work experience in a similar position and environment In depth experience in a customer-facing role related to power electronics products & applications Business driver, equally confident across strategy definition & tactical execution Highly self-motivated and team-oriented attitude Excellent communication, presentation and negotiation skills in English (other languages are an advantage) Intercultural awareness and ability to work in international teams Why work for us? Flexible working hours and possibility of overtime reduction to maintain a Work-Life-Balance Unlimited employment contract with a competitive salary and benefits package with an attractive bonus program A wide variety of training courses and career development options Nexperia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. Nexperia's management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, TeamNexperian's activities, access to facilities and programs and general treatment during employment. Talent acquisition based on Nexperia vacancies is not appreciated. Nexperia job adverts are Nexperia copyright © material and the word Nexperia is a registered trademark. D&I Statement As an equal-opportunity employer, Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We are dedicated to being inclusive, and a proof point of this dedication is that we were the main partner of the very first Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we consider all applicants fairly, as well as providing a safe work environment and reasonable adjustments where requested. In addition, we offer our colleagues the possibility to join employee resource groups such as the Pride Network Group or global and local Women's groups. Nexperia is committed to increasing women in management positions to 30% by 2030.
    $108k-140k yearly est. 26d ago
  • Product Marketing Manager

    Meta 4.8company rating

    Marketing Manager Job 7 miles from Okemos

    Meta is seeking a Product Marketing Manager to join our team. The Business Product Marketing team finds the intersection between people's needs, marketers' needs, and Meta's strongest differentiators to drive the development, launch, and growth of industry-leading business products. The products we build enable businesses to grow and communities to prosper. The ideal candidate will have experience in digital advertising/monetization product management or marketing, and an understanding of the digital advertising/marketing industry. They should be comfortable independently driving cross-functional work to deliver results within a fast-paced environment.The Product Marketing Manager will be responsible for driving market requirements and go-to-market plans for Meta's solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products. The ideal candidate will have demonstrated skills in cross-functional collaboration, analytical, and communication skills, as well as the capability to manage multiple concurrent projects and navigate ambiguity. **Required Skills:** Product Marketing Manager Responsibilities: 1. Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering 2. Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products 3. Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner 4. Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs 5. Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning 6. Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale **Minimum Qualifications:** Minimum Qualifications: 7. 8+ years professional experience in technology or internet technology, strategic marketing, product management, or management consulting 8. Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives 9. Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues 10. Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace 11. Communication experience that is effective with technical, business, and external stakeholders 12. Bachelor's Degree in Business, Marketing or Related discipline **Preferred Qualifications:** Preferred Qualifications: 13. MBA or other relevant advanced degree 14. Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches) 15. Experience independently leading go-to-market for products with global reach end-to-end, including sales enablement and developing positioning/narrative 16. Experience in the advertising/marketing space with online media related products **Public Compensation:** $158,000/year to $223,000/year + bonus + equity + benefits **Industry:** Internet **Equal Opportunity:** Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
    $158k-223k yearly 11d ago
  • Future Opportunities with Growing Pharmaceutical CMO

    Bryllan LLC

    Marketing Manager Job 35 miles from Okemos

    Are you interested in an exciting and rewarding career within a growing company? Are you eager to learn and motivated to collaborate with a team to achieve goals? Do you have passion for improving the lives of others? Bryllan is looking for respectful, empathetic, courageous individuals who are eager to utilize their skills in a rewarding career. Bring the knowledge and experience you've gained from your education and career, along with willingness to continuously learn in the pharmaceutical manufacturing industry. Bryllan LLC in Brighton, Michigan, is a contract manufacturing organization (CMO) with a focus in sterile injectable pharmaceuticals. Bryllan embraces a management philosophy built around the principles of Quality, Integrity, and Service. If you feel invigorated by the thought of contributing to the creation of life enhancing or lifesaving products, this opportunity could be for you! Bryllan LLC is a privately owned, rapidly growing Contract Manufacturing Organization (CMO) that has designed a unique sterile filling and containment platform for multi-product filling of cytotoxic, potent, live virus and vaccine, and hormone drug products. We offer a rewarding work environment while maintaining a small company, employee-focused atmosphere. Bryllan is committed to Quality, Integrity and Service in all that we do. As a growing company, we want to offer a place for those interested in joining our organization to share their credentials. If you are interested in a specific job that is posted, please apply there. All other applicants may complete the on-line process here but are also encouraged to check back on our website frequently for new postings and positions. Applicants will remain on file for a period of one year and be deleted from our system after. We encourage you to provide as much information as you can when completing the application and to attach your resume. Thank you for your interest in Bryllan LLC!
    $113k-216k yearly est. 60d+ ago
  • Retention Marketing Strategist

