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Become A Marketing Manager/Project Manager

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Working As A Marketing Manager/Project Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $82,011

    Average Salary

What Does A Marketing Manager/Project Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Manager/Project Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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A Day In The Life: Marketing Manager

What does a marketing manager do?

The Role of the Project Manager

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Marketing Manager/Project Manager Career Paths

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Average Length of Employment
Marketing Analyst 2.1 years
Top Careers Before Marketing Manager/Project Manager
Internship 3.8%
Manager 2.7%
Consultant 2.6%
Top Careers After Marketing Manager/Project Manager
Consultant 3.8%
Manager 2.8%
Owner 2.4%

Do you work as a Marketing Manager/Project Manager?

Marketing Manager/Project Manager Demographics

Gender

Female

60.1%

Male

37.6%

Unknown

2.3%
Ethnicity

White

60.5%

Hispanic or Latino

14.6%

Black or African American

10.4%

Asian

10.4%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

43.4%

French

14.7%

Mandarin

7.7%

Chinese

6.3%

German

4.9%

Italian

4.5%

Portuguese

3.1%

Arabic

2.8%

Russian

2.4%

Japanese

2.4%

Korean

1.4%

Hindi

1.0%

Cantonese

1.0%

Hebrew

1.0%

Gujarati

0.7%

Greek

0.7%

Urdu

0.7%

Vietnamese

0.3%

Romanian

0.3%

Bosnian

0.3%
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Marketing Manager/Project Manager Education

Schools

University of Phoenix

12.0%

San Jose State University

6.8%

DePaul University

6.8%

University of Washington

6.3%

George Washington University

5.5%

Michigan State University

5.5%

New York University

4.9%

University of Texas at Austin

4.9%

Webster University

4.6%

Northwestern University

4.4%

Georgia State University

4.4%

San Diego State University

4.4%

Northeastern University

4.4%

Syracuse University

3.8%

Brigham Young University

3.8%

University of North Texas

3.8%

University of Southern California

3.6%

University of Central Florida

3.6%

California State University - Fullerton

3.3%

University of California - Berkeley

3.3%
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Majors

Business

28.4%

Marketing

22.8%

Communication

10.9%

Management

5.5%

Public Relations

3.4%

Project Management

3.3%

English

3.2%

Graphic Design

2.7%

Journalism

2.4%

Psychology

2.2%

Finance

2.2%

Political Science

2.1%

Advertising

2.1%

Education

1.5%

Fine Arts

1.5%

Computer Science

1.3%

Economics

1.2%

Business Communications

1.2%

International Business

1.2%

Liberal Arts

1.1%
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Degrees

Bachelors

51.4%

Masters

29.3%

Other

10.4%

Certificate

4.1%

Associate

3.1%

Doctorate

0.9%

License

0.4%

Diploma

0.3%
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Marketing Manager/Project Manager Videos

A Day In The Life: Marketing Manager

What does a marketing manager do?

The Role of the Project Manager

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Real Marketing Manager/Project Manager Salaries

