Marketing manager jobs in Perth Amboy, NJ - 3,223 jobs

Director of Marketing - Real Estate / Architecture (Hybrid) Highrise, a Brooklyn-based Architecture, Expediting & Development firm, is seeking a Director of Marketing to lead branding, digital marketing, and lead generation. Requirements: 7+ years marketing experience (real estate preferred) Experience creating short-form videos (Reels, LinkedIn, Instagram, YouTube Shorts) Strong digital marketing, branding, and content skills Experience with websites, LinkedIn, email campaigns, and pitch materials Able to work independently and drive results Position Details: Full-time, hybrid schedule Competitive compensation Leadership role with growth potential 📍 Brooklyn, NY Email resume + brief intro

Company: The Men With Tools Windows & Doors Salary: $84,000 - $104,000 per year, depending on experience. Benefits: Company healthcare, 401k, paid time off. This is a full-time, in-office role with a set schedule: ✅ Monday - Friday ✅ 8:00 AM - 4:30 PM 🚫 No remote or hybrid option About the Role: We're looking for a talented Digital Marketing Manager to join our dynamic and growing window and door company, Windows and Doors by The Men With Tools. In this role, you'll be responsible for managing our daily digital marketing operations, including: Overseeing and optimizing Google AdWords, Google Local Service Ads, and Meta (Facebook) advertising campaigns. Creating and managing social media content and pay-per-click spend. Handling search engine marketing (SEO) efforts to build out organic content on our website and across social channels, including leveraging user-generated content. Managing lead aggregators, various vendors, and meeting daily with other team members to ensure alignment and performance. Qualifications: Minimum of 5 years of full-time experience in digital marketing. Strong experience with Google AdWords, Google Local Service Ads, and Meta/Facebook advertising. Experience with SEO and creating organic content strategies. Bachelor's degree in marketing or a related field is preferred. Highly analytical mindset and the ability to handle multiple vendors and data-driven decisions. Growth Opportunity: We believe in developing our team from within. This role offers a clear path to grow into a Marketing Director position and potentially a senior executive leadership role. You'll have the chance to work closely with the CEO and leadership team, contributing to a company whose mission is to deliver a worry-free remodeling experience and become the most friendly, revered, and referred window and door company in the industry.

A leading marketing technology company in New York is seeking a Performance Marketing Manager to drive paid media efforts across multiple platforms. The ideal candidate has over 3 years of experience in managing paid campaigns, strong analytical capabilities, and excellent communication skills. This role comes with a competitive salary range of $130K-$150K plus equity, along with comprehensive benefits. Join a team dedicated to helping service professionals succeed through innovative marketing strategies. #J-18808-Ljbffr

Responsibilities include:Establish and manage a multi-channel marketing budget with full P&L responsibility. Shape AMA's revenue growth strategy, aligning inside sales and marketing with long-term organizational objectives. Identify and evaluate new Marketing Manager, Marketing, Manager, Chief, Leadership, Inside Sales, Management, Business Services

Babbel is hiring an experienced performance marketing leader to join our team as a VP, Performance Marketing in our New York City office. This role will specifically drive Babbel's B2C Revenue in our key North American and European markets. About the Role Babbel is seeking a strategic, visionary, and hands-on VP of Performance Marketing to lead and scale our global acquisition efforts. In this pivotal role, you will define the roadmap for paid media across offline, digital, and emerging performance channels, driving revenue growth and other KPIs. You'll be responsible for shaping Babbel's growth trajectory, managing multi-million dollar budgets, and leading a high-performing team of marketers and analysts. This is a unique opportunity to have a significant impact at a mission-driven company, helping millions of people learn languages and connect across cultures. You Will Develop and execute Babbel's global performance marketing strategy, overseeing all paid acquisition channels (SEM, paid social, display, programmatic, affiliate, offline, and emerging platforms). Lead, inspire, and mentor a team of performance marketers, analysts, and channel specialists, fostering their growth while building a culture of innovation, collaboration, and accountability. Own the marketing budget for acquisition, optimizing spend to maximize ROI, efficiency, and growth targets. Meet KPIs for acquisition, retention, and LTV, leveraging advanced analytics to inform decision-making and reporting to executive leadership. Partner cross-functionally with CRM, Creative, Brand, Product, Data Analytics, and product-led growth teams. Drive experimentation and A/B testing across channels, identifying new opportunities for scale and efficiency. Stay ahead of industry trends, proactively identifying and implementing new platforms, technologies, and tactics. Represent Babbel externally with agencies, partners, and at industry events. You Have 10+ years of experience in performance marketing, growth, or digital acquisition, with at least 5 years in a leadership role at a high-growth consumer brand or tech company. Expertise managing large budgets ($50M+) across multiple paid channels, with a proven track record of delivering scalable, profitable growth. Deep analytical skills and experience with attribution modeling, marketing analytics, and data-driven decision-making. Demonstrated leadership in building, mentoring, and retaining high-performing teams. Strong communication skills, with the ability to influence at all levels and present to executive stakeholders. Proficiency with MarTech and AdTech platforms, including Google Ads, Meta, programmatic DSPs, and analytics tools. A bias for action, a growth mindset, and a passion for Babbel's mission. Nice to Have Experience in subscription-based, SaaS, or EdTech businesses. International marketing experience; interest in language-learning. Familiarity with CRM, lifecycle marketing, and retention strategies. Benefits Competitive salary and bonus; generous 401K program Comprehensive health, dental, and vision insurance Generous PTO and flexible work arrangements Professional development opportunities A diverse, inclusive, and mission-driven culture This position requires three days per week (T-Th) in Babbel's New York City office and an annual trip to Berlin. The reasonable annualized full-time salary for this role is $180,000 - $240,000. Placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level. Babbel is an equal opportunity employer committed to diversity and inclusion.