    Neopollard Interactive

    Marketing Manager Job 7 miles from Okemos

    Do you want to be part of an exciting industry and work in a dynamic, interactive workplace? Do you like knowing the work you do helps raise revenue for good causes? This position will provide the excitement of a high-tech gaming company with fast-paced, challenging work and tremendous career growth potential. This is an opportunity to work with a leading provider of internet lottery and iGaming solutions during one of the most transformative times in the lottery industry. NeoPollard Interactive (NPi), North America's leading provider of innovative iLottery solutions , seeks a RETENTION MARKETING STRATEGIST. From day one, this individual will contribute to existing digital marketing campaigns/programs, while assisting with the development of new initiatives. This position can be hybrid in Lansing, MI, remote in the US (preferably in the eastern standard time zone), or in Canada (preferably in Edmonton). RESPONSIBILITIES The Strategist position is a hands-on email marketer with experience creating campaigns from inception to execution to analysis. You must understand the player lifecycle, and how to communicate effectively along each stage. You will work with the Retention Marketing Director and the broader marketing and player analytics team. This role is essential because you will help deliver customer insights, deep audience segmentation, and customer behavioral studies, which will be used to create digital campaign recommendations to support our iLottery partners. The successful candidate will be able to track program performance, mine insights, and recommend data-driven optimization avenues strategies to improve conversion funnels. The Strategist will lead data-driven projects and leverage real-time insights to modify campaigns. Understanding data - how to read , interpret, visualize, and explain it to help with decision-making- is critical to success in this role. Develop, execute, and analyze retention marketing campaigns, including offer management and communication, member segmentation, and behavior-based and transaction-triggered messaging. Lead and contribute to the strategy, development, and execution of marketing initiatives to optimize player retention, lifecycle, personalization, and promotional strategies, including the development of automated campaigns. Perform end-to-end monitoring of campaign execution and performance. Build and create email templates and marketing materials. Define, upload, and manage marketing banners, game assets, and other content on our website(s) Develop testing strategies to optimize business performance. Develop, document, and implement standards and processes to increase efficiency Remain current on email best practices and U.S. CAN-SPAM compliance requirements. Continually research email marketing trends and technologies Ability to work both independently and collaboratively with cross-functional teams. Open to copywriting and editing both email messages and website copy. EXPERIENCE AND REQUIREMENTS BA/BS Marketing or equivalent experience 2 years' experience in iGaming, iLottery, or Casino industries 5 years' experience in Retention or Loyalty Marketing or CRM role At least three years of designing, deploying, and analyzing email marketing campaigns Efficient & comfortable with a large promotional calendar, with over 30 campaigns monthly Attention to details in all player-facing communications from emails to website banners Subject matter expert in digital strategy and integrated marketing with expertise in designing data-driven multichannel relationship marketing strategies utilizing web, mobile, social, email, and traditional marketing channels Strategic planning skills: strategic solid thinker, ability to search for insights, and shepherd a strategic idea Strong research and analytical skills and project management experience are required. Good working knowledge of HTML Experience with ESPs like Bloomreach, Optimove, Salesforce, or Adobe Campaign preferred Understanding the lifecycle of a campaign from creation, execution, to analyzing Ability to work in a fast-paced environment Strong background in quality control Responsible, well organized, independent, able to learn quickly, multi-tasking, great interpersonal skills, team player.
    $61k-96k yearly est. 13d ago
  • Marketing Specialist

