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Become A Marketing Manager/Project Manager

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Working As A Marketing Manager/Project Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $74,000

    Average Salary

What Does A Marketing Manager/Project Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Manager/Project Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Manager/Project Manager Career Paths

Marketing Manager/Project Manager
Project Manager Marketing Director
Executive Director, Marketing
9 Yearsyrs
Project Manager Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
Marketing Director Marketing Vice President
Executive Vice President Marketing
11 Yearsyrs
Product Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Product Manager Market Manager
Senior Market Manager
10 Yearsyrs
Product Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Project Manager Senior Product Manager
Director Of Marketing And Product Management
9 Yearsyrs
Marketing Program Manager
Senior Marketing Program Manager
9 Yearsyrs
Product Marketing Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Senior Project Manager Senior Manager Of Marketing
Director, Online Marketing
7 Yearsyrs
Senior Manager Of Marketing
Integrated Marketing Director
8 Yearsyrs
Manager, Field Marketing Brand Manager
Trade Marketing Manager
6 Yearsyrs
Marketing Account Manager
Retail Marketing Manager
7 Yearsyrs
Marketing Program Manager Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
Direct Marketing Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Direct Marketing Manager
Marketing Manager, Email
6 Yearsyrs
Marketing Account Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
Brand Marketing Manager Group Marketing Manager
Business And Marketing Manager
7 Yearsyrs
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Do you work as a Marketing Manager/Project Manager?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Marketing Lead 2.4 years
Top Careers Before Marketing Manager/Project Manager
Internship 3.7%
Consultant 2.8%
Manager 2.5%
Top Careers After Marketing Manager/Project Manager
Consultant 4.0%
Manager 2.8%
Owner 2.5%

Do you work as a Marketing Manager/Project Manager?

Average Yearly Salary
$74,000
View Detailed Salary Report
$48,000
Min 10%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$114,000
Max 90%
Best Paying Company
STUDENT LOAN MARKETING ASSOC
Highest Paying City
Seattle, WA
Highest Paying State
Alaska
Avg Experience Level
2.6 years
How much does a Marketing Manager/Project Manager make at top companies?
The national average salary for a Marketing Manager/Project Manager in the United States is $74,875 per year or $36 per hour. Those in the bottom 10 percent make under $48,000 a year, and the top 10 percent make over $114,000.

Real Marketing Manager/Project Manager Salaries

Job Title Company Location Start Date Salary
Project Manager-Global Marketing Reservoir Group Inc. Houston, TX Jan 06, 2016 $150,000
Project Manager, Marketing Innovation Pernod Ricard USA, LLC New York, NY Aug 05, 2013 $120,000
DB Marketing Project Manager Citicorp Credit Services, Inc. (USA) Elk Grove Village, IL Aug 15, 2013 $118,000
Project Manager, Marketing Directv Holdings LLC El Segundo, CA Jul 30, 2012 $115,000
Project and Marketing Manager Vine Connections Sausalito, CA Sep 01, 2015 $108,524
Project Manager, Marketing Directv LLC El Segundo, CA Mar 21, 2016 $107,973 -
$127,973
Marketing Project Manager/Digital Platforms Best Buy Co., Inc. Richfield, MN Nov 14, 2016 $100,000
Project Manager--Marketing & Events Mission Media USA Inc. New York, NY Oct 01, 2011 $100,000
Project Manager, Portfolio Marketing Discover Products Inc. Riverwoods, IL Dec 16, 2015 $97,591
Project Manager, Marketing Acquisition and Business Development Discover Products Inc. Riverwoods, IL May 04, 2016 $97,591
Marketing Project Manager Oscar Insurance Corporation New York, NY Jul 27, 2015 $95,000
Project Manager, Analytics, Porfolio Marketing Discover Products Inc. Riverwoods, IL Jun 06, 2016 $92,206
Project Manager, Marketing Strategy The Student Loan Corporation Riverwoods, IL Jan 20, 2014 $84,282 -
$99,370
Project Manager Marketing Staples, Inc. Framingham, MA Aug 24, 2015 $82,000
DB Marketing Project Manager Citicorp Credit Services, Inc. (USA) Elk Grove Village, IL Aug 18, 2014 $82,000
Marketing Ebusiness Project Manager Tri Ventures, Inc. D/B/A Aquent LLC Dallas, TX Sep 15, 2016 $81,790 -
$98,026
Project Manager, Marketing Analytics Discover Products Inc. Riverwoods, IL Feb 20, 2013 $80,912 -
$90,000
Project Manager, Aquisition Marketing Discover Products Inc. Riverwoods, IL Oct 06, 2016 $80,392 -
$82,000
Project Manager, Marketing Sigma-Aldrich Corporation Saint Louis, MO Jan 01, 2012 $80,000
Project Manager, Marketing Staples, Inc. Framingham, MA Sep 11, 2013 $70,000
Project Manager Marketing, Online Growth Staples, Inc. Framingham, MA Jun 06, 2014 $70,000
Project Manager, Marketing Strategy The Student Loan Corporation Riverwoods, IL Aug 15, 2013 $69,638 -
$75,000
Project Manager, Marketing Strategy The Student Loan Corporation Riverwoods, IL Aug 23, 2013 $69,638 -
$78,000
Project Marketing Manager BAC Florida Bank Coral Gables, FL Oct 19, 2009 $69,515
Marketing Research Project Manager National Union Fire Insurance Company of Pittsburg New York, NY Nov 16, 2009 $68,550
Marketing Project Manager V-MODA, LC Los Angeles, CA Aug 17, 2011 $68,400
Marketing Project Manager V-MODA, LC Los Angeles, CA Aug 22, 2011 $68,400