Job Title Company Location Start Date Salary
Project Manager-Global Marketing Reservoir Group Inc. Houston, TX Jan 06, 2016 $150,000
Project Manager, Marketing Innovation Pernod Ricard USA, LLC New York, NY Aug 05, 2013 $120,000
DB Marketing Project Manager Citicorp Credit Services, Inc. (USA) Elk Grove Village, IL Aug 15, 2013 $118,000
Project Manager, Marketing Directv Holdings LLC El Segundo, CA Jul 30, 2012 $115,000
Project and Marketing Manager Vine Connections Sausalito, CA Sep 01, 2015 $108,524
Project Manager, Marketing Directv LLC El Segundo, CA Mar 21, 2016 $107,973 -
$127,973
Marketing Project Manager/Digital Platforms Best Buy Co., Inc. Richfield, MN Nov 14, 2016 $100,000
Project Manager--Marketing & Events Mission Media USA Inc. New York, NY Oct 01, 2011 $100,000
Project Manager, Portfolio Marketing Discover Products Inc. Riverwoods, IL Dec 16, 2015 $97,591
Project Manager, Marketing Acquisition and Business Development Discover Products Inc. Riverwoods, IL May 04, 2016 $97,591
Marketing Project Manager Oscar Insurance Corporation New York, NY Jul 27, 2015 $95,000
Project Manager, Analytics, Porfolio Marketing Discover Products Inc. Riverwoods, IL Jun 06, 2016 $92,206
Project Manager, Marketing Strategy The Student Loan Corporation Riverwoods, IL Jan 20, 2014 $84,282 -
$99,370
Project Manager Marketing Staples, Inc. Framingham, MA Aug 24, 2015 $82,000
DB Marketing Project Manager Citicorp Credit Services, Inc. (USA) Elk Grove Village, IL Aug 18, 2014 $82,000
Marketing Ebusiness Project Manager Tri Ventures, Inc. D/B/A Aquent LLC Dallas, TX Sep 15, 2016 $81,790 -
$98,026
Project Manager, Marketing Analytics Discover Products Inc. Riverwoods, IL Feb 20, 2013 $80,912 -
$90,000
Project Manager, Aquisition Marketing Discover Products Inc. Riverwoods, IL Oct 06, 2016 $80,392 -
$82,000
Project Manager, Marketing Sigma-Aldrich Corporation Saint Louis, MO Jan 01, 2012 $80,000
Project Manager, Marketing Staples, Inc. Framingham, MA Sep 11, 2013 $70,000
Project Manager Marketing, Online Growth Staples, Inc. Framingham, MA Jun 06, 2014 $70,000
Project Manager, Marketing Strategy The Student Loan Corporation Riverwoods, IL Aug 15, 2013 $69,638 -
$75,000
Project Manager, Marketing Strategy The Student Loan Corporation Riverwoods, IL Aug 23, 2013 $69,638 -
$78,000
Project Marketing Manager BAC Florida Bank Coral Gables, FL Oct 19, 2009 $69,515
Marketing Research Project Manager National Union Fire Insurance Company of Pittsburg New York, NY Nov 16, 2009 $68,550
Marketing Project Manager V-MODA, LC Los Angeles, CA Aug 22, 2011 $68,400
Marketing Project Manager V-MODA, LC Los Angeles, CA Aug 17, 2011 $68,400

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Top Skills for A Marketing Manager/Project Manager

  1. Web
  2. Strategy
  3. Project Management
You can check out examples of real life uses of top skills on resumes here:
  • Orchestrated marketing communications for proposals, qualification statements, marketing materials and on website resulting in increased business opportunities.
  • Created high-quality marketing strategy documentation for project briefs to execute all projects within deadline.
  • Established new Project Management processes defining entrance and exit criteria for 72 types of chemical analysis and materials characterization services.
  • Managed a team of twenty-two sales professionals throughout Pennsylvania selling Online Marketing advertising.
  • Spearheaded direct marketing campaigns, driving traffic and membership through sales collateral and consumer education, and maintaining email marketing database.

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Top 10 Best States for Marketing Manager/Project Managers

  1. Colorado
  2. Virginia
  3. New Jersey
  4. Delaware
  5. Rhode Island
  6. Washington
  7. District of Columbia
  8. California
  9. Illinois
  10. Pennsylvania
  • (1,237 jobs)
  • (1,995 jobs)
  • (1,598 jobs)
  • (211 jobs)
  • (195 jobs)
  • (1,702 jobs)
  • (625 jobs)
  • (8,357 jobs)
  • (2,358 jobs)
  • (1,749 jobs)

Top Marketing Manager/Project Manager Employers

Jobs From Top Marketing Manager/Project Manager Employers

Marketing Manager/Project Manager Videos

A Day In The Life: Marketing Manager

What does a marketing manager do?

The Role of the Project Manager

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