    Greenstone FCS

    Marketing Manager Job 3 miles from Okemos

    Are you an organized multitasker with a passion for marketing and public relations? We're looking for a Marketing Specialist to provide administrative support and drive key projects forward. Join our team and contribute to innovative campaigns that make a difference! Apply now to be part of a dynamic marketing and PR department. Get to know GreenStone Our $14 billion portfolio of customers, ranging from rural homeowners to global agriculture and food businesses, provides our employees with a unique opportunity to maintain a local presence while working for a top workplace. Our diverse business structure provides exciting opportunities for passionate, talented professionals in many areas. Additionally, many of our team members are highly respected in their area of expertise at both the state and national level making GreenStone one of the top Farm Credit associations in the country. Culture Core Four values steer everything we do at GreenStone. Customer First, Deliver Quality, Get involved, Do the right thing. Employees work as a team to create a company fueled by the desire to best serve each other and our customers every day. GreenStone culture promotes innovative thinking, professional development, health and wellness, and a relaxed work environment with flexible schedules. What can we offer you? GreenStone trusts the people we hire. We empower employees to make the best decisions for the customer and the company. GreenStone has an outstanding Total Rewards package, which includes, but is not limited to: * 15 vacation days, 12 sick days, and 12 paid holidays per year * Paid Parental Leave * 16 hours of volunteer time * 401(k) plan - up to a 9% employer contribution/match * Medical, Dental, Vision, STD, LTD, Life/AD&D benefits, etc. * $150/year Logo Wear allowance * $400/year Wellness Subsidy/Reimbursement & wellness programs * $6,000 lifetime maximum Student Debt repayment or tuition reimbursement programs * Yearly bonus/incentive opportunity available to all benefit eligible employees What You'll Do: * Coordinate marketing and PR projects, ensuring timelines, budgets, and deliverables stay on track. * Manage promotional items, marketing collateral, and vendor communications. * Provide support for events, meetings, and conferences. * Track expenses, assist with budget management, and streamline processes. * Support content creation, publishing, and proofreading for blogs, publications, and internal communications. What experience can you bring? * High School Diploma or equivalent is Required. * Bachelor's in Communications, Business, Marketing, or Public Relations is preferred. * Strong attention to detail, deadline-driven, and capable of managing multiple projects. * Proven ability to oversee the work and progress of others effectively. GreenStone Farm Credit Services is an equal opportunity employer. It is our policy to provide equal employment opportunity to all persons regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, or any other characteristic protected by law. We comply with all federal, state and local equal employment opportunity regulations. We conduct all personnel decisions and processes relating to our employees and job applicants in an environment free of discrimination and harassment.
    $44k-69k yearly est. 19d ago
  • Director of Integrations

    Common Sail Investment Group 4.0company rating

    Marketing Manager Job 35 miles from Okemos

    CorsoCare Personal Care - Senior Living The Director of Integration for Personal Care at CorsoCare is responsible for overseeing and managing the integration of personal care services across multiple locations. This role involves coordinating with various departments, ensuring seamless integration of operations, maintaining regulatory compliance, and driving performance improvements. The Director will work closely with senior leadership to implement strategic initiatives and ensure the successful integration of new acquisitions and services. Required Experience for Director of Integration: * Bachelors degree in healthcare administration, Business Administration, or a related field. A Masters degree is preferred. * Minimum of 5-7 years of experience in a healthcare operations or integration role, with at least 3 years in a leadership position within healthcare or a related field. * Proficiency in healthcare management software and financial analysis tools. * Demonstrated ability to lead and manage large teams, drive operational efficiency, and implement strategic initiatives. * Exceptional verbal and written communication skills, with the ability to build strong relationships with staff, clients, and stakeholders Accountability for Director of Integration: Integration Planning and Execution: * Develop and implement integration plans for new acquisitions and services. * Coordinate with various departments to ensure seamless integration of operations, including clinical, administrative, and support services. * Monitor and report on the progress of integration projects, addressing any issues or challenges promptly. New Market Analysis and Launch: * Conduct thorough analysis of new markets to identify opportunities and challenges. * Lead the launch of services in new markets, from initial planning to stabilization. * Oversee the clinical staff training, policy and procedure development, and implementation in new markets. Operational Management: * Oversee the daily operations of integrated services, ensuring all activities align with company standards and regulatory requirements. * Implement and maintain operational policies and procedures to enhance service delivery and operational efficiency. Regulatory Compliance: * Ensure all integrated services comply with state and federal regulations, as well as company policies. * Oversee quality assurance programs to maintain high standards of care and address any areas of non-compliance promptly. * Conduct regular audits and inspections to ensure compliance and identify areas for improvement. Financial Management: * Develop and manage the operational budget for integrated services, ensuring cost-effectiveness and financial sustainability. Monitor financial performance and implement strategies to optimize revenue and control expenses. * Staff Management and Development: * Recruit, train, and supervise staff involved in integration projects, ensuring they are equipped with the necessary skills and knowledge. * Foster a positive work environment that encourages professional growth, high performance, and employee engagement. * Conduct regular performance evaluations and provide constructive feedback to staff. Client and Family Engagement: * Build strong relationships with clients and their families, ensuring their needs and concerns are addressed promptly and effectively. * Implement initiatives to improve client satisfaction and enhance the overall experience for clients and their families. Process Improvement: * Identify opportunities for operational improvements and implement best practices to enhance service delivery and efficiency. * Utilize data and performance metrics to drive continuous improvement initiatives. Strategic Planning and Execution: * Collaborate with senior leadership to develop and execute strategic plans for personal care services. * Ensure alignment of integration activities with the companys mission, vision, and strategic goals. * Community and Stakeholder Engagement: * Represent CorsoCare in the community, building strong relationships with partners. * Advocate for the needs and interests of the organization within the broader healthcare community. Skills for Success: * Operational Excellence: Strong focus on operational efficiency and continuous improvement. * Financial Acumen: Ability to manage budgets, analyze financial data, and optimize financial performance. * Quality Focus: Commitment to maintaining high standards of care and compliance. * Relationship Building: Strong interpersonal skills to build and maintain relationships with a diverse group of stakeholders. * Problem-Solving: Ability to address complex issues and implement effective solutions. * Innovation: Willingness to embrace and drive innovation to enhance service delivery. * Integrity: Uphold the highest standards of integrity and ethical behavior. Equal Opportunity Employer #CSALL
    $91k-129k yearly est. 9d ago
  • Vehicle Marketing Specialist (Flint, MI)