Our client is a high-growth direct-to-consumer (DTC) online jewelry brand with sales in the nine-digit range. They are a digitally-native company committed to innovative marketing strategies and continuous performance optimization. The organization prides itself on its dynamic, data-driven approach to customer acquisition and brand growth. Objective of the Role The VP of Performance Marketing will be a strategic leader responsible for developing and executing comprehensive digital marketing strategies that drive customer acquisition, revenue growth, and marketing efficiency. This role requires a hands-on executive who can manage substantial media budgets and transform data insights into actionable growth initiatives. Ideal Profile Our client seeks a sophisticated performance marketing executive with: A proven track record of leading digital marketing strategies in high-growth DTC environments Deep expertise in paid media channels and e-commerce marketing Exceptional analytical skills with the ability to derive meaningful insights from complex data sets A entrepreneurial mindset and demonstrated experience scaling marketing programs Strong leadership capabilities with excellent communication and collaboration skills Responsibilities The VP of Performance Marketing will: Develop and implement comprehensive performance marketing strategies across paid media channels Manage and optimize large-scale media budgets on platforms like Google, Meta, and other digital advertising ecosystems Design and execute multi-channel acquisition campaigns with a focus on efficiency and scalability Conduct continuous testing and optimization of marketing campaigns, creative assets, and messaging Collaborate closely with cross-functional teams, including creative, email/SMS, and product teams Identify and evaluate new customer acquisition channels and opportunities Build and maintain strategic vendor and partner relationships Create detailed performance reports and present strategic recommendations to executive leadership Drive innovation in creative production and marketing messaging Requirements Professional Experience 6+ years of performance marketing leadership in DTC e-commerce Proven expertise in media buying on Meta, Google, and other digital platforms Comprehensive knowledge of programmatic advertising, affiliate marketing, and lifecycle marketing channels Experience with advanced analytics, A/B testing, and multi-source data aggregation Prior startup experience highly preferred Appreciated previous experience: Aurate, BaubleBar, Blue Nile, Brilliant Earth, Catbird, Dorsey, Gemist, Gorjana, James Allen, Jean Dousset, Kendra Scott, Mejuri, Missoma, Monica Vinader, Oro, Rellery, Ring Concierge, Soko, Stone and Strand, The Clear Cut, Vrai, With Clarity Appreciated previous titles: VP of Marketing, CMO, Chief Marketing Officer, VP of Digital Marketing Skills and Competencies Exceptional data analysis and strategic planning abilities Proficiency in marketing technology and analytics tools Strong project management and prioritization skills Ability to thrive in a fast-paced, results-driven environment Advanced communication and interpersonal skills Goal-oriented with a commitment to continuous learning and improvement This role offers an exceptional opportunity for a high-caliber performance marketing executive to drive significant growth in a dynamic, digital-first organization.

AirOps helps brands get found and stay found in the AI era. As the first end-to-end content engineering platform, we give marketing teams the systems to win visibility across traditional and AI search with one durable advantage: quality. Thousands of marketers use AirOps to see how their brand shows up across the new discovery landscape, prioritize the highest-impact opportunities, and create accurate, on-brand content that earns citations from AI platforms and trust from humans. We are building the platform and profession that will equip a million marketers to lead the next chapter of marketing, where creativity and intelligent systems work together and quality becomes the strategy that lasts. AirOps is backed by Greylock, Unusual Ventures, Wing VC, Founder Collective, XFund, Village Global, Alt Capital, and more than a dozen top marketing leaders, with hubs in San Francisco, New York, and Montevideo. About the Role We're hiring our VP of Marketing to own the public stage as we define and win the emerging category of AI Search. You'll have a driver seat in shaping the conversation with CMOs, founders, and growth leaders about this emerging channel and the new stack and skillsets needed to win. You'll build an AI-native marketing team (current team is 5pp) that embeds quality and precision into the operating system of our entire GTM. And you'll be our chief storyteller, creating narratives that resonate in boardrooms, on main stages, across media, and in the way our customers redefine their careers with AirOps at the center. What You'll Own Category Creation & Evangelism:Establish AirOps as the defining company in this new category and serve as a public-facing pillar of our story: speaking at events, building executive-level relationships, and driving thought leadership around AI search. Storytelling at Scale:Architect a storytelling engine that converts complex ideas into clear, compelling narratives that scale across channels, from keynote talks and customer roundtables to viral LinkedIn threads and product launches. Product Marketing:Partner with Product and Sales to launch new offerings, sharpen positioning, and enable GTM teams. Brand: Build a brand that feels inevitable to win, yet welcoming and trustworthy to enterprise CMOs and startup growth leaders alike. Community: accelerate the movement we're creating around content engineering, expanding the tent for a whole new class of marketers. An AI-Native Marketing Team: Build a team that sets new standards for the adoption, creative application, and revenue impact of AI within marketing Qualifications 8+ years of B2B marketing or growth leadership experience, ideally in AI, SaaS, and/or category-defining startups. A proven public-facing leader: confident presenting on stage, shaping industry conversations, and building community. Track record of building high-performing teams and systems in high velocity environments. Demonstrated success in category design, demand generation, and product marketing. Deep curiosity about AI and a strong belief in its role as a marketing force multiplier. Exceptional storyteller with the ability to translate complex concepts into narratives that resonate with executives, operators, and the market at large. Willingness to travel 2-3 weeks per quarter. Our Guiding Principles Extreme Ownership Quality Curiosity and Play Make Our Customers Heroes Respectful Candor Benefits Equity in a fast-growing startup Competitive benefits package tailored to your location Flexible time off policy Parental Leave A fun-loving and (just a bit) nerdy team that loves to move fast!