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Top Skills for A Marketing Manager/Project Manager

  1. Company Website
  2. Project Management
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Managed redesign of company website.
  • Performed full spectrum project management including feasibility, definition, planning, prioritization, implementation and close out of projects.
  • Managed a team of twenty-two sales professionals throughout Pennsylvania selling Online Marketing advertising.
  • Worked closely with Marketing Database and Email Managers to ensure email campaign effectiveness.
  • Facilitated new product development strategy for multiple divisions including Sports Nutrition and Vitamins / Supplements.

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Top 10 Best States for Marketing Manager/Project Managers

  1. Colorado
  2. Virginia
  3. New Jersey
  4. Delaware
  5. Rhode Island
  6. Washington
  7. District of Columbia
  8. California
  9. Illinois
  10. Pennsylvania
  • (1,237 jobs)
  • (1,995 jobs)
  • (1,598 jobs)
  • (211 jobs)
  • (195 jobs)
  • (1,702 jobs)
  • (625 jobs)
  • (8,357 jobs)
  • (2,358 jobs)
  • (1,749 jobs)

Marketing Manager/Project Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 5,039 Marketing Manager/Project Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Marketing Manager/Project Manager Resume

View Resume Examples

Marketing Manager/Project Manager Demographics

Gender

Female

56.2%

Male

34.0%

Unknown

9.7%
Ethnicity

White

60.6%

Hispanic or Latino

15.2%

Black or African American

10.4%

Asian

9.7%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

39.5%

French

14.0%

Mandarin

7.8%

Chinese

6.8%

German

6.5%

Italian

5.0%

Portuguese

3.5%

Russian

3.3%

Arabic

3.0%

Japanese

2.5%

Cantonese

1.5%

Hindi

1.3%

Korean

1.3%

Hebrew

1.0%

Urdu

0.8%

Turkish

0.5%

Vietnamese

0.5%

Gujarati

0.5%

Lithuanian

0.5%

Greek

0.5%
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Marketing Manager/Project Manager Education

Schools

University of Phoenix

13.9%

University of Washington

6.8%

New York University

6.1%

San Jose State University

6.0%

DePaul University

5.3%

Michigan State University

5.1%

George Washington University

4.9%

University of Texas at Austin

4.9%

Northeastern University

4.6%

University of Southern California

4.4%

San Diego State University

4.4%

Northwestern University

4.3%

Arizona State University

3.9%

Georgia State University

3.9%

Brigham Young University

3.7%

University of North Texas

3.7%

Webster University

3.6%

University of Central Florida

3.6%

Temple University

3.4%

Pennsylvania State University

3.4%
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Majors

Business

28.6%

Marketing

22.5%

Communication

10.2%

Management

5.7%

Public Relations

3.7%

Project Management

3.4%

Graphic Design

3.2%

English

3.1%

Psychology

2.4%

Finance

2.2%

Journalism

2.2%

Political Science

2.1%

Advertising

1.8%

Fine Arts

1.6%

International Business

1.4%

Computer Science

1.4%

Education

1.2%

Business Communications

1.2%

Economics

1.1%

Liberal Arts

1.1%
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Degrees

Bachelors

51.3%

Masters

29.6%

Other

10.0%

Certificate

4.0%

Associate

3.4%

Doctorate

0.9%

Diploma

0.4%

License

0.4%
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