    Autouplinktech

    Marketing Manager Job 42 miles from Okemos

    Flint, Michigan Michigan, Eastern District Tired or working in an office for a flat salary or an hourly wage? Do you thrive when you're working on your own without someone watching over your shoulder throughout the day? Do you enjoy being outdoors? Then join one of the biggest providers of on-the-lot services in the U.S.A.! The Vehicle Marketing Specialist is a unique position that blends photography and customer service at automotive dealerships that have contracted with AutoUpLink Tech to create photos, video, spins of vehicles. You will visit assigned dealerships to photograph vehicles used to advertise vehicles to shoppers. The Content Creation team you will work in are service delivery experts that work with customers in a local geographic area. The ideal candidate will have photography experience and a working knowledge of automotive retail vehicle prep and listings online; however, all candidates with relevant skills and "mojo" will be considered! Salary will be commensurate with experience, including our super-competitive benefits package. About Us Founded in 1999 and headquartered in Charlotte, NC, AutoUpLink Tech is a leader in inventory merchandising software and tech-enabled services for transportation and mobility retailers located throughout the United States. With over 2,300 active retailers, our SaaS software and "on-the-lot" services generate, organize, curate, and syndicate product marketing content to enable and accelerate digital commerce, including vehicle data, photos, video, interactive 360-degree spins, prices, and search-ready descriptions which are the building blocks of frictionless digital retailing. Our team includes brilliant people who share the goal to help retailers transact digital commerce. It's exciting stuff. And you can be part of it. You'll learn heaps and be challenged daily. Bring passion and dedication to your job and there's no telling what you could accomplish. Compensation & Benefits Package The compensation plan for this critical role includes: * Base salary * Commission per vehicle serviced (no confusing or complicated commission calculations! Just multiply the number of vehicles serviced each day by your commission rate per vehicle, and based on your hard work, watch the earnings add up) * Mileage reimbursement * Paid Time Off * Maternity / Paternity Leave * Health Insurance Dual Option (Silver and Gold plan options) * Dental Insurance * Vision Insurance * Flexible Spending Account (FSA) * Short-term Disability Insurance paid for by the Company * Term Life Insurance paid for by the Company * Voluntary Life and AD&D Insurance (for employee, spouse and children) * 401k with Matching Contributions by the Company * Accident Insurance * Critical Illness Insurance * College Tuition Benefit * Employee Assistance Plan (EAP) * WorkingAdvantage Program * LifeMart Access (think employee "groupon") * And more! Responsibilities * Visit client dealership locations daily to perform contracted services for customers * Photograph vehicles at client sites using a company-provided camera and equipment * Capture brief video of vehicles * Capture 360-degree spins of vehicles * Print window labels (i.e. window stickers and Buyer's Guides) and apply them to vehicles * Interact with dealership personnel during visits to ensure customer satisfaction * Synchronize (i.e. upload) photos or video clips to company's cloud environment using company software Qualifications * Experience with cameras and with indoor and outdoor photography * Self-motivated with the ability to work independently * Excellent time management skills * A good driving record, valid driver license and vehicle insurance * Minimum education of a High School diploma * Stout communication, interpersonal and problem solving skills * Comfortable using computers and technology * Team player with high energy and excellent personality * No fear, winning attitude Bonus Points for * Familiarity with the automotive retail industry * 3-5 years of photography experience * Experience providing lot services to automotive retailers earns double bonus points What we Look for in Who we Work With Details Matter: Every "How can I help you?". Every swipe of the finger. Every piece of packaging. Everything. And it doesn't matter just some of the time. It matters all the time. That's how we roll at AutoUpLink Tech. The result is something noteworthy and lasting. We're perfectionists. Idealists. Inventors. Designers. Forever tinkering with products and processes, always on the lookout for better. A job at AutoUpLink Tech is one that expects a lot of you, but it's also one that rewards original thinking and hard work. We wouldn't have it any other way. Send us your resume and a cover letter, and we'll be in touch! Apply Now
    $45k-70k yearly est. 5d ago
  • Senior Product Marketing Manager