At Arkadium, our purpose is simple - to have fun while creating fun. For over 20 years, we've been behind some of the world's most-played games - from the classic Solitaire that came with Windows to hundreds of web and mobile games loved by millions of players worldwide. As a proud Evergreen business, our values of Fierce Drive, Positive Energy, and Living Full Lives guide everything we do. We're founder-led, privately held, and consistently recognized as a Best Place to Work - not your typical games company. The Opportunity We are looking for a strategic and hands-on VP (Head) of Marketing to lead the next era of Arkadium's growth. You'll own marketing strategy across all our products and platforms, driving user acquisition, brand amplification, and creative storytelling that inspires players and partners alike. This is a high-impact leadership role for someone passionate about gaming, brand, and data-driven growth. What You Will Do Lead the marketing strategy for all Arkadium games and digital products Define and manage budgets, KPIs, and growth targets Partner with the Executive and Product teams on go-to-market strategies and campaigns Drive profitable user acquisition and retention initiatives Oversee PR, communications, and awards strategy Lead market research and player insights to inform long-term decisions Partner with Analytics on A/B testing and reporting Strengthen and evolve the Arkadium brand across all channels Build, mentor, and grow a high-performing marketing team

OB PURPOSE As a member of the B&W North America Finance, this role will support the NA B&W Marketing team, reporting to the Head of Finance for Beauty & Wellbeing North America and will be based out of Hoboken, New Jersey. The essence of this role is to provide guidance and financial insights to the Marketing team on innovation business cases. This role will span responsibilities of investor board, BMI management, Media performance partnering, and strategy. KEY RESPONSIBILITIES The role provides great exposure to senior stakeholders, on a broad range of strategic topics and at the same time, high level of independence to build agenda and development plan. The Senior Manager works closely with senior leadership of the North America B&W business, covering the following main areas: Collaborate with cross-functional teams (R&D, Marketing) to evaluate the financial viability of new product development and innovations. Provide financial insights and analysis to support decision‑making in innovation projects, ensuring alignment with the company's strategic goals and ROI targets. Monitor the financial performance of innovation initiatives, highlighting key risks and opportunities to stakeholders. Develop and track key financial metrics related to innovation performance, including P&L impact, margin analysis, and forecast accuracy. Collaborate with the Marketing team on driving BMI investments that would generate better ROI and provide budget controls on CIP investments. REQUIRED QUALIFICATIONS 10+ years of relevant finance experience within a corporate setting A degree in accounting or a professional accounting qualification (CPA, CA, etc.) Analytical thinking / problem solving ability. Ability to combine multiple and different data points to draw conclusions Apply systematic approach to identify and eliminate root causes Sees problems through to a complete solution beyond the immediate next step Business acumen Understanding of the FMCG industry and the challenges Rapidly absorbs new information, knowledge and applies new techniques, technology, and procedures IT and Communication Skills Excellent level of computer literacy (incl. Excel, PowerPoint & SAP) and numeracy skills Professional communication skills for all levels of the organisation Motivation and drive Ambitious to hit personal targets and standards Act to remove basic blocks to progress without waiting for others to do it Team Working Demonstrate commitment to the team in helping it achieve its goals and developing team members Proactively share best practice, ideas, and insights with colleagues Pay The pay range for this position is $115,680 to $173,520. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. Bonus This position is bonus eligible. Long-Term Incentive (LTI) This position is LTI eligible. Benefits Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. At Unilever, inclusion is at the heart of everything we do We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee. Unilever is an Equal Opportunity Employer / Protected Veterans / Persons with Disabilities For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal. Employment is subject to verification of pre‑screening tests, which may include drug screening, background check, credit check and DMV check. If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment. #J-18808-Ljbffr

Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today. Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward. At Strava, we've got a mission to connect the world through movement, and we're committed to providing the endless motivation for athletes of all levels to live their best active life. To further this mission, we're looking for an experienced Product Marketing expert to join our ambitious Product Marketing team at a pivotal and exciting time for the organization. We're looking for an eager and adaptable leader who will make an immediate impact on the business, while helping to shape the future of our Product Marketing team and marketing excellence at Strava. In this role, you'll be responsible for working across teams including Product, Brand & Social Media, PR, Design, Growth Marketing, Partnerships, UX Research and Consumer Insights, and more to bring your vision for helping Strava's 120M+ athletes truly get the most out of their Strava experience to life. You'll serve as a key strategic partner to the Product team, using market insights, competitive intelligence, and customer research to influence product roadmap prioritization. Your market expertise will help shape feature development decisions, ensuring we build products that resonate with our diverse athlete community while driving business growth. You'll focus on marketing new and existing product features that reinforce the value of our progress, exploration, community, competition, and subscription features, while leading integrated marketing for some of our highest priority initiatives. You're excited about this opportunity because you: Are customer-obsessed. You'll become a company expert on consumer needs, motivations, and drivers of activation and retention. Have a strong marketing mind. You'll lead the development of messaging frameworks and positioning maps to guide marketing campaigns for target audiences. Drive product strategy through market insights. You'll conduct/collaborate on competitive analysis, market research, and customer segmentation to inform product decisions and identify white space opportunities. You know how to translate market intelligence into actionable product recommendations that influence roadmap planning. Think creatively and simplify the complex. Whether you're working with our software engineers to understand the value of machine learning for route recommendations or diving into data and insights to articulate the user problems they didn't even know they had, you're a master of getting the root of what makes a product awesome and how to convince users to care in simple, creative ways. Thrive in collaborative environments. You will work closely with our product, UX, analytics, and research teams to synthesize data and insights that inform the product roadmap and marketing plans and test the effectiveness of your marketing efforts. Are resourceful and action-oriented. You'll lead go-to-market plans supporting product priorities and new innovations and have a knack for finding and maximizing opportunities as they arise. You're comfortable operating in ambiguity and know how to develop an idea, get buy-in, and run point on making it happen. Build systems that scale. You're passionate about creating processes, templates, and frameworks that make the entire marketing organization more effective. You see beyond individual campaigns to build sustainable systems that support long‑term growth. What You'll Do: Taking an audience‑first approach, putting the user at the center of every decision you make. You are able to develop an understanding of how best to reach and inspire our users quickly, knowing what data to leverage and how to access and interpret it. Leading with ambition, optimism, and energy, seeking out opportunities to drive meaningful impact and can rally a broad cross‑functional team to a unified vision. Weaving marketing expertise and creativity in order to bring great features to market in both proven and new ways. Leading cross‑functional initiatives as the marketing voice in product development, owning end‑to‑end project coordination across Product, Engineering, Design, Analytics, and Growth teams. You'll manage complex stakeholder relationships, facilitate alignment across diverse teams, and drive go‑to‑market strategies and tactics. Building scalable marketing systems and processes that enable the team to execute efficiently as Strava grows. You'll create repeatable go‑to‑market playbooks, establish marketing technology workflows, and develop measurement frameworks that can be leveraged across multiple product launches and feature rollouts. Embracing ambiguity and change, thriving in an ever‑evolving environment of business needs and priorities. What You'll Bring to the Team: A BA, MBA Preferred 8+ years of professional experience in B2C product marketing in a corporate or startup environment, preferably with a direct‑to‑consumer app‑based product Demonstrated experience leading cross‑functional teams and managing up to executive stakeholders, with a track record of building strong partnerships with Product Management, Engineering, Research and Design teams A proven track record of driving successful go‑to‑market launches that drive product adoption in a distinctive and memorable way while delivering impact to the bottom line Proven ability to create and document repeatable processes, playbooks, and frameworks that enable team efficiency and knowledge transfer across the organization Fluency with data, including market and segment sizing, forecasting, and marketing efficacy in partnership with Business Growth and Analytics teams Compensation Overview: At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market‑based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three zones based on a cost of labor index for that geographic area. We will determine the candidate's starting pay based on job‑related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner. Compensation: $170,000 - $185,000. This range reflects base compensation only and does not include equity or benefits. Your recruiter can share more details about the full compensation package during the hiring process. Why Join Us? Movement brings us together. At Strava, we're building the world's largest community of active people, helping them stay motivated and achieve their goals. Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you're shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact. When you join Strava, you're not just joining a company-you're joining a movement. If you're ready to bring your energy, ideas, and drive, let's build something incredible together. Strava builds software that makes the best part of our athletes' days even better. Just as we're deeply committed to unlocking their potential, we're dedicated to providing a world‑class, inclusive workplace where our employees can grow and thrive, too. We're backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we're expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together. Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy‑related condition, marital status, height and/or weight. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. #J-18808-Ljbffr