    Adadapted 3.5company rating

    Marketing Manager Job 47 miles from Okemos

    Who we are: We know what grocery shoppers will buy before they buy them. AdAdapted is a leading mobile ad solution for CPG and grocery retailers. We've created the largest network of grocery related apps, giving us unparalleled data around how consumers plan their shopping trips, and a unique ad platform that allows us influence and track what goes on millions of American grocery lists. With our patented Add-It product, shoppers can add promoted products to their favorite digital shopping list with just one click, driving purchase intent for some of the world's largest CPG brands. Role Summary: As a Senior Product Marketing Manager you will play an important role in driving growth and user adoption of products and features across the AdAdapted ecosystem. This is a highly strategic and collaborative position critical to the success of our product line. You will develop and execute go-to-market plans and work across the marketing team on strategies to ensure continued adoption and growth of new AdAdapted products and services such as retailer-focused offerings and proprietary products focused on growing “vice” categories. The ideal candidate must be innovative, analytical, and detail-oriented with the ability to juggle multiple cross-functional projects with stakeholders across marketing and other departments. You will own: Create Go-To-Market plans to promote existing and new mobile advertising products, driving awareness and adoption amongst prospective customers and current clients Define product-specific value propositions and create messaging to differentiate new and existing AdAdapted offerings You will be tasked with arming our salesforce with marketing collateral to ensure they are well prepared to sell new solutions, which could include developing sales enablement materials such as slide decks and battle cards. Collaborate with cross-functional partners across marketing, analytics, product, engineering, sales, and operations on product launches and other special projects. Stay on top of cutting-edge marketing tactics, market trends, and the competitive landscape relevant to the product areas that you support.
    $101k-132k yearly est. 60d+ ago
  • Salesforce Marketing Cloud Specialist