A media company in New York is seeking an experienced Marketing Director to lead their marketing strategy and develop innovative campaigns. The ideal candidate will have a strong creative vision and proven experience in marketing strategy and creative direction. Responsibilities include overseeing brand positioning, collaborating with teams, and utilizing design and video editing skills. The role offers a salary range of $85k to $120k per year. #J-18808-Ljbffr

A leading strategic advisory firm is seeking a Director of Digital Marketing based in New York. This pivotal role involves managing the marketing technology stack and developing digital marketing strategies to drive growth. The ideal candidate should have over 10 years of experience in digital marketing or web development, especially within B2B environments. Strong leadership skills and expertise in platforms like HubSpot and WordPress are essential. A commitment to a collaborative, high-performance culture is vital for success in this position. #J-18808-Ljbffr

ABOUT ELEVATE: Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting, sales strategy, data-driven insights, and talent optimization, Elevate gives its clients a competitive edge in the fight for people's precious time and attention. Established in 2018, Elevate set out to help sports teams and leagues spark innovation and drive performance. In the years since, the world of sports has transformed, today standing at the convergence of media, entertainment, and consumer brands, with Elevate supporting some of the world's most ambitious businesses across these sectors. Elevate's proprietary technology, data sources, and software products combined with our thoughtful insights, and people-centric approach give clients a 360-degree view of their customers, underpinning intelligent decision-making on marketing spend, growth strategy, and more. Our team of 400+ employees spans the globe with in 20 locations worldwide. We value recruiting diverse individuals to our team to bring new perspectives to our company and look forward to learning more about you in the recruitment process. To learn more and see what we've been up to, follow Elevate on X, LinkedIn, and Instagram. POSITION SUMMARY - SENIOR MANAGER, GROWTH MARKETINGElevate is seeking a Senior Manager, Growth Marketing to lead comprehensive marketing strategy and execution across multiple channels. The person in this role plays a vital role on the Elevate team supporting the One Times Square property. This role combines strategic leadership of biddable media with integrated marketing campaign management to drive brand awareness, customer engagement, and revenue growth for key client accounts. You'll oversee paid media strategy across search, social, and programmatic channels while managing full-funnel marketing campaigns that drive measurable business results. The ideal candidate will be a forward-thinking, results-driven leader who combines deep technical expertise in performance marketing with strategic vision. You'll be responsible for developing and executing integrated campaigns, managing and mentoring team members, and serving as a trusted advisor to clients. This role requires someone who can balance day-to-day tactical excellence with long-term strategic planning, effectively communicate complex strategies to stakeholders, and continuously identify opportunities to enhance performance and efficiency. This role is currently scoped at the Senior Manager level; however the final title may be calibrated up to Associate Director based on experience, qualifications and demonstrated impact. Responsibilities Strategic Leadership & Campaign Management Develop and lead overall customer acquisition marketing strategy, including digital, performance, and partnership marketing Lead strategy development and execution across paid search (Google), paid social (Meta, TikTok), and programmatic channels Oversee planning, development, execution, and performance tracking of integrated marketing campaigns across paid media, social media, email, PR, influencer marketing, and activations Serve as subject matter expert for new business pitches, contributing to strategy development and communicating Elevate's capabilities to prospects Performance/Growth Marketing & Optimization Manage and optimize full-funnel campaigns to achieve aggressive growth targets Analyze campaign performance data to identify trends, opportunities, and optimizations across platforms Develop and implement innovative testing frameworks to continuously improve media performance Implement and troubleshoot tracking solutions including pixel implementation, UTM parameter strategies, and conversion tracking Establish and track key marketing KPIs, providing regular reporting and performance insights to stakeholders Email Marketing & CRM Develop and execute comprehensive email marketing strategies to drive customer acquisition, engagement, and retention Create segmented email campaigns aligned with customer lifecycle stages and behavioral triggers Optimize email performance through A/B testing of subject lines, content, design, and send times Manage email marketing calendar and ensure alignment with broader campaign objectives Monitor deliverability, engagement metrics, and conversion rates to continuously improve email program performance Collaborate with data and analytics teams to leverage customer insights for personalized email experiences Team Leadership & Collaboration Manage and mentor a team of media specialists, fostering their growth and development while ensuring delivery of exceptional client work Partner with internal teams (data, creative, analytics, merchandising, product) to ensure campaigns are optimized for targeting, messaging, and performance Collaborate with cross-functional teams to ensure media strategies align with broader marketing objectives and creative direction Work closely with analytics teams to develop measurement frameworks that accurately capture media impact and ROI Client & Stakeholder Management Proactively manage client expectations and build trusted advisor relationships Translate complex media data into clear, actionable insights for clients and internal stakeholders Collaborate with sales, partnerships, operations, and creative teams to ensure alignment across all consumer touchpoints Represent Elevate professionally in all client interactions Budget & Resource Management Manage marketing budget, vendor relationships, and contract negotiations, ensuring all spend is efficient and ROI-positive Oversee media planning and buying efforts, including paid search, social, display, and programmatic Leverage customer data and market insights to develop targeted acquisition campaigns with optimal resource allocation QUALIFICATIONS: The qualifications below represent the credentials necessary to perform the essential functions of this position. To be successful in this position, the ideal candidate will be able to perform each essential duty or possess the skills necessary to learn and implement them. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 5+ years of experience ideally in live events, hospitality, entertainment or destination marketing - with a focus in digital media with deep expertise in paid search, paid social, and programmatic advertising 2+ years of experience managing and developing team members Demonstrated success leading biddable media strategy for major brands Advanced knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and major DSP platforms Strong analytical skills with the ability to interpret complex data sets and derive meaningful insights Experience with media mix modeling, attribution, and testing methodologies Excellent client management and presentation skills Strategic thinker with the ability to connect media tactics to broader business objectives Proven track record of driving measurable results through innovative media approaches Ability to manage multiple priorities in a fast-paced environment Team-first attitude with high emotional intelligence and problem-solving capabilities Bachelor's degree in Marketing, Business, or related field (or equivalent experience) Google, Meta, and programmatic platform certifications preferred WORKING CONDITIONS: Working Environment: On-site in New York, NY Travel Requirements: Limited but requires flexible schedules, including weekends and holidays Position and Benefit Details: Anticipated Salary: $95K - $125K + bonus if eligible This role is currently scoped at the Senior Manager level; however the final title may be calibrated up to Associate Director based on experience, qualifications and demonstrated impact. Full Time, Non-Exempt Medical, Dental, Vision, Life, Short-Term & Long-Term Disability Insurance + FSA, HSA, and more 401k Employer Match after meeting eligibility requirements 14 Paid Holidays Unlimited PTO This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This range is only applicable for jobs to be performed in New York. An employee's pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. This position is open to all qualified candidates. If you need assistance or an accommodation due to a disability in connection with the application process, you may contact us at ***************** We are proud to be an equal opportunity/veterans/disabled/ LGBT employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business need, without regard to race, color, religion, gender, sexual orientation, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by applicable law. Job Questions: Do you currently have the unrestricted right to work in the US? Will you ever in the future need sponsorship for work authorization in the US?

A growing events and content company is seeking a performance marketing leader to help improve and grow their marketing team. The ideal candidate will have leadership experience in digital and offline marketing, with a strong analytical background. Responsibilities include leading ticketing growth, managing marketing strategies, and supporting PR. This role offers a competitive salary, benefits including health insurance, and a vibrant creative community. #J-18808-Ljbffr

This position will require that you leverage your technical acumen and multi-channel presentation skills to present product demonstrations both in person and via the web. You will drive the sales cycle from first contact to close. Responsibilities: Articulate and present a compelling value proposition via customer meetings, telephone, and the web. Develop a territory: identify and qualify opportunities; pursue conversion of qualified leads to customers with monthly recurring revenue. Implement a disciplined sales process to drive transactions. Qualifications: Bachelor's degree. A minimum of 3 years proven, successful inside and/or outside sales experience. Demonstrated collaboration and negotiation skills. Proven track record of meeting and exceeding sales quota. Positive attitude, high motivation level and a passion for building a business.

San Francisco, Salt Lake City, or New York City Anrok is the leading AI-driven tax automation platform enabling businesses to expand globally without compliance complexity. As the digital economy has grown 6x over the last decade, software businesses have gone from not worrying about sales tax to needing to monitor exposure, calculate rates, and file returns across 20+ US states and many countries worldwide. This creates a critical bottleneck for companies that should be able to transact with customers everywhere. Anrok eliminates this complexity by connecting with billing and payment systems to automate tax monitoring, calculations, and filing end-to-end. Our unified platform handles the ever-changing maze of tax laws at municipal, state, and federal levels-so companies can focus on growth, not compliance. Our customers include: 40% of Forbes Top 50 AI companies 20% of Forbes Top 100 Cloud companies Top companies like Notion, Anthropic, and Cursor We're making compliant digital commerce a reality for companies big and small, backed by over $50M from leading investors including Sequoia, Index, and Khosla Ventures. We are seeking a data-driven Lifecycle and Customer Marketing Manager to own our customer marketing strategy and lifecycle optimization. This role is critical to nurturing and converting prospects, and driving customer engagement, retention, and expansion through strategic marketing programs. In this role, you will Own lifecycle marketing strategy and execution, including auditing current campaigns, aligning cross-functional stakeholders on A/B test roadmaps, executing tests, and reporting on performance. Develop comprehensive customer marketing programs to drive engagement and advocacy, including educational webinars, community events, case study development, referral campaigns, and customer recognition initiatives. Co-own customer retention by working with sales activation and account management teams to map ideal customer onboarding journeys, identify pain points and opportunities, own improvement roadmaps, and project manage cross-team implementations. Own HubSpot as the primary marketing automation platform, designing email campaigns, building workflows, and managing customer segmentation. Align cross-functional teams on customer segments and maintain differentiated communication strategies for each segment. Track key customer metrics including churn rate, and align with cross-functional stakeholders to introduce new metrics such as customer satisfaction, NPS, etc. Own our online community presence with platforms such as G2 to help grow our total reviews and improve our rating/score. Create customer-centric content and advocacy programs that turn satisfied customers into brand advocates and drive organic growth. What excites us 5+ years of B2B SaaS marketing experience with focus on lifecycle marketing, customer marketing, or growth marketing. Proven track record of improving customer retention and driving revenue expansion through strategic marketing programs. Hands-on experience with HubSpot including segmentation, automation, A/B testing, and performance analytics. Strong analytical skills with experience tracking customer metrics, cohort analysis, and campaign performance. Excellent project management skills with experience leading multi-stakeholder initiatives. Strong communication skills and data-driven approach to marketing optimization. What we offer The equity upside of an early-stage startup with the product-market fit of a later-stage company. Daily lunch and snacks for those working out of our office hubs. Medical, dental, and vision insurance covered 100%. One Medical membership covered, flexible sick benefits, and more. Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with. Annual team off-sites and in-person opportunities around our growing Anrok hubs. Home office setup stipend to ensure you have the equipment you need to thrive at work. At Anrok, we embrace a dynamic and flexible hybrid work environment based out of our growing office hubs - San Francisco, New York City, and Salt Lake City where we collaborate in-person 3 days per week. Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Anrok recruiters will only reach out via LinkedIn or email with an anrok.com domain. Any outreach claiming to be from Anrok via other sources should be ignored.

amika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. having grown up in salons, we know better than anyone how important stylists are-they're our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™. the job as the Director, Global Product Marketing, you'll play a critical role on the Global Brand Management Team, partnering with the Senior Director to build our product, portfolio, and 3-year innovation strategy to reinforce brand equity and achieve business objectives. You'll be the strategic lead and day-to-day driver behind product marketing-balancing data, insights, and inspired by intuition - to shape the future of our pipeline. this role manages and mentors two experienced product marketing managers, guiding them with clarity, creativity, and care. You'll foster a culture of curiosity and accountability, helping your team grow while keeping them energized and focused. Reporting to the Senior Director, you'll also serve as the gatekeeper of global product marketing, working cross-functionally to deliver a cohesive, high-impact innovation strategy across all amika channels and markets. salary $130,000 - $150,000 DEO + bonus location hybrid (must be based nyc + have the right to work in the US) what you'll do PRODUCT, PORTFOLIO & INNOVATION STRATEGY Shape and drive the creation of a 3-year innovation roadmap in collaboration with product development, that drives the business + reinforces brand equity, increasing the focus on global relevance + resonance with our key professional + consumer targets across all channels (professional/retail/dtc/international) Maintain a big-picture mindset while obsessing over the details-ensuring our pipeline is strategically sound, emotionally resonant, and operationally feasible. Lead with data + insights, including market analysis, consumer insights, and commercial opportunities and collaborate cross functionally with international markets, sales, education, pro, regulatory + operations to deliver innovation + product optimizations. Support the execution of