    Total Life Changes 4.1company rating

    Marketing Manager Job 47 miles from Okemos

    The Salesforce Marketing Cloud Specialist is fluent in email marketing, journey builder and landing pages specifically using Salesforce Marketing Cloud platform, and leverage their background in marketing to automatically drive engagement, re-engagement and even resurrect customers that have dropped off. The Salesforce Marketing Cloud Specialist will be responsible for list segmentation, campaign Manage configurations within Salesforce Marketing Cloud and Salesforce, in collaboration with our Sales Cloud Admin to achieve the company's marketing goals. Position Duties and Responsibilities: Serve as the systems administrator for the Salesforce Marketing Cloud environment, including all configurations, users and user roles in Marketing Cloud Act as the business lead for the enterprise-wide use and adoption of Marketing Cloud email and marketing automation solution Proactively research and make recommendations regarding new features made available with each Salesforce Marketing Cloud Release Manage configurations within Salesforce Marketing Cloud and Salesforce in collaboration with our Sales Cloud Admin Champion compliance standards such as GDPR, CAN-SPAM, CASL and best practices around analysis and requirements Manage data feeds and integrations with Salesforce and other technology platforms Research integration issues and work closely with team members on operations and development Partner with the Marketing Cloud Email Specialist and provide technical guidance when building sophisticated customer marketing campaigns Help prepare data sets with appropriate rules for email journeys using Marketing Cloud Salesforce Connector or integrate data from other data sources Work with business team members to lead analyses of specifications for new development requests, including platform connections and marketing automations Translate business requirements into a practical, scalable solution leveraging the functionality and best practices of Salesforce Marketing Cloud Partner with our Marketing Analytics and Data Science teams to create a campaign and promotion KPI report for performance and to guide future strategy Partner with internal technology and support teams to define a clear testing, monitoring and debug strategy to ensure optimal platform performance and connectivity with other technology platforms and applications Troubleshoot and support implemented email channel technology applications Knowledge, Skills and Abilities: • Expertise in SFMC Journey Builder, Email Studio, Content Builder and Advertising Studio • Understanding of CRM concepts and email communications best practices • AMP Script knowledge and expertise • Basic knowledge of SQL queries API concepts • Experience in supporting end-users, requirements gathering and documentation • Experience with list segmentation and working with large data sets • Strong interpersonal skills and a demonstrated track record of enabling repeatable processes, driving advancement in quality, and collaborating within a matrixed organization in a responsive and productive manner • Ability to operate in a complex, rapidly changing environment while adhering to tight schedules and budgets • Out of the box thinking for solutions and ideas in the email channel • Demonstrated project management skills • Excellent communication skills, both verbal and written • Understanding of standard G-Suite programs (Mail, Calendar, Meet) EDUCATION AND EXPERIENCE: Bachelor's Degree or equivalent work experience 3-5 years of relevant experience using SFMC Salesforce Marketing Cloud Administrator, Consultant and/or Developer Certification (preferred)
    $51k-71k yearly est. 60d+ ago
  • Senior Marketing (Sales) Executive - Michigan

    Labcorp 4.5company rating

    Marketing Manager Job 47 miles from Okemos

    Recognized as one of Forbes 2024 "America's Best Large Employers" and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire a Senior Marketing Executive to help identify and shape opportunities for Labcorp Diagnostics continued growth. This is a unique opportunity to join a team of a leading global life sciences company that advances patient health and powers clear, confident decisions through its diagnostics and drug development offerings, selling the benefits of LabCorp in many physician specialties. As a Senior Marketing Executive, you will function as an outside sales representative primarily focused on growing new business by prospecting, developing, and closing sales monthly. The territory for this field-based position covers the state of Michigan, focusing on physician offices, physician groups, and healthcare professionals across all primary care and specialty physicians. The ideal candidate would reside in or around Western Michigan (i.e. Grand Rapids). We are seeking a highly driven and competitive individual with a high degree of collaboration, communication and business acumen skills who enjoys growing and working with a seasoned, high-performing team across a wide variety of high-growth therapeutic areas. Essential duties & responsibilities: * Drive new business and organize an annual book of upsell business, while meeting and exceeding sales growth goals in the assigned territory. Achieve long and short-term sales objectives by providing specialty solutions * Serve as a subject matter expert and champion of Labcorp's expansive list of testing solutions for customers and prospective clients * Create effective customer relationships. Make in-person visits to clients on a regular basis to provide ongoing customer support, education on focus products, and market updates for the current customer base using sales analytics and insights * Act as a liaison between the client and Labcorp. Collaborate, communicate, and actively contribute to new business opportunities with LabCorp Clinical Sales counterparts * Keep current with the competition's products, service offerings, and activity * Stay updated on new products, clinical guidelines, new developments in the industry & research trends * Use market data, sales analytics, and insights to make sales decisions and spot new business opportunities * Provide updates to senior leadership on key strategic initiatives and new business opportunities * Establish and maintain effective working relationships with all company support departments internally * Effectively manage travel logistics to maximize sales productivity * Attend local and national professional trade shows and events as requested * Update all relevant customer account information into Salesforce.com * Cold call and build a sales pipeline that will provide ongoing revenue goal achievement * Accurately forecast and maintain a sales funnel of new opportunities in line with a 90-day quota * Collaborate closely with team members to retain a current book of business * Perform in-services, training, and implementation with pertinent personnel and physician staff * Collaborate and actively contribute to new business opportunities with LCA counterparts Requirements: * Bachelor's degree is preferred * Previous sales experience or account management is required; preferably 5+ years * Experience in the healthcare or medical device industry * Previous clinical laboratory or diagnostics sales experience is highly desired * Medical device sales experience and business-to-business experience preferred * Ability to collaborate closely with sales and operations teams to grow the business * Strong consultative selling and closing skills * Ability to understand complex scientific literature and use clinical data as a selling factor * Strong communication skills; both written and verbal * Excellent time management and organization skills * Proficiency in EMR, EHR, Epic, Cerner, or IT infrastructure preferred * Proficient in Microsoft Office including Word, PowerPoint & Excel, Salesforce.com * Ability to travel overnight as needed * Must have a valid driver's license and clean driving record Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information, please click here. #LI-DZ1 Labcorp is proud to be an Equal Opportunity Employer: As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. We encourage all to apply If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility. For more information about how we collect and store your personal data, please see our Privacy Statement.
    $85k-112k yearly est. 25d ago
  • Director of Marketing