portfolio roadmap including product architecture, pricing strategy, + SKU management Lead repackaging updates: Collaborate with sales, operations, marketing, creative and regulatory teams to strategically plan and execute updates to existing packaging. Optimize design, messaging, brand consistency, claims, costs and operational efficiency PRODUCT INNOVATION Partner with cross functional departments to develop and align on all new retail and professional product launches / reformulation / repackaging strategy, in line with brand, financial and sustainability goals that deliver on channel needs Infuse innovation and encourage creativity + cross- department collaboration. Partner with product development and creative team on new product concepts, names, positioning and claims. Partner with Marketing and sales teams to develop new product sizes and sampling strategies, in alignment with financial targets and core business strategies Ownership of Stage Gate meetings: Oversee presentation of all new launches updates /proposals for both Retail and Professional to Management in monthly Stage Gate meeting. Leverage expertise of cross functional partners (finance, etc) to support presentation Monitor, manage and optimize performance of new products once in the market, collaborating with GTM team to update toolkits / PDP copy as needed distributing to cross-functional teams With cross functional team input, track and analyze amika product launch performance for key learnings and future application CLAIMS & TESTING In partnership with brand + regulatory, support development of a strategic brand claims roadmap that is relevant and ownable for amika Work with product development and regulatory to develop desired product claims for efficacy testing and final claim list for each product launch. Partner with marketing + education to ensure claims address communication + retailer objectives. Lead Concept/Panel/HUT/Claims testing initiatives and analysis for all launches to evolve and optimize claims and positioning as needed. Work with regulatory to ensure study methodology and questions are set up to capture our key learning priorities FINANCE Drive COGs analyses and propose suitable formula/packaging/sizing/pricing in accordance with financial objectives and consumer / professional expectation Partner with finance on COGs and international pricing strategy to ensure financial viability on new projects Partner with planning, sales & marketing teams to collect global volume estimates and project size of prize for new projects ARTWORK Oversee the timely completion of all artwork, working with creative, copy, ESG, legal and regulatory departments to ensure compliance. Manage the complexities of regional variants and translations Cascade artwork to marketing and communication teams in time for all asset development and creative layouts PRODUCT COMMUNICATION: LAUNCH TOOLKITS & PDP Lead the development of best-in-class dynamic product marketing presentations for internal and external use, in accordance with brand codes and aesthetic. Include the launch strategy/trends, product features, benefits, claims, ingredients, price, sizes and packaging to support Marketing, Education, Sales & Customer Service Collaborate with global brand marketing on development of all GTM materials + copy, in partnership with editorial, creative and regulatory teams to ensure consistency of message across all marketing, packaging and PDP Identify opportunities to update existing product communication to optimize consistency or claims Oversee the availability of material for photography, including creation of comps BRAND & MARKET ANALYTICS In partnership with the product marketing managers, analyze market trends and brand/product performance to inform innovation / portfolio decisions: conduct in depth market & competitive analysis to identify white space opportunities and develop unique product propositions based on market and category trends. Leverage findings from consumer insights, social listening, CRM data, sales Closely monitor trends and new launch activity to Identify innovation opportunities for amika. Identify competitor best practices across all touch points, including product and packaging innovation, claims, sampling, and consumer experience TEAM LEADERSHIP + MENTORSHIP Lead and mentor two experienced product marketing managers-providing strategic direction, coaching, and growth opportunities while ensuring they are empowered to own their lanes and succeed. Foster a team culture rooted in curiosity, creativity, accountability, and continuous learning. Champion team collaboration, encourage innovation, and help problem-solve roadblocks to ensure smooth and successful execution. must haves 10+ years of relevant experience in Product Marketing & Development within beauty, cosmetics, or personal care; haircare and/or professional brand experience strongly preferred. Proven experience mentoring and managing high-performing product marketers; able to inspire, challenge, and elevate seasoned talent. 3+ years of people management or supervisory experience. Experience in professional services channels (salon, stylist, or education) is a plus but not required. Bachelor's degree in marketing, Business, or a related field. Proven expertise in global innovation, claims development, and product storytelling rooted in consumer and market insights. Ability to synthesize data, insights, and creative vision into a compelling strategy-and confidently guide a cross-functional team toward execution. Demonstrated ability to provide clear and concise direction, delegate effectively, and balance execution with developing talent to deliver high-quality products. Strong business acumen and analytical thinking, with proficiency in marketing analytics tools and Microsoft Office (especially Excel and PowerPoint). Exceptional cross-functional collaboration skills, with experience partnering across R&D, Regulatory, Creative, Sales, and Education teams. Creative thinker with a passion for culture, trends, and innovation. Entrepreneurial, proactive mindset with the ability to build scalable processes, navigate ambiguity, and thrive in fast-paced environments. Proficient in project management and collaboration tools such as Asana, Slack, and SharePoint. ready to apply please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon! #J-18808-Ljbffr

amika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. having grown up in salons, we know better than anyone how important stylists are-they're our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome TM. the job: as the Director, Global Product Marketing, you'll play a critical role on the Global Brand Management Team, partnering with the Senior Director to build our product, portfolio, and 3-year innovation strategy to reinforce brand equity and achieve business objectives. You'll be the strategic lead and day-to-day driver behind product marketing-balancing data, insights, and inspired by intuition - to shape the future of our pipeline. this role manages and mentors two experienced product marketing managers, guiding them with clarity, creativity, and care. You'll foster a culture of curiosity and accountability, helping your team grow while keeping them energized and focused. Reporting to the Senior Director, you'll also serve as the gatekeeper of global product marketing, working cross-functionally to deliver a cohesive, high-impact innovation strategy across all amika channels and markets. salary: $130,000 - $150,000 DEO + bonus location: hybrid (must be based nyc + have the right to work in the US) what you'll do: PRODUCT, PORTFOLIO & INNOVATION STRATEGY Shape and drive the creation of a 3-year innovation roadmap in collaboration with product development, that drives the business + reinforces brand equity, increasing the focus on global relevance + resonance with our key professional + consumer targets across all channels (professional/retail/dtc/international) Maintain a big-picture mindset while obsessing over the details-ensuring our pipeline is strategically sound, emotionally resonant, and operationally feasible. Lead with data + insights, including market analysis, consumer insights, and commercial opportunities and collaborate cross functionally with international markets, sales, education, pro, regulatory + operations to deliver innovation + product optimizations. Support the execution of portfolio roadmap including product architecture, pricing strategy, + SKU management Lead repackaging updates: Collaborate with sales, operations, marketing, creative and regulatory teams to strategically plan and execute updates to existing packaging. Optimize design, messaging, brand consistency, claims, costs and operational efficiency PRODUCT INNOVATION Partner with cross functional departments to develop and align on all new retail and professional product launches / reformulation / repackaging strategy, in line with brand, financial and sustainability goals that deliver on channel needs Infuse innovation and encourage creativity + cross- department collaboration. Partner with product development and creative team on new product concepts, names, positioning and claims. Partner with Marketing and sales teams to develop new product sizes and sampling strategies, in alignment with financial targets and core business strategies Ownership of Stage Gate meetings: Oversee presentation of all new launches updates /proposals for both Retail and Professional to Management in monthly Stage Gate meeting. Leverage expertise of cross functional partners (finance, etc) to support presentation Monitor, manage and optimize performance of new products once in the market, collaborating with GTM team to update toolkits / PDP copy as needed distributing to cross-functional teams With cross functional team input, track and analyze amika product launch performance for key learnings and future application CLAIMS & TESTING In partnership with brand + regulatory, support development of a strategic brand claims roadmap that is relevant and ownable for amika Work with product development and regulatory to develop desired product claims for efficacy testing and final claim list for each product launch. Partner with marketing + education to ensure claims address communication + retailer objectives. Lead Concept/Panel/HUT/Claims testing initiatives and analysis for all launches to evolve and optimize claims and positioning as needed. Work with regulatory to ensure study methodology and questions are set up to capture our key learning priorities FINANCE Drive COGs analyses and propose suitable formula/packaging/sizing/pricing in accordance with financial objectives and consumer / professional expectation Partner with finance on COGs and international pricing strategy to ensure financial viability on new projects Partner with planning, sales & marketing teams to collect global volume estimates and project size of prize for new projects ARTWORK Oversee the timely completion of all artwork, working with creative, copy, ESG, legal and regulatory departments to ensure compliance. Manage the complexities of regional variants and translations Cascade artwork to marketing and communication teams in time for all asset development and creative layouts PRODUCT COMMUNICATION: LAUNCH TOOLKITS & PDP Lead the development of best-in-class dynamic product marketing presentations for internal and external use, in accordance with brand codes and aesthetic. Include the launch strategy/trends, product features, benefits, claims, ingredients, price, sizes and packaging to support Marketing, Education, Sales & Customer Service Collaborate with global brand marketing on development of all GTM materials + copy, in partnership with editorial, creative and regulatory teams to ensure consistency of message across all marketing, packaging and PDP Identify opportunities to update existing product communication to optimize consistency or claims Oversee the availability of material for photography, including creation of comps BRAND & MARKET ANALYTICS In partnership with the product marketing managers, analyze market trends and brand/product performance to inform innovation / portfolio decisions: conduct in depth market & competitive analysis to identify white space opportunities and develop unique product propositions based on market and category trends. Leverage findings from consumer insights, social listening, CRM data, sales Closely monitor trends and new launch activity to Identify innovation opportunities for amika. Identify competitor best practices across all touch points, including product and packaging innovation, claims, sampling, and consumer experience TEAM LEADERSHIP + MENTORSHIP Lead and mentor two experienced product marketing managers-providing strategic direction, coaching, and growth opportunities while ensuring they are empowered to own their lanes and succeed. Foster a team culture rooted in curiosity, creativity, accountability, and continuous learning. Champion team collaboration, encourage innovation, and help problem-solve roadblocks to ensure smooth and successful execution. must haves: 10+ years of relevant experience in Product Marketing & Development within beauty, cosmetics, or personal care; haircare and/or professional brand experience strongly preferred. Proven experience mentoring and managing high-performing product marketers; able to inspire, challenge, and elevate seasoned talent. 3+ years of people management or supervisory experience. Experience in professional services channels (salon, stylist, or education) is a plus but not required. Bachelor's degree in marketing, Business, or a related field. Proven expertise in global innovation, claims development, and product storytelling rooted in consumer and market insights. Ability to synthesize data, insights, and creative vision into a compelling strategy-and confidently guide a cross-functional team toward execution. Demonstrated ability to provide clear and concise direction, delegate effectively, and balance execution with developing talent to deliver high-quality products. Strong business acumen and analytical thinking, with proficiency in marketing analytics tools and Microsoft Office (especially Excel and PowerPoint). Exceptional cross-functional collaboration skills, with experience partnering across R&D, Regulatory, Creative, Sales, and Education teams. Creative thinker with a passion for culture, trends, and innovation. Entrepreneurial, proactive mindset with the ability to build scalable processes, navigate ambiguity, and thrive in fast-paced environments. Excellent written and verbal communication skills, including strong presentation development. Proficient in project management and collaboration tools such as Asana, Slack, and SharePoint. ready to apply? please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!