    Campfire Interactive 3.2company rating

    Marketing Manager Job 47 miles from Okemos

    Why Campfire? Opportunities arise. Competitors emerge. Demand shifts. Volumes change. Prices rise and fall. Meanwhile, the bottom line, governing the most important decisions a CEO will make, hangs in the balance, as stakeholders await word on earnings, growth, prospects, and stock price. That's where we come in! Campfire's unique, powerful, and cost-effective solution has kindled a growing base of happy customers around the world by bringing future and current revenues and costs under a single roof, with advanced functionality to create, analyze, and modify plans, optimize portfolios, and manage long-term profitability. Campfire's technology sparks unprecedented insight into a company's bottom line, unleashing the freedom to focus on the decisions that matter most. Join our visionary tech company and talented and passionate team as we continue to develop such valuable systems. Job Description The Director of Marketing is a role that requires an energetic, experienced, and passionate marketing professional with a strong communications background. The primary goal is to develop, manage, and implement programs and communications activities that maximize Campfire's market awareness, market share, customer penetration, and product sales worldwide. The ideal candidate is attracted by the opportunity to shape Campfire's first significant investment in marketing. The candidate must be able to develop marketing programs and communications on his or her own, drawing upon experience leading a wide range of marketing activities from public relations to social media/web marketing to campaigns and events. The candidate must be able to orchestrate the input and effort of several individuals and groups, including outside agencies. Qualifications Lead marketing communications, which defines our brand, positioning and marketing messages Position Campfire as the market leader via media, industry analysts and market influencers Drive web and social media marketing, including blogs and other community-building initiatives Maintain and improve the Campfire website as highly effective to support sales and recruiting Develop tools for sales productivity, including case studies, whitepapers and sales collateral Experience with SEO (search engine optimization), and google ad words Support sales activities with demand generation programs, including webinars, industry events & user conferences Successful Candidates Will Demonstrate: 7+ years of experience in marketing communications, marketing programs, and web marketing Previous experience designing effective marketing communication strategy and corporate positioning Abilities to translate product and technical advantages into high-impact business messages, ideally in the automotive and manufacturing marketplace; previous experience marketing/selling to sales and financial professionals is a big plus Demonstrated ability to manage time-sensitive projects with lots of moving pieces Must understand, and preferably have worked within, a small company environment Educational & Work Experience BA/BS Marketing, Business, Communications or related field B2B/High-Tech experience preferred International experience a plus Additional Information Currently, Campfire is working remotely with the exception of 1 day a week in office time. All your information will be kept confidential according to EEO guidelines. We do not accept unsolicited 3rd party resumes.
    $62k-96k yearly est. 23d ago

Learn More About Marketing Manager Jobs

How much does a Marketing Manager earn in Okemos, MI?

The average marketing manager in Okemos, MI earns between $67,000 and $144,000 annually. This compares to the national average marketing manager range of $71,000 to $153,000.

Average Marketing Manager Salary In Okemos, MI

$98,000

What are the biggest employers of Marketing Managers in Okemos, MI?

The biggest employers of Marketing Managers in Okemos, MI are:
  1. CarringtonRES
  2. Oracle
  3. Robert Half
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