Our client is a privately owned beauty and personal care brand incubator operating within a larger consumer products group. The business manages a portfolio of owned brands and a meaningful private label offering across categories such as bath and body, skincare, hair care, colour and accessories. Products are sold primarily through large national retailers in food, drug, mass, value and specialty channels, as well as selected e-commerce partners. The culture is entrepreneurial and commercial, with decisions driven by retailer needs, consumer insight and speed to market rather than large above-the-line budgets. Objective of the Role The Vice President of Marketing will be the senior marketing leader for the beauty and personal care division. This person will define brand and portfolio strategy, sharpen consumer propositions and ensure that launches are built for sell-through in store and online. Partnering closely with Sales, Product Development, Creative, Digital and Operations, the VP will connect market opportunities with clear brand plans, support major customer pitches and help prioritise resources across brands, categories and channels. The role combines strategic leadership with hands-on execution in a lean, fast-moving environment. Ideal Profile The ideal candidate has 10-15+ years of progressive marketing experience in beauty, personal care or closely related CPG, with exposure to both established companies and more entrepreneurial settings (incubators, founder-led or private-equity-backed businesses). They bring a strong classical brand foundation and a proven ability to drive retail velocity and sell-through in food, drug, mass, value, club and/or specialty channels. Experience working with major accounts such as Target, Walmart, Walgreens, Ulta, Amazon or comparable retailers is highly valued. The successful candidate is a collaborative, low-ego leader who is comfortable building structure, process and teams while remaining close to the day-to-day work. Responsibilities Define brand architecture and positioning across the portfolio, clarifying the role, target consumer and price/value for each brand. Develop 360° marketing and launch plans, including shopper marketing, in-store activation, PR, social, influencer, experiential and digital in partnership with specialist teams. Build retailer-specific marketing and promotional plans that support sell-in and drive sustained sell-through for key accounts. Partner with Product Development and Sales to translate consumer and retailer insights into compelling concepts, briefs and launch programs. Oversee marketing budgets, forecasts and performance dashboards; track brand health, velocity and ROI, and adjust plans accordingly. Represent Marketing in key customer and internal leadership meetings, providing a clear, data-driven point of view. Build, lead and develop a small, high-performing marketing team; define roles, ways of working and clear KPIs. Requirements Minimum 10 years of marketing experience in beauty, personal care or closely related CPG categories. Demonstrated success building or scaling brands in national retail, with a strong focus on retail sell-through and account-specific programs. Experience operating in a multi-brand portfolio and/or incubator environment, ideally with both owned brands and private label. Strong command of brand strategy, consumer insight, portfolio management and 360° campaign development. Solid understanding of digital and e-commerce levers (e.g. Amazon, retailer.com, DTC, paid social, CRM), with the ability to guide specialist partners. Proven leadership skills, including the ability to influence cross-functional stakeholders and to attract, coach and retain talent. Bachelor's degree required; an advanced degree in Marketing, Business or a related field is an advantage.